This document summarizes the design support services provided by VCG Catapult, including branding, marketing materials, proposals, and project design for professional services companies. VCG has offices worldwide and experience working with major professional brands. They provide flexible design support to supplement in-house teams with experienced designers, on-brand work, and competitive hourly rates.

1. DESIGN SUPPORT
FOR PROFESSIONAL SERVICES

2. CONTACT:
Kelly French on 01376 533388
or email kellyfrench@vcg-catapult.com
SOME OF THE BRANDS WE HAVE WORKED FOR:

3. Based in the UK, VCG has offices and
production facilities worldwide, including
London, Essex, Manchester, Dublin, Paris,
Prague, Los Angeles, and Sydney.
Our team specialise in delivering
effective B2B marketing communications
on behalf of leading professional services
companies. At VCG, we are proud to
work with some of the most respected
and recognisable professional brands in
the world.
VCG Catapult is part of the
award-winning, design and
production group, VCG.
1

4. YOUR GO-TO TEAM
Juggling in-house resource can be a daunting task,
especially during periods of increased activity or
because of absence due to sickness or holiday, and
freelance resource can create challenges of its own
around brand understanding and pace.
We believe there is a better way to
fill gaps in resource, that’s why we
have created our design support
service, which offers your in-house
design team a stable, yet flexible
and cost effective alternative to
freelancers.
Whatever the requirement whether it’s marketing
material, proposals, a whole project or picking up
where someone left off – VCG will hit the ground
running and deliver on time, on brand and on budget.
2
“Thanks, to you and your team for all your hard work
on this project. The holiday timing resulted in a very
compressed time-frame and the team appreciates the
extra effort you went to in delivering a first rate job.”
Business development manager

5. A BETTER WAY
We have taken the flexibility and
commercial viability of freelance resource
and combined it with the consistency,
reliability, brand awareness and security
of the traditional agency model to create
a hybrid service.
In real terms this offers:
• A turn up / turn down service with
no retainer
• Resource that understands your brand,
is always available when you need it
and hits the ground running every time
• Specific Account Director / Brand
Guardian
• Attractive hourly rates – commercially
viable for businesses using freelancers
• With offices in Central London and
throughout the UK, we are in easy reach
of our clients HQ’s and regional offices
• Secure servers and complete
discretion, offer peace of mind that
your content is safe and secure
• 24/7 service available
• Excellent track record of reducing
studio error amendment cycles
• A team that has a wealth of professional
services experience (in-house
& agency) and understands the
challenges that design teams and their
clients face in this sector
3

6. EFFECTIVE
ON-BRAND DESIGN
All corporate brands are not created equal
. . . and they don’t have to look that way.
Once a brand or campaign look and
feel has been established, creating
communications material on a day-
to-day basis is often about adapting
and translating existing brand assets -
integrating new content across various
formats and media ready for print or
digital production.
Our specialist team of designers, brand
guardians and proof-readers work
together to get the most out of your
brand – creating consistent, high-quality
materials that bring your message to life
and engage your audience.
Differentiating your brand
through good design can go
a long way towards ensuring
your audience really wants
to hear what you have to say.
4

7. BRAND & CAMPAIGN DESIGN
Our expert designers and strategists have
over 15 years’ experience of doing just
that; developing brand and campaign
design for leading providers in a wide
range of professional sectors, both in the
UK and internationally.
We believe that great design should be
focused on delivering great results. Our
team work closely with you and your key
stakeholders to truly understand your
brand, your unique positioning, your
audiences – and, of course, your goals.
We ensure that the right message gets
through every time helping your business
to engage in conversation and develop
relationships with both clients and
prospects.
Striking the right balance between
creative innovation and professional
presentation is key when considering
the marketing of any professional
services brand.
5

8. The majority of our professional services clients
have multiple offices around the UK, and
indeed the world.
A key aspect of the service we
offer is in engaging directly
with these regional offices to
meet their specific needs, whilst
maintaining brand consistency
and control on behalf of the
central marketing team.
This allows the central team to have
confidence in the quality of localised
materials, and simplifies the management
process. At the same time, regional teams feel
confident that their needs are being met, and
genuinely utilise the materials developed for
them. Given the cost-efficiencies we are able
to generate, more local marketing activity
can be undertaken for the same (or lower)
budgets, and more sales are won as a result . . .
creating a win-win scenario.
REGIONAL ADAPTATION
& ENGAGEMENT
6

9. As you would expect with such an international clientele,
our services extend to include transcreation across all
media. More than simply translation, this includes taking
into account variations in cultural attitudes within both
our design and copy adaptations, as well as regulatory or
service variance by region.
Our team of copywriters work only in their mother
tongue, reside in the country for which materials are
destined and have proven expertise in writing for
professional services.
Our translation memory facility makes repeat translations
considerably more efficient and easier for client teams to
review. Automatic change tracking and version control
means concerns over last-minute changes
are eliminated.
TRANSCREATION
At the start of
any new client
relationship, we
immerse ourselves
in the global
brand presence
to understand
the brand style,
and precisely how
‘softer’ values,
such as tone of
voice, should be
maintained and
reproduced.
7

10. 8
digital
The digital channel has provided a fantastic opportunity for
the professional service community to increase the visibility
of their firm, enhance client engagement and really drive
business development.
increasing the reach of your brand requires a carefully blended mix of marketing channels
and a commitment to ensuring visibility is measurable. with the right digital solution
relevant, and profitable, visibility can be achieved.
business development is central to everything our clients do and digital, in all its forms,
provides a great platform to engage and promote dialogue and feedback and to build
long term profitable relationships. whether it’s developing a better understanding of
how to use social platforms to broadcast
knowledge content to a wider and
more relevant audience or delivering
proposals through digital applications
that allow instant feedback on areas of
interest or concern, vCg can help.
by that we mean we can help you
understand the need and opportunity
and design, build and execute a digital
solution that meets the goals of the
immediate project but also blends with
existing channels.
“rather than seeing digital marketing as an ‘add on’,
marketers need to view it as a discipline that complements
the communication mix and should be used to generate
leads, engage customers or drive sales, rather than simply
generating awareness.”
Charisse tabak

11. PHOTOGRAPHY
& ILLUSTRATION
Here at VCG, we’re proud to offer a fully comprehensive
service: from digital photography, illustration and CGI
through to retouching, colour proofing and file management.
Alongside first-rate customer service, we pride ourselves on
the quality and consistency of our work.
We’re very flexible. Our many years
experience means we can provide
solutions for all manner of requests.
Whether it’s a bespoke illustration, image
retouching, pack or group shots, we’ll go
the extra mile to meet your expectations.
At VCG we work on a wide range of projects and not
only can we offer product shots, we also have extensive
experience in art direction and co-ordinating photoshoots.
9

12. PRINT MANAGEMENT
With extensive industry experience,
our in-house team of dedicated print
experts play a key role in reducing cost
– and adding value – throughout the
design and production process.
Our production team includes members from all areas of
the print manufacturing sector. Because our knowledge
comes from working inside the industry it doesn’t just
minimise costs, it ensures a result that champions your
brand and the campaign concept.
10

13. Commercial and technical optimisation
VCG’s service goes well beyond the basic print management model
you may have previously experienced. We are able to review our clients
printed communication from a manufacturers’ perspective but as the
customers advocate. We bring new approaches to the old challenges of
diminishing budgets and higher expectations. We make sense of how
emerging technology and production techniques can be applied to
create value and improve the way in which print works as part of the
communication mix.
Increasing opportunity
Savings realised through commercial and technical optimisation - or
indeed through any of our other services, such as process improvement
or artwork automation - can be reinvested into additional marketing
activity, thereby driving increased sales. Which means your ROI keeps
getting better.
Enhancing design
By providing access to the latest in innovation, formats and technologies,
our print team helps our designers to ensure that creative concepts
always make the most of the printed medium. Resulting in more engaging
and more effective communications.
Technology and support
From online ordering, help desks and distribution control through
to asset management, artwork automation, multi-tiered content
management and approval systems and comprehensive project
management. We can provide a suite of technology and solutions to
drive efficiency and ensure quality of delivery every step of the way.
Environmental awareness
Supporting clients’ environmental and CSR policies plays an increasingly
important role in VCG’s service. Waste reduction is automatically a major
consideration for us in any solution proposed, and we are happy to
offer options utilising green technologies as well sustainable and carbon
neutral alternatives wherever required.
11

14. we are prouD to work with a
wiDe range of other seCtors
12
Catalogue design and print for flying flowers
art direction and photography for The perfume shop

15. 13
st. pauls Cathedral Christmas Card 2012
rebrand of aDf and pCD conference materials

16. HOW CAN WE HELP YOU TODAY?
Whatever support you need right now, we’re happy to have
a no-obligation, confidential chat as to how we could help.
Please call James Mollard on 01376 533055
or email sales@vcg-catapult.com