Movember1Oct182010
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The document discusses linking charitable donations to product purchases. It suggests that tying donations to specific causes that targeted consumers identify with can generate goodwill and increase sales by persuading customers to try new products, with the goal of getting them to continue using the products after the promotion. The strategy combines public relations and sales promotions.
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Movember has been linking charitable donations to product purchases for a long time. It targets consumers who identify with the organizations being supported, such as men's health issues. Combining donations and sales promotions can generate goodwill, increase sales, and persuade customers to try new products which they may continue using after the promotion ends.
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Movember1Oct182010
- 3. Linking charitable donations to product purchases
- 4. Targeted consumers identify with the organization being supported
- 5. Targeted consumers identify with the organization being supported
- 6. Targeted consumers identify with the organization being supported
- 7. Targeted consumers identify with the organization being supported
- 10. Outright donations to a non-profit cause
- 11. Combines the best features of public relations and sales promotionsGenerates goodwill and is effective in increasing sales
- 12. Persuade customers to try new products and ideally continue to use them after the promotion
- 13. SILENT DONATION
- 15. CO- BRANDING
- 16. WATCH YOUR ASS!!