Smartling is a software company founded in 2009 that provides a cloud-based translation management platform to help companies engage global customers through localized digital content. The Smartling platform allows businesses to quickly deploy localized websites, mobile apps, and documents globally. Notable customers span startups, small/medium businesses, and large enterprises across industries like ecommerce, software, and manufacturing.

1. COMPANY OVERVIEW
© Copyright 2014, Smartling, Inc. All rights reserved. All trademarks, trade names, service marks and logos referenced herein belong to their respective companies.
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Brief History
Jack Welde founded Smartling in 2009 to give globally-minded, technology-driven businesses a
software-as-a-service solution for boosting global customer engagement. Today, Smartling has
expanded its translation software platform to enable companies to deliver their digital content to
customers in any language or country. The Smartling platform synchronizes and accelerates the
creation, transfer, and delivery of websites, documents, and applications to help businesses build and
strengthen relationships with their global customer bases. In May 2014, the company announced a
$25 million investment round led by Iconiq Capital with participation from all prior investors, including
First Round Capital, Harmony Partners, IDG Ventures, Tenaya Capital, U.S. Venture Partners and
Venrock.
Smartling is a software company that helps companies engage their global customers through locally
relevant digital content. Using the Smartling platform, businesses can quickly and easily deploy
localized websites, mobile apps, and documents to global audiences. Smartling’s cloud-based,
software-as-a-service solution enables businesses to achieve global reach with customized content
for each market.
Board of Directors
CEO and Founder Jack Welde; Ben Boyer, Managing Director at Tenaya Capital; Steve Krausz,
General Partner at U.S. Venture Partners; David Pakman, Partner at Venrock; Alexander Rosen,
Managing Director, IDG Ventures.
Customers
Customers who rely on Smartling to reach global customers span start-ups, established small and
medium-sized businesses, and the largest enterprises in the world across various markets, including
ecommerce, software, manufacturing, and hospitality.

2. © Copyright 2014, Smartling, Inc. All rights reserved. All trademarks, trade names, service marks and logos referenced herein belong to their respective companies.
Facebook | Twitter | YouTube | LinkedInLearn more at smartling.com
Company Overview
How We Help Our Customers
Typically, customers start using Smartling for one project, but quickly discover value over a wide
range of use cases, including the following:
• Localize software and mobile apps. An easy-to-use API makes it a snap for developers and
product managers to get their apps localized.
• Globalize websites and web apps. Smartling offers several options for creating global websites,
including an API, connectors to major CMS products, and our flagship product for websites, the
Global Delivery Network.
• Translate business docs and emails. All major document and email formats are supported in
Smartling. Connect to a network of translation partners, or invite your own translators to work in
Smartling.
• Internationalize digital content, at every level. Most companies have a collection of content
assets they need to offer in other languages. Use Smartling to deliver in-language mobile apps to
websites and everything in between.
The ROI of Using Smartling
Smartling customers typically achieve a return on investment measured in several ways. Here are
some examples:
• Faster time-to-market. Customers that use Smartling save weeks or months of time that would
otherwise cause delays to product launches or releases.
• Less work. Instead of hiring people to manage localization and translation projects, Smartling
customers use technology to do it for them, freeing them up along with their staff to focus on other
work.
• Stronger global growth. Many Smartling customers are already global but offer their mobile
apps, software, and websites in other languages to boost growth even further.
• Lower overall translation costs. Businesses typically achieve a 40% savings on the total cost of
translation when compared to translating without Smartling.
• Better quality of in-language content. The cost of poor quality is difficult to measure, but the
value of good quality is easy to recognize. Your customers will thank you for offering them better
quality translations from the start, using Smartling.