This document outlines 10 social media lessons from Social Squared, a digital media agency from Mumbai, India. The lessons are: have a plan for social media, carve out a niche, continuously reinvent your presence, be prepared to survive and pivot as needed, don't fear taking risks, coexist with competitors who may become partners, look beyond surface level information, and always look for new opportunities. Social Squared works across owned, paid, and earned social media and can be contacted for further information.