The document provides an overview of raising money for a tech startup. It discusses setting expectations around the need to create value and make money. It outlines the fundraising process, noting the different goals and investors at each stage. Early stages rely more on founders, angels, and customers, while later stages involve venture capital when pursuing large scale. Key terms like valuation, share types, and deal structures are defined. Ignoring preferred share rights and liquidation preferences can significantly impact the founder's outcome. Regular investor reporting is important for transparency.
An overview of startup sales and marketing best practices, frameworks, and thoughts.
This is intended for founders who have little formal experience with sales and marketing practices.
From the eCommerce Summit in Atlanta June 3-4, 2009 where Michael Miller from Fit For Commerce shares ways to identify the right partners and solutions to grow your eCommerce business. Find out more about eCommerce Merchants at http://www.ecmta.org
Zero to 100 - Part 2: Building a Repeatable, Scalable Growth ProcessDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
An overview of startup sales and marketing best practices, frameworks, and thoughts.
This is intended for founders who have little formal experience with sales and marketing practices.
From the eCommerce Summit in Atlanta June 3-4, 2009 where Michael Miller from Fit For Commerce shares ways to identify the right partners and solutions to grow your eCommerce business. Find out more about eCommerce Merchants at http://www.ecmta.org
Zero to 100 - Part 2: Building a Repeatable, Scalable Growth ProcessDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Breaking Through: Overcoming the Barriers to Closing Businesstechservealliance
Co-presenters:
Jason Clayton, Vice President Professional Services, KnowIT Solutions
Sean Gilligan, Harvey Nash President, Technology Recruitment - North America
If you are like most firms, your sales team struggles to break through the numerous barriers to closing new business in a crowded and highly competitive marketplace. During this session, two staffing industry veterans will share their strategies and tactics on how overcome the recurring obstacles to developing new accounts and closing deals. You will learn how to find new business within existing accounts, leverage your broader network, and secure client agreements that give you the ever critical ‘license to hunt’. The session leaders will share key ‘take-aways’ that you can immediately put into action to expand your client base and drive top and bottom-line growth.
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
This Is How We Do It - How Salesforce Does Enterprise SalesSales Hacker
Sales Hacker Conference London 2017
Ryan Reid - Senior Regional Vice President - UK Sales, Salesforce
Visit SalesHacker.com for more actionable and educational sales content.
When it comes to Account-Based Marketing, personalization is key...and expected nowadays. But how do you segment your Total Addressable Market in a meaningful and actionable way? Join Beth Tiltges, Director of Field and Customer Marketing at Demandbase for a look into new ways to create, prioritize and take action on key segments for your business.
PE Portfolio CEO Summit, Topical Marketing ChatsDave Kellogg
Presentation I gave to a private equity portfolio company CEO summit on various marketing topics, including how to think about marketing, scaling marketing, organizing marketing, planning and budgeting, the marketing/sales relationship, and measuring marketing.
Baxter Denney, VP of Online Marketing and Operations at New Relic presenting at Sirius Decisions Technology Exchange event in San Francisco. Topic: embedding technologist DNA in Marketing.
It goes without saying that business owners who want to sell their business within the next couple of years will have a few new factors to consider. Let here what you need to be thinking about and how to prepare.
Referral marketing is the same as helping your business to grow, all by itself. But referrals don't just happen. This presentation explores ways to be better with your referral processes. Presented to Sage Australia/New Zealand at the Partner Insights Summit.
David Skok on The SaaS Founder's Journey || SAAS NORTH 2017L-SPARK
http://www.l-spark.com -- Watch the video of David Skok's keynote over on our blog.
David Skok joined Matrix Partners as a General Partner in May 2001. He has a wealth of experience running companies. David started his first company in 1977 at age 22. Since then David has founded a total of four separate companies and performed one turn-around. Three of these companies went public.
David joined Matrix from SilverStream Software, which he founded in June 1996. Prior to its July 2002 acquisition by Novell, SilverStream was a public company that had reached a revenue run rate in excess of $100M, with approximately 800 employees and offices in more than 20 countries around the world.
David’s work as a value added investor is best known for helping HubSpot, JBoss, AppIQ, Tabblo, Netezza, Diligent Technologies, CloudSwitch, TribeHR, GrabCAD, OpenSpan and Enservio to successful exits. David currently serves on the boards of Atomist, CloudBees, Conductor, Digium (makers of the very popular Asterisk Open Source PBX/telephony software), Meteor, NamelyHR, Salsify, Storiant, VideoIQ and Zaius.
In addition to his broad focus on enterprise software, David is specifically focused on the areas of SaaS (software as a service), cloud, mobility, Open Source, marketing automation, virtualization, storage, and data center automation.
David writes a blog for entrepreneurs and startups on topics such as viral marketing, SaaS metrics, building a sales and marketing machine, techniques for lowering cost of customer acquisition, etc. The blog can be found here: www.forEntrepreneurs.com.
The LPM Maturity Model: Five steps to transform your law firm into a client-f...Prosperoware
You understand that LPM is critical to the future of your law firm, but you don’t know where to start. Or, your firm has pricing processes in place, but has hit a project management roadblock. Prosperoware’s LPM Maturity Model provides a framework to work with your individual practice and guides you through this critical transition. Presented at ILTA 2014 in Nashville.
Did you know that B2B buyers rate less than half of all sales reps as effective in understanding their business needs? In this webinar, Primary Intelligence and CustomerCentric Selling® discuss how well sales reps understand B2B buyer needs and share strategies so you can win more deals.
Building the Billion dollar SaaS Unicorn for 2018Kelly Schwedland
In a Venture Capital world that is obsessed with growth, recurring revenue and software as a service, after you validate that you have a solution that people are willing to pay for, there is an entire new world ahead of you in scaling that venture. For many, this involves an entirely new language and set of metrics to manage the business. For the startup that wants to make the leap to scale up and fast growth this should serve as a starting point for key insights and metrics for that journey.
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales & Mar...InsideView
Account-Based Marketing is a red-hot topic. There’s a seemingly endless amount of information about why ABM is important, what tools you should be utilizing, and measures of success. But we’ve been so focused on the high-level components that we’ve overlooked the operational elements of ABM that will make or break our success.
It’s time to get beyond the basics. Learn from the sales and marketing teams at InsideView about how they aligned their teams to orchestrate a successful ABM Program.
During this session we’ll discuss actionable and specific ways to create a successful ABM program, how to align sales and marketing teams to drive toward the same success metrics, and tested and successful program tactics.
Attendees will go back to the office equipped to:
- Identify the right targets for your program
- Use insights to scale personalized ABM “plays”
- Orchestrate motions between demand gen and sales development
- Avoid common obstacles to operationalizing ABM
Fairshare Model presentation for F50's SVE Demo Night @ Google Karl Sjogren
July 30, 2019 presentation by Karl Sjogren, author of the book "The Fairshare Model: A Performance-Based Capital Structure for Venture-Stage Initial Public Offerings."
Fairshare Model presentation to Mayer Brown law firm 9.10.20Karl Sjogren
Presentation on Fairshare Model to the Capital Markets group of Mayer Brown. Mayer Brown has more than 1,500 lawyers and by revenue is the 19th largest law firm in the world. Slides added to list opportunities for clients to use Fairshare Model and major legal issues to explore.
Breaking Through: Overcoming the Barriers to Closing Businesstechservealliance
Co-presenters:
Jason Clayton, Vice President Professional Services, KnowIT Solutions
Sean Gilligan, Harvey Nash President, Technology Recruitment - North America
If you are like most firms, your sales team struggles to break through the numerous barriers to closing new business in a crowded and highly competitive marketplace. During this session, two staffing industry veterans will share their strategies and tactics on how overcome the recurring obstacles to developing new accounts and closing deals. You will learn how to find new business within existing accounts, leverage your broader network, and secure client agreements that give you the ever critical ‘license to hunt’. The session leaders will share key ‘take-aways’ that you can immediately put into action to expand your client base and drive top and bottom-line growth.
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
This Is How We Do It - How Salesforce Does Enterprise SalesSales Hacker
Sales Hacker Conference London 2017
Ryan Reid - Senior Regional Vice President - UK Sales, Salesforce
Visit SalesHacker.com for more actionable and educational sales content.
When it comes to Account-Based Marketing, personalization is key...and expected nowadays. But how do you segment your Total Addressable Market in a meaningful and actionable way? Join Beth Tiltges, Director of Field and Customer Marketing at Demandbase for a look into new ways to create, prioritize and take action on key segments for your business.
PE Portfolio CEO Summit, Topical Marketing ChatsDave Kellogg
Presentation I gave to a private equity portfolio company CEO summit on various marketing topics, including how to think about marketing, scaling marketing, organizing marketing, planning and budgeting, the marketing/sales relationship, and measuring marketing.
Baxter Denney, VP of Online Marketing and Operations at New Relic presenting at Sirius Decisions Technology Exchange event in San Francisco. Topic: embedding technologist DNA in Marketing.
It goes without saying that business owners who want to sell their business within the next couple of years will have a few new factors to consider. Let here what you need to be thinking about and how to prepare.
Referral marketing is the same as helping your business to grow, all by itself. But referrals don't just happen. This presentation explores ways to be better with your referral processes. Presented to Sage Australia/New Zealand at the Partner Insights Summit.
David Skok on The SaaS Founder's Journey || SAAS NORTH 2017L-SPARK
http://www.l-spark.com -- Watch the video of David Skok's keynote over on our blog.
David Skok joined Matrix Partners as a General Partner in May 2001. He has a wealth of experience running companies. David started his first company in 1977 at age 22. Since then David has founded a total of four separate companies and performed one turn-around. Three of these companies went public.
David joined Matrix from SilverStream Software, which he founded in June 1996. Prior to its July 2002 acquisition by Novell, SilverStream was a public company that had reached a revenue run rate in excess of $100M, with approximately 800 employees and offices in more than 20 countries around the world.
David’s work as a value added investor is best known for helping HubSpot, JBoss, AppIQ, Tabblo, Netezza, Diligent Technologies, CloudSwitch, TribeHR, GrabCAD, OpenSpan and Enservio to successful exits. David currently serves on the boards of Atomist, CloudBees, Conductor, Digium (makers of the very popular Asterisk Open Source PBX/telephony software), Meteor, NamelyHR, Salsify, Storiant, VideoIQ and Zaius.
In addition to his broad focus on enterprise software, David is specifically focused on the areas of SaaS (software as a service), cloud, mobility, Open Source, marketing automation, virtualization, storage, and data center automation.
David writes a blog for entrepreneurs and startups on topics such as viral marketing, SaaS metrics, building a sales and marketing machine, techniques for lowering cost of customer acquisition, etc. The blog can be found here: www.forEntrepreneurs.com.
The LPM Maturity Model: Five steps to transform your law firm into a client-f...Prosperoware
You understand that LPM is critical to the future of your law firm, but you don’t know where to start. Or, your firm has pricing processes in place, but has hit a project management roadblock. Prosperoware’s LPM Maturity Model provides a framework to work with your individual practice and guides you through this critical transition. Presented at ILTA 2014 in Nashville.
Did you know that B2B buyers rate less than half of all sales reps as effective in understanding their business needs? In this webinar, Primary Intelligence and CustomerCentric Selling® discuss how well sales reps understand B2B buyer needs and share strategies so you can win more deals.
Building the Billion dollar SaaS Unicorn for 2018Kelly Schwedland
In a Venture Capital world that is obsessed with growth, recurring revenue and software as a service, after you validate that you have a solution that people are willing to pay for, there is an entire new world ahead of you in scaling that venture. For many, this involves an entirely new language and set of metrics to manage the business. For the startup that wants to make the leap to scale up and fast growth this should serve as a starting point for key insights and metrics for that journey.
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales & Mar...InsideView
Account-Based Marketing is a red-hot topic. There’s a seemingly endless amount of information about why ABM is important, what tools you should be utilizing, and measures of success. But we’ve been so focused on the high-level components that we’ve overlooked the operational elements of ABM that will make or break our success.
It’s time to get beyond the basics. Learn from the sales and marketing teams at InsideView about how they aligned their teams to orchestrate a successful ABM Program.
During this session we’ll discuss actionable and specific ways to create a successful ABM program, how to align sales and marketing teams to drive toward the same success metrics, and tested and successful program tactics.
Attendees will go back to the office equipped to:
- Identify the right targets for your program
- Use insights to scale personalized ABM “plays”
- Orchestrate motions between demand gen and sales development
- Avoid common obstacles to operationalizing ABM
Fairshare Model presentation for F50's SVE Demo Night @ Google Karl Sjogren
July 30, 2019 presentation by Karl Sjogren, author of the book "The Fairshare Model: A Performance-Based Capital Structure for Venture-Stage Initial Public Offerings."
Fairshare Model presentation to Mayer Brown law firm 9.10.20Karl Sjogren
Presentation on Fairshare Model to the Capital Markets group of Mayer Brown. Mayer Brown has more than 1,500 lawyers and by revenue is the 19th largest law firm in the world. Slides added to list opportunities for clients to use Fairshare Model and major legal issues to explore.
Seed, Pre-seed, (Pre-Pre-Seed?): What the Earliest Stages of Funding Mean for Entrepreneurs Today: Charles Hudson, Precursor Ventures
A seed round used to be Series A. Pre-seed was seed. And we all still have friends and family, so where do they fit in? The earliest stages of funding can be confusing at best, and disastrous if not navigated with a clear structure and outcome in mind. The current state of seed funding, and how (and whether) to get yours.
Co-founder of Hack Upstate, Mitchell Patterson presents the basics of raising capital. From Sources of Seed Capital, How to Prepare, The Pitch, and what to do once you receive funding.
Ahmad Takatkah (@SinbadTheVC) and myself (@MRArrabi) gave this workshop at the IEEE event in Hashemite University on Oct 7, 2012. It covers tips & advice on how to launch your startup in Jordan.
Fundraising 101 : Are You Ready for an Investment Round? David Ehrenberg
Why raise funds?
What are your funding options?
How much should you raise?
What do you need to do to show investors you're ready for their investment?
These questions are explored in this presentation from Shayne Vermallay from DLA Piper and Sirk Roh of Early Growth Financial Services.
Takeaways include:
- Your fundraising options at every stage of the development process
- Milestone funding
- What investors want to see
- Crafting your financial projections
- Expert pitching tips
- Financial modeling
- and more!
Funding options early stage companies april30 v2-lsn.pptx
Are you thinking about what you need to fund your company? Where do you start?
Funding is not one size fits all. Every company has to approach their pathway to funding with a unique approach. Join our fundraising experts for an in depth discussion of what options you have for funding and how to decide which paths are right for you and your company.
Topics covered will include investment criteria, time to closing, investment range, success rates, control features, compliance requirements and the overall costs of capital from each such source.
www.thecapitalnetwork.org
How to Split the Pie, Raise Money, and Reward Contributors (Idea To IPO)Roger Royse
What’s my startup worth? How much equity should founders have? How much equity should I give to employees and consultants? How much should I give to the venture capitalists?
Silicon Valley startup attorney Roger Royse of the Royse Law Firm discusses the basic valuation and ownership issues involved in a startup’s life, from formation to financing to exit, including how to value your company and the contributions of stakeholders and investors at each step with a particular emphasis on different models, best practices and traps to avoid.
From the Women Helping Women in Entrepreneurship on July 24, 2013 at MassChallenge
The Boston entrepreneurial community is home to some of the strongest and most successful women in entrepreneurship. Join the women of Golden Seeds and several local serial entrepreneurs for a discussion on sources of capital for your business. The discussion will be followed by small breakout sessions that focus on the challenges your company may be facing.
www.thecapitalnetwork.org
How do you figure out how much money you need, and when? We’ll look at a case study and talk P&L to help you determine the right market for your product and which funding source is most appropriate to maximize the exit for your company.
VanFUNDING 2016: Capital raising options for startups and scalups (Alixe cor...Craig Asano
Investor, capital raising expert, NCFA legal advisor, and Principal of Venture Law Corporation, Alixe Cormick, highlights key considerations for startups and scaleups to consider when seeking to raise capital and options available to them at various stages of their business development and commercialization.
2. VividCortex
• Database performance for MySQL
• Save $$$ on hardware provisioning
• Run your system faster
• Reduce diagnosis and resolution time
• Make your people happy
• Free 30 day trial at vividcortex.com
www.vividcortex.com | info@vividcortex.com
5. About Me
• Founded 6
companies
• Exited one
company
• Learned
Learning from
many mistakes
• Background in
finance, M&A,
and startups
• CrossFit
www.vividcortex.com | info@vividcortex.com
9. www.vividcortex.com | info@vividcortex.com
Why Have A
Company?
• Create Wealth?
• Solve a Problem?
• Be Your Own Boss?
• Create Jobs?
• Save the World?
• Advance Humanity?
• Be Bold?
• Organize the World’s
Information?
• Hack on Some Amazing
Engineering?
10. www.vividcortex.com | info@vividcortex.com
There is only one
reason for a company
• Create Wealth?
• Solve a Problem?
• Be Your Own Boss?
• Create Jobs?
• Save the World?
• Advance Humanity?
• Be Bold?
• Organize the World’s
Information?
• Hack on Some Amazing
Engineering?
11. www.vividcortex.com | info@vividcortex.com
There is only one
reason for a company
A company
exists to
create value
for internal
and external
stakeholders
• Create Wealth?
• Solve a Problem?
• Be Your Own Boss?
• Create Jobs?
• Save the World?
• Advance Humanity?
• Be Bold?
• Organize the World’s
Information?
• Hack on Some Amazing
Engineering?
12. It’s About the Money
www.vividcortex.com | info@vividcortex.com
20. You need to de-risk.
Startups are a constant
de-risking process
21. Expectations
Summary
• Companies
need to make
money
• Create value by
executing
• Build a diverse
team from the
start
www.vividcortex.com | info@vividcortex.com
24. Fundraising
Basics
• Ask for introductions from
investors, peers, rich people
• Never cold call/cold email
• Get on the phone
• You are doing sales
• Know your elevator pitch
• Actually listen to people
• Ask for explanations of “no’s”
www.vividcortex.com | info@vividcortex.com
26. Fundraising Path Goals
Idea
Stage
Early
Stage
Product
&
Market
Fit
Scale
www.vividcortex.com | info@vividcortex.com
Founding
Team
&
Vision
Proof
of
Concept
Early
Customers
Repeatable
Model
27. Fundraising Path Investor Drivers
Idea
Stage
Early
Stage
Product
&
Market
Fit
Scale
www.vividcortex.com | info@vividcortex.com
Founding
Team
&
Vision
Proof
of
Concept
Early
Customers
Repeatable
Model
Story
Telling
Technical
ExecuBon
Visibility
to
Future
Revenue
Business
Model
and
$$$
28. We Raise from Venture Capital
Right?
www.vividcortex.com | info@vividcortex.com
30. www.vividcortex.com | info@vividcortex.com
Venture Capital Is
Not Your Friend
• 2% Management
Fees; 1% Invested
• Fund-life problems
• Terms not aligned
with founder
interests
• Only 3 in 10 deals
create returns
• Mostly risk-averse
• Good old white
male network
31. VCs are Good for Scale
www.vividcortex.com | info@vividcortex.com
Large pools of capital, for post-technology risk expansion.
32. Fundraising Path Cash Sources
Idea
Stage
Early
Stage
Product
&
Market
Fit
Scale
www.vividcortex.com | info@vividcortex.com
Founding
Team
&
Vision
Proof
of
Concept
Early
Customers
Repeatable
Model
Story
Telling
Technical
ExecuBon
Visibility
to
Future
Revenue
Business
Model
and
$$$
Founders
Angels
Angels,
Business,
VC
Angels,
Business,
VC,
PE
33. Fundraising
Protocol Summary
• Understand the
goals for each
stage
• Customer
financing is the
best capital
• VCs are
overrated
www.vividcortex.com | info@vividcortex.com
36. Defining Important Terms
• Valuation
• Common Shares
• Preferred Shares
• Option Pool
• Liquidity Preferences
• Control Rights
• Dividends
• Convertible Note
www.vividcortex.com | info@vividcortex.com
37. Defining Important Terms
• Valuation
• Common Shares
• Preferred Shares
• Option Pool
• Liquidity Preferences
• Control Rights
• Dividends
• Convertible Note
www.vividcortex.com | info@vividcortex.com
• Valuation is the price
at which an investor
can purchase
ownership in your
company.
38. Defining Important Terms
• Valuation
• Common Shares
• Preferred Shares
• Option Pool
• Liquidity Preferences
• Control Rights
• Dividends
• Convertible Note
www.vividcortex.com | info@vividcortex.com
• Common Shares
represent the last
group of investors to
be paid in an exit
event.
39. Defining Important Terms
• Valuation
• Common Shares
• Preferred Shares
• Option Pool
• Liquidity Preferences
• Control Rights
• Dividends
• Convertible Note
www.vividcortex.com | info@vividcortex.com
• Preferred Shares
have rights that make
them more valuable
than common shares,
e.g. getting paid first
in an exit event.
40. Defining Important Terms
• Valuation
• Common Shares
• Preferred Shares
• Option Pool
• Liquidity Preferences
• Control Rights
• Dividends
• Convertible Note
www.vividcortex.com | info@vividcortex.com
• Option Pools are
rights to purchase
shares at a specific
price and are typically
issued prior to a
funding round, diluting
the prior round of
investors.
41. Defining Important Terms
• Valuation
• Common Shares
• Preferred Shares
• Option Pool
• Liquidity Preferences
• Control Rights
• Dividends
• Convertible Note
www.vividcortex.com | info@vividcortex.com
• Liquidity Preferences
define which class of
shareholder gets paid
and when.
42. Defining Important Terms
• Valuation
• Common Shares
• Preferred Shares
• Option Pool
• Liquidity Preferences
• Control Rights
• Dividends
• Convertible Note
www.vividcortex.com | info@vividcortex.com
• Control Rights
represent things like
board seats and
protective provisions
for certain events.
43. Defining Important Terms
• Valuation
• Common Shares
• Preferred Shares
• Option Pool
• Liquidity Preferences
• Control Rights
• Dividends
• Convertible Note
www.vividcortex.com | info@vividcortex.com
• Dividends are
typically accrued
amounts that increase
the value of preferred
shares.
44. Defining Important Terms
• Valuation
• Common Shares
• Preferred Shares
• Option Pool
• Liquidity Preferences
• Control Rights
• Dividends
• Convertible Note
www.vividcortex.com | info@vividcortex.com
• Convertible Notes
represent a typical
structure of financing
that allows a
company to raise
capital in anticipation
of a future round of
funding.
45. Imagine the Following Capital
Needs for a Startup
www.vividcortex.com | info@vividcortex.com
Idea
Stage
Early
Stage
Product
&
Market
Fit
Scale
$20,000
$1,000,000
$2,000,000
$5,000,000
47. Example Time
www.vividcortex.com | info@vividcortex.com
• Example Link: http://goo.gl/LuFltg
• Examples 1 – 4: Terms
• Example 5: Valuation
• Via Twitter on @kyleredinger
• Goal: Turn terms into math
49. Summary of Term Impacts
www.vividcortex.com | info@vividcortex.com
Type
1
-‐
Simple
2-‐
Double
Dip
3
-‐
Dividends
Suck
4
-‐
Home
Run
Exit
Value
$15
Million
$15
Million
$15
Million
$100
Million
Dividends
0%
0%
10%
10%
Liquidity
Preference
Simple
ParBcipaBng
Preferred
Simple
ParBcipaBng
Preferred
Take
Home
$3.5
Million
I’m
screwed.
I’m
screwed.
$10M
(everyone
wins)