2. SMU Marketing Club (Smarketing), formerly known as SM4P, was established in
2009. The Club aims to provide students with further insights and hands-on
learning through greater exposure to the marketing industry, as well as cultivate
interest in marketing as an academic discipline.
We hope to be a platform to hear from marketing professionals across a variety
of industries through networking sessions, as well as facilitate the development
of our students by providing opportunities to participate in competitions and
other external events.
4. Smarketing Club Objectives
Engage Excite Empower
Social media Networking Know-Thy-Major Nielsen Case
efforts Sessions talks Competition
Gorilla (Guerilla) Marketing
Marketing Networking Night
Bondue Keynote Unmask
Forum Networking Event
Nielsen Networking Night
(for participants)
6. Social Media Efforts
In 2012, under a rebranding exercise,
the SMU Marketing Club, Smarketing
is born. Further to that, we have
stepped up on our social media
efforts to include a brand new
Facebook and Twitter page.
“Gorilla” (Guerilla) Marketing
In January, we launched a Guerilla
Marketing within the school
compounds that ran for 3 days to
promote the new club name. The
campaign was well-received with the
gorilla becoming our official mascot.
7. Vivace 2012
Smarketing promoted itself to the
freshmen at Vivace 2012 in August to
increase awareness for the club.
Taking inspiration for the increasingly
popular Instagram, we recreated a
mobile Instagram photobooth.
9. Marketing Networking Night
The inaugural Marketing Networking
Night is an effort by the EXCO and the
organizing committee. It was a night
of insightful networking session with
guests from different disciplines of
Marketing such as P&G, Milward
Brown and many more.
Unmask Networking Event
The Unmask Networking Event is an
initiative fully ran by an organizing
committee of 17. It is slated to happen
on the 24th October 2012 with
distinguished guests from the top
management of Nielsen, TBWA and
more to be confirmed at a later date.
11. Nielsen Singapore Case Competition
In 2012 August, Smarketing hosted
the inaugural Nielsen Singapore Case
Competition. The competition was
launched with intentions to empower
students with marketing insights and
experience to deal with real-life
business issues.
12. ELIGIBILITY
To be considered, you have to be
• A fully-matriculated Business student
• Need not be Marketing major, but preferable
• In Singapore during term of office – 1 year
• Exchange programme is not allowed
• Exceptions only for short vacations
• Not currently in or running for other CCA/CBd EXCOs
13. POSITIONS
President
Vice-President
Honorary Secretary
Public Relations Director
Marketing Director
Events Director x2
14. PRESIDENT
• Oversee the coordination of all events and activities
• Represent Smarketing at LKCSB Student Club events and meetings
• Liaise with LKCSB Office, Bondue and third parties
• Chair and call for Smarketing EXCO meetings
• Seek opportunities for the club
15. VICE-PRESIDENT
• Act in the President’s capacity during his/her absence
• Assist the President in operations and decisions of the club
• Help resolve conflict within and outside of the club
• Actively market the club to increase club awareness to students
• Liaising with Nielsen for “Nielsen Singapore Case Competition”
16. HONORARY SECRETARY
• Assist in all administrative matters pertaining to Smarketing
• Coordinating and documeting meetings
• Endorsement of CCA records for EXCO and organizing committee
• Assist in the internal and external correspondence
• Managing the Smarketing email account
• Review and compile financial documents such as budget and claims
17. PUBLIC RELATIONS DIRECTOR
• Source for ad-hoc and long-term sponsorships and partnerships
• Manage existing sponsors and external parties
• Heads the PR team in the organizing committee
18. MARKETING DIRECTOR
• Conceptualizing and strategizing promotional activities for Smarketing
• Maintaining brand image of Smarketing, adhering to the Brand Book of
Smarketing
• Maintaining Smarketing social media channels: Facebook and Twitter
• Maintaining Smarketing website
• Heading Marketing departments in events
19. EVENTS DIRECTORS
• Heading Marketing Networking Night (yearly Semester 1 instalment) and
the inaugural SMU-CMO Mentorship Programme
• Chair all events general meetings
• Manage events team towards achieving success of events
• Ensure the smooth coordination across all departments in organizing
committee
20. TIMELINE
Date
14 Sept Deadline for submission
Week 5 / 6 Interviews
Week 7 / 8 Internal Elections
Week 8 - 10 Shadowing of 2nd EXCO
Week 10, 24th Oct Introduction of new EXCO
21. FOR MORE INFORMATION
WEBSITE
http://www.smarketing.sg
FACEBOOK
http://www.facebook.com/smarketingclub
TWITTER
http://www.twitter.com/smarketingclub
