Gloucestershire College has launched a new website as part of a digital marketing strategy, with ongoing work to finalize aspects like department showcases and videos by March 2014. The next phase will incorporate the college's MIS and e-commerce functionality for online course purchases by July 2014. Gloucestershire College hopes to complete the final website development and test the new CRM system internally over the next six months, distributing surveys and using analytics to measure user experience and strategic improvements.