Lalit, BitRhymes presentation at Facebook Developer Garage Bangalore on "FB plaform best practices" and their experience in building social games for 20+ million users.
Facebook Instant Articles, Apple News, and Accelerated Mobile Pages all offer new distribution opportunities to address the limitations of today's mobile web experience.
What are these new distribution channels and how can marketers and publishers leverage them?
Determine desirable and undesirable characteristics of web pages: View and critique at least 5 web pages – note their URLS. List features of at least 2 (one good, one bad)
A quick description of the chat bots ecosystem and an introduction to bots on Facebook Messenger.
(Originally presented with a demo on how to create a FB Messenger bot, in May 2016)
twitter.com/soganmageshwar
Facebook Instant Articles, Apple News, and Accelerated Mobile Pages all offer new distribution opportunities to address the limitations of today's mobile web experience.
What are these new distribution channels and how can marketers and publishers leverage them?
Determine desirable and undesirable characteristics of web pages: View and critique at least 5 web pages – note their URLS. List features of at least 2 (one good, one bad)
A quick description of the chat bots ecosystem and an introduction to bots on Facebook Messenger.
(Originally presented with a demo on how to create a FB Messenger bot, in May 2016)
twitter.com/soganmageshwar
This presentation is a distillation of practical tactics that have been used to create highly successful FaceBook applications using Rails, including real-life systems like PollCast, Iran Voices and Votridea. FaceBook is the world's largest social network, with over 600 million members. Key examples are in Ruby, JavaScript and straight HTML.
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
05: The 5 App Metrics That Are Crucial To Your App's SuccessLogan Merrick
In this episode of The Buzinga Podcast, Logan discusses the 5 most important metrics for measuring your app's performance, as well as HOW to improve each of them.
Mobile Healthcare Apps: 7 things to remember to get your app noticedScott Hague
The presentation was conducted at an event organised by the NHS Innovations South East and was hosted at the Maidstone & Tunbridge Wells NHS Trust and will provide you with 7 key points to implement, consider and remember when trying to get your healthcare app noticed.
How to get your app noticed. Often, too much time, energy and money is spent during the design and development phase of a mobile app with little consideration on a launch and marketing strategy. Many healthcare organisations wonder 'what next.
10 Ways to Tune Up Your 2012 Social Media for Business with Karen KefauverKaren Kefauver
Social media is a powerful tool for your business, but only if you know how to use it effectively. This social media marketing presentation gives an overview of Facebook, Twitter, LinkedIn and Google+ and offers Top 10 new how-tos for using the latest social media marketing features! Plus social media links, websites and resources.
2018 iOS Mobile App Promotion Strategy Templateunfunnel
http://shop.unfunnel.com/product/ios-mobile-app-marketing-strategy-template
How to Create Lovable Campaigns for iOS & Android Smartphone Apps - includes a step-by-step guide to traffic and conversion optimization.
Get the full excel template HERE:
https://shop.unfunnel.com/product/epublications/ios-mobile-app-marketing-strategy-template
This summarises the process involved in designing UX and UI at Botmetric. Will be useful for SaaS startups incorporating design sprint as part of their overall DEV process.
This presentation is a distillation of practical tactics that have been used to create highly successful FaceBook applications using Rails, including real-life systems like PollCast, Iran Voices and Votridea. FaceBook is the world's largest social network, with over 600 million members. Key examples are in Ruby, JavaScript and straight HTML.
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
05: The 5 App Metrics That Are Crucial To Your App's SuccessLogan Merrick
In this episode of The Buzinga Podcast, Logan discusses the 5 most important metrics for measuring your app's performance, as well as HOW to improve each of them.
Mobile Healthcare Apps: 7 things to remember to get your app noticedScott Hague
The presentation was conducted at an event organised by the NHS Innovations South East and was hosted at the Maidstone & Tunbridge Wells NHS Trust and will provide you with 7 key points to implement, consider and remember when trying to get your healthcare app noticed.
How to get your app noticed. Often, too much time, energy and money is spent during the design and development phase of a mobile app with little consideration on a launch and marketing strategy. Many healthcare organisations wonder 'what next.
10 Ways to Tune Up Your 2012 Social Media for Business with Karen KefauverKaren Kefauver
Social media is a powerful tool for your business, but only if you know how to use it effectively. This social media marketing presentation gives an overview of Facebook, Twitter, LinkedIn and Google+ and offers Top 10 new how-tos for using the latest social media marketing features! Plus social media links, websites and resources.
2018 iOS Mobile App Promotion Strategy Templateunfunnel
http://shop.unfunnel.com/product/ios-mobile-app-marketing-strategy-template
How to Create Lovable Campaigns for iOS & Android Smartphone Apps - includes a step-by-step guide to traffic and conversion optimization.
Get the full excel template HERE:
https://shop.unfunnel.com/product/epublications/ios-mobile-app-marketing-strategy-template
This summarises the process involved in designing UX and UI at Botmetric. Will be useful for SaaS startups incorporating design sprint as part of their overall DEV process.
Nasscom Product Conclave 2009 - Feedback collected using TwitterVijay Rayapati
This presentation captures the Feedback collected using social web channels for NASSCOM Product Conclave & Expo -2009 using Twitter as a primary channel.
2. About BitRhymes
• Who are we?
• Started in 2007, based out of Bangalore and Silicon Valley
• 26 people team at Bangalore.
• What we do?
• Social Games on popular networks Facebook and
MySpace
– 6 Titles on Facebook, 9 Titles on MySpace
• Market Position
– 20 million users and growing fast.
– #3 Developer on MySpace (4 apps in top 20)
3. Facebook Apps: Best Practices
1. FBML vs iFrame
2. Virality
3. Retention
4. Metrics
5. Monetization
6. Tips / Common Pitfalls
7. Q&A
4. 1. FBML vs iFrame: Comparision
• iFrame: Flexibility, Javascript independence.
• Facebook JS library gives excellent features to
implement almost all FBML features.
• FB recommends iFrame apps.
– No new FBML apps from late 2010
http://developers.facebook.com/roadmap
• Few FBML tags are not available in iFrame (but not a
show stopper)
• FBML is faster to implement.
5. 1. FBML vs iFrame: How it works
• App: http://apps.facebook.com/your_app/
• Callback: http://www.example.com/canvas/
• You type:
http://apps.facebook.com/your_app/foo/bar
• iFrame loads (FBML App fetches code from):
http://www.example.com/canvas/foo/bar
6. 2. Virality: Requests
• Until few weeks back was supposed to be retired.
Now the ONLY viral channel
• Can be sent to friends not playing the app
• Most efficient way to get users to the game.
• Quota/Bucket
– Number of requests your users can sent to their friends is
calculated based on accept/ignore/block ratios.
– Anywhere > 50% accepts is very good. Ignore 75% accepts
Facebook shows as Avg of all apps. That number is wrong
and impractical.
– If your request quota goes down your virality goes down
7. 2. Virality: Requests
• Tip: You can add tracking code to request to check
with requests works best.
<fb:req-choice
url=“http://example.com/accept_req.php?ref=request
_type=1" />
• Tip: There are two type of requests:
– Invitation & Request
– Quota is shared between both of them
9. 3. Retention: Feeds
• Recent Changes in the FB Privacy Policy:
– Feeds wont be shown on friends not playing the app ->
The most efficient way to attract new users disappeared
overnight with no pre announcement!
– Now you do not need to ask for users permission to show
him feed dialog box . Ensure that as every click reduces by
20%
– http://developers.facebook.com/blog/post/409
• Tip: Add tracking info to feeds to judge performance.
• Tip: Comments / Likes on the feed promote it to the
top in the user’s news feed. (API also available.)
10. 3. Retention: Bookmarks + Counter
• New Bookmarks menu on LHS
• Automatically added for your application when user
starts using it
• Once a user has your bookmark, you can set a
counter which will appear next to it.
• Counters remind users of actions they need to take
within your application.
$facebook_api->dashboard_incrementCount($uid);
11. 3. Retention: Like
• Make users like your application.
• Helps you post Application Updates to your Fans
(people who Like the app)
• Updates appear on your Fan’s news feed.
12. 3. Retention: Like
• Facebook has made it real easy to add `Like` button on
your app.
• You should prompt users to like the app and reward
them with some bonus in the game.
• XFBML:
<script src="http://connect.facebook.net/en_US/all.js
#xfbml=1"></script> <fb:like></fb:like>
13. 3. Retention: Email
• Applications can ask for users Email address at the
time of adding the app (or later)
<?php
$user_id = $facebook->require_login($perm_string);
?>
• Applications can then email users directly about
updates and notifications in the app.
14. 4. Metrics: Facebook Insights
• Facebook Insights (http://facebook.com/insights)
– Excellent data driven insights on your applications
performance
• Users
– Daily Active Users
– Daily New Users
– Demographics
• Gender and Age / Countries / Language
– Visitors Sources
– Daily New Bookmarks Add/Remove
17. 4. Metrics: Google Analytics
• Google Analytics works for both iFrame / FBML apps.
• Provides tracking of complex user behavior.
• Provides Goals tracking
• Best Practice: use Google Analytics + Insights
18. 5. Monetization
• You can *also* make $$$ out of your applications
• Ways to monitize
– fb Credits (FB API)
– OfferPal / Super Rewards (Vender specific API)
– Implement your own payment gateway (Paypal / CC)
19. 6. Tips / Common Pitfalls
• Submit your application to FB Directory
– Appears in search results inside Facebook.
– Get FB compliance
– Free QA ;)
• Put Privacy Policy on each of your application pages
and Application Profile Page.
– Facebook blocks your apps without notice.
• Developer accounts need to be verified by mobile
number or credit card
• Be prepared to adapt to FB mood swings
20. Questions?
We are hiring!
www.bitrhymes.com/jobs