Movember has been linking charitable donations to product purchases for a long time. It targets consumers who identify with the organizations being supported, such as men's health issues. Combining donations and sales promotions can generate goodwill, increase sales, and persuade customers to try new products which they may continue using after the promotion ends.

3. Movember: Since Way Back!

4. Linking charitable donations to product purchases

5. Targeted consumers identify with the organization being supported

6. Targeted consumers identify with the organization being supported

7. Targeted consumers identify with the organization being supported

8. Targeted consumers identify with the organization being supported

9. The iPod Phenom

10. The iPod phenom

11. Outright donations to a non-profit cause

12. Combines the best features of public relations and sales promotionsGenerates goodwill and is effective in increasing sales

13. Persuade customers to try new products and ideally continue to use them after the promotion

14. SILENT DONATION

16. CO- BRANDING

17. WATCH YOUR ASS!!