Getting Your Brand in the Stores
D’Shawn Russell is the owner of Southern Elegance Candle Company. She has been able to take a locally owned and sourced company based in Raeford North Carolina and bring her brand to over 300 stores nationwide. Attendees will discover her journey to getting on the shelves and creating, scaling and keep up with the demand for her brand.
Speaker(s): D'Shawn Russell
A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort.
However, the subject of variety is a double-edged sword: while it reduces stress on the one hand, it also induces stress due to the inability to choose, and can even cause shoppers to abandon the site without completing a purchase.
This is one of the reasons why we consider curation is a key strategy for e-commerce retailers. Curation eases the path to purchase, making smaller selections of hand-picked and/or personalized items, and can drive unplanned sales as shoppers discover surprisingly relevant items.
Just as importantly, curation is the basis for differentiation in a highly competitive market.
This report examines 10 of the leading fashion e-commerce websites, as part of the Schieber Research e-commerce best practice benchmark. The websites are leading in terms of visitors, per Alexa Ranking.
A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort.
However, the subject of variety is a double-edged sword: while it reduces stress on the one hand, it also induces stress due to the inability to choose, and can even cause shoppers to abandon the site without completing a purchase.
This is one of the reasons why we consider curation is a key strategy for e-commerce retailers. Curation eases the path to purchase, making smaller selections of hand-picked and/or personalized items, and can drive unplanned sales as shoppers discover surprisingly relevant items.
Just as importantly, curation is the basis for differentiation in a highly competitive market.
This report examines 10 of the leading fashion e-commerce websites, as part of the Schieber Research e-commerce best practice benchmark. The websites are leading in terms of visitors, per Alexa Ranking.
On July 13, 2011, Spacetaker hosted a workshop for artists on Art Leasing & Commercial Licensing presented by Michele LaRocco of 360 Degrees of Art and Blakely Bering. This is the presentation that accompanied the workshop.
There are laws of nature, so why shouldn’t there be laws of marketing?
Al Ries and Jack Trout sets the rues of marketing.
https://omerilyasli.com/blog/22-immutable-laws-of-marketing/
Funding Strategies for the Individual ArtistFresh Arts
Spacetaker hosted Jenni Rebecca Stephenson and Sara Kellner for an artist workshop on identifying funding sources for individual artist projects (grants, fiscal sponsorship, crowdsourcing) on Aug. 31, 2011
As the social and digital media landscape gets increasingly competitive, it’s important to brand yourself by clearly conveying your businesses focus, credibility and unique contributions. You must constantly be creative with how are you going to set your self a part from the rest. This topic will identify ways to identify your brand personality as well as develop a plan of action to build and master your brand.
Seminar held on May 30 at PC hotel Karachi... Organized by Tie Karachi.... loved it so sharing it with you.
Atif Farooqui - Currently working as Manager Trade Marketing at Continental Biscuits, Atif brings with him an experience of 9 years in the field of branding and trade marketing!
Babar Khan - Worked as a National Creative Director at Manhattan Leo Burnett, Babar brings along experience of 20 years in the field of advertising and branding!
Rizwan Ahmed - Rizwan Ahmed is Brand Manager, Unilever, he has an experience of 4 years in the field of branding!
Sajid Mehmood- From Jorriya Bazaar to styling hair of high-profile personalities like Imran Khan, Shahid Khan Afridi, Atif Aslam, Iman Ali!
iCustomBoxes never makes any compromises on making the best Custom Book Boxes which are impeccable and novel similarly as creative. Custom book Boxes is the principle companies and you can get each scope of Custom Book Boxes from here with complete packaging company and design and you can also benefit from the chance to get your vital necessities for Custom Book Boxes.
Branding is about more than just a logo. Your brand is what sets the products and services your business offers apart from those of your competitors. Name, logo, tagline, graphics, colors, messaging are all part of establishing your brand, but not all... It's about emotions.
Slides from Amber Hinds of Road Warrior Creative's March 1, 2016 talk on branding for Allied Women Entrepreneurs. See the video of the talk at: http://roadwarriorcreative.com/branding-how-to/
On July 13, 2011, Spacetaker hosted a workshop for artists on Art Leasing & Commercial Licensing presented by Michele LaRocco of 360 Degrees of Art and Blakely Bering. This is the presentation that accompanied the workshop.
There are laws of nature, so why shouldn’t there be laws of marketing?
Al Ries and Jack Trout sets the rues of marketing.
https://omerilyasli.com/blog/22-immutable-laws-of-marketing/
Funding Strategies for the Individual ArtistFresh Arts
Spacetaker hosted Jenni Rebecca Stephenson and Sara Kellner for an artist workshop on identifying funding sources for individual artist projects (grants, fiscal sponsorship, crowdsourcing) on Aug. 31, 2011
As the social and digital media landscape gets increasingly competitive, it’s important to brand yourself by clearly conveying your businesses focus, credibility and unique contributions. You must constantly be creative with how are you going to set your self a part from the rest. This topic will identify ways to identify your brand personality as well as develop a plan of action to build and master your brand.
Seminar held on May 30 at PC hotel Karachi... Organized by Tie Karachi.... loved it so sharing it with you.
Atif Farooqui - Currently working as Manager Trade Marketing at Continental Biscuits, Atif brings with him an experience of 9 years in the field of branding and trade marketing!
Babar Khan - Worked as a National Creative Director at Manhattan Leo Burnett, Babar brings along experience of 20 years in the field of advertising and branding!
Rizwan Ahmed - Rizwan Ahmed is Brand Manager, Unilever, he has an experience of 4 years in the field of branding!
Sajid Mehmood- From Jorriya Bazaar to styling hair of high-profile personalities like Imran Khan, Shahid Khan Afridi, Atif Aslam, Iman Ali!
iCustomBoxes never makes any compromises on making the best Custom Book Boxes which are impeccable and novel similarly as creative. Custom book Boxes is the principle companies and you can get each scope of Custom Book Boxes from here with complete packaging company and design and you can also benefit from the chance to get your vital necessities for Custom Book Boxes.
Branding is about more than just a logo. Your brand is what sets the products and services your business offers apart from those of your competitors. Name, logo, tagline, graphics, colors, messaging are all part of establishing your brand, but not all... It's about emotions.
Slides from Amber Hinds of Road Warrior Creative's March 1, 2016 talk on branding for Allied Women Entrepreneurs. See the video of the talk at: http://roadwarriorcreative.com/branding-how-to/
Salons can acquire more customers, retain their best clients, and grow their business by clearly defining and living their brand.
Branding - it’s the new currency in business. Clients now want to associate themselves with a clear brand - whether it’s Apple, Tesla, or Coach. Design plays a major role in decisions clients make about choosing a product or service and the new norm is exquisite design. Customer experience is integral to the package and is the icing on the cake.
In this information-packed seminar, you’ll learn the fundamentals of branding yourself.
What branding is and why it matters to you.
What your brand is and how to define it.
Where in your salon your brand is most important.
How to communicate your brand.
Protecting your brand and improving it over time.
Using your brand to acquire new clients, keep your favourites and offer more services.
Design - where it fits in and how it supports your brand.
Customer experience - why it’s the critical component in your brand.
Association - how to build a team that supports your brand, even when you’re on vacation.
How to make the most of salon products in your brand
Ways to maximize your distributor’s support in branding
By Greg Robins
Greg Robins is the VP of Salon Communications, publishers of Salon Magazine, Elevate Magazine and the Contessa Awards. For over 25 years, Greg’s been advocating for professional stylists and salon owners through business-building content in Salon Magazine.
With a proven track record in implementing social media strategies that work, Greg can speak to the value of salons can gain with the proper campaigns on social and digital.
Greg has worked with salons and manufacturers to gain momentum in this industry, many of them going on to enjoy major success in the industry. He’s taught at Ryerson University and the Academy of Design and has spoken at Langara College.
Brand building is the very core of any brand. Build your brand by right targeting & segmentation. We also share some essential tips to keep in mind for great branding.
in this lecture we going to introduce brand and gonna show you how to make a significant brand!
Our work is done in 2015, so if you gonna use it better to change some given information there.
36 Market Analysis 1. What do you know about y.docxaryan532920
36
Market Analysis
1. What do you know about your target market?
Who are your potential customers?
Where are they located?
How large is your target market?
What are the needs and wants of your target market?
What criteria do they use in making their buying decisions? Use commerce site
The description of your target market should be very specific. Are your potential
customers individual consumers, businesses or both? If your target market is
consumers, what is their demographic profile: gender, age range, income range,
education, etc? If your target market is businesses, what type are they – retail,
manufacturing, construction, etc.? Where are they located? What size are they in
terms of employees?
Be realistic in estimating your geographic market area and the number of potential
customers. If you own a neighborhood convenience store, for example, you will
attract customers from a limited geographic area. However, if you operate a
specialty furniture store, you will draw customers from a much larger geographic
area. Businesses that have an Internet presence have the potential for vast
geographic coverage.
If your target market is individuals, demographic data from the U.S. Census can
help you in estimating the number of potential customers in your geographic
market area. Consult www.census.gov.
The most critical step is to understand your customer’s needs and to meet those
more effectively than the competition. Constantly focus on the customer and what
he/she needs and wants to buy, not what products or services you need or want to
sell. You must put your personal preferences aside!
Examples of customer needs that you might serve include convenience, education,
recreation, safety and concern about personal health or appearance. Businesses
that meet the customer need for convenience, for example – very popular in our
hectic world – include fast food restaurants, drive-through car washes, errand
services and same-day photo processing or dry cleaning services.
Customer needs and wants are related but not synonymous. The wants are the
customer’s personal desires for satisfying their needs. For example, all adults
have a need for recreation, but if three individuals each had $20 to meet their
need…
37
One may want to go out to dinner.
One may want to go to a movie.
One may want to go shopping.
Also, you must determine what criteria are important to your target market in
making buying decisions. Specifically ask potential customers when you do your
market research; don’t make assumptions!
A common mistake is to assume that price is the key factor used by potential
customers in making buying decisions, but this is often not true. For example,
when shopping for specialty services, such as child care or auto repair, customers
are typically more concerned about reputation, quality and reliability.
In general, learn as much as you can ab ...
Marketing on a budget, it's the thought that countsRed Ark
Liz Rowell's presentation on the art and science of marketing with a minimal budget - including how to find and ally yourself with brandmates - for NSW Department of Industry & Investment small business program. Liz is the Managing Director of Red Ark.
Creating personas can be a great way to segment your customer base into marketable audiences. Follow along as we lay out how to create a killer customer persona.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
Glow Get It Women in Business Summit! Hobby to Wholesale
1.
2. Hobby to Wholesale
8 key Factors to Consider before
Making the Leap
D’Shawn Russell, Owner Southern Elegance Candle Co
3. Introduction
• This class will provide an overview of the 8
factors a hobbyist should be aware of before
they decide to approach retail locations for
wholesale. This presentation will review
Branding, Naming, Pricing, Creating Labels,
Selling, Photographing, Marketing and Using
Social Media Platforms to create a cohesive
and appealing product line that is ready for
retail shelves .
4.
5. Types of Business
There are four basic
types of businesses
– Sole Proprietorship
– Limited Liability
Company
– Corporation
– S Corporation
6. Choosing A Unique Name
• Review the competitors
• Be imaginative
• Think about your target
audience
• Visualize how the name
and the brand go
together
• Pick a name that is
available both online
and in social media
7. Things to Avoid
• Making the spelling difficult
• Making your business difficult to pronounce,
spell, or remember.
8. Important Note about
Trademarks
• Always do a basic Google search of the name
• To register a trademark, go to the U.S. Patent and
Trademark Office's Web site, www.uspto.gov.
• Make sure someone else hasn't already registered
the mark your category by checking the
Trademark Electronic Search System database .
10. Your Brand is More than a Logo
• Definition: The marketing practice of
creating a name, symbol or design
that identifies and differentiates a
product from other products .
• An effective brand strategy gives you
a major edge in increasingly
competitive markets. But what
exactly does "branding" mean?
Simply put, your brand is your
promise to your customer. It tells
them what they can expect from your
products and services, and it
differentiates your offering from that
of your competitors. Your brand is
derived from who you are, who you
want to be and who people perceive
you to be.
11. What Are You Really Selling?
• Make a Positioning Map
– Know thy enemy. Identify all your competitors, direct
and indirect. They could be brands that places you
intend to sell have products similar to yours or brands
that sell in the same
• Know Your Customer
– Statistical data is important but you need to be
specific: “age 20-30, professional woman” or
“sophisticated, independent, strong woman” won’t cut
it. Instead, envision your target customer’s personality
and daily life.
12. What Are You Really Selling?
• Identity Your Brand’s Top Attributes
– These are the 3 or 4 words that define your brand and
make you unique; these attributes are adjectives, not
nouns. (This but not That)
• Write a Positioning Statement (or a press release)
– You now have the building blocks to write your
positioning statement (brand description for your
internal team), your brand tagline or seasonal slogan,
and your “about” story for the website, social media,
and PR.
14. Who Is Your Ideal Customer?
• Most entrepreneurs aren't clear about their
ideal customer. For this reason, they waste a
lot of time and money trying to sell their
product to people who aren't good potential
customers.
• Your ability to clearly define and focus in on
the customers who can most rapidly buy your
product or service will be essential to your
business success.
https://www.entrepreneur.com/article/75648
16. Who Are You Selling To?
• Define your product or service from the customer's
point of view. What does your product do for your ideal
customer? What problems does your product solve for your
customer? How does your product improve your customer's
life or work?
• Define the ideal customer for what you sell. What is his or
her age, education, occupation or business? What is his or
her income or financial situation? What is his or her
situation today in life or work?
• Determine the specific benefits your customer is seeking
in buying your product. Of all the benefits you offer,
which are the most important to your ideal customer. Why
should your customer buy from you rather than from
someone else?
https://www.entrepreneur.com/article/75648
17. Who Are You Selling To?
• Determine the location of your exact customer. Where is
your customer located geographically? Where does your
customer live or work? Where is your customer when he or
she buys your product or service?
• Determine exactly when your ideal customer buys your
product or service. What has to happen in the life or work
of your customer for him to buy your product? What time of
year, season, month or week does your customer buy?
• Determine your customer's buying strategy. How does
your customer buy your product or service? How has your
customer bought similar products or services in the past?
What is your customer's buying strategy? How does your
customer go about making a buying decision for your
product?
https://www.entrepreneur.com/article/75648
19. Basic Principle of Pricing
• Here's how to set it.
• Know the market. You need to
find out how much customers will
pay, as well as how much
competitors charge. ...
• Choose the best pricing
technique. ...
• Work out your costs. ...
• Consider cost-plus pricing. ...
• Set a value-based price. ...
• Think about other influences on
price.
• Keep on your toes.
http://www.inc.com/guides/price-your-products.html
20. Factors To Consider
• Know Your Costs
A fundamental tenet of pricing is that you need to
cover your costs and then factor in a profit. That
means you have to know how much your product
costs. You also have to understand how much you
need to mark up the product and how many you
need to sell to turn a profit. Remember that the cost
of a product is more than the literal cost of the item;
it also includes overhead costs. Overhead costs may
include fixed costs like rent and variable costs like
shipping or stocking fees. You must include these
costs in your estimate of the real cost of your
product.
http://www.inc.com/guides/price-your-products.html
21. Factors to Consider
• Know Your Customer
This type of research can range from informal
surveys of your existing customer base that you send
out in e-mail along with promotions to the more
extensive and potentially expensive research
projects undertaken by third party consulting firms.
Market research firms can explore your market and
segment your potential customers very granularly --
by demographics, by what they buy, by whether
they are price sensitive, etc. Research the budget
sensitive, the convenience centered, and those for
whom status makes a difference; Then figure out
which segment you're targeting and price
accordingly.
http://www.inc.com/guides/price-your-products.html
28. PROFESSIONAL PRINTING
Frontier Label: Product
labels
Lighting Labels: Product
labels
Jakprints: Postcards,
hangtags, brochures, and the
like.
PS Print: Postcards, hangtags,
brochures, and the like.
Greener Printer: Postcards,
hangtags, brochures, and the
like.
29. Resources: Printed Items
• Custom Clothing Labels (US) – woven garment labels, printed clothing labels, PVC
labels
• Custom Couture Label Company (US) – woven garment labels, hangtags, ribbon,
zipper pulls, etc.
• Got Print (US) – business cards, banners, flyers, catalogues, hangtags, etc.
• Jakprints (US) – business cards, flyers, postcards, magnets, banners, etc.
• Moo (US) / Moo (UK) – business cards, mini cards (great for hangtags), stickers/labels,
postcards, greeting cards
• Overnight Prints (US) / Overnight Prints (UK) – business cards, mini cards, magnets,
postcards, etc
• Sticker Mule (US) – custom stickers, die cut stickers, bumper stickers, electronic skins
• Sticker Robot (US) – custom stickers
• UV Cards (US) – business cards, postcards, stickers, magnets, etc.
• Vistaprint – business cards, flyers, signs, magnets and pretty much anything else you’d
want to put your business name on
• TIP – Why not reach out to local print shops in your town – support a local small biz &
make a personal connection!
30. Resources: Packaging
• Clear Bags (US) / Clear Bags (Canada) – plastic bags, plastic boxes, food safe boxes,
eco plastic packaging, etc
• In The Clear (US) – paper bags, plastic bags, boxes, metal tins, plastic tubes,
ribbon, tape, etc
• Muslin Bags (US) – drawstring muslin bags – can order single sample to check
sizing, etc.
• Online Labels (US) – blank labels in a variety of shapes, sizes & colours. Check out
their Customer Creations section for label inspiration.
• Papermart (US) – paper bags, plastic bags, jewelry boxes, stationery boxes, muslin
bags, ribbon, tags, etc.
• Robert H Ham (US) – jewelry packaging, ribbon, tissue paper
• SKS Bottle (US) – glass bottles, glass jars, plastic tubes, plastic bottles, plastic jars,
etc.
• Sunburst Bottle (US) – glass bottles, glass jars, plastic bottles, plastic jars, metal
containers, etc.
• *Bayousome : glass bottles, glass jars, plastic tubes, plastic bottles, plastic jars, etc.
• *Rustic Escentuals: glass bottles, glass jars, plastic tubes, plastic bottles, plastic
jars, etc.
31. Resources: Finishing Touches
• Caramelos (US) – ribbons, trims, colorful twine, cute accents, etc.
• Knot & Bow (US) – metallic twine, colorful shipping tags, stickers, etc.
• Olive Manna (US) – paper bags, shipping tags, ribbon, twine, etc.
• Really Reasonable Ribbon (US) – ribbon, ric rac, colorful twine
• Ribbon Shop (US) – custom printed ribbon, ribbon
• We Sell Coffee (US) – large cones of baker’s twine –
• Whisker Graphics (US) – colorful baker’s twine, cute paper bags,
stickers, tags
32.
33. Selling at Festivals and Craft
Shows
• Search online for local craft shows and festivals. Some are
juried, which means you have to apply to get in. Product and
Booth presentation accompanied with good photography
will make the difference. As much as possible, avoid vendor
events with a lot of MLM participants. Some will have
application fee. Price of event will vary based on location,
expected turn out, and number of days.
35. Other Online Options: But
limited
• X-CART: Once the industry leader, this platform simply hasn’t kept up with the times. It’s buggy,
the support is poor, the templates are dated, and it’s not PA-DSS compliant.
• ECWID: Billed as a plug-in you can use on any site, this software is built by X-Cart. That alone
should be sufficient to cause a dash for the hills.
• OSCOMMERCE: One of the first carts, this “freeware” cart should be avoided. It simply isn’t
secure enough to run a modern e-commerce store.
• YAHOO STORES: This dying platform isn’t a wise investment of time + resources.
• BIG CARTEL: This is a simple, basic cart with a minimal feature set. It was designed for artists
with catalogs of no more than 300 SKUs. Because it lacks many of the key core functions, Big
Cartel isn’t flexible or robust enough for modern e-commerce stores.
• MIVA MERCHANT: One of the original e-commerce companies, Miva has re-invented itself
countless times. They’ve always had great set of core features, but this cart isn’t easy to work with
and there are few templates from which to choose. Miva also has the potential to become extremely
expensive. Last year, Miva introduced a new pricing structure that caused some people to go from
$60/month to $1500/month
36. Selling in Retail Stores
*On point Branding *Shelf ready packaging
*Cohesive Collection
37.
38. Consignment
• Consignment is when a shop sells
goods for an owner. The owner
keeps ownership of his item until
it sells, if it sells. As the owner,
you’d pay a small fee to the shop
as compensation for them selling
your item.
• For example, you consign a
children’s bicycle for $20.
Generally, when they sell your
bicycle, they take their 50% or $10.
You receive $10. If the bicycle
doesn’t sell, then you take your
items home for no charge. (Some
places do charge a small
“activation” or consignment fee.)
39. Wholesale Readiness Checklist
• Does this product make sense as part of my larger
product collection?
• How cohesively branded + packaged is this product
within my collection?
• Can this product be consistently produced?
• Does this product have a retail footprint that would be
appealing to wholesale buyers?
• Does this product’s pricing allow for a minimum of a
100% markup by wholesale buyers?
• Do I have the production capacity to fill order of this
product in a timely manner.
• Do you have Line sheets and/or Catalogs?
41. Rule of Thirds
• One of the basic rules of
composition is the rule of thirds.
This is a very basic rule, that is
often ignored by amateurs, and can
drastically improve your pictures.
Here is how this rule works:
imagine that you draw lines across
your frame to form a tick-tack-toe
playing board. (you should end up
with nine identical squares). Now
the image is divided to thirds, both
horizontally and vertically. See the
diagram for lines positions.
45. Which Platform?
• Facebook
• Instagram
• Snap Chat
• Periscope
• Twitter
• Youtube
• Google Plus
Pick one and become proficient.
*But be flexible because the rules change constantly