Glenmark Pharma approached Futuready Media to conceptualize, design and develop a Microsite for Glenmark Pharma's Annual Day 2016.

1. CASESTUDY
CLIENT
PROJECT
DURATION
GLENMARK PHARMA
EMPLOYEE ENGAGEMENT MICROSITE
20 OCT - 18 NOV, 2016

2. OVERVIEW
Glenmark Pharma is a leading
integrated research-based global
pharmaceuticalcompany.
Glenmark Pharma approached
Futuready Media to conceptualize,
design and develop a Microsite for
GlenmarkPharma'sAnnualDay2016.
The site provides a destination for
employees across the globe to come
together and to explore the annual day
events and awards, make personal
contributions through photographs,
videos and messages, and most
importantly share it with others
reinforcing the credo of achievement,
respectandknowledge.

3. The corporate communication team of Glenmark
Pharma needed a digital experience that could drive
action and involvement - primarily in the form of
participation in contests, message boards and
expressing what meant toBeing a Glenmarkian
everyone.
THE GOAL

4. Futuready Media s creative team identi ed the key objectives
of the campaign through discussion with the corporate
communicationteamofGlenmarkPharma.
We then began planning activities for engagement and
shaping the user experience around these activities. At the
end of this stage, we had a solid information architecture that
was simple to navigate yet robust enough to capture key
inputs. From there, we had just under a week to design and
buildasite.
METHODOLOGY
PLAN DESIGN BUILD BETA LAUNCH
SUPPORT
Discover
& Define
Create
Visuals
Develop &
Construct
Test &
Train
Optimize &
Go Live
Monitor, Evaluate &
Refine
1 2 3 4 5
6

6. THE EXPERIENCE
We created 4 distinct gaming activities - quiz,
crossword, memory tiles word searchand - to
engage users on the microsite. Users could upload
photos and videos in the Photo Contest section and
comments under the Being Glenmarkian section. All
changes happen in real time, using JavaScript, giving
the user the sense that they are always on the same
page .
WHAT DOES BEING
GLENMARKIAN MEAN TO YOU?
PHOTO CONTEST
UPLOAD AND LIKE PHOTOS
CHAIRMAN S
EXCELLENCE AWARDS

11. Glenmarkianos do Sul do Brasil
comemorando! Orgulho em ser Glenmark! Leader on work Place....
Parabéns pelos 39 anos e tenho
orgulho de ser Glenmark !
Parabéns pelos 39 anos!!!
Orgulho de ser Glenmark!!!
Parabéns á Glenmark pelos seus 39 anos ,
muito orgulho em fazer parte desta empresa.
Brazil (1)
Brazil (2)
Goa (0)
Brazil (4)
Baddi (9)
Brazil (2)
PHOTO CONTEST
UPLOAD AND LIKE PHOTOS

12. CHAIRMAN S
EXCELLENCE AWARDS

13. Anuj Kumar Other (India)
Put your heart, mind, and soul into even your smallest acts.
This is the secret of success .
Like(7)
Suman Guha Sikkim
BE HONEST, FOCUS ON YOUR JOB RESPONSIBILITY AND RESPECT ALL. THIS IS THE SECRET OF A GOOD HUMAN BEING.
Like(7)
Arabinda Samantaray Other (India)
Small daily improvements over time lead to stunning results
Like(5)
Patricia Dsouza Goa
Being Glenmarkian means to me, a Second Home...where the nature of working is good, its not just work.. but it builds
your self confident level. It’s a place to learn and share knowledge. I am proud to be with Glenmark for the past 09
years, and I am still going strong.
Like(5)
MOHAMMAD MANAZIR AHSAN Other (India)
Being Glenmarkian is journey to success. For me Glenmark is best organisation to work. The culture, ethics and policy is
employee friendly.
Like(4)
Sunil Belunke Goa
Everyday be ready to learn new things...
Like(3)
Janardan Shetgaonkar Goa
Being Glenmarkian I am a Part of , One of the best Organisation. Social responsibilities Compliance Descent culture
Glenmark Values
Like(4)
Sanjay Kulkarni Aurangabad
Proud as a Glenmarkian as secret of our energy.
Like(22)
WHAT DOES BEING
GLENMARKIAN MEAN TO YOU?

14. LIKES FUNCTIONALITY LEADERBOARD
SALIENT FEATURES
In order to meet the deadline, we had to build a
highly collaborative environment with the UI
designers and developers improvising at each step.
The small team represented the full breadth of skills
that encompasses any digital project of worth:
copywriting, design, user experience technology and
digitalstrategy.
VISITOR COUNTER

15. THE IMPACT
Our client was thrilled with the results we
achieved - not only over how quickly the
site was put together but also how
comprehensive it was in addressing the
statedandunstatedgoals.
VISITORS UNIQUE VISITORS COUNTRIES
PHOTOS VIDEOS COMMENTS
The most encouraging conclusion web
experiences for employee engagement
need not be dry and drab; they could be
the most engaging and graceful even if
theyarecraftedintighttimelines.
12,953
122 8 187
1,422 15

16. TESTIMONIAL
Thank you for the amazing effort on the project!
The amount of stretch you folks put in to meet
our stringent requirements is highly appreciated.
Piccolo Momin
Manager (HR)
Contact us to nd out how a microsite could help engage your target audience
and drive your brand marketing strategy.
www.futureadymedia.com