This is a social media strategy plan that I made for my social media management course at the University of Florida. I followed the layout from the Hootsuite social media learning course.
This the Final Project for my class ADV 420: New Media's Drivers License. It is a campaign idea for GNC, #WakeUpAndRun. The campaign is designed to encourage GNC's target consumer to become more active and healthy then they already are.
This is a social media strategy plan that I made for my social media management course at the University of Florida. I followed the layout from the Hootsuite social media learning course.
This the Final Project for my class ADV 420: New Media's Drivers License. It is a campaign idea for GNC, #WakeUpAndRun. The campaign is designed to encourage GNC's target consumer to become more active and healthy then they already are.
As Political Outreach Manager at Facebook, I led the project to produce an updated Facebook Pages Guide for Politics and Elections for campaigns and candidates around the world to use in 2014. I developed the content, collaborated with the public policy and sales teams from international Facebook offices, and worked with a contracted external designer, Maya Whitman, to design a concise guide. The guide displayed is localized for the US market, but additional guides were developed and translated for use in markets such as EMEA and South America.
We're Collecting COVID-19 Shopper Data in BIGtoken. BIGtoken
Yesterday, we began collecting real-time COVID-19 Shopper Data, from consumers across the US.
We hope the results that we collect will help brands & retailers get the right products to where they're most needed most, and better understand consumer needs today.
In the coming days we'll share some of this data and provide the market the ability for specialized data collections that help them service our communities during this unprecedented time.
Images of the COVID-19 survey, an explanation of BIGtoken data collection, and a case study of how to effectively use our data is included in this short deck.
What happens when the digital tools and platforms we make and use for communication and entertainment are hijacked for terrorism, violence against the vulnerable and nefarious transactions? What role do designers and developers play? Are we complicit as creators of these technologies and products? Should we police them or fight back? As Portfolio Lead for Northern Lab, Northern Trust's internal innovation startup focused on client and partner experience, Antonio will share a mix of provocative scenarios torn from today's headlines and compelling stories where activism and technology facilitated peace—and war.
As a call-to-action for designers and developers to engage in projects capable of transformational change, he'll explore the question: How might technology foster new experiences to better accelerate social activism and make the world a smarter, safer place?
As Political Outreach Manager at Facebook, I led the project to produce an updated Facebook Pages Guide for Politics and Elections for campaigns and candidates around the world to use in 2014. I developed the content, collaborated with the public policy and sales teams from international Facebook offices, and worked with a contracted external designer, Maya Whitman, to design a concise guide. The guide displayed is localized for the US market, but additional guides were developed and translated for use in markets such as EMEA and South America.
We're Collecting COVID-19 Shopper Data in BIGtoken. BIGtoken
Yesterday, we began collecting real-time COVID-19 Shopper Data, from consumers across the US.
We hope the results that we collect will help brands & retailers get the right products to where they're most needed most, and better understand consumer needs today.
In the coming days we'll share some of this data and provide the market the ability for specialized data collections that help them service our communities during this unprecedented time.
Images of the COVID-19 survey, an explanation of BIGtoken data collection, and a case study of how to effectively use our data is included in this short deck.
What happens when the digital tools and platforms we make and use for communication and entertainment are hijacked for terrorism, violence against the vulnerable and nefarious transactions? What role do designers and developers play? Are we complicit as creators of these technologies and products? Should we police them or fight back? As Portfolio Lead for Northern Lab, Northern Trust's internal innovation startup focused on client and partner experience, Antonio will share a mix of provocative scenarios torn from today's headlines and compelling stories where activism and technology facilitated peace—and war.
As a call-to-action for designers and developers to engage in projects capable of transformational change, he'll explore the question: How might technology foster new experiences to better accelerate social activism and make the world a smarter, safer place?
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources at http://shellyterrell.com/classmanagement
The reality for companies that are trying to figure out their blogging or content strategy is that there's a lot of content to write beyond just the "buy now" page.
This is a proposed social media strategy for Chick-fil-A. I followed the format in Hootsuite Social Media course as taken for my public relations class.
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
4. Offers an innovative menu, providing its customers with an alternative to the usual fast food hamburger -- Freshly sliced roast beef and famous Market Fresh sandwiches, wraps, salads and more
5. Challenges Goals vs. Goals --Shrinking disposable income -- Suffering economy -- High unemployment rate -- Increase traffic to both Twitter and Facebook page while promoting new $1 value menu All are causing consumers to eat at home
6. Only 14% of people trust advertisements while 78% trust the recommendations of other consumers Therefore, it’s extremely important to connect with your audience Social Media Campaign Relationships are more powerful than marketing Increasing the number of fans on Arby’s Facebook page Creating a single Twitter account for Arby’s Restaurant Creating an ad on Google AdWords
7. Each fan on Facebook is worth about $3.60 “On average, a fan base of 1 million translates into at least $3.6 million in equivalent media over a year” -- The current Arby’s page only has 52,453 fans, leaving much more room for growth -- Frequently updating your Facebook page to inform consumers of new promotions and changes in the seasonal $1 value menu will further customer interest -- Link the feed from your Twitter page to close the gap between the social networks and give a reason for fans to check back more often
8. Twitter allows you to quickly share information with people who are already interested in your company As of March 2009, Twitter had 8 million users with a growth rate of 40% per month It also gathers real-time market insight and feedback, and allows you to build relationships with customers Create Twitter Hashtag @ArbysRestaurant -- Create Twitter campaign that asks followers to tweet about what they would do with the $3 they would save if they were chosen to win any 3 items off of $1 value menu for free -- One lucky tweeter, whose most creative, will win each week -- Note: these tweets will also generate through the Arby’sFacebook page
9. When people search on Google using one of your keywords, your ad may appear in the search results There are more than 2.7 billion searches performed on Google each month This will target consumers who are already interested in your product 3 keywords suggested appeared to have more than 1 million searches monthly
10. Arby’s $1 Menu Variety of Signature Items Feed Your Need Without Breaking the Bank www.Arbys.com Arby’s $1 Menu Variety of Signature Items Feed Your Need Without Breaking the Bank www.Arbys.com
11. Metrics of Success Capable of tracking the increase in fans over time Capable of tracking an increase in followers as well but also using Twendz and Monitter Google AdWords Reports, Google Analytics
12. Timeline Budget and Considering the $1 value menu will be refreshed periodically for seasonal favorites, the first online proposal, via Twitter and Facebook, should begin May 1st and last until the end of the summer (September 1st, 2010). During that same time frame, they can analyze how their Google AdWords is doing and act accordingly for their next series of seasonal favorites --50% of funds will go towards the employees who update Twitter and Facebook as well as incorporate funds for giving away 3 free $1 value menu items to one tweeter once a week for 4 months --50% will go towards click through to Google AdWords