ACADEMIC PROGRAMS




                             I N S T I T U T E O F H I G H E R E D U C AT I O N
                                       S W I T Z E R L A N D




                                      Hospitality Management
                    Event, Sport & Entertainment Management

                    ACADEMIC PROGRAMS
                                                                     2009
FOR AN INTERNATIONAL & SUCCESSFUL CAREER
                                                                                                            Education
                        With an increase in business travel, leisure time and disposable income, opportunities in hotel, tourism, event, sport and
                        entertainment are developing like never before. These dynamic sectors are currently the largest employers in the world
                        with growth forecasted to continue over the coming decades.

                        GLION INSTITUTE OF HIGHER EDUCATION
                        Located in Switzerland, GIHE welcomes each year over 1,800 students from more than 85 different countries. Glion offers
                        undergraduate, graduate and postgraduate programs that combine current industry knowledge with managerial skills and
                        personal development. Through its wide choice of curricula, students can choose the program that best answers their
                        professional goals and individual aspiration.

                        ACCREDITATION - RECOGNITION
                        Glion is accredited at university level by the Commission on Institutions of Higher Education (CIHE) of the New England
                        Association of Schools and Colleges (NEASC), www.neasc.org, in the United States. It is one of the six associations
                        recognized by the American department of education. Glion is recognized by the Swiss cantonal authorities of Fribourg.

                        FACULTY
                        More than 75 full-time and part-time faculty members of various nationalities convey their passion and experience to
                        our students. All have relevant academic credentials and/or extensive professional experience. They are encouraged to
                        be active members of professional associations and are required to regularly update their subject knowledge through
                        scholarly research.

                        INTERNSHIPS
E D U C A T I O N




                        Programs at GIHE include one or two internships of 3 to 6 months in a professional environment. Internships provide
                        students with the opportunity to apply their theoretical knowledge to real situations and thus develop their analytical
                        competences and acquire business acumen. Through these valuable experiences, young graduates bring immediate
                        added value to hiring employers.

                        CAREER DEVELOPMENT DEPARTMENT
                        Our career development department is very active in helping students secure employment upon graduation. Each
                        semester, key recruiters from over 30 international companies come on campus to recruit future graduates. They include
                        hotel chains such as Accor, Four Seasons, Hyatt International, financial Institutions such as JP Morgan as well as Event,
                        Sport and Entertainment organizations.

                        LIBRARY RESOURCES – RESEARCH
                        Each campus has its own library offering over 11,000 books and more than 15,000 online publications. Our professional
                        librarians assist students in their academic research and in finding information. Adjacent to each library is a study room that
                        offers the perfect setting to undertake research and group study.

                        INFORMATION TECHNOLOGY
                        Both campuses benefit from a wireless environment which offers convenience and ease of access to students. This is why
                        students are required to have a laptop so they can work and access the Institution’s Intranet, Internet or their e-mails
                        regardless of their location. They may bring their own laptop provided it meets the required specifications or they can
                        purchase it through the school.

                        INTAKES
                        Intakes are twice a year, in January/February and in July/August.




                           Industry hiring managers rank Glion among
                           the top three hospitality schools in the
                           world for an international career.
                                             Source: TNS, UK - Global Research 2007




                    2
OUR CAMPUSES

GIHE is comprised of two campuses – Glion and Bulle. Both offer beautiful outdoor surroundings with nearby activities such
as skiing, golfing, horseback riding, paragliding, cycling and many more.

Students will typically live on or close to the Glion and/or Bulle campus depending on the program chosen.

                                                       GLION: Overlooking the tourist resort of
                                                       Montreux, the campus of Glion offers a
                                                       panoramic and breathtaking view of the Riviera
                                                       vaudoise as well as the French and Swiss Alps.
                                                       Through its excellent facilities, friendly
                                                       atmosphere and multicultural environment,
                                                       students develop their hands-on and
                                                       administrative proficiency.



                                                       BULLE: Bulle is a young and dynamic town
                                                       located in the Canton of Fribourg, a beautiful
                                                       tourist region. Students study in a purpose
                                                       built university style campus and focus on
                                                       managerial studies. The campus offers a
                                                       comfortable living atmosphere as well as
                                                       modern educational facilities.




                                                                                                                                 F A C T S
   A FEW FACTS          (based on January 2008 data)




                                                                                                                                 K E Y
                   Total student population                                 1151
                   Students on Glion campus                                  431
                   Students on Bulle campus                                  370
                   Students on internships                                   350

                   Breakdown of students per program
                   Undergraduate students                                   1029
                   Postgraduate students                                      94
                   Masters students                                           28

                   Number of faculty members                                  76

                   Average number of internship opportunities per student      6
                   Average number of interviews for first employment           4

                   Student male / female ratio                              48/52

                   Number of nationalities represented                       85
                   Percentage of international students                      94 %
                   Percentage of Swiss students                               6%

                  Nationality Mix
                  Europe                                                     52 %
                  Americas                                                   11 %
                  Asia                                                       26 %
                  Middle East, Africa & Sub Continent                        11 %
                                                                                                                             3
A WIDE CHOICE OF PROGRAMS
                                                                                               Choice
                     Glion has developed two main pathways of education:
                     • Hospitality Management
                     • Event, Sport and Entertainment Management

                     ASSOCIATE / BACHELOR DEGREES
                     While students must choose a path when they enter GIHE, they have the opportunity to change academic pathways at
                     the end of semester 1.


                                                      HOSPITALITY                                       EVENT, SPORT &
                                                                                                        ENTERTAINMENT
                                                      MANAGEMENT                                         MANAGEMENT

                                                                                Students are allowed
                                                                               to change pathway at
                                                          Semester 1             the end of the first        Semester 1
                                                         Glion Campus                 semester              Glion Campus


                                                          Semester 2                                         Semester 2
                                                           Internship                                       Glion Campus

                                                          Semester 3                                         Semester 3
                                                         Glion Campus                                         Internship
P A T H W AY S




                                                          Semester 4                                         Semester 4
                                                         Bulle Campus                                       Glion Campus

                                             Page 7                                                                           Page 11
                                                                                                                        Event, Sport &
                                       Hospitality
                                                                               Associate Degree                         Entertainment
                                      Administration
                                                                                                                        Administration
                                                                                    Semester 5
                                            Pages 8-9                                Internship                             Pages 12 - 13

                                   Hospitality Management                                                                Event, Sport &
                                                                                    Semester 6                           Entertainment
                                                                                   Bulle Campus                           Management
                                  Hospitality & Tourism
                                      Management                                    Semester 7                        Event Management
                                                                                   Bulle Campus
                                   Hospitality Finance &
                                   Revenue Management                                                                      Entertainment
                                                                               Bachelor’s Degree                           Management
                                   Hospitality & Human
                                        Resources                                                                     Sport & Entertainment
                                                                                                                            Marketing
                                   Hospitality Marketing
                                                                                                                      Sport & Entertainment
                                                                                                                      Facility Management
                                   Hospitality and Event
                                      Management

                                        Hospitality &
                                       Environmental
                                        Management

                     Please note: specializations may be added as new needs evolve from the industry's perspective.



                     POST GRADUATE PROGRAMS
                     GIHE offers post graduate programs from 1 to 2 years in hospitality (page 10) or in Event, Sport and Entertainment (page 14).



                 4
A WIDE RANGE OF CAREER OPPOR TUNITIES
                                                                                       Career
An education in the growing industry of hospitality, tourism, event, sport and entertainment offers a wide choice of
career opportunities to young graduates. Students may therefore choose to work in one of the following sectors:



    HOSPITALITY & TOURISM                                          EVENT, SPORT & ENTERTAINMENT

HOTELS & FOOD SERVICES                                     SPORT & EVENT FACILITY
    •   National and international hotel chains                •   Sport centers
    •   Corporate offices                                      •   Health and fitness clubs
    •   Hotels                                                 •   Golf clubs
    •   Holiday and sports clubs                               •   Sport stadiums
    •   Time sharing accommodation                             •   Training facilities
    •   Restaurants                                            •   Professional sport franchises
    •   Bars                                               ENTERTAINMENT & LEISURE
    •   Night clubs                                            •   Casinos
    •   Catering including mass, embarked,                     •   Theme parks
        operational site and institutional                     •   Amusement and attraction parks
FOOD INDUSTRY                                                  •   Private clubs
    • Production facilities                                    •   Resorts
    • Distribution and trade companies                         •   Concert, music, theaters venues
    • Processing plants                                        •   Museums
TOURISM                                                        •   Film production houses




                                                                                                                           C A R E E R
    •   Tourist offices                                    HEALTH & WELLNESS
    •   Ministries of tourism                                  • Clinics and hospitals
    •   Travel agencies                                        • Specialized establishments
    •   Tour operators                                           (retirement and Spas)
    •   Tourism planning and development sector            SPORT ADMINISTRATION
    •   Railway, maritime, airline companies                   •   Sporting goods manufacturing companies
    •   Convention and congress facilities                     •   Sport federations
HEALTH & WELLNESS                                              •   Professional team franchises
    • Clinics and hospitals                                    •   Local government department
    • Specialized establishments                               •   Sport development institutions
      (retirement and Spas)                                MARKETING & COMMUNICATION
HUMAN RESOURCES                                                •   Marketing companies
    • Human resources department                               •   Sales departments
    • Training department                                      •   Public relations firms
MARKETING & COMMUNICATION                                      •   Communication agencies
    • Sales and/or marketing department                        •   Event management companies
    • Public relations department                              •   Product marketing, distribution and retailing
                                                                   companies
EDUCATION - TRAINING
    • Hotel and tourism management schools                 EDUCATION -TRAINING
    • Professional and vocational establishments               • Sports management schools
    • Research institutions                                    • Professional and vocational establishments
                                                               • Youth centers
JOURNALISM & MEDIA
    • Professional and specialized press                   JOURNALISM & MEDIA
    • Publishing houses                                        • Professional and specialized press
                                                               • Publishing houses
OTHER SECTORS AND SERVICES
    •   Finance - banks
    •   Insurance companies
    •   Equipment supplier companies
    •   Real estate
    •   Information technology and IT services
    •   International business relations
    •   Diplomacy



                                                                                                                       5
INTERNSHIP AND FIRST EMPLOYMENT STATISTICS
                                                                                                                    Career
                           INTERNSHIP FACTS - 6 internship opportunities per student
                        GIHE students are in high demand. There are on average 4 internship opportunities per student in Switzerland and
                        abroad in our database. The first internship is for students to experience what working in the industry is like. Students
                        are supported with finding this placement but have to commit time to find their placement with our help. The second
                        internship is designed as an administrative or junior management level placement and is the responsibility of the
                        student to find. Students are supported in their search by the internship department. Internships offer an ideal
                        environment for students to showcase their talents, which can often lead to an employment offer upon graduation.

                        For the hospitality management section, students typically do their internship(s) in one or several of the following
                        departments: front office, service, kitchen, rooms division and administration.

                        Historically, students in the event, sport & entertainment program have obtained administrative internships in hotels,
                        resorts, sports federations, event organizations, health and sports clubs, as well as the Olympic museum and other
                        companies related to the Olympic Games.

                        Countries/Continent where students do their internship(s) (all programs combined - 2008)
                        Europe                                                        40%
                        Switzerland                                        27%
                        Asia                                             22%
                        Americas                                   6%
S TAT I S T I C S




                        Middle East and Africa                    2%


                           A BRIGHT FUTURE LIES AHEAD ! - 4 interviews per student

                        In 2007/2008, each graduating student averaged 4 interviews with key recruiters from international companies. Many
                        of those interviews resulted in offers of employment upon graduation.

                        First Employment Status on Graduation Day
                        Employed or with employment offer                                                     89%
                        Continuing studies or other                  11%

                        First Employment Destination
                        Europe                                                        47%
                        Americas                                              30%
                        Asia                                          15%
                        Middle East and Africa                       8%

                        First Employment Sector
                        Corporate training is in high demand, as it allows graduates to quickly access managerial positions. Trainees
                        typically work for 12 to 18 months, rotating through the various departments of a hotel, resort or other
                        international organization before choosing a specialty. This exposure to many aspects of the hospitality industry
                        allows for rapid advancement to senior level positions.

                        Initial Hospitality Employment by Sector Upon Graduation
                        Corporate or Management Training                      48%
                        Rooms Division                                   23%
                        Sales & Marketing                             13%
                        Finance                                      7%
                        Food & Beverage                             4%
                        Other (tourism sports, entertainment etc.)  4%
                        Human Resources                            2%
                        Note: The above figures are based on December 2007 and June 2008 graduating students
                    6
H O S P I TA L I T Y P R O G R A M S
                                                                              Associate
      ASSOCIATE DEGREE IN HOSPITALITY ADMINISTRATION (2 years)

                                        Semester 1          Semester 2          Semester 3         Semester 4
                                           Glion             Internship            Glion              Bulle



  The Associate Degree in Hospitality Administration is a 2 year program that prepares students for the bachelor degree.
  Students acquire a solid base to better understand the business environment while developing their personal and cultural
  awareness. Emphasis is on professional skills to help students appreciate the complexity of working in revenue driven
  surroundings.

  While most students choose to continue towards the bachelor degree, career opportunities exist for those who wish to
  start working at this point.

  Potential entry career positions: Supervisor, Middle Management, Administration, Assistant to Department Head.


                                       Semester 1                              Semester 3                           Semester 4
                                      • Craft Based Learning in Service       • Craft Based Learning in Food        • Principles of Tourism and Travel
                                         & Kitchen                              & Beverage or in Rooms Division     • Food & Beverage Management
    Professional Development          • Housekeeping Operations               • Food & Beverage Administration      • Rooms Division Management




                                                                                                                                                               A S S O C I A T E
                                         Management                           • Rooms Division
                                      • Introduction to Food and Beverage
                                                                              • Applied Accounting                  • Financial Management I
    Entrepreneurship                  • Basic Accounting
                                                                              • Introduction to Entrepreneurship*   • Marketing

                                      • English                               • Foreign Language or Academic        • Academic English or Critical
                                      • Spanish or French (if 320 achieved)     English or advanced IT*               Reading of English Literature
                                      • Intensive Oral English                • Psychology of Leadership* or        • Architecture orienteering and the
    General Education                 • Information Technology                  Principles of Geopolitics             Interpretation of the Natural
                                      • Health & Recreation*                  • Advanced Academic Support             Landscapeand Design or Music
                                      • Learning Skills                       • Internship Research and               in Historical, Cultural and Social
                                        (including Maths support                Preparation**                         Contexts
                                        and Intensive Oral English)                                                 • Transactional Analysis and
                                                                                                                      Experiential Art Therapy or
                                                                                                                      Words and Image or
                                                                                                                      Role Play
                                                                                                                    • Natural Science

  Note : all students will do a six months internship during semester 2.
  * Not for Diploma students
  ** Only for second semester of the diploma track
  These course titles are guide lines and subject to change at any time.



   DIPLOMA IN HOTEL AND RESTAURANT OPERATIONS (1.5 years)

                                               Semester 1         Semester 2          Semester 3
                                                 Glion               Glion             Internship


This one and a half year program is open to students aged 17 years old or older and is designed to provide
fast-track access to first employment.
Please refer to semester 1 and 3 of the Associate Degree for course guide lines. However, please note that the
Diploma program has fewer courses than the Associate Degree.




                                                                                                                                                           7
H O S P I TA L I T Y P R O G R A M S
                                                                                             Bachelor
                          BACHELOR DEGREE (3.5 years)

                                 Semester 1        Semester 2        Semester 3        Semester 4         Semester 5      Semester 6          Semester 7
                                    Glion           Internship          Glion             Bulle            Internship        Bulle              Bulle


                      This program provides students with strong foundations to start an exciting international career. After having
                      successfully completed the four semesters of the Associate Degree, students go on their second internship before
                      choosing one of the degree specializations. Each path offers courses that meet today’s industry requirements and
                      allows students to follow their area of interest.

                      Potential entry career positions: Manager or Entrepreneur, Middle Management, Corporate and Management Training.

                      Students enrolled on this program will follow the common courses plus the specialization courses of the pathway
                      they choose.

                      COMMON COURSES

                                                           Semester 6                                           Semester 7
BACHELOR DEGREE




                                                          • Human Resources in the Hospitality Industry         • Dissertation (honors students only) or
                                                                                                                  Independent Research Study
                       Professional Development                                                                 • Industrial Employment Culture
                                                                                                                • Assessment Center

                                                          • Legislation and Contractual Law                     • See courses in specialization
                       Entrepreneurship                                                                           tracks A through E

                                                                                              Semester 6 & Semester 7
                                                            Mandatory Courses                                     Elective Courses
                                                          • Philosophy and Ethics                               • Transactional Analysis and Experiential Art Therapy
                       General Education                  • Statistics                                          • Media and Arts
                                                          • Research Methods and Report Writing                 • Art History and Appreciation
                                                            or Business Research Methods                        • Theater & Music in Everyday Life
                                                          • Organizational Behavior (on some pathways)          • Drama & Voice
                                                                                                                • Text and Visual Arts
                                                                                                                • Microbes and Men
                                                                                                                • Environmental Management
                                                                                                                • Science and Society 430 Orienteering
                                                                                                                  and Interpretation of the Natural Landscape


                      Note : All Students will do a six months internship during semester 5.




                      SPECIALIZATION COURSES
                      ➤ A. Bachelor of Business Administration in Hospitality Management
                          This degree opens the doors to a wide range of career opportunities. It is the best choice for those students who have
                          career aspirations as executives in large companies or step into the entrepreneurial world.

                                                               • Leadership
                            Examples of                        • Integrative Business Game
                        Course Specialization:                 • Entrepreneurial Finance




                      Courses are subject to changes
                  8
➤ B. Bachelor of Arts in Hospitality and Tourism Management
  Countries and regions increasingly depend on tourism as a substantial element of their economy. This degree
  prepares students for employment in managerial jobs where they will play key roles in planning, developing
  and promoting tourism.

                                •   International Tourism Planning and Development
     Examples of                •   System Analysis for the Hospitality & Tourism Industry
 Course Specialization:         •   Managing Visitor Spaces for Tourism & Leisure
                                •   Transport Planing




➤ C. Bachelor of Arts in Hospitality Finance and Revenue Management
  Financial institutions, hospitality organisations and chartered accountants recruit our graduates as they have
  broad based hospitality backgrounds coupled with high levels of Financial acumen.

                                •   Hospitality Real Estate Finance
     Examples of                •   Financial Analysis
 Course Specialization:         •   Law and Corporate Governance
                                •   Entrepreneurial Finance or Cost, Price and Revenue Management




➤ D. Bachelor of Arts in Hospitality and Human Resources
  Service industries are “people” businesses. Our graduates who are prepared within the broad field
  of hospitality and specialized in human resource management and development present companies
  with a desirable set of skills.




                                                                                                                       BACHELOR DEGREE
                                •   Training & Development
     Examples of                •   Change Management
 Course Specialization:         •   Human Resources Strategy
                                •   Sales Management: the Creation of Customer Value




➤ E. Bachelor of Arts in Hospitality Marketing
  Marketing is a core business competency which assists in the development and implementation of corporate
  strategies. Students choosing this specialization will bring innovation and contemporary Marketing ideas
  to their first employers.

                                •   Contemporary Issues in Marketing
     Examples of                •   Services Marketing
 Course Specialization:         •   Essentials of Brand Management
                                •   Sales Management: the Creation of Customer Value or International Marketing




➤ F. Bachelor of Arts in Hospitality and Event Management
  Event Management and organisation is one of the fastest growing segments of the Hospitality Industry.
  The student will develop skills in event planning and operations within the broader context of their business
  and management competence development.

                                • Managing Hospitality in Events
     Examples of                • Conference and Exhibition Management
 Course Specialization:         • Managing Visitor Spaces for Tourism and Leisure




➤ G. Bachelor of Arts in Hospitality and Environmental Management
  Environmental management and sustainable systems are a major challenge that industry faces. Students will gain
  strategic knowledge and competencies in Environmental management within the context of Tourism
  and Hospitality business management.
                                •   Environmental Science and Design
     Examples of                •   Community and Sustainable Development
 Course Specialization:         •   Systems Analysis for the Hospitality and Tourism Industry
                                •   International Tourism Planning


                                                                                                                   9
H O S P I TA L I T Y P R O G R A M S
                                                                                  Postgraduate
                                 POST GRADUATE PROGRAMS (1 to 2 years)

                                                                                                                          Semester
                                                                     Semester 1      Semester 2           Semester 3
                                                                                                                         Internship


                                                                                          A*                 B*
                              The post graduate programs offer students who are looking for a career change, the opportunity to learn the fundamental
                              skills and knowledge of the hospitality industry. These programs are tailor-made according to the student’s previous
                              experience and the objective he/she wishes to achieve. Employers particularly appreciate the diverse background and
                              experience of post graduate students.

                              A* POST GRADUATE DIPLOMA IN HOSPITALITY ADMINISTRATION
                                 2 taught semesters (12 courses) plus 1 internship in the industry
                              B* POST GRADUATE HIGHER DIPLOMA IN HOSPITALITY MANAGEMENT
                                 3 taught semesters (18 courses) plus 1 internship in the industry

                              Note: students with work experience and no bachelor degree will be awarded a Professional Development Diploma or Higher
                              Diploma depending on the program chosen in place of the Post Graduate Diploma or Higher Diploma.
                              ** Depending on entry date, students will begin their semester either on Glion or Bulle Campuses (Winter intake: Glion
P O S T G R A D U AT E




                              Campus, Summer Intake: Bulle Campus)


                              COURSE CHOICES
                                                                  Semesters 1 & 2

                                                                 • Contemporary issues in Hospitality
                                                                   Craft Based Learning - Kitchen and Restaurant
                                                                 • Introduction to Food and Beverage
                                                                 • Food and Beverage Administration Practices
                               Professional Development          • Food & Beverage Management
                                                                   and Entrepreneurship
                                                                 • Facilities Management
                                                                 • Rooms Division
                                                                 • Operations Management
                                                                 • Rooms Division Management

                                                                 •   Basic Accounting s
                                                                 •   Principles of Strategic Management
                                                                 •   Business Planning
                                                                 •   Hospitality Supervision
                               Entrepreneurship                  •   Customer Service
                                                                 •   Advanced Accounting Principles
                                                                 •   Managing Events
                                                                 •   Financial Management I
                                                                 •   Marketing

                                                                 •   Information Technology
                                                                 •   Foreign Language
                               General Education                 •   English
                                                                 •   Advanced Information Technology
                                                                 •   Communication



                              Note : For Semester 3 of the Post Graduate Higher Diploma, students are required to choose a total of 6 courses from semesters 4, 6 and 7 of
                              the hospitality pathway. Internships will be taken after the final semester on campus.
                              These course titles are guide lines and subject to change at any time.


                         10
E V E N T S P O R T & E N T E R TA I N M E N T
                                                      Associate Degree
   ASSOCIATE DEGREE IN EVENT, SPORT AND ENTERTAINMENT ADMINISTRATION (2 years)
                                    & ENTERTAINMENT ADMINISTRATION (2 Years)

                                     Semester 1         Semester 2         Semester 3         Semester 4
                                       Glion              Glion             Internship          Bulle




This 2 year program prepares students for the bachelor degree. Combining educational courses with hands-on learning,
students will be fully prepared to enter with confidence the event, sport and entertainment industry and will develop their
personal and cultural competences. Although most students choose to pursue their bachelor degree studies, they have the
possibility to enter the professional world at this point.



                                   Semesters 1 & 2           (Foundation Year)               Semester 4
                                   • The Sport and Entertainment Industries                  • Managing Events in Sport and Entertainment
                                   • Event Studies                                           • Sport and Entertainment Facility and Venue
                                   • Sport Studies                                             Management
 Professional Development          • Psycho-socio Aspects of Participation




                                                                                                                                                 A S S O C I AT E D E G R E E
                                      and Performances
                                   • Entertainment Studies
                                   • Craft-based Learning in Event Sport and Entertainment

                                   • Basic Accounting                                        • Financial Management I
 Entrepreneurship                  • Advanced Accounting Principles                          • Marketing
                                   • Managing People in the Sport and Entertainment
                                     Industries

                                   • English (various levels) or Foreign Language            • Principles of Geopolitics
                                   • Learning Skills                                         • English (various levels)
 General Education                 • Information Technology
                                   • Basic Information Systems
                                   • Psychology of Leadership
                                   • IT in Business and Society

Note : all students will complete a 3-6 months internship during semester 3.
These course titles are guide lines and subject to change at any time.




                                                                                                                                            11
E V E N T, S P O R T & E N T E R TA I N M E N T
                                                                              Bachelor Degree
                          BACHELOR DEGREE (3.5 years)


                                 Semester 1        Semester 2        Semester 3        Semester 4        Semester 5         Semester 6         Semester 7
                                   Glion             Glion            Internship         Bulle            Internship          Bulle              Bulle


                       This program provides students with strong foundations to start an international and exciting career. After having
                       successfully completed the four semesters of the Associate Degree, students will go on their second internship before
                       choosing one of the specializations. Each path offers courses that meet today’s industry requirements and allows students
                       to follow their area of interest.

                       Students enrolled on this program will follow the common courses plus the specialization courses of the pathway they
                       have chosen.

                       COMMON COURSES
                                                           Semesters 6 and 7
                                                          • Dissertation (honors students only) or independent Research Study
                                                          • Assessment Center
                                                          • Sport, Entertainment and the Media, (except track A)
BACHELOR DEGREE




                        Professional Development          • Systems Analysis for the Hospitality and Tourism Industry (except track D)
                                                          • Managing Visitor Spaces for Tourism & Leisure (except track D)
                                                          • Industrial Employment Culture
                                                          • Operations management in Tourism & Leisure (except track D)


                        Entrepreneurship                  • Legislation and Contractual Law
                                                          • Macro/Micro Economics

                                                            Mandatory courses                                   Elective courses
                                                          • Philosophy and Ethics                             • Transactional analysis and Experiential Art Therapy
                                                          • Statistics                                        • Media and Arts
                        General Education                 • Research Methods and Report Writing               • Art History and Appreciation
                                                          • Organizational Behavior (on some pathways)        • Theater & Music in Everyday Life
                                                                                                              • Drama & Voice
                                                                                                              • Text and Visual Arts
                                                                                                              • Microbes and Men
                                                                                                              • Environmental Management
                                                                                                              • Science and Society

                       Note : all students will complete a 3-6 months internship during semester 5.
                       These course titles are guide lines and subject to change at any time.




                  12
                  13
SPECIALIZATION COURSES
➤ A. Bachelor of Business Administration in Event, Sport and Entertainmment Management
   This track prepares students for a wide range of career opportunities in these dynamic industries. In particular it
   provides students with a variety of transferable business knowledge and skills, that are highly sought after in
   corporations and entrepreneurial environments.

                              Semesters 6 and 7
 Professional Development     • Contemporary Issues in the Entertainment Industry

                             • Entrepreneurial Finance
 Entrepreneurship
                             • Leadership



➤ B. Bachelor of Arts in Event Management
   Due to the recent commercial explosion of the event industry, graduates will gain a full understanding of this
   sector through skills they will have acquired such as critical analysis, communication, leadership and the
   development of project management.

                              Semesters 6 and 7
 Professional Development     • Managing Hospitality in Events                           • Conference and Exhibition Management

 Entrepreneurship             • Fundraising for Not-for-Profit Events & Organizations




                                                                                                                                       BACHELOR DEGREE
➤ C. Bachelor of Arts in Entertainment Management
   The massive global growth of leisure time and disposable income has led to a new, more aggressive approach to
   entertainment management. This track will prepare students to take an active role in the music, media, film,
   gaming, sport, visitor attraction or arts sectors of the industry.

                              Semesters 6 and 7
                              • Essentials of Brand Management                          • Casino & Gaming Management
 Professional Development
                              • Contemporary Issues in the Entertainment Industry




➤ D. Bachelor of Arts in Sport and Entertainment Marketing
   This specialization will be of particular interest to students with an entrepreneurial spirit and who wish to discover
   the fascinating world of marketing linked to the sport and entertainment industry.

                              Semesters 6 and 7
                              • Knowledge Management                                    • Contemporary Issues in Marketing
 Professional Development     • Essentials of Brand Management                          • Sport Retail and Merchandising
                              • Service Marketing


 Entrepreneurship             • Sales Management: the Creation of Customer Value




➤ E. Bachelor of Art in Sport and Entertainment Facility Management
   This option will allow students to acquire the necessary competencies to manage sport and entertainment facilities
   and related venues.
                              Semesters 6 and 7
                              • Introduction in Spa Management                          • Casino & Gaming Management
 Professional Development
                              • Managing Hospitality in Events


 Entrepreneurship            • Sales Management: the Creation of Customer Value




                                                                                                                                  13
E V E N T, S P O R T & E N T E R TA I N M E N T
                                                                                                   Post Graduate
                                 POST GRADUATE PROGRAMS (1 to 2 years)

                                                                                                                             Semester
                                                                   Semester 1         Semester 2         Semester 3
                                                                                                                            Internship


                                                                                          A*                  B*
                              The post graduate programs offer students who are looking for a career change, the opportunity to learn the
                              fundamental skills and knowledge of the event, sport and entertainment industry.

                              A* POST GRADUATE DIPLOMA IN EVENT, SPORT & ENTERTAINMENT ADMINISTRATION OR
                                 IN SPORT ADMINISTRATION:
                                 2 taught semesters (12 courses) plus 1 internship in the industry
                              B* POST GRADUATE HIGHER DIPLOMA IN EVENT, SPORT & ENTERTAINMENT MANAGEMENT OR
                                 IN SPORT MANAGEMENT:
                                 3 taught semesters (18 courses) plus 1 internship in the industry

                              Note: Students with work experience and no bachelor degree will be awarded a Professional Development Diploma
                              or Higher Diploma depending on the program they choose in place of the Post Graduate Diploma or Higher Diploma.

                              COURSE CHOICES
P O S T G R A D U AT E




                                                                  Semesters 1, 2 and 4
                                                                 • The Sport and Entertainment Industries                 • Managing Events in Sport and Entertainment
                                                                 • Event Studies                                          • Sport and Entertainment Facility and Venue
                                                                 • Sport Studies                                            Management
                               Professional Development          • Psycho-socio Aspects of Participation and
                                                                   Performance
                                                                 • Entertainment Studies
                                                                 • Craft-based learning in Sport and Entertainment

                                                                 • Basic Accounting                                       • Financial Management I
                                                                 • Advanced Accounting Principles                         • Food and Beverage Management
                               Entrepreneurship                  • Managing People in the Sport and Entertainment         • Event Management Project
                                                                   Industry

                                                                 • Academic English (various levels) or                   • Foreign Language
                                                                   Foreign Language                                       • Principles of Geopolitics
                               General Education                 • Communication
                                                                 • Information Technology
                                                                 • Basic Information Systems
                                                                 • Psychology of Leadership IT in Business and Society

                              Note : all students will complete a 3-6 months internship after final semester on Campus.
                              These course titles are guide lines and subject to change at any time.




                                 COMPETE AND STUDY PROGRAM
                              Prepare for Post Competition!
                              This unique program is designed for athletes who want to prepare for their post competition career. Athletes can obtain an
                              Associate or Bachelor Degree while still focusing on training and competition. They can delay semesters and/or reduce the
                              number of courses per semester. However, this program requires that students meet academic criteria to successfully earn
                              their degree.
                              Please note that GIHE does not offer athletic scholarship and students do not receive credits for their training or competition.



                         14
ADMISSION REQUIREMENTS
                                                           Admission
     ASSOCIATE / BACHELOR DEGREE
1.   Age 18 or above.
2.   A completed application form with all pertinent attachments and an application fee of CHF. 100.-
3.   An essay explaining the student’s motivation (minimum of 250 words and maximum of 1,000 words).
4.   A copy of Baccalauréat, Maturité, Abitur, A-levels, accredited International High School Diploma,
     University Degree or equivalent.
     The above must show all courses completed and the grades received.
5.   For those who have studied outside Switzerland or the European Union:
     5.1 Complete information on the school or college with an explanation of the grading system in English or French.
     5.2 Letter of recommendation from a teacher or guidance counselor.
6.   If English is not your mother tongue, or if you have not spent at least 3 years in an English speaking school, please
     enclose a copy of one of the following:
     6.1 TOEFL: minimum score of 500 points for the paper based test, 173 points for the computer based test,
           61 points for the internet based test.
           The TOEFL testing code number for Glion Institute of Higher Education is 7337.
     6.2 Cambridge First Certificate: Grade C.
     6.3 I.E.L.T.S. minimum of 5.0 in listening, reading, writing & speaking in all components.
     6.4 All English certificates must have been issued in the last 12 months prior to admission.
7.   A valid medical certificate.

     DIPLOMA PROGRAM




                                                                                                                                  A D M I S S I O N S
1.   Age of admission, typically, 17 years of age or older.
2.   A completed application form with all pertinent attachments and an application fee of CHF. 100.-
3.   An essay explaining the student’s motivation (minimum of 250 words and maximum of 1,000 words).
4.   A copy of a High School Diploma, or completed High School Secondary Education in a recognized institution or
     work experience. The document must show all courses completed and the grades received.
5.   For those who have studied outside Switzerland or the European Union:
     5.1 Complete information on the School or College with an explanation of the grading system in English or French.
     5.2 Letter of recommendation from a teacher or guidance counselor.
6.   If English is not your mother tongue, or if you have not spent at least 3 years in an English speaking school,
     please enclose a copy of one of the following:
     6.1 TOEFL: minimum score of 500 for the written based test, 173 points for computer based test or
           61 points for the Internet based test.
           The TOEFL testing code number for Glion Institute of Higher Education is 7337.
     6.2 Cambridge First Certificate : Grade C.
     6.3 I.E.L.T.S. minimum of 5.0 in listening, reading, writing & speaking in all components.
     6.4 All English certificates must have been issued in the last 12 months prior to admission.
7.   A valid medical certificate.
8.   Students achieving the Diploma with an average of 7.5 may progress to the Degree program.

     POST GRADUATE PROGRAMS
1.   Normally aged 24 or above.
2.   A completed application form with all pertinent attachments and an application fee of CHF. 100.-
3.   An essay explaining the student’s motivation (minimum of 250 words and maximum of 1,000 words).
4.   Must have a Degree or equivalent or three years of work experience (not necessarily hospitality based).
     Non degree holders will receive a Professional Diploma or Higher Diploma.
5.   If English is not your mother tongue, or if you have not spent at least 3 years in an English speaking school or
     work environment, please enclose a copy of one of the following:
     5.1 TOEFL: minimum score of 500 points for the paper based test, 173 points for the computer based test,
          61 points for the internet based test.
          The TOEFL testing code number for Glion Institute of Higher Education is 7337.
     5.2 Cambridge First Certificate: Grade C.
     5.3 I.E.L.T.S. minimum of 5.0 in listening, reading, writing & speaking in all components..
     5.4 All English certificates must have been issued in the last 12 months prior to admission.
6.   A valid medical certificate.




                                                                                                                             15
I N S T I T U T E O F H I G H E R E D U C AT I O N
                       S W I T Z E R L A N D




         Admissions Department
  Rue du Lac 118 - CH-1815 Clarens - Switzerland
Tel: +41 (0)21 989 26 77 - Fax: +41 (0)21 989 26 78
                E-mail: info@glion.edu



                 Glion Campus
               Route de Glion 111
           CH-1823 Glion-sur-Montreux
                   Switzerland
            Tel: +41 (0)21 966 35 35
            Fax: +41 (0)21 966 35 36

                 Bulle Campus
               Rue de l’Ondine 20
                  CH-1630 Bulle
                   Switzerland
            Tel: +41 (0)26 919 78 78
            Fax: +41 (0)26 919 78 79




                                                                  R 0 3 / 0 3 - 0 9 / 5 M d e s i g n : w w w. d i a b o l o . c o m




      www.glion.edu
Glion - Academic programs
Glion - Academic programs
Glion - Academic programs
Glion - Academic programs
Glion - Academic programs
Glion - Academic programs
Glion - Academic programs
Glion - Academic programs
Glion - Academic programs
Glion - Academic programs
Glion - Academic programs
Glion - Academic programs

Glion - Academic programs

  • 1.
    ACADEMIC PROGRAMS I N S T I T U T E O F H I G H E R E D U C AT I O N S W I T Z E R L A N D Hospitality Management Event, Sport & Entertainment Management ACADEMIC PROGRAMS 2009
  • 2.
    FOR AN INTERNATIONAL& SUCCESSFUL CAREER Education With an increase in business travel, leisure time and disposable income, opportunities in hotel, tourism, event, sport and entertainment are developing like never before. These dynamic sectors are currently the largest employers in the world with growth forecasted to continue over the coming decades. GLION INSTITUTE OF HIGHER EDUCATION Located in Switzerland, GIHE welcomes each year over 1,800 students from more than 85 different countries. Glion offers undergraduate, graduate and postgraduate programs that combine current industry knowledge with managerial skills and personal development. Through its wide choice of curricula, students can choose the program that best answers their professional goals and individual aspiration. ACCREDITATION - RECOGNITION Glion is accredited at university level by the Commission on Institutions of Higher Education (CIHE) of the New England Association of Schools and Colleges (NEASC), www.neasc.org, in the United States. It is one of the six associations recognized by the American department of education. Glion is recognized by the Swiss cantonal authorities of Fribourg. FACULTY More than 75 full-time and part-time faculty members of various nationalities convey their passion and experience to our students. All have relevant academic credentials and/or extensive professional experience. They are encouraged to be active members of professional associations and are required to regularly update their subject knowledge through scholarly research. INTERNSHIPS E D U C A T I O N Programs at GIHE include one or two internships of 3 to 6 months in a professional environment. Internships provide students with the opportunity to apply their theoretical knowledge to real situations and thus develop their analytical competences and acquire business acumen. Through these valuable experiences, young graduates bring immediate added value to hiring employers. CAREER DEVELOPMENT DEPARTMENT Our career development department is very active in helping students secure employment upon graduation. Each semester, key recruiters from over 30 international companies come on campus to recruit future graduates. They include hotel chains such as Accor, Four Seasons, Hyatt International, financial Institutions such as JP Morgan as well as Event, Sport and Entertainment organizations. LIBRARY RESOURCES – RESEARCH Each campus has its own library offering over 11,000 books and more than 15,000 online publications. Our professional librarians assist students in their academic research and in finding information. Adjacent to each library is a study room that offers the perfect setting to undertake research and group study. INFORMATION TECHNOLOGY Both campuses benefit from a wireless environment which offers convenience and ease of access to students. This is why students are required to have a laptop so they can work and access the Institution’s Intranet, Internet or their e-mails regardless of their location. They may bring their own laptop provided it meets the required specifications or they can purchase it through the school. INTAKES Intakes are twice a year, in January/February and in July/August. Industry hiring managers rank Glion among the top three hospitality schools in the world for an international career. Source: TNS, UK - Global Research 2007 2
  • 3.
    OUR CAMPUSES GIHE iscomprised of two campuses – Glion and Bulle. Both offer beautiful outdoor surroundings with nearby activities such as skiing, golfing, horseback riding, paragliding, cycling and many more. Students will typically live on or close to the Glion and/or Bulle campus depending on the program chosen. GLION: Overlooking the tourist resort of Montreux, the campus of Glion offers a panoramic and breathtaking view of the Riviera vaudoise as well as the French and Swiss Alps. Through its excellent facilities, friendly atmosphere and multicultural environment, students develop their hands-on and administrative proficiency. BULLE: Bulle is a young and dynamic town located in the Canton of Fribourg, a beautiful tourist region. Students study in a purpose built university style campus and focus on managerial studies. The campus offers a comfortable living atmosphere as well as modern educational facilities. F A C T S A FEW FACTS (based on January 2008 data) K E Y Total student population 1151 Students on Glion campus 431 Students on Bulle campus 370 Students on internships 350 Breakdown of students per program Undergraduate students 1029 Postgraduate students 94 Masters students 28 Number of faculty members 76 Average number of internship opportunities per student 6 Average number of interviews for first employment 4 Student male / female ratio 48/52 Number of nationalities represented 85 Percentage of international students 94 % Percentage of Swiss students 6% Nationality Mix Europe 52 % Americas 11 % Asia 26 % Middle East, Africa & Sub Continent 11 % 3
  • 4.
    A WIDE CHOICEOF PROGRAMS Choice Glion has developed two main pathways of education: • Hospitality Management • Event, Sport and Entertainment Management ASSOCIATE / BACHELOR DEGREES While students must choose a path when they enter GIHE, they have the opportunity to change academic pathways at the end of semester 1. HOSPITALITY EVENT, SPORT & ENTERTAINMENT MANAGEMENT MANAGEMENT Students are allowed to change pathway at Semester 1 the end of the first Semester 1 Glion Campus semester Glion Campus Semester 2 Semester 2 Internship Glion Campus Semester 3 Semester 3 Glion Campus Internship P A T H W AY S Semester 4 Semester 4 Bulle Campus Glion Campus Page 7 Page 11 Event, Sport & Hospitality Associate Degree Entertainment Administration Administration Semester 5 Pages 8-9 Internship Pages 12 - 13 Hospitality Management Event, Sport & Semester 6 Entertainment Bulle Campus Management Hospitality & Tourism Management Semester 7 Event Management Bulle Campus Hospitality Finance & Revenue Management Entertainment Bachelor’s Degree Management Hospitality & Human Resources Sport & Entertainment Marketing Hospitality Marketing Sport & Entertainment Facility Management Hospitality and Event Management Hospitality & Environmental Management Please note: specializations may be added as new needs evolve from the industry's perspective. POST GRADUATE PROGRAMS GIHE offers post graduate programs from 1 to 2 years in hospitality (page 10) or in Event, Sport and Entertainment (page 14). 4
  • 5.
    A WIDE RANGEOF CAREER OPPOR TUNITIES Career An education in the growing industry of hospitality, tourism, event, sport and entertainment offers a wide choice of career opportunities to young graduates. Students may therefore choose to work in one of the following sectors: HOSPITALITY & TOURISM EVENT, SPORT & ENTERTAINMENT HOTELS & FOOD SERVICES SPORT & EVENT FACILITY • National and international hotel chains • Sport centers • Corporate offices • Health and fitness clubs • Hotels • Golf clubs • Holiday and sports clubs • Sport stadiums • Time sharing accommodation • Training facilities • Restaurants • Professional sport franchises • Bars ENTERTAINMENT & LEISURE • Night clubs • Casinos • Catering including mass, embarked, • Theme parks operational site and institutional • Amusement and attraction parks FOOD INDUSTRY • Private clubs • Production facilities • Resorts • Distribution and trade companies • Concert, music, theaters venues • Processing plants • Museums TOURISM • Film production houses C A R E E R • Tourist offices HEALTH & WELLNESS • Ministries of tourism • Clinics and hospitals • Travel agencies • Specialized establishments • Tour operators (retirement and Spas) • Tourism planning and development sector SPORT ADMINISTRATION • Railway, maritime, airline companies • Sporting goods manufacturing companies • Convention and congress facilities • Sport federations HEALTH & WELLNESS • Professional team franchises • Clinics and hospitals • Local government department • Specialized establishments • Sport development institutions (retirement and Spas) MARKETING & COMMUNICATION HUMAN RESOURCES • Marketing companies • Human resources department • Sales departments • Training department • Public relations firms MARKETING & COMMUNICATION • Communication agencies • Sales and/or marketing department • Event management companies • Public relations department • Product marketing, distribution and retailing companies EDUCATION - TRAINING • Hotel and tourism management schools EDUCATION -TRAINING • Professional and vocational establishments • Sports management schools • Research institutions • Professional and vocational establishments • Youth centers JOURNALISM & MEDIA • Professional and specialized press JOURNALISM & MEDIA • Publishing houses • Professional and specialized press • Publishing houses OTHER SECTORS AND SERVICES • Finance - banks • Insurance companies • Equipment supplier companies • Real estate • Information technology and IT services • International business relations • Diplomacy 5
  • 6.
    INTERNSHIP AND FIRSTEMPLOYMENT STATISTICS Career INTERNSHIP FACTS - 6 internship opportunities per student GIHE students are in high demand. There are on average 4 internship opportunities per student in Switzerland and abroad in our database. The first internship is for students to experience what working in the industry is like. Students are supported with finding this placement but have to commit time to find their placement with our help. The second internship is designed as an administrative or junior management level placement and is the responsibility of the student to find. Students are supported in their search by the internship department. Internships offer an ideal environment for students to showcase their talents, which can often lead to an employment offer upon graduation. For the hospitality management section, students typically do their internship(s) in one or several of the following departments: front office, service, kitchen, rooms division and administration. Historically, students in the event, sport & entertainment program have obtained administrative internships in hotels, resorts, sports federations, event organizations, health and sports clubs, as well as the Olympic museum and other companies related to the Olympic Games. Countries/Continent where students do their internship(s) (all programs combined - 2008) Europe 40% Switzerland 27% Asia 22% Americas 6% S TAT I S T I C S Middle East and Africa 2% A BRIGHT FUTURE LIES AHEAD ! - 4 interviews per student In 2007/2008, each graduating student averaged 4 interviews with key recruiters from international companies. Many of those interviews resulted in offers of employment upon graduation. First Employment Status on Graduation Day Employed or with employment offer 89% Continuing studies or other 11% First Employment Destination Europe 47% Americas 30% Asia 15% Middle East and Africa 8% First Employment Sector Corporate training is in high demand, as it allows graduates to quickly access managerial positions. Trainees typically work for 12 to 18 months, rotating through the various departments of a hotel, resort or other international organization before choosing a specialty. This exposure to many aspects of the hospitality industry allows for rapid advancement to senior level positions. Initial Hospitality Employment by Sector Upon Graduation Corporate or Management Training 48% Rooms Division 23% Sales & Marketing 13% Finance 7% Food & Beverage 4% Other (tourism sports, entertainment etc.) 4% Human Resources 2% Note: The above figures are based on December 2007 and June 2008 graduating students 6
  • 7.
    H O SP I TA L I T Y P R O G R A M S Associate ASSOCIATE DEGREE IN HOSPITALITY ADMINISTRATION (2 years) Semester 1 Semester 2 Semester 3 Semester 4 Glion Internship Glion Bulle The Associate Degree in Hospitality Administration is a 2 year program that prepares students for the bachelor degree. Students acquire a solid base to better understand the business environment while developing their personal and cultural awareness. Emphasis is on professional skills to help students appreciate the complexity of working in revenue driven surroundings. While most students choose to continue towards the bachelor degree, career opportunities exist for those who wish to start working at this point. Potential entry career positions: Supervisor, Middle Management, Administration, Assistant to Department Head. Semester 1 Semester 3 Semester 4 • Craft Based Learning in Service • Craft Based Learning in Food • Principles of Tourism and Travel & Kitchen & Beverage or in Rooms Division • Food & Beverage Management Professional Development • Housekeeping Operations • Food & Beverage Administration • Rooms Division Management A S S O C I A T E Management • Rooms Division • Introduction to Food and Beverage • Applied Accounting • Financial Management I Entrepreneurship • Basic Accounting • Introduction to Entrepreneurship* • Marketing • English • Foreign Language or Academic • Academic English or Critical • Spanish or French (if 320 achieved) English or advanced IT* Reading of English Literature • Intensive Oral English • Psychology of Leadership* or • Architecture orienteering and the General Education • Information Technology Principles of Geopolitics Interpretation of the Natural • Health & Recreation* • Advanced Academic Support Landscapeand Design or Music • Learning Skills • Internship Research and in Historical, Cultural and Social (including Maths support Preparation** Contexts and Intensive Oral English) • Transactional Analysis and Experiential Art Therapy or Words and Image or Role Play • Natural Science Note : all students will do a six months internship during semester 2. * Not for Diploma students ** Only for second semester of the diploma track These course titles are guide lines and subject to change at any time. DIPLOMA IN HOTEL AND RESTAURANT OPERATIONS (1.5 years) Semester 1 Semester 2 Semester 3 Glion Glion Internship This one and a half year program is open to students aged 17 years old or older and is designed to provide fast-track access to first employment. Please refer to semester 1 and 3 of the Associate Degree for course guide lines. However, please note that the Diploma program has fewer courses than the Associate Degree. 7
  • 8.
    H O SP I TA L I T Y P R O G R A M S Bachelor BACHELOR DEGREE (3.5 years) Semester 1 Semester 2 Semester 3 Semester 4 Semester 5 Semester 6 Semester 7 Glion Internship Glion Bulle Internship Bulle Bulle This program provides students with strong foundations to start an exciting international career. After having successfully completed the four semesters of the Associate Degree, students go on their second internship before choosing one of the degree specializations. Each path offers courses that meet today’s industry requirements and allows students to follow their area of interest. Potential entry career positions: Manager or Entrepreneur, Middle Management, Corporate and Management Training. Students enrolled on this program will follow the common courses plus the specialization courses of the pathway they choose. COMMON COURSES Semester 6 Semester 7 BACHELOR DEGREE • Human Resources in the Hospitality Industry • Dissertation (honors students only) or Independent Research Study Professional Development • Industrial Employment Culture • Assessment Center • Legislation and Contractual Law • See courses in specialization Entrepreneurship tracks A through E Semester 6 & Semester 7 Mandatory Courses Elective Courses • Philosophy and Ethics • Transactional Analysis and Experiential Art Therapy General Education • Statistics • Media and Arts • Research Methods and Report Writing • Art History and Appreciation or Business Research Methods • Theater & Music in Everyday Life • Organizational Behavior (on some pathways) • Drama & Voice • Text and Visual Arts • Microbes and Men • Environmental Management • Science and Society 430 Orienteering and Interpretation of the Natural Landscape Note : All Students will do a six months internship during semester 5. SPECIALIZATION COURSES ➤ A. Bachelor of Business Administration in Hospitality Management This degree opens the doors to a wide range of career opportunities. It is the best choice for those students who have career aspirations as executives in large companies or step into the entrepreneurial world. • Leadership Examples of • Integrative Business Game Course Specialization: • Entrepreneurial Finance Courses are subject to changes 8
  • 9.
    ➤ B. Bachelorof Arts in Hospitality and Tourism Management Countries and regions increasingly depend on tourism as a substantial element of their economy. This degree prepares students for employment in managerial jobs where they will play key roles in planning, developing and promoting tourism. • International Tourism Planning and Development Examples of • System Analysis for the Hospitality & Tourism Industry Course Specialization: • Managing Visitor Spaces for Tourism & Leisure • Transport Planing ➤ C. Bachelor of Arts in Hospitality Finance and Revenue Management Financial institutions, hospitality organisations and chartered accountants recruit our graduates as they have broad based hospitality backgrounds coupled with high levels of Financial acumen. • Hospitality Real Estate Finance Examples of • Financial Analysis Course Specialization: • Law and Corporate Governance • Entrepreneurial Finance or Cost, Price and Revenue Management ➤ D. Bachelor of Arts in Hospitality and Human Resources Service industries are “people” businesses. Our graduates who are prepared within the broad field of hospitality and specialized in human resource management and development present companies with a desirable set of skills. BACHELOR DEGREE • Training & Development Examples of • Change Management Course Specialization: • Human Resources Strategy • Sales Management: the Creation of Customer Value ➤ E. Bachelor of Arts in Hospitality Marketing Marketing is a core business competency which assists in the development and implementation of corporate strategies. Students choosing this specialization will bring innovation and contemporary Marketing ideas to their first employers. • Contemporary Issues in Marketing Examples of • Services Marketing Course Specialization: • Essentials of Brand Management • Sales Management: the Creation of Customer Value or International Marketing ➤ F. Bachelor of Arts in Hospitality and Event Management Event Management and organisation is one of the fastest growing segments of the Hospitality Industry. The student will develop skills in event planning and operations within the broader context of their business and management competence development. • Managing Hospitality in Events Examples of • Conference and Exhibition Management Course Specialization: • Managing Visitor Spaces for Tourism and Leisure ➤ G. Bachelor of Arts in Hospitality and Environmental Management Environmental management and sustainable systems are a major challenge that industry faces. Students will gain strategic knowledge and competencies in Environmental management within the context of Tourism and Hospitality business management. • Environmental Science and Design Examples of • Community and Sustainable Development Course Specialization: • Systems Analysis for the Hospitality and Tourism Industry • International Tourism Planning 9
  • 10.
    H O SP I TA L I T Y P R O G R A M S Postgraduate POST GRADUATE PROGRAMS (1 to 2 years) Semester Semester 1 Semester 2 Semester 3 Internship A* B* The post graduate programs offer students who are looking for a career change, the opportunity to learn the fundamental skills and knowledge of the hospitality industry. These programs are tailor-made according to the student’s previous experience and the objective he/she wishes to achieve. Employers particularly appreciate the diverse background and experience of post graduate students. A* POST GRADUATE DIPLOMA IN HOSPITALITY ADMINISTRATION 2 taught semesters (12 courses) plus 1 internship in the industry B* POST GRADUATE HIGHER DIPLOMA IN HOSPITALITY MANAGEMENT 3 taught semesters (18 courses) plus 1 internship in the industry Note: students with work experience and no bachelor degree will be awarded a Professional Development Diploma or Higher Diploma depending on the program chosen in place of the Post Graduate Diploma or Higher Diploma. ** Depending on entry date, students will begin their semester either on Glion or Bulle Campuses (Winter intake: Glion P O S T G R A D U AT E Campus, Summer Intake: Bulle Campus) COURSE CHOICES Semesters 1 & 2 • Contemporary issues in Hospitality Craft Based Learning - Kitchen and Restaurant • Introduction to Food and Beverage • Food and Beverage Administration Practices Professional Development • Food & Beverage Management and Entrepreneurship • Facilities Management • Rooms Division • Operations Management • Rooms Division Management • Basic Accounting s • Principles of Strategic Management • Business Planning • Hospitality Supervision Entrepreneurship • Customer Service • Advanced Accounting Principles • Managing Events • Financial Management I • Marketing • Information Technology • Foreign Language General Education • English • Advanced Information Technology • Communication Note : For Semester 3 of the Post Graduate Higher Diploma, students are required to choose a total of 6 courses from semesters 4, 6 and 7 of the hospitality pathway. Internships will be taken after the final semester on campus. These course titles are guide lines and subject to change at any time. 10
  • 11.
    E V EN T S P O R T & E N T E R TA I N M E N T Associate Degree ASSOCIATE DEGREE IN EVENT, SPORT AND ENTERTAINMENT ADMINISTRATION (2 years) & ENTERTAINMENT ADMINISTRATION (2 Years) Semester 1 Semester 2 Semester 3 Semester 4 Glion Glion Internship Bulle This 2 year program prepares students for the bachelor degree. Combining educational courses with hands-on learning, students will be fully prepared to enter with confidence the event, sport and entertainment industry and will develop their personal and cultural competences. Although most students choose to pursue their bachelor degree studies, they have the possibility to enter the professional world at this point. Semesters 1 & 2 (Foundation Year) Semester 4 • The Sport and Entertainment Industries • Managing Events in Sport and Entertainment • Event Studies • Sport and Entertainment Facility and Venue • Sport Studies Management Professional Development • Psycho-socio Aspects of Participation A S S O C I AT E D E G R E E and Performances • Entertainment Studies • Craft-based Learning in Event Sport and Entertainment • Basic Accounting • Financial Management I Entrepreneurship • Advanced Accounting Principles • Marketing • Managing People in the Sport and Entertainment Industries • English (various levels) or Foreign Language • Principles of Geopolitics • Learning Skills • English (various levels) General Education • Information Technology • Basic Information Systems • Psychology of Leadership • IT in Business and Society Note : all students will complete a 3-6 months internship during semester 3. These course titles are guide lines and subject to change at any time. 11
  • 12.
    E V EN T, S P O R T & E N T E R TA I N M E N T Bachelor Degree BACHELOR DEGREE (3.5 years) Semester 1 Semester 2 Semester 3 Semester 4 Semester 5 Semester 6 Semester 7 Glion Glion Internship Bulle Internship Bulle Bulle This program provides students with strong foundations to start an international and exciting career. After having successfully completed the four semesters of the Associate Degree, students will go on their second internship before choosing one of the specializations. Each path offers courses that meet today’s industry requirements and allows students to follow their area of interest. Students enrolled on this program will follow the common courses plus the specialization courses of the pathway they have chosen. COMMON COURSES Semesters 6 and 7 • Dissertation (honors students only) or independent Research Study • Assessment Center • Sport, Entertainment and the Media, (except track A) BACHELOR DEGREE Professional Development • Systems Analysis for the Hospitality and Tourism Industry (except track D) • Managing Visitor Spaces for Tourism & Leisure (except track D) • Industrial Employment Culture • Operations management in Tourism & Leisure (except track D) Entrepreneurship • Legislation and Contractual Law • Macro/Micro Economics Mandatory courses Elective courses • Philosophy and Ethics • Transactional analysis and Experiential Art Therapy • Statistics • Media and Arts General Education • Research Methods and Report Writing • Art History and Appreciation • Organizational Behavior (on some pathways) • Theater & Music in Everyday Life • Drama & Voice • Text and Visual Arts • Microbes and Men • Environmental Management • Science and Society Note : all students will complete a 3-6 months internship during semester 5. These course titles are guide lines and subject to change at any time. 12 13
  • 13.
    SPECIALIZATION COURSES ➤ A.Bachelor of Business Administration in Event, Sport and Entertainmment Management This track prepares students for a wide range of career opportunities in these dynamic industries. In particular it provides students with a variety of transferable business knowledge and skills, that are highly sought after in corporations and entrepreneurial environments. Semesters 6 and 7 Professional Development • Contemporary Issues in the Entertainment Industry • Entrepreneurial Finance Entrepreneurship • Leadership ➤ B. Bachelor of Arts in Event Management Due to the recent commercial explosion of the event industry, graduates will gain a full understanding of this sector through skills they will have acquired such as critical analysis, communication, leadership and the development of project management. Semesters 6 and 7 Professional Development • Managing Hospitality in Events • Conference and Exhibition Management Entrepreneurship • Fundraising for Not-for-Profit Events & Organizations BACHELOR DEGREE ➤ C. Bachelor of Arts in Entertainment Management The massive global growth of leisure time and disposable income has led to a new, more aggressive approach to entertainment management. This track will prepare students to take an active role in the music, media, film, gaming, sport, visitor attraction or arts sectors of the industry. Semesters 6 and 7 • Essentials of Brand Management • Casino & Gaming Management Professional Development • Contemporary Issues in the Entertainment Industry ➤ D. Bachelor of Arts in Sport and Entertainment Marketing This specialization will be of particular interest to students with an entrepreneurial spirit and who wish to discover the fascinating world of marketing linked to the sport and entertainment industry. Semesters 6 and 7 • Knowledge Management • Contemporary Issues in Marketing Professional Development • Essentials of Brand Management • Sport Retail and Merchandising • Service Marketing Entrepreneurship • Sales Management: the Creation of Customer Value ➤ E. Bachelor of Art in Sport and Entertainment Facility Management This option will allow students to acquire the necessary competencies to manage sport and entertainment facilities and related venues. Semesters 6 and 7 • Introduction in Spa Management • Casino & Gaming Management Professional Development • Managing Hospitality in Events Entrepreneurship • Sales Management: the Creation of Customer Value 13
  • 14.
    E V EN T, S P O R T & E N T E R TA I N M E N T Post Graduate POST GRADUATE PROGRAMS (1 to 2 years) Semester Semester 1 Semester 2 Semester 3 Internship A* B* The post graduate programs offer students who are looking for a career change, the opportunity to learn the fundamental skills and knowledge of the event, sport and entertainment industry. A* POST GRADUATE DIPLOMA IN EVENT, SPORT & ENTERTAINMENT ADMINISTRATION OR IN SPORT ADMINISTRATION: 2 taught semesters (12 courses) plus 1 internship in the industry B* POST GRADUATE HIGHER DIPLOMA IN EVENT, SPORT & ENTERTAINMENT MANAGEMENT OR IN SPORT MANAGEMENT: 3 taught semesters (18 courses) plus 1 internship in the industry Note: Students with work experience and no bachelor degree will be awarded a Professional Development Diploma or Higher Diploma depending on the program they choose in place of the Post Graduate Diploma or Higher Diploma. COURSE CHOICES P O S T G R A D U AT E Semesters 1, 2 and 4 • The Sport and Entertainment Industries • Managing Events in Sport and Entertainment • Event Studies • Sport and Entertainment Facility and Venue • Sport Studies Management Professional Development • Psycho-socio Aspects of Participation and Performance • Entertainment Studies • Craft-based learning in Sport and Entertainment • Basic Accounting • Financial Management I • Advanced Accounting Principles • Food and Beverage Management Entrepreneurship • Managing People in the Sport and Entertainment • Event Management Project Industry • Academic English (various levels) or • Foreign Language Foreign Language • Principles of Geopolitics General Education • Communication • Information Technology • Basic Information Systems • Psychology of Leadership IT in Business and Society Note : all students will complete a 3-6 months internship after final semester on Campus. These course titles are guide lines and subject to change at any time. COMPETE AND STUDY PROGRAM Prepare for Post Competition! This unique program is designed for athletes who want to prepare for their post competition career. Athletes can obtain an Associate or Bachelor Degree while still focusing on training and competition. They can delay semesters and/or reduce the number of courses per semester. However, this program requires that students meet academic criteria to successfully earn their degree. Please note that GIHE does not offer athletic scholarship and students do not receive credits for their training or competition. 14
  • 15.
    ADMISSION REQUIREMENTS Admission ASSOCIATE / BACHELOR DEGREE 1. Age 18 or above. 2. A completed application form with all pertinent attachments and an application fee of CHF. 100.- 3. An essay explaining the student’s motivation (minimum of 250 words and maximum of 1,000 words). 4. A copy of Baccalauréat, Maturité, Abitur, A-levels, accredited International High School Diploma, University Degree or equivalent. The above must show all courses completed and the grades received. 5. For those who have studied outside Switzerland or the European Union: 5.1 Complete information on the school or college with an explanation of the grading system in English or French. 5.2 Letter of recommendation from a teacher or guidance counselor. 6. If English is not your mother tongue, or if you have not spent at least 3 years in an English speaking school, please enclose a copy of one of the following: 6.1 TOEFL: minimum score of 500 points for the paper based test, 173 points for the computer based test, 61 points for the internet based test. The TOEFL testing code number for Glion Institute of Higher Education is 7337. 6.2 Cambridge First Certificate: Grade C. 6.3 I.E.L.T.S. minimum of 5.0 in listening, reading, writing & speaking in all components. 6.4 All English certificates must have been issued in the last 12 months prior to admission. 7. A valid medical certificate. DIPLOMA PROGRAM A D M I S S I O N S 1. Age of admission, typically, 17 years of age or older. 2. A completed application form with all pertinent attachments and an application fee of CHF. 100.- 3. An essay explaining the student’s motivation (minimum of 250 words and maximum of 1,000 words). 4. A copy of a High School Diploma, or completed High School Secondary Education in a recognized institution or work experience. The document must show all courses completed and the grades received. 5. For those who have studied outside Switzerland or the European Union: 5.1 Complete information on the School or College with an explanation of the grading system in English or French. 5.2 Letter of recommendation from a teacher or guidance counselor. 6. If English is not your mother tongue, or if you have not spent at least 3 years in an English speaking school, please enclose a copy of one of the following: 6.1 TOEFL: minimum score of 500 for the written based test, 173 points for computer based test or 61 points for the Internet based test. The TOEFL testing code number for Glion Institute of Higher Education is 7337. 6.2 Cambridge First Certificate : Grade C. 6.3 I.E.L.T.S. minimum of 5.0 in listening, reading, writing & speaking in all components. 6.4 All English certificates must have been issued in the last 12 months prior to admission. 7. A valid medical certificate. 8. Students achieving the Diploma with an average of 7.5 may progress to the Degree program. POST GRADUATE PROGRAMS 1. Normally aged 24 or above. 2. A completed application form with all pertinent attachments and an application fee of CHF. 100.- 3. An essay explaining the student’s motivation (minimum of 250 words and maximum of 1,000 words). 4. Must have a Degree or equivalent or three years of work experience (not necessarily hospitality based). Non degree holders will receive a Professional Diploma or Higher Diploma. 5. If English is not your mother tongue, or if you have not spent at least 3 years in an English speaking school or work environment, please enclose a copy of one of the following: 5.1 TOEFL: minimum score of 500 points for the paper based test, 173 points for the computer based test, 61 points for the internet based test. The TOEFL testing code number for Glion Institute of Higher Education is 7337. 5.2 Cambridge First Certificate: Grade C. 5.3 I.E.L.T.S. minimum of 5.0 in listening, reading, writing & speaking in all components.. 5.4 All English certificates must have been issued in the last 12 months prior to admission. 6. A valid medical certificate. 15
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    I N ST I T U T E O F H I G H E R E D U C AT I O N S W I T Z E R L A N D Admissions Department Rue du Lac 118 - CH-1815 Clarens - Switzerland Tel: +41 (0)21 989 26 77 - Fax: +41 (0)21 989 26 78 E-mail: info@glion.edu Glion Campus Route de Glion 111 CH-1823 Glion-sur-Montreux Switzerland Tel: +41 (0)21 966 35 35 Fax: +41 (0)21 966 35 36 Bulle Campus Rue de l’Ondine 20 CH-1630 Bulle Switzerland Tel: +41 (0)26 919 78 78 Fax: +41 (0)26 919 78 79 R 0 3 / 0 3 - 0 9 / 5 M d e s i g n : w w w. d i a b o l o . c o m www.glion.edu