1. Executive Summary
1. selling toy cars and car models
2. offer a family-friendly
business
3. make their dreams come true
(dream cars)

2. Target
Appear in every shopping mall in
Malaysia.
Build long-term relationships with
customers
Maintain growth rate of 30% per
year for the first five years

3. Business
Background
Car N Toy (CNT)
C - Chuah Wei Hong
N - Nigel Lim
T- William Tan
&
Tan Wei How
Reason To Start Business
Make everyone’s dreams come true.
Location
LG1-23 Sunway Pyramid

4. Products and Services

5. Market Analysis
Market of toy
is still expanding
Baby Toy Car
One of the main classes
-Toy car
Radio Controlled Cars
Mini toy cars
Car Models
Lego Toy Cars

6. Customers
main customers

7. Customers

8. Market Needs
Since our target customers
are
toy car collectors and
childrendesign quality
price choice
To fulfill their needs

9. Competitive Environment
The BEST production technique
the HIGHEST quality products
The MOST detail and
BEST designed toy

10. Main Competitors
Toys “R”
Urs
-Well-known
-limited choice
Star City
-Many choices
-bad quality
Fantasy Toys
-Good quality
-Lack of customers

11. Marketing Strategies

12. Provides Recalls

13.  Selling rare and interesting toy car
 Cheaper place to shop
 Strategic place where it’s easy to find
 Member card system
 A high quality packaging
 Family friendly products.
Sales Strategies

14. Obtaining Products
 Setting up a website for the ease of ordering and getting of our products.
 Having a free courier service all over the country.
 Cheap shipping charges for overseas buyers.
Products Range Starting Price (RM)
Car Models (collection) High-end / Mid Negotiable
Radio Controlled Cars Fuel / Electric 250
Baby Toy Cars Starting from 3 months old 5
LEGO Toy Cars All ages 25
Mini Toy Cars All ages 15
Pricing

15. Advertising and Promotion
 Located at a strategic place where advertisement is easy to be seen.
 There will be a fair with local celebrities promoting the
toys.
 Promote all the products on a collectors website to bring more attention.
 Having a prize giving contest to grab more attention of customers.

16. Management Strategies.

17. Differentiation
Non-Pricing Strategy.

18. Job scope President

19. Job Scope
Finance

20. Job scope
Management

21. Job Scope
Corporate Secretary
/Human Resource

22. Plan to hire

23. Forecast Sale