This document discusses how open courseware and open sharing of educational resources can help universities advance their missions and connect with institutional goals. It notes that open courseware allows universities to increase their reach by empowering more people with access to education materials. It also provides examples of how open courseware can help with recruitment by building awareness of programs prior to enrollment, help with reputation by showcasing areas of excellence, help with retention by allowing students to better prepare for courses, and help with advising, evaluation and recommendations by providing concrete information about course content and requirements.