Meltwater Buzz provides tools to listen to, analyze, and engage with social media conversations. It monitors buzz around companies and brands across multiple social channels. The document discusses how Meltwater Buzz can help companies understand consumer sentiment and feedback to improve products, address issues, and inform strategies. It also provides an example of how Auto Trader, an automotive classifieds company, uses Meltwater Buzz to build community, support marketing, and gain insights.

2. What is Meltwater Buzz?
• Listen
• Analyze
• Engage

3. Meltwater Future of Content Survey
Companies attitude to social media
More visionary More averse
100%
6%
•90%International survey 12% 8%
14% 14%
22% 8%
27%
16%
80% 14%
22% 24%
70%
20% 36%
•60%450 companies across32% world
the 30% Visionaires
42% 18% Followers
50% 26%
13% Catching up
40% 36%
18%
•30%Non-clients, 13% 14% industries and
across 18% Reluctants
16% 44% Averse
20%
sectors 10% 24% 24% 24% 28%
10% 10%
12%
0% 5%
US Germany UK Singapore Australia Norway Sweden
•

4. The importance of monitoring
buzz around company / brand
Not particularly
Not particularly Important
Important 3%
5%
Neither
Important /
unimportant
9%
Extremely
Important
43%
Quite
Important
41%

5. Hmmm…
How do I get started?
- 8 straightforward tips

6. 1: Start listening in

7. 2: Define why

8. 3: Strategy & playbook

9. 4: Choose channels that suit your ”why”

10. 5: Engage

11. 6: ”Respond or not”

12. 7: Measure your Social Media ROI

13. 8: Evaluate

14. Why it matters
…from a client perspective
Clare Carney
Digital Marketing Executive
Trader Media Group

15. Auto Trader Social Media Objectives
• Establish engaged community of motorists
• Strengthen ‘ownership phase’ of brand offering
• Increase brand affinity and create advocates
• Support wider CRM strategy
• Draw in, own and defuse crisis comms issues
• Drive valuable actions onsite

16. Auto Trader’s social media strategy:
• Grow & Manage earned social community
• Monitor wider web conversation
• Measure key valuable metrics & benchmark
• Report actionable insights back to stakeholders.
• Integrate earned/owned media where appropriate

17. How does Auto Trader use MBuzz?
LISTEN:
• Positive & negative feedback
• Crisis comms alert network
ANALYSE & REPORT:
• Key valuable metrics
• Competitor analysis
• Actionable insights
ACTION:
• Research
• Engage
• Product development

18. What’s next?
• Extending social media beyond marketing department
• Fully integrating monitoring with engagement
• Understanding the true influence of buzz