25. The Google
Effect
Do you think most people can even
conceive of a company who’s
primary business strategy is to
provide all of their primary
consumer services for free?
How does one compete with free?
Think of this as the Google
decade…
Driving the cost of software down…
26. The Cloud &
BrowserThe emergence of the
“cloud” (off-site server
storage of data and
applications) have
refocused development
on the browser.
The browser has become
the default platform for
the vast majority of value
based applications.