Global Business Environment Marketing and Management Studi.docx

Global Business Environment
Marketing and Management Studies
Course Number:
BAI2300
Contribution to Program:
Vocational
Normative Hours:
45
Applicable Program(s): AAL: Core/Elective:
Multiple Programs Multiple Levels Multiple Core/Elective
Approval Date:
21/08/2013
Prepared by:
Norm Hotchkiss
Professor
Approved by:
Jim Kyte
Chair
Co-Requisites
N/A
Approved for Academic Year:

2013-2014
Pre-Requisites
N/A
COURSE DESCRIPTION
As the global economy has changed rapidly in recent years and
trade barriers have come down, Canadian companies and
entrepreneurs have
had to gain a clearer understanding of the effects of
globalization and ensuing opportunities. This course describes
the forces defining the
international economy and introduces the skills that global
business professionals require in order to succeed today
internationally. Students study
the major components of international trade of products and
services, including marketing, market entry strategies, supply
chain management,
trade finance, legal aspects of international business, and
international management. The subject of foreign investment is
also introduced.
RELATIONSHIP TO VOCATIONAL LEARNING OUTCOMES
This course contributes to your program by helping you achieve
the following Vocational Learning Outcomes:
Business Admin - Accounting 0216A01FWO
10 Identify and apply discipline-specific factors that enable
their contribution to the local and global community through
social
responsibility, economic commitment and environmental
stewardship. (T)

Business Admin - Accounting 0216A02PWO
10 Identify and apply discipline-specific practices that
contribute to the local and global community through social
responsibility,
economic commitment and environmental stewardship.(T)
Business Admin - Marketing 0216D01FWO
11 Evaluate the viability of marketing products, concepts,
goods, or services in an international market or markets. (T)
Business Administration 0216E01FWO
16 Take into account the impact of the economic, social,
political, and cultural variables which affect a business
operation. (T)
Business Admin - International Business 0216G01FWO
1 Take into account the impact of various economic, legal,
cultural, geographical, and political systems on international
business.
(T,A)
2 Apply computer skills and knowledge to support the
international business functions.(T)
3 Assist in the importing and exporting functions of a business.
(T,A)
4 Conduct business in compliance with relevant national and
international law, legislation, policies, and regulations. (T,A)
5 Conduct business with diverse populations using culturally
appropriate methods. (T,A)

6 Develop an international marketing plan which includes
marketing objectives, marketing mix, strategies, budgetary
considerations,
and evaluation criteria. (T)
7 Collect, process, and interpret data used to support
international business. (T,A)
8 Develop personal and professional strategies to improve job
performance, work relationships, and stress management. (T)
9 Contribute to the planning, directing, and evaluating of
individual and team projects. (T)
10 Develop strategies to utilize domestic and foreign
government programs, policies, and agencies which facilitate
international trade.
(T,A)
11 Apply financial knowledge and skills to the operation of an
international business (T,A)
© 2013 Algonquin College of Applied Arts and Technology
Page 1 / 8
12 Develop strategies to prepare for the contingencies
associated with personal international travel. (T)
13 Take into account the business advantages of being
multilingual. (T)
14 Apply leadership and teamwork knowledge and skills when
working with coworkers, supervisors, and others. (T)

15 Apply knowledge of quality control and assurance programs
to sourcing and supplying. (T)
16 Develop strategies to negotiate effectively within various
cultural environments. (T,A)
17 Apply the principles of business ethics and international
corporate responsibility. (T)
18 Employ entrepreneurial strategies to maximize the
effectiveness of international business initiatives. (T)
19 Participate in the development of an international business
plan.(T,A,CP)
Business Admin - International Business 0216G03FWO
1 Take into account the impact of various economic, legal,
cultural, geographical, and political systems on international
business.
(T,A)
2 Apply computer skills and knowledge to support the
international business functions. (T)
3 Assist in the importing and exporting functions of a business.
(T,A)
4 Conduct business in compliance with relevant national and
international law, legislation, policies, and regulations. (T,A)
5 Conduct business with diverse populations using culturally
appropriate methods. (T,A)
6 Develop an international marketing plan which includes

marketing objectives, marketing mix, strategies, budgetary
considerations,
and evaluation criteria. (T)
7 Collect, process, and interpret data used to support
international business. (T,A)
8 Develop personal and professional strategies to improve job
performance, work relationships, and stress management. (T)
9 Contribute to the planning, directing, and evaluating of
individual and team projects. (T)
10 Develop strategies to utilize domestic and foreign
government programs, policies, and agencies which facilitate
international trade.
(T,A)
11 Apply financial knowledge and skills to the operation of an
international business.(T,A)
12 Develop strategies to prepare for the contingencies
associated with personal international travel. (T)
13 Take into account the business advantages of being
multilingual. (T)
14 Apply leadership and teamwork knowledge and skills when
working with coworkers, supervisors, and others. (T)
15 Apply knowledge of quality control and assurance programs
to sourcing and supplying. (T)
16 Develop strategies to negotiate effectively within various
cultural environments. (T,A)

17 Apply the principles of business ethics and international
corporate responsibility. (T)
18 Employ entrepreneurial strategies to maximize the
effectiveness of international business initiatives. (T)
19 Participate in the development of an international business
plan. (T,A,CP)
Business Administration - Finance 0216K01FWO
9 Co-ordinate the planning, implementation, management and
evaluation of team projects by applying project management
principles.(T)
Business Admin. - Material & Opers. Mgt. 0216L01FWO
19 Apply basic knowledge of the interrelationships among the
functional areas of business in materials and operations
management.
(T)
Business Admin. - Material & Opers. Mgt. 0216L03FWO
management.
(T)
Business Admin - Human Resources 0216M01FWO
8 Contribute to organizational development strategies aimed at
promoting organizational effectiveness.(T)
Business Admin - Human Resources 0216M02PWO

8 Contribute to organizational development* strategies aimed at
promoting organizational effectiveness. (T)
BUAD - JMI 0216N01CWO
Page 2 / 8
management.
(T)
Business Administration (Core) 0216X01FWO
operation. (T)
Business Administration (Core) 0216X02PWO
operation. (T)
T: Teach A: Assess CP: Culminating Performance
ESSENTIAL EMPLOYABILITY SKILLS
The course contributes to your program by helping you achieve
the following Essential Employability Skills:
1 Communicate clearly, concisely and correctly in the written,
spoken and visual form that fulfills the purpose and meets the

needs of
the audience.(T,A)
2 Respond to written, spoken or visual messages in a manner
that ensures effective communication.(T,A)
4 Apply a systematic approach to solve problems.(T,A)
5 Use a variety of thinking skills to anticipate and solve
problems.(T,A)
6 Locate, select, organize and document information using
appropriate technology and information systems.(T)
7 Analyze, evaluate and apply relevant information from a
variety of sources.(T,A)
8 Show respect for diverse opinions, values, belief systems and
contributions of others. (T)
9 Interact with others in groups or teams in ways that contribute
to effective working relationships and the achievement of goals.
(T,A)
10 Manage the use of time and other resources to complete
projects.(T,A)
11 Take responsibility for one's own actions, decisions and
consequences.(T,A)
T: Teach A: Assess CP: Culminating Performance
COURSE LEARNING REQUIREMENTS/EMBEDDED
KNOWLEDGE AND SKILLS
COURSE LEARNING REQUIREMENTS

When you have earned credit for this course, you will have
demonstrated the ability to:
EMBEDDED KNOWLEDGE AND SKILLS
1. Apply knowledge and skills gained through the course to
explain and
resolve real-world problems and issues currently facing
international
businesses.
l Understand current international business issues and their
implications to Canadian businesses.
2. Make appropriate recommendations regarding problems that
international businesses face in today's Global Business Environ
ment.
l Using skills and techniques taught in the course, analyze and
research international business issues within the context of
achieving corporate goals in various target markets.
3. Through case analysis, develop strategies to solve the
problems
faced by the companies in question.
l Apply various methods to analyze and understand the critical
issues facing international businesses.
4. Develop the components of an international business plan
within the
case study framework.
l Conduct in-depth research into a variety of international trade
issues in support of the development of an international
business

plan
LEARNING RESOURCES
Required Textbook:
Book
Title: Global Business Envoronment, Forum For International T
rade Training
ISBN: 978-1-894566-09-
4 Edition: Fifth Edition
Reference Sources:
Students should read the business sections of one of the national
newspapers on a daily
bases; as well as from time to time other major economic and bu
siness magazines and foreign newsapers.
Page 3 / 8
LEARNING ACTIVITIES
During this course, you are likely to experience the following
learning activities:
a. Individual reading, research, analysis and assessment

b. Using information technology as a research tool
c. Using information technology to prepare and give
presentations
d. Case studies
e. Making oral presentations
f. Group discussions, discussions on line, discussions in
class
g. Lectures
h. Application Exercises in class, out-of class, and on-
line
i. Group work and projects
EVALUATION/EARNING CREDIT
The following will provide evidence of your learning
achievements:
This activity validates the following Course Learning
Requirements and/or Essential Employability Skills:
50% -
Business Simulations (Sims). There are 5 Sims in the course,
each worth 10% of your course mark. The first three will be co
mpleted
in-class and in Teams but each student will submit their work
individually. The last two Sims will be completed indidivually
and
outside class; these two Sims will also be submitted individuall
y.

l Make appropriate recommendations regarding problems that
international businesses face in today's Global Business
Environment. - [CLR 2]
l Apply knowledge and skills gained through the course to
explain
and resolve real-world problems and issues currently facing
international businesses. - [CLR 1]
l Through case analysis, develop strategies to solve the
problems
faced by the companies in question. - [CLR 3]
l Develop the components of an international business plan
within
the case study framework. - [CLR 4]
l Communicate clearly, concisely and correctly in the written,
needs of the audience. - [EES 1]
l Respond to written, spoken or visual messages in a manner
that
ensures effective communication. - [EES 2]
l Apply a systematic approach to solve problems. - [EES 4]
l Use a variety of thinking skills to anticipate and solve
problems. -
[EES 5]
l Analyze, evaluate and apply relevant information from a
variety of
sources. - [EES 7]

l Show respect for diverse opinions, values, belief systems and
contributions of others. - [EES 8]
l Interact with others in groups or teams in ways that contribute
to
effective working relationships and the achievement of goals. -
[EES 9]
l Manage the use of time and other resources to complete
projects.
- [EES 10]
l Take responsibility for one's own actions, decisions and
consequences. - [EES 11]
l Locate, select, organize and document information using
appropriate technology and information systems. - [EES 6]
5% -
International Business Story: Report and Presentation (Individ
ual).
Failure to do the Individual Presentation will result in an Inco
mplete on
the course. Students with medical issues related to Public
l Apply knowledge and skills gained through the course to
explain
and resolve real-world problems and issues currently facing
international businesses. - [CLR 1]
Page 4 / 8
Presentations need to make alternative arrangements with their

professor. l Communicate clearly, concisely and correctly in
the written,
problems. -
[EES 5]
variety of
sources. - [EES 7]
projects.
- [EES 10]
10% - Contributions to Class Discussion and Work l Make
appropriate recommendations regarding problems that
international businesses face in today's Global Business
Environment. - [CLR 2]
l Communicate clearly, concisely and correctly in the written,
that

problems. -
[EES 5]
l Locate, select, organize and document information using
appropriate technology and information systems. - [EES 6]
variety of
sources. - [EES 7]
l Interact with others in groups or teams in ways that contribute
to
effective working relationships and the achievement of goals. -
[EES 9]
projects.
- [EES 10]
15% - Mid-Term Examination l Communicate clearly, concisely
and correctly in the written,
that

problems. -
[EES 5]
projects.
- [EES 10]
20% - Final Examination l Communicate clearly, concisely and
correctly in the written,
that
Page 5 / 8
problems. -
[EES 5]
projects.

- [EES 10]
COLLEGE GRADING NUMERICAL EQUIVALENT TABLE
Final Grade Mark Equivalent Numeric Value Final Grade Mark
Equivalent Numeric Value
A+ 90-100% 4.0 C+ 67-69% 2.3
A 85-89% 3.8 C 63-66% 2.0
A- 80-84% 3.6 C- 60-62% 1.7
B+ 77-79% 3.3 D+ 57-59% 1.4
B 73-76% 3.0 D 53-56% 1.2
B- 70-72% 2.7 D- 50-52% 1.0
F 0-49% 0
FSP 0 0
OTHER COURSE INFORMATION
Students are required to respect the confidentiality of employer,
client and/or patient information, interactions, and practices
that occur either on
Algonquin College premises, or at an affiliated clinical/field/co-
op placement site. Concerns regarding clients, patients, and/or
employer practices
are to be brought to the attention of the program coordinator, or
designated field/clinical/co-op placement supervisor so that

they may be resolved
collaboratively. Such concerns are not to be raised publically
either verbally, in writing, or in electronic forums. These
matters are to be addressed
through established program communication pathways.
PRIOR LEARNING ASSESSMENT AND RECOGNITION
Students who wish to apply for prior learning assessment and
recognition (PLAR) need to demonstrate competency at a post-
secondary level in all
of the course learning requirements outlined above. Evidence of
learning achievement for PLAR candidates includes:
l Not Applicable
RELATED INFORMATION
The following information is course-specific:
To receive credit in this course, students must write both the
mid-
term and final exam; and, must have an average of at least 50%
on the mid-term
and final exams.
Students in this course are expected to engage in an active
learning process as well as ask and answer questions. Therefore
it is required to
prepare for each module having read the required text material,
and to attend classes to take part in the in-class discussion and
application work
as well as to understand the assignments and project
components.
Typical activities for individual students may include reading,

research, attending lectures, presentations, on-line and out of
class exercises, and
case studies. Group activities are built around a term project
which involves preparing a country profile, market audit and
competitive analysis in
preparation for the decision to the export of a product to that
country. Other group activities may include discussions,
exercises, presentations, role
playing and case studies.
Tentative Workload Schedule
A proposed weekly workload schedule has been posted on
Blackboard under Course Information.
Retain this Course Outline
It is the responsibility of the student to retain course outlines
for possible future use to support applications for transfer of
credit to other educational institutions.
Respect for Confidentiality
Students are required to respect the confidentiality of employer,
client and/or patient information, interactions, and practices
that occur either on AlgonquinCollege premises, or at an
affiliated clinical/field/co-op placement site. Concerns
regarding clients, patients, and/or employer practices are to be
brought to the attention of the program coordinator, or
designated
field/clinical/co-op placement supervisor so that they may be
resolved collaboratively. Such concerns are not to be raised
publically either verbally, in writing, or in electronic forums.
These
matters are to be addressed through established program
communication pathways.

Page 6 / 8
Program Coordinator
Norman Lomow, B437c, [email protected]
The following information is school/department-specific:
School of Business Procedures
The School of Business Procedures file is located under “Course
Information” in your course Blackboard site. These procedures
are specific to
School of Business programs and either cover issues not
included in College Policies and Directives or elaborate on
them.
Student Academic Responsibilities
Each student is responsible for:
• Knowing the due dates for marked out-of-class assignments.
• Knowing the dates of in-class marked assignments and
exercises.
• Maintaining a folder of all work done in the course during the
semester for validation claims in cases of disagreement with
faculty.
• Keeping both paper and electronic copies of all assignments,
marked and unmarked, in case papers are lost or go missing;
• Regularly checking both Blackboard announcements as well as
one's Algonquin e-mail account for important messages from
both professor and
college administration.

• Participating in on-line and classroom exercises and activities
as required.
Exemptions
Exemptions may be granted to students who have successfully
passed an equivalent course at a post-secondary institution. If
you wish to apply for
an exemption contact the coordinator of the course for academic
advice. To apply for an exemption, you must contact the Regis
trar’s Office before
the deadline listed on your timetable.
Withdrawing From The Course
The last date for withdrawing from courses without academic pe
nalty is printed on your timetable. The student is responsible fo
r notifying the
instructor and completing the appropriate form for withdrawal
with the College Registrar.
Software Copyright
In the past few years, the Copyright Act has been updated to
cover computer software. If the police lay charges against
someone infringing
copyright, the maximum penalties for a summary conviction are
"a fine not exceeding $25,000 or imprisonment for a term not
exceeding six
months or both." The maximum penalties for an indictable
conviction are "a fine not exceeding one million dollars or
imprisonment for a term not
exceeding five years or both." Making a copy of software packa
ge for your own use, other than a backup copy of package that y
ou have
purchased as allowed in your license agreement, would make
you liable for the above penalties.
Harassment/Discrimination/Violence

Harassment, discrimination and violence will not be tolerated.
Any form of harassment (sexual, racial, gender or disability
related), discrimination
(direct or indirect), or violence, whether towards a professor or
amongst students, will not be tolerated on the college premises.
Action taken will
start with a formal warning and proceed to the full disciplinary
actions as outlined in Algonquin College policy. For further
information, please refer
to Algonquin College Policy HR22: Harassment and
Discrimination found at
http://www2.algonquincollege.com/directives/policy/hr22-
harassmentdiscrimination/, and Policy HS03: Workplace Violen
ce Prevention found at
http://www2.algonquincollege.com/directives/policy/workplace-
harassment-violence-prevention/.
Plagiarism Detection Software
"Turnitin" plagiarism detection software is in use in the School
of Business. Professors may require students to submit their
work for review.
Scores higher than 20% are subject to review under Plagiarism
Policy AA20 found at
http://www2.algonquincollege.com/directives/policy/plagiarism/
.
Retention of Student Work
Students are advised that original, electronic, or copied samples
of their work may be retained for the purpose of program
quality review by
assessment panels. Unless students have otherwise granted
permission, anonymity will be respected for all work retained
for the purpose of
quality review. Original work samples, may be retained with
student agreement and will be returned to students upon request.

The following information is College-wide:
Email
Algonquin College provides all full-time students with an e-
mail account. This is the address that will be used when the
College, your professors, or
your fellow students communicate important information about
your program or course events. It is your responsibility to
ensure that you know how
to send and receive e-mail using your Algonquin account and to
check it regularly.
Centre for Students with Disabilities (CSD)
If you are a student with a disability, it is strongly
recommended that you identify your needs to the professor and
the Centre for Students with
Disabilities (CSD) by the end of the first month of the semester
in order that any necessary support services can be arranged for
you.
Academic Integrity* & Plagiarism*
Adherence to acceptable standards of academic honesty is an
important aspect of the learning process at Algonquin College.
Academic work
submitted by a student is evaluated on the assumption that the w
ork presented by the student is his or her own, unless designated
otherwise. For
further details consult Algonquin College Policies AA18 http://
www3.algonquincollege.com/directives/policy/academic-
discipline/ and AA20
Page 7 / 8

mailto:[email protected]
http://www2.algonquincollege.com/directives/policy/hr22-
harassmentdiscrimination/
http://www2.algonquincollege.com/directives/policy/workplace-
harassment-violence-prevention/
http://www3.algonquincollege.com/directives/policy/academic-
discipline/
Student Course Feedback*
It is Algonquin College’s policy to give students the
opportunity to complete a course assessment survey in each
course that they take which
solicits their views regarding the curriculum, the professor and t
he facilities. For further details consult Algonquin College Poli
cy AA25
http://www3.algonquincollege.com/directives/policy/course-
assessment/ Use of Electronic Devices in Class*
With the proliferation of small, personal electronic devices used
for communications and data storage, Algonquin College
believes there is a need
to address their use during classes and examinations. During
classes, the use of such devices is disruptive and disrespectful
to others. During
examinations, the use of such devices may facilitate cheating. F
or further details consult Algonquin College Policy AA32
http://www3.algonquincollege.com/directives/policy/use-of-
electronic-devices-in-the-academic-environment/
Transfer of Credit
Students, it is your responsibility to retain course outlines for
possible future use to support applications for transfer of credit
to other educational

institutions.
Note: College policies (previously called directives) are under
review and redesign. The term directives is being retired.
Students, it is your
responsibility to refer to the Algonquin College
Directives/Policies website for the most current information
available at
http://www3.algonquincollege.com/directives/
Page 8 / 8
http://www3.algonquincollege.com/directives/policy/course-
assessment/
http://www3.algonquincollege.com/directives/policy/use-of-
electronic-devices-in-the-academic-environment/
http://www3.algonquincollege.com/directives/

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