Venga helped global security company WatchGuard localize and roll out a creative marketing campaign featuring its iconic red lion mascot across multiple markets. Venga transcreated campaign materials like banners and slogans for France, Germany, Italy, Mexico, Brazil and the Netherlands while maintaining the intent of the original campaign. Venga managed a centralized process of briefing local copywriters, getting approvals, and producing final localized assets, allowing the campaign to launch simultaneously worldwide. The result was a campaign that creatively adapted to each local market as if it had been made for that market originally.
Full Webinar: A Roadmap for Successfully Creating and Amplifying Great ContentSkyword Inc.
Today’s best brands understand that digital is more than a collection of channels. Instead they embrace digital as a means to tell powerful stories that engage audiences, to build preference for their brand, to convert new customers, and to increase loyalty. But publishing and amplifying your brand story across digital requires a modern content strategy.
Attend and get a roadmap to successfully creating and amplifying your content!
During this webinar, MaryAnne Flynn, VP of Content Services at Skyword and Rich Ullman, VP of Marketing at Outbrain will provide a roadmap for successful digital storytelling. They will also review the major components of a winning content strategy, including tips for targeting, reaching, and engaging digital audiences.
The webinar covers:
Insights into how businesses are growing by creating great content and amplifying its reach.
The major components required for building a modern content strategy.
A personalized roadmap for success, including tools and practical tips for creating great content and growing an engaged audience.
VCG Catapult - Professional Services Design SupportVCG Catapult
This document summarizes the design support services provided by VCG Catapult, including branding, marketing materials, proposals, and project design for professional services companies. VCG has offices worldwide and experience working with major professional brands. They provide flexible design support to supplement in-house teams with experienced designers, on-brand work, and competitive hourly rates.
Advent Inc. is a full-service marketing firm located in Houston that offers a wide range of in-house capabilities including advertising, public relations, web design, custom web applications, motion graphics, 3D animation, exhibit services, and custom branded products. As the only true full-service marketing firm in Houston, Advent is equipped to deliver effective communication programs and creative solutions for clients' changing marketing needs. Advent prides itself on understanding clients' needs, generating innovative ideas, and achieving bottom-line results through increasing clients' visibility and credibility.
Creadits dnx ceo presentation - TEST UploadShubham Sharma
This document summarizes the services of Creadits, a company that connects marketers with global creative talent through an online platform. Creadits offers end-to-end creative services including strategy, ideation, and production. Their platform provides access to a global network of creative professionals across 14 countries. Creadits also utilizes artificial intelligence tools to automate video editing and reformatting tasks. Their goal is to help brands achieve "performance design" through fast, effective creative solutions.
Lundbeck initiated a Saphris/Sycrest Best Practice Sharing project to capture creative local initiatives and make it easier for markets to be inspired and adapt materials locally. They received positive feedback and will continue inviting markets to share successful stories. The project gathered successful local marketing tactics from key markets that positively influenced brand adoption. These tactics were then shared across the organization through newsletters and meetings to strengthen internal knowledge sharing.
Vision Integrated Graphics Group is a branding and promotions specialist that helps companies achieve their marketing objectives through graphics programs and projects. They work with clients to manage, produce, and supply corporate imaging assets. Vision focuses on brand awareness, client acquisition, and client retention by understanding each client's specific needs and challenges. They offer wide-format graphics, project management, digital and conventional printing, mailing and fulfillment services. Vision has various production equipment and capabilities to handle projects nationwide. Clients provide positive testimonials about Vision's quality work and service.
Gage-Cannon Venture Consulting is considering opening an office in Luxembourg and satellite office in Trier, Germany. They want to execute a pilot of a customer intelligence and engagement platform in Trier due to its size and tourism. The platform delivers personalized location-triggered messages from businesses to customers seeking offers. Gage-Cannon is looking for a strong local team to run the pilot project, with the goal of presenting the results at the American Marketing Association conference in March 2016.
VCG Catapult Retail and Leisure marketing supportVCG Catapult
VCG provides marketing support services for retail and leisure brands, including design, photography, digital marketing, and supply chain management. They have offices worldwide and work with well-known brands. VCG helps clients execute branding consistently across locations by adapting materials for different regions. They aim to improve marketing ROI by optimizing costs and ensuring smooth delivery from design to production.
Full Webinar: A Roadmap for Successfully Creating and Amplifying Great ContentSkyword Inc.
Today’s best brands understand that digital is more than a collection of channels. Instead they embrace digital as a means to tell powerful stories that engage audiences, to build preference for their brand, to convert new customers, and to increase loyalty. But publishing and amplifying your brand story across digital requires a modern content strategy.
Attend and get a roadmap to successfully creating and amplifying your content!
During this webinar, MaryAnne Flynn, VP of Content Services at Skyword and Rich Ullman, VP of Marketing at Outbrain will provide a roadmap for successful digital storytelling. They will also review the major components of a winning content strategy, including tips for targeting, reaching, and engaging digital audiences.
The webinar covers:
Insights into how businesses are growing by creating great content and amplifying its reach.
The major components required for building a modern content strategy.
A personalized roadmap for success, including tools and practical tips for creating great content and growing an engaged audience.
VCG Catapult - Professional Services Design SupportVCG Catapult
This document summarizes the design support services provided by VCG Catapult, including branding, marketing materials, proposals, and project design for professional services companies. VCG has offices worldwide and experience working with major professional brands. They provide flexible design support to supplement in-house teams with experienced designers, on-brand work, and competitive hourly rates.
Advent Inc. is a full-service marketing firm located in Houston that offers a wide range of in-house capabilities including advertising, public relations, web design, custom web applications, motion graphics, 3D animation, exhibit services, and custom branded products. As the only true full-service marketing firm in Houston, Advent is equipped to deliver effective communication programs and creative solutions for clients' changing marketing needs. Advent prides itself on understanding clients' needs, generating innovative ideas, and achieving bottom-line results through increasing clients' visibility and credibility.
Creadits dnx ceo presentation - TEST UploadShubham Sharma
This document summarizes the services of Creadits, a company that connects marketers with global creative talent through an online platform. Creadits offers end-to-end creative services including strategy, ideation, and production. Their platform provides access to a global network of creative professionals across 14 countries. Creadits also utilizes artificial intelligence tools to automate video editing and reformatting tasks. Their goal is to help brands achieve "performance design" through fast, effective creative solutions.
Lundbeck initiated a Saphris/Sycrest Best Practice Sharing project to capture creative local initiatives and make it easier for markets to be inspired and adapt materials locally. They received positive feedback and will continue inviting markets to share successful stories. The project gathered successful local marketing tactics from key markets that positively influenced brand adoption. These tactics were then shared across the organization through newsletters and meetings to strengthen internal knowledge sharing.
Vision Integrated Graphics Group is a branding and promotions specialist that helps companies achieve their marketing objectives through graphics programs and projects. They work with clients to manage, produce, and supply corporate imaging assets. Vision focuses on brand awareness, client acquisition, and client retention by understanding each client's specific needs and challenges. They offer wide-format graphics, project management, digital and conventional printing, mailing and fulfillment services. Vision has various production equipment and capabilities to handle projects nationwide. Clients provide positive testimonials about Vision's quality work and service.
Gage-Cannon Venture Consulting is considering opening an office in Luxembourg and satellite office in Trier, Germany. They want to execute a pilot of a customer intelligence and engagement platform in Trier due to its size and tourism. The platform delivers personalized location-triggered messages from businesses to customers seeking offers. Gage-Cannon is looking for a strong local team to run the pilot project, with the goal of presenting the results at the American Marketing Association conference in March 2016.
VCG Catapult Retail and Leisure marketing supportVCG Catapult
VCG provides marketing support services for retail and leisure brands, including design, photography, digital marketing, and supply chain management. They have offices worldwide and work with well-known brands. VCG helps clients execute branding consistently across locations by adapting materials for different regions. They aim to improve marketing ROI by optimizing costs and ensuring smooth delivery from design to production.
Qanect is a full service marketing and communications agency based in Qatar. They offer a range of integrated services including marketing, public relations, design, digital, and event management. Their team of experienced professionals work together to develop strategic communication plans and campaigns that influence audiences and deliver measurable results for clients. Qanect works with clients across many industries to identify objectives and manage all aspects of projects from concept to completion.
Qanect has enjoyed four successful years in Doha where we have now grown into a thriving full service agency providing PR & Communications, Marketing, Design, Digital and Event Management services to our clients.
Over the years, we have been very fortunate to work with amazing clients, across a variety of sectors, offering a diverse list of services. This has allowed us to deliver the best in strategic planning and implementation of creative and impactful marketing and communication campaigns.
We hope you like what you see!
This portfolio gives you an overview of Response and how we work in the property sector to create and implement marketing campaigns that consistently deliver a return for our clients.
Response Worldwide is a full-service property marketing company that develops and implements marketing campaigns for clients. They offer both offline services like media planning, design, and direct marketing as well as online services including digital strategy, website development, and online marketing. The document provides several case studies of Response Worldwide's work with major property clients like Allsop, Pierre & Vacances, Kaupthing Singer & Friedlander, and Signature to build their brands, drive sales leads and pipelines, maximize marketing ROI, and achieve sales targets through integrated offline and online campaigns.
Wonderful Creative Agency provides a wide range of marketing and advertising services including web design and development, social media marketing, branding, mobile applications, and both online and offline advertising campaigns. They take a holistic approach to projects and work with clients to develop strategies across multiple channels. Some of their case studies include redesigning a website and online advertising campaigns, developing mobile apps and websites that are responsive across devices, creating branding guidelines and rebranding campaigns, and planning and executing social media strategies.
Gould | Strategic Branding | Portfolio Peter Gould
Gould is an internationally acclaimed strategic branding firm. For over ten years we have designed, launched and grown sustainable brands for clients using our unique strategic process.
We love to help develop meaningful, engaging, authentic brands and creative experiences using our unique strategic toolset and creative process.
Our award-winning creative team is passionate and caring. Clients trust us because we love what we do and we value quality long-term relationships.
Smartling is a software company founded in 2009 that provides a cloud-based translation management platform to help companies engage global customers through localized digital content. The Smartling platform allows businesses to quickly deploy localized websites, mobile apps, and documents globally. Notable customers span startups, small/medium businesses, and large enterprises across industries like ecommerce, software, and manufacturing.
Hang My Ads is a mobile performance advertising agency based in Portugal that reaches over 50 million unique users per month. They help app developers and advertisers acquire new users through a variety of formats including native ads, banners, video, and app discovery. Their services include worldwide promotion and monetization of iOS and Android apps through pay per install campaigns. They also provide targeting solutions and have their own tracking technology.
The document discusses an agency called Brand Communications that offers various communications services across Africa and for international clients entering the continent. It provides branding, advertising, public relations, digital, and corporate communications services. The agency aims to help clients develop iconic brands and leadership that can succeed on regional, national and global stages. It works with a diverse team across many African countries and languages to provide a full-service 360 degree approach to clients.
1. The document discusses balancing global and local approaches when internationalizing products and brands. It addresses reconciling a unified global identity and messaging with tailored localization for different markets.
2. Key aspects of the global vs local debate include centralized vs decentralized budgeting, authoring, and management across headquarters and regional offices. It also examines the "one size fits all" approach vs tailoring branding and campaigns to local cultures.
3. The document argues that localization is important for connecting with users and consumers across cultures by making branding meaningful and memorable in local contexts through storytelling and relevance.
DNA \ LTB is a branding and marketing agency that helps clients consistently translate their brand DNA into various channels to attract loyal customers. They engage the right audience through direct, multi-channel content marketing strategies. Their services include developing brand strategies and values, managing social media presence, creating thought leadership content, running marketing campaigns, and testing new products and ideas. They aim to build long-term relationships between clients and their customers through relevance, interaction, and central management of the client's brand.
Here are the key steps in our discovery process:
1. Conduct a brand interview with key stakeholders to understand the brand positioning, challenges, and requirements for the project.
2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
5. Review principles with stakeholders before beginning the concepting phase to ensure alignment.
The discovery process focuses on understanding all relevant information to establish guidelines that will be used to evaluate concepts. This ensures solutions meet both the functional needs and
Here are the key steps in our discovery process:
1. Conduct a brand interview with key stakeholders to understand the brand positioning, challenges, and requirements for the project.
2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
5. Review principles with stakeholders before beginning the concepting phase to ensure alignment.
The discovery process focuses on understanding all factors that will inform the design solutions and ensure they are strategically aligned with the brand. Key aspects include the
Here are the key steps in our discovery process:
1. Conduct a brand interview with key stakeholders to understand the brand positioning, challenges, and requirements for the project.
2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
5. Review principles with stakeholders before beginning the concepting phase to ensure alignment.
The discovery process focuses on understanding all factors that will inform the design solutions and ensure they are strategically aligned with the brand. Key aspects include the
Here are the key steps in our discovery process:
1. Conduct a brand interview with key stakeholders to understand the brand positioning, challenges, and requirements for the project.
2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
5. Review principles with stakeholders before beginning the concepting phase to ensure alignment.
The discovery process focuses on understanding all relevant information to establish guidelines that will be used to evaluate concepts. This ensures solutions meet both the functional needs and
The document provides an overview of The Carlson Group's capabilities for strategic retail programs. It discusses their approach of incubating, building, and sustaining custom programs that deliver value across consumer retail experiences. The Carlson Group supports top brands by listening, collaborating, and strengthening their brand image. They bring a strategic perspective, ensure investments deliver the greatest value, and focus on anticipating consumer and market trends to support brands' futures. Case studies highlight successes in rethinking fixtures and spaces for clients.
Rimini Street faced challenges with its manual website translation process that could not scale to support its growing global business. The process was slow, error-prone, and inconsistent. Rimini Street implemented an integration between Venga's translation management system and its Ingeniux content management system. This automated the translation workflow and allowed translations to be seamlessly transferred between systems. It reduced the traditional 8-step website translation process to 4 steps, cutting translation timelines in half and improving speed, quality, and consistency of translations.
Qanect is a full service marketing and communications agency based in Qatar. They offer a range of integrated services including marketing, public relations, design, digital, and event management. Their team of experienced professionals work together to develop strategic communication plans and campaigns that influence audiences and deliver measurable results for clients. Qanect works with clients across many industries to identify objectives and manage all aspects of projects from concept to completion.
Qanect has enjoyed four successful years in Doha where we have now grown into a thriving full service agency providing PR & Communications, Marketing, Design, Digital and Event Management services to our clients.
Over the years, we have been very fortunate to work with amazing clients, across a variety of sectors, offering a diverse list of services. This has allowed us to deliver the best in strategic planning and implementation of creative and impactful marketing and communication campaigns.
We hope you like what you see!
This portfolio gives you an overview of Response and how we work in the property sector to create and implement marketing campaigns that consistently deliver a return for our clients.
Response Worldwide is a full-service property marketing company that develops and implements marketing campaigns for clients. They offer both offline services like media planning, design, and direct marketing as well as online services including digital strategy, website development, and online marketing. The document provides several case studies of Response Worldwide's work with major property clients like Allsop, Pierre & Vacances, Kaupthing Singer & Friedlander, and Signature to build their brands, drive sales leads and pipelines, maximize marketing ROI, and achieve sales targets through integrated offline and online campaigns.
Wonderful Creative Agency provides a wide range of marketing and advertising services including web design and development, social media marketing, branding, mobile applications, and both online and offline advertising campaigns. They take a holistic approach to projects and work with clients to develop strategies across multiple channels. Some of their case studies include redesigning a website and online advertising campaigns, developing mobile apps and websites that are responsive across devices, creating branding guidelines and rebranding campaigns, and planning and executing social media strategies.
Gould | Strategic Branding | Portfolio Peter Gould
Gould is an internationally acclaimed strategic branding firm. For over ten years we have designed, launched and grown sustainable brands for clients using our unique strategic process.
We love to help develop meaningful, engaging, authentic brands and creative experiences using our unique strategic toolset and creative process.
Our award-winning creative team is passionate and caring. Clients trust us because we love what we do and we value quality long-term relationships.
Smartling is a software company founded in 2009 that provides a cloud-based translation management platform to help companies engage global customers through localized digital content. The Smartling platform allows businesses to quickly deploy localized websites, mobile apps, and documents globally. Notable customers span startups, small/medium businesses, and large enterprises across industries like ecommerce, software, and manufacturing.
Hang My Ads is a mobile performance advertising agency based in Portugal that reaches over 50 million unique users per month. They help app developers and advertisers acquire new users through a variety of formats including native ads, banners, video, and app discovery. Their services include worldwide promotion and monetization of iOS and Android apps through pay per install campaigns. They also provide targeting solutions and have their own tracking technology.
The document discusses an agency called Brand Communications that offers various communications services across Africa and for international clients entering the continent. It provides branding, advertising, public relations, digital, and corporate communications services. The agency aims to help clients develop iconic brands and leadership that can succeed on regional, national and global stages. It works with a diverse team across many African countries and languages to provide a full-service 360 degree approach to clients.
1. The document discusses balancing global and local approaches when internationalizing products and brands. It addresses reconciling a unified global identity and messaging with tailored localization for different markets.
2. Key aspects of the global vs local debate include centralized vs decentralized budgeting, authoring, and management across headquarters and regional offices. It also examines the "one size fits all" approach vs tailoring branding and campaigns to local cultures.
3. The document argues that localization is important for connecting with users and consumers across cultures by making branding meaningful and memorable in local contexts through storytelling and relevance.
DNA \ LTB is a branding and marketing agency that helps clients consistently translate their brand DNA into various channels to attract loyal customers. They engage the right audience through direct, multi-channel content marketing strategies. Their services include developing brand strategies and values, managing social media presence, creating thought leadership content, running marketing campaigns, and testing new products and ideas. They aim to build long-term relationships between clients and their customers through relevance, interaction, and central management of the client's brand.
Here are the key steps in our discovery process:
1. Conduct a brand interview with key stakeholders to understand the brand positioning, challenges, and requirements for the project.
2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
5. Review principles with stakeholders before beginning the concepting phase to ensure alignment.
The discovery process focuses on understanding all relevant information to establish guidelines that will be used to evaluate concepts. This ensures solutions meet both the functional needs and
Here are the key steps in our discovery process:
1. Conduct a brand interview with key stakeholders to understand the brand positioning, challenges, and requirements for the project.
2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
5. Review principles with stakeholders before beginning the concepting phase to ensure alignment.
The discovery process focuses on understanding all factors that will inform the design solutions and ensure they are strategically aligned with the brand. Key aspects include the
Here are the key steps in our discovery process:
1. Conduct a brand interview with key stakeholders to understand the brand positioning, challenges, and requirements for the project.
2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
5. Review principles with stakeholders before beginning the concepting phase to ensure alignment.
The discovery process focuses on understanding all factors that will inform the design solutions and ensure they are strategically aligned with the brand. Key aspects include the
Here are the key steps in our discovery process:
1. Conduct a brand interview with key stakeholders to understand the brand positioning, challenges, and requirements for the project.
2. Determine an overall program strategy by analyzing consumer behavior and market trends to guide the concept development process.
3. Perform any necessary market audits and competitive brand assessments to gather additional insights.
4. Establish design and merchandising principles by aligning all insights with the brand's overall goals.
5. Review principles with stakeholders before beginning the concepting phase to ensure alignment.
The discovery process focuses on understanding all relevant information to establish guidelines that will be used to evaluate concepts. This ensures solutions meet both the functional needs and
The document provides an overview of The Carlson Group's capabilities for strategic retail programs. It discusses their approach of incubating, building, and sustaining custom programs that deliver value across consumer retail experiences. The Carlson Group supports top brands by listening, collaborating, and strengthening their brand image. They bring a strategic perspective, ensure investments deliver the greatest value, and focus on anticipating consumer and market trends to support brands' futures. Case studies highlight successes in rethinking fixtures and spaces for clients.
Rimini Street faced challenges with its manual website translation process that could not scale to support its growing global business. The process was slow, error-prone, and inconsistent. Rimini Street implemented an integration between Venga's translation management system and its Ingeniux content management system. This automated the translation workflow and allowed translations to be seamlessly transferred between systems. It reduced the traditional 8-step website translation process to 4 steps, cutting translation timelines in half and improving speed, quality, and consistency of translations.
Ingeniux Website Translation Case Study VengaGlobal
The integration of Venga's translation management system (TMS) with Ingeniux's content management system (CMS) streamlined their first website translation project from eight steps to four steps. This allowed Ingeniux to translate their 20,000 word corporate website from English to French within one month. The automated process transferred content files from the CMS to Venga translators, returned translated files back to the CMS, and enabled an internal French review - all without manual file handling. The seamless integration cut translation timelines in half and ensured a successful launch of Ingeniux's first international website.
Global HR System: Translation & Localization International Roll-outVengaGlobal
The company faced challenges in training over 150,000 employees across 40 countries and 23 languages on a new HR system. Venga helped by developing globally neutral training materials, translating content into 23 languages, and launching a multi-platform support portal. Through strategic planning, process automation, and quality reviews, Venga ensured all employees understood how to use the new system, leading to a successful global rollout.
Whether you are opening to new international markets or strengthening your global brand, translation and localization must be taken into consideration. In this presentation, Jose Palomares, CTO of Venga Global, explains the importance of translation and localization in planning global projects.
Website Translation, Multilingual SEO & International UXVengaGlobal
This document summarizes a presentation about website translation. It discusses why companies hesitate to translate websites, then provides reasons they should reconsider. It outlines best practices for website translation, including externalizing text and using translation memory. It also covers multilingual SEO practices like determining URL structures and using hreflang tags. International UX best practices discussed redirecting users to the same page in their preferred language and ensuring imagery is culturally appropriate.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
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2. WatchGuard®
Technologies, Inc. is a global leader of integrated, multi-function
business security solutions that intelligently combines industry standard
hardware, best-of-breed security features, and policy-based management
tools. WatchGuard provides easy-to-use, but enterprise-powerful protection to
hundreds of thousands of businesses worldwide. WatchGuard is headquartered
in Seattle, Washington, with offices throughout North America, Europe, Asia
Pacific, and Latin America.
Venga has been supporting WatchGuard on the translation and localization of
their website and other collateral. We also had the opportunity to help implement
one of their global creative campaigns in multiple markets.
Here’s a closer look at what we did. 2
3. Prior to contacting us, WatchGuard had created a strong and
distinctive campaign to bring to life their iconic image of the red
lion. They had clearly defined their objectives and targets for
the rollout. The campaign was aimed at major global corporate
networks, that have the most to lose if their network
is compromised.
• To bring to life their iconic red lion representation of the brand.
• To creatively and culturally adapt the campaign in different
languages and for different cultures so that the brand
personality makes perfect sense globally.
• To use the adaptation across all touchpoints from internet
banners to potentially other channels such as outdoor
billboards.
Project Background
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The objectives
4. 1. Global Idea Creation. Working with their creative agency,
WatchGuard came up with a global idea that had the flexibility
to be adapted globally and across different channels.
2. Transcreation and Creative Adaptation. WatchGuard reached
out to Venga to transcreate the content of the campaign for
France, Germany, the Netherlands, Italy, Mexico and Brazil.
3. Production and Implementation. Venga produced final local
language assets for each market so that the campaign could
be launched simultaneously around the world.
The Campaign Rollout
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5. For a global creative campaign to work locally we have to
translate the idea, not just the words.
• Building on the global creative platform. Traditionally, the
hardware devices of WatchGuard are branded in bright red,
and their brand mascot is the image of a ferocious lion. This
iconic element forms the heart of the new global idea. The
aim is to convey the same message everywhere, no matter
in what language, or in what culture.
The Challenge
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6. • Striking the balance. What works well in the US may not work
equally well in other markets, therefore the content needs to be
filtered, transcreated, or adapted, rather than simply translated.
• Local market support. As a global campaign initiative, the
global team was keen to make sure that the local market teams
got the best quality creative content, without spending lengthy
time on production or huge amounts of money to make it
happen. A centrally managed approval process is ideal.
• Global implementation. The creative agency that WatchGuard
has been working with only has offices in the US. Once the
content has been transcreated or adapted, final assets also
need to be produced for various digital channels.
The campaign also had to be rolled out with a quick turn-around
from the time when the global idea was approved.
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7. The Discovery Phase
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Venga identified a few key challenges in the adaptation
of the content.
• WatchGuard’s bright red identity has been well established
in the US, but it has varying degrees of adoption in each
foreign market.
• The iconic lion has the connotations of fearlessness and
protection. The copy needs to be written in such a way
as to let the message fully flourish and be understood.
8. • The red lion is widely referred to as “Red” in the US, and “Red”
is almost synonymous with WatchGuard. This had to be taken
into consideration when using the nickname in the headlines,
to achieve the same effectiveness and meaning. For example,
in one of the headlines, “NOTHING GETS PAST RED,” “RED”
is the red WatchGuard lion who fiercely defends your territory
against all cybercrime. In some markets, the first thing we
recommended was to establish the association between the
color red, the red lion and the WatchGuard brand.
• The US copy style is punchy and direct, which carries the
strong character of the brand image. Local adaptations need
to capture this essence without appearing too aggressive.
• Expressions such as “SEPARATE AND RULE.” and “CURES
SEPARATION ANXIETY.” are appropriate for the US market,
but need to be adapted with the same nuances in the local
language.
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9. The Venga Solution
Venga’s Global Creative Services team was able to put together
the solution to meet all the requirements.
• Integrated solution
• Centralized briefing
• In-market copywriting team
• Streamlined process
• Creative production
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10. Venga offers 3 levels of translation service depending on the
type of content that needs to be localized - traditional translation,
transcreation and creative adaptation. We make sure that we
use the best talent to localize or adapt the appropriate content.
Venga’s transcreation service allows global brands to take
the essence of a global advertising message and tailor it to
their market, while maintaining the same intent and using the
appropriate style and tone for each local market. Our creative
adaptation service takes it one step further and transforms any
global message into a locally relevant context and channel. For
example we can adapt a TV ad to a print ad for another market,
or develop further into digital banners, or out of home billboards.
As a first step we clearly define the tasks and apply the right level
of adaptation to ensure efficiency and cost effectiveness.
Venga started with a detailed planning and briefing process to
ensure the desired messages were thoroughly understood. We
considered all angles, including literal, conceptual, and cultural
aspects – from visual synergy to unique local expressions, and
much more. We created a central adaptation brief to share with
the global creative team so as to make sure we hit all the right
buttons during the transcreation process.
Integrated solution
Centralized briefing
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11. In-market
copywriting team
Streamlined process
As Venga has a strong network of in-market creative copywriters
with through-the-line advertising experience in place, we can
always select the right talent to work on any project. We retain the
same creative/copywriting team to work on every assignment for
your brand, to ensure consistency.
The innovative approach of our creative adaptation service means
you can now adapt the big idea through one single hub. We
manage the briefing and presentation of the work using dedicated
project managers who know the brand and the campaign.
For the WatchGuard campaign, we also worked in an agile way
by keeping the global team and their creative agency informed:
• Kick-off meeting. Clearly identified the objectives of the
campaign and made sure we understood all the intent of the
message, which was shared with each of our copywriters,
• Client review. We organized group discussions to present the
copy adaptation via conference call. During the presentation,
the copywriter explained the rationale for each proposal. We
also presented with back-translations alongside, so that the
global team and the agency understood what was being
conveyed locally. The agile process enabled the adaptations
to be approved on the spot, ready for the next step of the
production.
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12. We believe smart localization goes beyond technical issues;
apart from localized typographic treatments and graphics, it’s
about creating a look and feel that has strong local relevance. The
WatchGuard internet banner campaign consists of a total of over
60 different sizes of assets, all of which needed to be adapted
appropriately for each language – complete with the correct font
choice, and line-breaks.
• Final production. Venga’s DTP team is capable of producing
any type of asset. Once the copy had been approved by the
global team, we proceed with the final digital production
through a streamlined centralized production process.
• Quality assurance. Once the assets were created, they
were sent back to each copywriter for a final proofread and
quality check to ensure there are no misalignments, missing
accents, or errors in punctuation. This final process also allows
the copywriter to view the creative work in context for a final
endorsement.
Creative production
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13. The Result
Working together with the global team at WatchGuard, Venga
managed and helped to adapt and produce all of the assets
on time, and the campaign was rolled out simultaneously across
all markets globally.
More importantly, the copy was transcreated and adapted
creatively with the right tone and feel, as if it had been tailor-made
for each local market. As one of the campaign headlines puts it:
“Trade-offs are for the weak.” We won’t let any great idea lose
any of its local flavor.
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15. About Venga
With expertise in translation, localization, and creative services in over 100 languages, Venga
partners with clients to help them go global.
We follow a strategy of building robust programs for continuous translation and localization for
enterprise clients. These programs are supported by an agile production team, an innovative tools
and technology approach, a specialized supply chain, and an ISO certified quality assurance team.
Our clients can expect a long-term and transparent partnership. We are committed to continuous
improvement and supporting our client’s accelerated growth and localization maturity.
For more information about Venga, please visit our website at: www.vengaglobal.com
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