Apple sued Samsung in 2011 for copying the design and user interface of the iPhone in several of Samsung's Android phones and tablets. A US court ordered Samsung to pay $539 million to Apple for infringing on Apple's patents. Steve Jobs was adamant that Apple would aggressively litigate against Android, stating he would "destroy Android" and engage in "thermonuclear war". Years of legal battles and changing market conditions have reshaped the smartphone sector, with Samsung using social media to promote its large-screen phones and take shots at Apple's earlier views on big phones. As an independent consultant, I believe this high-profile legal fight significantly impacted competition and innovation in the smartphone industry, with both companies adapting their strategies and pushing

1. Prepared By

2. • Apple Inc. is an American multinational technology
company headquartered in California, that designs,
develops, and sells consumer electronics, computer
software, and online services.
• The company enjoys a high level of brand loyalty and
has been repeatedly ranked as the world's most
valuable brand.

3. Products
iPhone smartphone, the iPad tablet computer, the Mac
personal computer, the iPod portable media player, the
Apple Watch smartwatch, the Apple TV digital media
player, and the HomePod smart speaker.

5. Softwares
• macOS and iOS operating systems, the iTunes media
player, the Safari web browser, and the iLife and iWork
creativity and productivity suites.
• Professional applications like Final Cut Pro, Logic Pro,
and Xcode.
• Its online services include the iTunes Stor e, the iOS
App Store and Mac App Store, Apple Music, and
iCloud.

6. Apple becomes world's first trillion-dollar company
₹

8. Samsung
“Do Bigger Things”

9. Samsung is a South Korean multinational conglomerate
headquartered in Samsung Town, Seoul. It comprises numerous
affiliated businesses, most of them united under the Samsung
brand, and is the largest South Korean business conglomerate.
Samsung was founded by Lee Byung-chul in 1938 as a trading
company. Over the next three decades, the group diversified into
areas including food processing, textiles, insurance, securities and
retail. Samsung entered the electronics industry in the late 1960s
and the construction and shipbuilding industries in the mid-1970s;
these areas would drive its subsequent growth.

10. On January 4, 2007, 4 days before the iPhone was introduced to
the world, Apple filed a suite of 4 design patents covering the basic
shape of the iPhone. These were followed up in June of that year with a
massive filing of a color design patent covering 193 screen shots of
various iPhone graphical user interfaces. It is from these filings along
with Apple's utility patents, registered trademarks and trade dress rights
that Apple selected the particular intellectual property to enforce against
Samsung.
THE GREAT SMARTPHONE WAR

11. Apple sued its component supplier Samsung, alleging in a
38-page federal complaint on April 15, 2011 in the United
States District Court for the Northern District of California
that several of Samsung's Android phones and tablets,
including the Nexus S, Epic 4G, Galaxy S 4G, and the
Samsung Galaxy Tab, infringed on Apple's intellectual
property: its patents, trademarks, user interface and style.

12. A US court has finally asked Samsung to pay $539
million to Apple for copying patented iPhone designs,
after the two giants got entangled in a legal battle in
2011. According to a report in Fortune, Samsung was
found liable in the initial verdict in 2012 and was
initially asked to pay over $1 billion to Apple but the
amount was later reduced in further court hearings.

13. “I will spend my last dying breath if I need to, and I will spend every penny of
Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy
Android, because it’s a stolen product. I’m willing to go thermonuclear war
on this.”
Steve Jobs, CEO of Apple
“Smartphones, TV’s and other key IT products are entering a slow growth
phase and our rivals are changing value chains by introducing new
technology and business models.”
Kwon Oh-hyun, Samsung Vice Chairman

14. FEATURES COPIED

17. Samsung took to Social Media to troll Apple
In 2010, Steve Job well stated that “No one is ever going to buy a
big phone” – and Samsung can hardly hold its behavior.
By using this quote, in which the image also says “Guess who
surprised themselves and changed their minds”. Then they
promote the Galaxy Note 4 with the hashtag #MoreThanBig.

19. QUESTION OF THE DAY
? You are a senior independent consultant of
smart phone sector. Give your opinion on
the recent developments of Samsung –
Apple case judgments as how smart phone
sector is going to reshape in the years to
come.