Jawad Naeem has over 15 years of experience in public relations, content creation, media production, and corporate communications. He possesses strong writing, communication, and organizational skills. His experience includes working with advertising agencies, TV channels, newspapers, and production houses on projects involving various media like social media. He has extensive experience managing communication for both public and private sector organizations.

1. Dear Sir,
With MBA degree in marketing and more than 15 years experience in public relations,
content writing and editing, audio & video productions, media management, corporate
communications and journalism. I possess excellent verbal and writing skills, all of which
is a must in this field. I have excellent organizational, problem-solving, multi-tasking and
presentation skills. My skills also include strong analytical abilities and the ability to
perform a variety of administrative duties.
My experience includes Advertising Agencies, TV Channels, News Papers, Production
House and representing clients using a variety of media sources including social media, in
order to help strengthen the relationship between the company and the public.
I have gained huge experience in B2B, B2C and also in B2G communication working with
various public and private sector organizations while working in high stressful situations
maintaining maximum efficiency.
Regards,
Jawad Naeem
Cell : ++923458888933
jawad24@yahoo.com
Encl: Resume

2. Jawad Naeem
724, New Faisal Colony
Adjacent EME. College
Peshawar Road, Rawalpindi.
Mobile #: ++92 345 8888933
E-Mail: jawad24@yahoo.com
PPeerrssoonnaall
Father’s name: Naeem Ahmed
Date of Birth: February 4th
, 1976
Nationality: Pakistani.
JJoobb EExxppeerriieennccee ((1155 yyeeaarrss))
Working as Chief Operating Officer (COO) Thoughts Pvt. Ltd.
Worked as Director Media & Marketing “Thoughts pvt. Ltd”.
Handled the Audio Visuals department of the company.
Working as Executive Producer in “avant-garde” Films
Also teaching Marketing, Advertising and Media Management
Served “Maxim Advertising” as Marketing Director Islamabad Branch.
Worked as Manager Marketing in “BusinessPlus (TV Channel)
Worked as Marketing and Media Manager in “Thoughts Advertising”.
Worked in NTM ( TV Channel) as a Marketing Executive.
EExxppeerrttiissee
Extensive Relations Media Houses ,Govt Departments Ministries and Journalists.
Strategic Media Buying & Planning
Content Development, Writing and Editing
Lead Creative Team to produce effective Creative Campaigns.
Production of Electronic Media Programs, (Radio & TV.) Commercials,
Stage Shows, Dramas, Documentaries & Talk Shows.
Building up and Leading a motivated and proficient PR & Marketing team.
Project Management & Presentations.
AAccaaddeemmiicc QQuuaalliiffiiccaattiioonn
Masters in Business Administration (Majors in Marketing & Advertising)
College of Business Administration, Lahore. Campus of “Philippine School of
Business & Commerce”, Manila Philippine. (1997)
Bachelor of Arts (Statistics, Economics)
F.G. Post Graduate College, H-8, Islamabad. University of Punjab. (1996)
CCoommppuutteerr QQuuaalliiffiiccaattiioonn
Expert in: Microsoft Office, Windows, and Internet.
Trouble Shooting: Lot of Experience of Hardware, Software and LAN.
Graphics: Extensive experience of working in Corel and Adobe
(Details of Experience, Expertise, Clients, Productions, Achievements, Education and
References can be provided on demand…)

3. As COO at Thoughts pvt .Ltd. I have helped my team complete many social marketing
campaigns which have been highly appreciated by the clients. Mentionable are:
Defusing Human Bombs
Defusing Human Bombs is the incredible story of the Sabaoon School in Pakistan, which
uses psychology, religious scholars, and other techniques to undo years of Taliban
indoctrination in the hearts and minds of young boys. Filmed over a period of 18 months,
the film exposes the incredible hardship and violence the boys experienced during their
time with the Taliban, including abduction, brainwashing, and aborted suicide missions.
Run by the Pakistani Army, the Sabaoon School has been a ray of light for families living
in the Swat area of Pakistan. However, its mission of rehabilitation is not without problems
or danger; only a fraction of the boys have made a successful transition back into society,
and one of the school's teachers was assassinated. The film illustrates the challenging task
of attempting to help the young and vulnerable escape the power of the Taliban in Pakistan
The Film in September 2009 and the project were put on hold when our creative head Mr.
Asad Qureshi was kidnapped on March 26th 2010. Asad Qureshi continued the project
after his release in September 2010. Finally In April 2011the film 'Defusing Human
Bombs' was screened in Pakistan.
(Copy of the Documentary is available in CD)
Reviving Hopes
There are events in history that steer themselves into a nations collective imagination and
enter the realm where myth meets the heart breaking reality 2010 flash floods are one such
event already they have been proven as one of the most significant natural calamities of
our time the force of water washed away roads, bridges, houses and standing crops in the
fields, more than 20 million people were affected. Artisans were among the badly affected
subsectors. Among these artisans were approximately 750,000 home bound women spread
across the country who earned livelihood through the embellishment if fabrics. Reviving
Hopes projects the efforts of USAID to bring economic change embellishers specially
women artisans effected in this tragedy. And shows the success of entrepreneurs program
of USAID launched to support livelihoods recovery program in all four provinces of the
country.
(Copy of the Documentary is available in CD)

4. Earth Quake Relief and Rehabilitation Authority (ERRA)
For ERRA,Thoughts (Pvt) Ltd produced a documentary and Them Song of ERRA. Shot at
a very difficult terrain under some the most difficult circumstances. We are proud to
inform that we presented the final cut 2 days before the dead line for key mass awareness
components which includes
• Housing
• Health
• Education
• Livelihoods
• Water & Sanitation
.
The 14 minute documentary and 3.5 mins Theme Song which was completed in 8 working
days of Ramadan included
Shooting at different places in Azad Kashmir and NWFP which also include lot Arial
Helicopter shots.
Testimonials, 3D animations, Voice Over, Sub Titles in English.
A 4 team crew of 22 full time professionals with a support staff sizing up to 48 people was
employed to complete this gigantic task.
(Copy of the Documentary and Theme Song’s is available in CD)
Population Welfare Department
Jingle, TVCs, and other promotional materials were produced by me”. It was highlighted
that how important maternal & child health care is all parents are responsible for their
child’s education and less children means better education and proper growth, also
informing masses that the health of mother is also a matter of great concern. Our campaign
was executed for more than 2 years.
(Copy of the TVC’s is available in CD)

5. Ministry of Law, Justice and Human Rights:
RADIO DRAMAS
20 Radio Dramas highlighting the women rights, creating awareness and enlightening their
thinking process.
Creating awareness among the general public for women, the Islamic and social aspects
regarding women and how she should be handled.
The impact of the campaign was strong; it was liked and appreciated by both the Ministry
and the general public. Our Dramas are then translated into regional languages to increase
its reach and its impact.
(Copy of the three radio spots is available in CD)
TV Commercials & Programs
Our campaign for women rights was a big success. The Ministry also wanted to cover the
television media for this campaign; therefore programs and TV commercials were
produced for PTV.
ANF (Anti Narcotics Force)
ANF is fighting against the ills of drug usage and its spread in the country. Thoughts stood
with ANF shoulder to shoulder in spreading the message our press campaign in 2006 was
appreciated and is considered one of the best messages conveyed to the people.
Population Welfare Department (Punjab)
Recent Behavioral change Communication Campaign that consist Jingles, TVCs, Press
ads, brochures and other promotional materials are prepared by us. It was highlighted that
all parents are responsible for their child’s education and less children means better
education and proper growth, also informing masses that the health of mother is also a
matter of great concern. Our campaign was aired for more than six months.
Our campaigns which specifically designed keeping in view the targeted problems which
occur due to the population growth and advantages of breast feeding and spacing were
appreciated by all corners.
(Copy of the TVC’s is available in CD)
Ministry Of Health
As our advertising campaign comprises of the informative, educative and having a positive
attitude towards the life. We believe that it is the next generation, our children, who are the
best medium of communication for any health campaign to succeed.
We have observed that for last few years the emphasis of the health campaigns has been on
the service delivery of the Lady Health Worker. A success story in every aspect we now
want to make Lady Health worker the part of social sector at large. Not by just making her
a face sitting in the BHU.
(Copy of the TVC’s, Jingles and other Promotional Martial is available in CD)

6. Departments of Agriculture & live Stock
Electronic media campaign that carried Radio & TV Commercials, Jingles highlighting the
modern technology, creating awareness and enlightening their thinking process.
Awareness among the farmers for best practices, improved seeds, feed fertilization,
medication etc.
Punjab Education Department
Radio & TV Commercials, jingles & promotional videos and other promotional materials
are prepared by “Thoughts”. It was highlighted that how important a child’s education is
and better education means better society and economy, also informing masses that the
education of girls is most important for better enlightened family / society. Our campaign
was executed for more than 2 years.
Core Campaign Theme “Aliph Baa Jeem”
TEVTA (Technical and Vocational Training Authority Punjab)

7. Experience in producing
Documentaries, TVCs & Promotional Videos
On key Social Issues
Documentaries
1. Defusing Human Bombs (BBC)
2. The Battle of Swat Valley (BBC Panorama)
3. Reviving Hopes (USAID)
4. Build Back Better (ERRA)
5. The Price of Peace (Tokyo Donor's conference)
6. Welcome to Pakistan (Pakistan Tourism Development Corporation)
7. Where Majestic Mountains Meet (Pakistan Tourism Development
Corporation)
8. In The Wake of Earthquake (ISPR)
9. HORSES IN PAKISTAN (CNN)
10. Shandoor polo ( CNN)
11. Lahore Basant Festival ( CNN)
12. Tour of the Karokorams (CNN)
13. 12 essentials of Pharmaceutical Manufacturing ( Scotman Pharma)
Multimedia social Marketing Campaigns
1. Ministry of Population Welfare
2. Ministry of Law, Justice and Human Rights
3. Ministry of Health (Lady Health Worker, TB, Malaria, MNCH,
4. Anti Narcotics Force (ANF)
5. Earth Quake Relief and Rehabilitation Authority (ERRA)
6. Ministry of Information
TV Shows
1. PTV Sports Cricket World Cup Programming (Super Selector Show)
2. Pakistan Television Agriculture Infomercial Comedy Show ( Bota ke Bethak)
3. The Food Truck Show ( Reality Show)
4. Shandoor Polo Festival Live
5. The E- Sports Show