Career Advancement Programme for Executive Assistants

Copyright © 2012 www.gabriellubale.com
CAREER ADVANCEMENT
PROGRAMME FOR EXECUTIVE
ASSISTANTS

1

THEME FOR THE DAY
CORPORATE WORLD & YOU
2 Topic: Presentation Skills

COURSE OBJECTIVES
On successful completion of the 3 Sessions
the participants are expected to be able to:

Develop effective interpersonal,
communication and team working skills.
Equip participants with leadership and
managerial skills.
Share and learn existing opportunities for
career growth and advancement.
Develop a business and entrepreneurial
mindset. 3

PRESENTATION SKILLS OBJECTIVES
In the Presentation Skills
topic, you will:
 Learn how to design

and deliver effective
presentations.
 Be exposed to the
technological resources
available utilizing e.g.
visual aids, Power Point
slides etc.
Develop public speaking
skills that engage your
audience.
4

INTRODUCTION
Working professionals in all fields and positions are
often required to prepare and deliver presentations

during team or company meetings. Effective
presentation skills have become vital for advancing
professionals in their careers. The managers place
a high value on employees’ ability to present ideas
clearly and captivatingly.

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THE PRESENTER’S SCORECARD

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THE LISTENER’S SCORECARD

3 KEY AREAS OF PRESENTATION SKILLS

 Body Language (Movements -
energy, Gestures & Eye

Contact)
 Voice Quality
 Choice of Words
Note: Failure to master these will cause you to operate
with a set of barriers and the audience will focus on the
barriers rather than the message you seek to convey.
This is called the “The Art of Craft” in public Speaking.
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PRESENTATIONS SKILLS TOOLS

1. Planning / Preparing

2. Designing
3. Delivering

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PLANNING / PREPARING

Failing to plan is

planning to fail.
Success always comes when
preparation meets opportunity - Aled
Davies.

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HOW DO YOU PREPARE?
1. Using the Elements of Public Relations
Process.

2. Using the Case Method.

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PUBLIC RELATIONS PROCESS
This a process involves a series of
actions, changes or functions that

bring about a result. The process
consists of 4 key elements.
These elements of PR are
applicable in communication,
campaigns, advertising journalism
and marketing.
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PUBLIC RELATIONS PROCESS .. CONTD
The 4 elements Mnemonic is R.A.C.E.
R – Research – What is the situation?

A – Action or Program Planning – What is to be
done?
C – Communication or Execution – How will the
public be told?
E – Evaluation – Was the target audience reached?
And what was the effect?
.

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 Preemptive:  Defensive:
 Prebuttal
 Denial (Innocence,
Offensive:

mistaken identity,
 Attack blame shifting).
 Threat
 Excuse (Provocation,
 Embarrassment
lack of control,
 Vocal Commiseration accident, victimization,
(Means pity, sympathy or self-defense).
condolences):
 Concern.
 Justification (Good

 Condolence.
intention, context,
 Regret.
idealism, mitigation).
 Apology
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 Rectifying Strategic
Behavior: Inaction:

Investigation. Silence
Corrective
Action.
Restitution.
Repentance.
15

CASE METHOD
This an elitist educational process that is practical
answer to some of the education’s most basic

challenges.
It allows the student to:
1. Participate in discussing the analysis and solution
of relevant and practical problems.
2. Apply theory to practice, instead of learning by
memory.
3. Learn by doing and teaching others.
4. Furthermore, it allows the faculty member to work
with students as a learning facilitator and not as
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an oracle.

CASE METHOD … CONTD
 Cases are narratives that contain
information and invite analysis.

 Participants are put in the position of
making decisions or evaluations based on
the information available applying the Case
Difficult Case and the Case Learning Chart
tools.
 The Case Difficulty Case has three
dimensions: Analytical, Conceptual and
Presentation. 17

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CASE METHOD … CONTD

DESIGNING
 You explore your ability to deeply engage and
connect with the audience.

 You look at ways of using clear intentions to help
create your desired impact.
 You explore the use of strong frames, stories, and
humor to compellingly shape our content.
 You develop a “dialogue mindset” that involves the
use of probing questions and intent /active listening.
 And you look at ways to transform your audience
resistance.
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DESIGNING … CONTD
 Reframing - Change the frame, not the picture
 Direct Your Own Movies

 Visualize in your mind the outcome as you want it
and NOT as you don't want it.
 Play with the colour, sound, textures, smells and
tastes of your movie until you create that perfect
movie.
 Play it over and over in your mind.

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DESIGNING … CONTD
Note: Mastering these marks the difference
between a beginner and an advanced

presenter. You should consistently integrate
this section with first and the last sections.
This is called “Art of the Connection” in
public Speaking.

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DELIVERING

You never get a second

chance to make a first
impression - so make it
count! In the first 3
seconds.
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DELIVERING .. CONTD
You should challenge yourself to take an honest
look at how you come across. These are examples

of tough questions you should answer.
Communicate From Your Core.
1. What are the personal values /goal that drive me
as I speak?
2. Where is fear blocking me from “breaking
through” to my audience?
3. How spontaneous Am I in front of the audience?
4. What would it mean for me to be a more
expansive speaker?
23

DELIVERING … CONTD
The Rule of 3 - Remember Your Goals
In those vital first 3 seconds your goal is to

accomplish 3 things. You want to:
1. Create a positive impression.
2. be able to represent yourself at your best.
3. establish a connection with the other person.

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DELIVERING … CONTD
Note: Your unflinching willingness to examine
yourself, coupled with the ability to shift, adapt, and

develop, will be your secret to success. It will lift
you into the realm of the public speakers who are
able to transport their audiences into magical states
of flow. This is called “Art of the Flow” in public
Speaking.

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PARTING SHOT

Career Advancement Programme for Executive Assistants

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