The document outlines the costs, services, and operations of a trekking tour company in Nepal. It discusses setting up insurance, a website, and marketing. Primary services include guided trekking tours with unique experiences. Secondary services include travel planning, a post-trip photo book, and affiliate advertising. The Nepal contact will provide local expertise, contacts, and customer service. Marketing strategies target adventurous travelers interested in hiking and Buddhism through online channels, clubs, and word of mouth. Interviews found interest in social and safe group travel, though more market research is needed to understand demand. Profits will depend on demand and operational costs.

3.  Costs:
• $10k insurance for base camp treks only (fully
refundable)
• Initial Setup
• Website
• Marketing
• Operations:
• Logistics/planning trips/client-facing (labor hours)
• Deepak’s and porters Fee/Percentage
• Cost of Transportation, National Park Fees, etc. (Will be
planned and included in Deepak’s cost)
• Funding for projects on Local school.

4.  Primary:
• Trek Tour
• Guided tour with unique value-added experiences
 Secondary:
• Travel Planning Package
• Our team takes care of everything. Logistics, transportation…etc.
• Post-trip “Travel Book”
• Professional book documenting trips, including photos, plane,
tickets, background info on locations…etc.
• Affiliate Ads/Products
• Sell relevant advertising/products on our website

5.  Nepal contact- Deepak Tripathi
 Personal experience in country
 Personal contacts for reaching potential clients
 Providing personalized customer service
 Website for the trip
 Vivid photos, descriptions of treks, temples, etc
 Online social networking, crow funding
 Possibility of offering discount traveler’s insurance
 Section dedicated to optional visit to rural school,
donations

6.  Open, frequent communication with Nepal contact
 Market research (survey) into what type of trip people
want
 Tailored trip planning
 Marketing trip to potential clients
 Signing clients to trip
 Follow-up services
 Photo book, photo printing, etc.

7.  Team members
 Nepal contact
 Potential and clients
 Website builder/moderator
 Linked survey data
 Linked social networking forums
 Linked crowd funding tools
 Potential discount on traveler’s insurance

8.  Affordable trip to exciting country
 In depth details of what to expect and personal
accounts of travel on Nepal treks.
 Experienced guide.
 Stress free vacation with travel planned out.
 Travel in group of people that are from your same area,
thus allowing long lasting friendships to cultivate.
 Linked crowd funding tools??????

9.  Key features
 Adventurer
 Likes outdoors activity
 Explores new areas
 Seeks out unusual/new experiences
 Financially Independent
 Buddhist
 Ideal Customer Profile:
 Single/Married with no kids
 Large disposable income
 Enjoys Traveling Internationally for a week or more at a
time

10.  Online
 Hiking Clubs
 Buddhist Groups
 We could create a hike that focuses on Buddhist areas:
 A pilgrimage of sorts.
 Word of Mouth
 More valuable after the first few trips
 Travel Agency – Maybe they’ll refer people for a
commission?
 Boulder, CO
 Buddhists, hikers, high average disposable income =
Great target area.

11.  Social Aspect
 This was a key take away from our interview experiences
 Local Knowledge
 Hostels, trails, transportation, etc.
 Experience
 Safety

12.  Interviewees: 24- 63 years old, typically well
traveled
 Most were open to group travel
 Strong preference for socializing prior to the trip
 Main travel constraints: Time off of work, $$$
 Most ok with roughing it while trekking but not
during the entire trip
 Concerns: Traveler’s insurance, long distance for
one country, Nepal is unknown to most people

13.  Goals:
 Easy access for potential costumers to get information
 Remove uncertainties that may prevent a customer from
traveling to Nepal (travel insurance, safety, logistics).
 Display why our company is “better” than the other
travel agencies
 Allow easy access to contact any team member
 Allow social networking among trip members

15.  Initial interviews show interest in the service, however
more interviews need to be conducted to get a accurate
understanding of demand.
 Profits will depend on two main factors, amount of
demand for the service and the operation cost charged
by our associate in Nepal.
 Initial cost depends on travel plans offered to the
costumer.