This document outlines key points from a presentation by Think Global Growth on successful global market entry. It discusses common mistakes companies make when entering new markets and provides guidance in areas like developing a global strategy, doing appropriate research on target markets, structuring market entry vehicles, validating plans incrementally, benchmarking costs, understanding local business culture, and hiring the right local people. The overall message is that companies should take a strategic long-term approach to global market entry rather than reacting to opportunities and should seek expert local advice to avoid common pitfalls.
For exhibition organizers and venues looking to attract US exhibitors & trade shows, given at the UFI Asia-Pacific Conference March 2, 2018 in Kuala Lumpur, Malaysia
So you got an idea. How do you make it into a business? You need to make a startup, search for a business model, find customers and scale. This talk briefly talks about where to go next
If you're based in Pakistan, what the best way to raise local funding? With over 7 years of experience in running startups, Nash explains the best way forward.
Startup ShowCase is a unique platform to showcase, market and raise your business through crowd funding,events, investor, social networking & marketplace
For exhibition organizers and venues looking to attract US exhibitors & trade shows, given at the UFI Asia-Pacific Conference March 2, 2018 in Kuala Lumpur, Malaysia
So you got an idea. How do you make it into a business? You need to make a startup, search for a business model, find customers and scale. This talk briefly talks about where to go next
If you're based in Pakistan, what the best way to raise local funding? With over 7 years of experience in running startups, Nash explains the best way forward.
Startup ShowCase is a unique platform to showcase, market and raise your business through crowd funding,events, investor, social networking & marketplace
This presentation was delivered to a group of 40 Founders/CEO's and a few salespeople who want to know what they should be thinking about before they hire salespeople.
Broad address of the prevailing thought processes, techniques and methodologies for early adopter sales.
Learn how to grab investors’ attention with great stories. In this session, we discuss how to build and deliver an effective pitch to help you find financing for your venture or to sell your product to customers. We cover the essentials of a strong pitch deck and identify the elements of good communication that successful startups use.
Key topics covered: Pitch deck, storytelling, presenting
How Does COVID-19 Change The Future of Work?saastr
How is COVID19 currently changing and will change the way people work in the future? Hear it from an investor point of view with Lan Xuezhao of Basis Set Ventures.
When it comes to pitching your business, you need to communicate your idea clearly, confidently, and in a short amount of time. Can you do it in 10 minutes or less?
Get expert pitch advice from an entrepreneur who raised close to $1 million. Caroline Cummings will share her pitch secrets, techniques, and tools that helped her launch two tech companies, as well as help other entrepreneurs raise millions of dollars.
The best part? Putting these tips into practice will help you be more likely to get the funding you need.
5 Ways to Prepare Your Home Improvement Business for GrowthPME 360
Learn the Top 5 Ways to Prepare for Growth in Your Home Improvement Business. The home improvement market is set to explode. Ryan Paul Adams takes you through some key tips in our recent webinar to help you learn how you can prepare for real growth in your home improvement business and set yourself up for long term success and increased revenue.
Dive into Startups.be overview of the fundraising process, prepared by Thibau Claes (thibaut@startups.be). Learn more and get investor-ready: www.startups.be/fundraising
It is a given that we will all exit our business at some point - willingly or not! - and it is never to soon to start planning that exit.
There is a link at the end of this deck to the associated blog and webinar recording
This presentation was delivered to a group of 40 Founders/CEO's and a few salespeople who want to know what they should be thinking about before they hire salespeople.
Broad address of the prevailing thought processes, techniques and methodologies for early adopter sales.
Learn how to grab investors’ attention with great stories. In this session, we discuss how to build and deliver an effective pitch to help you find financing for your venture or to sell your product to customers. We cover the essentials of a strong pitch deck and identify the elements of good communication that successful startups use.
Key topics covered: Pitch deck, storytelling, presenting
How Does COVID-19 Change The Future of Work?saastr
How is COVID19 currently changing and will change the way people work in the future? Hear it from an investor point of view with Lan Xuezhao of Basis Set Ventures.
When it comes to pitching your business, you need to communicate your idea clearly, confidently, and in a short amount of time. Can you do it in 10 minutes or less?
Get expert pitch advice from an entrepreneur who raised close to $1 million. Caroline Cummings will share her pitch secrets, techniques, and tools that helped her launch two tech companies, as well as help other entrepreneurs raise millions of dollars.
The best part? Putting these tips into practice will help you be more likely to get the funding you need.
5 Ways to Prepare Your Home Improvement Business for GrowthPME 360
Learn the Top 5 Ways to Prepare for Growth in Your Home Improvement Business. The home improvement market is set to explode. Ryan Paul Adams takes you through some key tips in our recent webinar to help you learn how you can prepare for real growth in your home improvement business and set yourself up for long term success and increased revenue.
Dive into Startups.be overview of the fundraising process, prepared by Thibau Claes (thibaut@startups.be). Learn more and get investor-ready: www.startups.be/fundraising
It is a given that we will all exit our business at some point - willingly or not! - and it is never to soon to start planning that exit.
There is a link at the end of this deck to the associated blog and webinar recording
how to build a never ending pipeline of leads for your real estate business. Learn from time tested techniques of international trainers on how to cost effectively generate leads.
Nuvolab Seminar for Accelmed 2014: Going Global - Small Business Big WorldNuvolab
The webinar on "Going Global" will tackle the topic of internationalization in the context of Start-ups and SMEs.
After an introduction on general definitions and frameworks, there will be a focus on the main motivations behind the internationalization decisions.
In particular, questions as why and why not internationalizing and when to do it will be answered and some practical advice on how to and who may
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Presentation for the School of Startups in Helsinki - and a very good resource for any new business! We tackle issues from funding through valuation to scaling.
I had the pleasure of mentoring the 2012 class of entrepreneurs at Founder Institute Chicago. Here is the presentation I delivered on "Market Research for Startups". The lesson provides high level guidance on: (i) what types of markets to pursue; (ii) how to find data on your market; (iii) how to define your competitors; (iv) how to cost-effectively do market research; and (v) how to determine if you can win, or if you should walk away. This lesson helps entrepreneurs with learning how to do the necessary market research upfront, before wasting a ton of money on a bad idea.
Here is a link to the matching video for the audio part of the presentation: http://redrocketvc.blogspot.com/2012/06/video-george-deeb-teaches-market.html.
For more lessons, read my 101 Startup Lessons on the Red Rocket website (www.RedRocketVC.com) or follow me on Twitter (www.twitter.com/georgedeeb).
International marketing is the marketing of products or services outside of your brand's domestic audience. Think of it as a type of international trade. By expanding into foreign territories, brands are able to increase their brand awareness, develop a global audience, and of course, grow their business
22 immutable laws of marketing by Suhag MistrySuhag Mistry
100% working Marketing techniques for businesses. Use mentioned rules and develop great marketing plan. And YES it still works. I use it for developing Marketing plan for my consultant as a Business consultant.
Now is the best time to start a company… Now what?Brian Kelly
It used to take years to launch a new software product. Now you can create, launch, and have paying customers getting value from your product in just a few months. This presentation explains why it's never been a better time to start a software company and what you need to consider to make it a reality.
Should you start with a side gig? Should you raise venture capital? How should you think about your cap table and employee options? What's your exit strategy? This presentation tackles these questions.
David Corcoran, cofounder at Third Rail Group, gave this talk at Do it Best Corp.'s annual Techapalooza on March 14, 2017.
7 Secrets To Attract Your Perfect CustomerJesse Stoddard
The Little-Known Target Marketing Techniques That The Richest Entrepreneurs Hope Their Competitors Never Discover
https://jessestoddard.com/7-secrets-to-attract-your-perfect-customer/
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how to build a never ending pipeline of leads for your real estate business. Learn from time tested techniques of international trainers on how to cost effectively generate leads.
Similar to Global Market Entry - Getting it Right (CE) (20)
2. Thinkglobalgrowth.com
Presentation Contents
• Think Global Growth – what we do
• Market entry – The Mistakes
• Focus on strategy
• Do the Research
• Venture Validate Each Stage
• Benchmark your Cost Base
• Importance of Local Business Culture
• Hire the “Right” People
• Questions
3. Thinkglobalgrowth.com
Think Global Growth Ltd
• TGG’s mission is to help clients work more effectively
across the boundaries of geography, market
conditions and culture.
• Our core areas of support are:
– Global Market Entry (outbound & inbound)
– Global Supply Chain
– Global Marketing Solutions
– Global Culture
– Global Outsourcing
– Global Financial Consulting
4. Thinkglobalgrowth.com
Market Entry Mistakes
• Most companies face the same pitfalls when they enter
new markets
• Many Mistakes occur when a business reacts to market
developments; not investigating the market & not
adopting a strategic, long-term approach to ‘global’
• This presentation will signpost key areas and offer
guidance to avoid the most common mistakes.
5. Thinkglobalgrowth.com
Focus on Global Strategy
• Step back before expanding your international footprint
• Be strategic; not reactive & take a longer term view
• Do you have the management bandwidth & knowledge ?
• Analyse your capacity for international expansion
• Is the timing right for expansion of your business?
• Where do you start? Which countries?
6. Thinkglobalgrowth.com
Do the Appropriate Research
• Each global market is different
• Do qualitative research on each individual market.
• Perform Physical rather than desk-based research
• Seek expert local advice (don’t just believe prospective
business partners, distributors or agents)
• Never chose a distributor from a short-list of one
• Don’t sign “pan” India/China/Brazil etc. distributor
agreements
• Should you JV? It should usually be the last option
7. Thinkglobalgrowth.com
Structuring your Entry Vehicle
• Perfecting the legal / ownership structure is critical
• Do not try to ‘wing it’ - seek good advice
• Avoid risky decisions…… this approach can very costly
• Do you need to set up a permanent establishment?
• Distributor network / direct sales / agency?
• You need to get this right from day minus one
8. Thinkglobalgrowth.com
Venture Validate Each Stage
• New market entry involves risk
• Use a carefully staged approach in each new market
• Set targets and milestones as validation points
• Each local investment needs to be incremental when
the previous stage has been a success
Do not be afraid to accept if the plan is not working &
re-assess or even exit completely
9. Thinkglobalgrowth.com
Benchmark Your Cost Base
• If you don’t start with a cost base which is appropriate to
local market conditions, your business will not succeed
• Local competition will be working at the lowest viable
local cost base
• Benchmark every cost before committing to anything
• Market share is important; profitability is more important
10. Thinkglobalgrowth.com
Local Business Culture
• Cultural orientation - as critical tax & structuring issues
• Accept that you will be ignorant of many cultural
aspects in any new market
• Your own cultural background will create prejudices
that you must overcome when entering new markets.
• Cultural differences are much deeper than issues such
as handing over business cards in an appropriate way
• In most of the world relationship building is THE KEY
11. Thinkglobalgrowth.com
Hire the “Right” People
• You are unlikely to succeed if you don’t find the right
people – that’s obvious
• But how do you know what ‘good’ looks like in a new
market?
• You may not be able to use your normal appraisal
criteria in a new market
• Good local advice is vital in this area
• Don’t rush into any key appointments – take your time
and play the field
12. Thinkglobalgrowth.com
Final Thoughts
• Think beyond export to local presence
• Take a stepped approach
• Venture validate every stage
• Be realistic about time frames
• Be strategic not opportunistic