This document discusses a new travel companion service being offered by a tour and travel company. It provides details from a customer survey such as most travelers booking reservations online and wanting a stress-free travel experience. The new service involves hiring local guides in cities who can assist travelers with activities, transportation, food and sightseeing to make their trip more memorable. The summary also includes 3-year sales projections showing increasing customer numbers and total sales amounts.

1. Group –9
Shreya Singh (20DM202)
Shubham Tyagi (20DM208)
Shweta Chauhan (20DM209)
Sumit Kumar Singh (20DM221)
Tanvi Kapila (20DM225)
Mani Teja Bairoju (20DM270)

3. TRAVEL BUZZ
• Travel Industry – a huge business in India
• Travel Industry is growing by several billions every year (In 2019,
total contribution of travel Industry is 268.29 billions).
• Conducted a customer survey for knowing the problems & for
gaining knowledge about the pattern, behavior, experience,
Interstate travels, expenditure on travel, reservation procedure &
most important aspect of the travel for the customer.
• 76.5% respondents are those who travel after every 5 months or
more.
• Travel experience - Good & Not so good, can be converted into a
memorable trip through our new service.

4. • Through our survey we find out that people from all parts of
India wants to travel to different geographies, cultures, want
to have different experience in their travel & have a relaxing
time without worrying about the hustle of travel,
arrangements & other things.
• 58.8% respondents are willing to pay more than 12000 Rs
(Per person) on a 4 days travel, so obviously he or she would
like to have a great experience for his money.
• 70.6% respondents book their travel reservations through
online platforms (i.e. Websites & Apps).

5. • More than half of the respondents travel in family or group of 3 or 4.
• More than 76% respondents want to have a great experience or nice
ambience of travel without worry.
• The new service which we are offering in our Tour & Travel company
is of the Travel Companion.
• A Travel Companion is a guide cum friend who knows that city well in
which the customer is travelling & staying.
• He or She will take care about the stay, travel, food & visiting known
places in that city.
• If you want to do any activity the travel companion can assist you &
provide you the best deal for that activity.
• He or She will take you to places in the most economical way, will tell
you which shops to buy products from, which shop to eat from since
he or she will know everything in that city.

6. Geographic
People from every corner of the
country want to travel & experience
new cultures & communities
through the All-India Travel.
Psychographic
People loving fun and excitement in
life & are open to new experiences
and adventures.
Demographic
Solo, couples & group travelers
from 18- 35 & 36 – 50 years of age
who are Students & Working
Professionals who are usually Tech
savvy .
Behavioral
Frequency of Travel, Customer
Loyalty & those who want to
experience travel calmly.
 In the geographic segment,
we are primarily targeting
people from all over the
country to travel to new
places in the country.
 In psychographic segment we
will target people who are
open to new experiences and
are adventurous & risk taking
 In the demographic segment,
our target will be students &
working professionals with or
without kids.
 In behavioral segment our
target would be those who
wants to travel with ease &
no worries.
Main USP
A memorable,
unforgettable, out of the
world experience in travel
with superior quality
Stay and legendary
customer assistance.

7. This service can
be availed
through our
website or app
bundled with the
full travel pack
• Travel companion
should be well
known with the
city
• Should be
Groomed &
Fluent in local
language
• Should have a
human touch to
them
• Dedicated,
Responsible and
well-trained staff
at the head office
for customer
dealings
• Complete Tour
information in
advance
• Preparing
itineraries
• Booking tickets
& reservations
• Make sure your
tour runs on
schedule, and
always give the
customers the
experience
they have been
promised.
• Special deals for
bulk booking
• Word of mouth
• Social media
advertisement
• Benefits for
loyal customers
• Festive offers
• Travel shows
• Govt. Tourist
information
centers
• Website / App
through which
bookings can
be done
• Ambience,
scenic beauty
& attraction
sites of the
travel
journeys &
rides &
attraction
sites
Travel packages
including -
• Travel bookings
(Flight, trains or
buses)
• Stay (hotel,
hostels, Guest
house, PG)
• Food
• Places to visit
• Travel within the
city
• Best markets to
buy goods from
• Geographic
location of the
place
• Seasonal pricing
• Competitor
pricing
• Government
regulations
• Young & Adults
packages
• Customized
packages

8. Overall Service Strategy
• To deliver a unique Chic Experience to
customer in every tourist place in India.
• on special events that the accommodation
and other activities can complement.
• Excellent customer service and
professionalism.
• Will provide a trip planner with an easy to
understand itinerary with transparent costs of
the entire trip
• The experience begins during the inspirational
phase while visiting the website, continues off-
line during the tour, and continues after the trip
when travelers have an opportunity to share
their experiences
• The core experience includes transportation,
accommodation, entertainment, dining,
adventure, networking and concierge service
executed by Travel buzz

9. • Travel Package Based on budget and purpose
• Customized package based on first time visit VS repeat
• Feedback of the travel
• Special arrangements for old age and differently abled people
Improving Employee’s Experience –
Interaction with the employees of different travel companies,
hotels, transportation services, restaurants, so that what
customer wants, can be figured out.

10.  For this we talked to a travel company employ & conducted a semi structured telephonic interview.
 After this interview we come up with this new service as he told us that integration of every other things related to travel
already happened ago, this is the last nail in the coffin.
Improving Customer Experience –
 Interaction with the customers after their travel & collecting their feedback and getting to know what they like & doesn’t
like on that trip.
 Structured, Closed Ended Questionnaire (Google form) was floated & responses were recorded based upon which new
service is being introduced.
 With 78 responses we try to access what is the pattern, behavior, experience, experience of interstate travels,
expenditure on travel, reservation procedure & most important aspect of the travel for the customer. Based on their
responses we try to figure out which new service would be liked by the customers.

11. Strategy For Customer Satisfaction
 Seek Feedback
 Analyze Online Comments
 Use Focus Groups for empathizing with the employees
 Seek out Competitors & study their approaches
 Treat Customers Like You Would Want to Be Treated
 Provide Multichannel Support to the customer
Discount and offers (Price Bundling)
Experience & Ambience
Superior Safety Standards (Especially after COVID)
Proper training of the employees & the travel partners
Customers loyalty benefits
Benchmark Customer Satisfaction

12. 3 Years Sales Projections
Years 2021 2022 2023
Avg no. of customers
per month
10 13 18
Avg no. of customers
per year
120 156 216
Average cost 15000 15000 15000
Total Sales 1800000 2340000 3240000
2024
24
250
15000
410000

13. Our company aim is “To provide an unforgettable, memorable & out
of the world experience of enjoyment and refreshment & become
globally recognized brand as the best tours & travel company in India
with best customer assistance.”

14. Thank You