GlassHat is an automated SEO planning tool that uses data-driven techniques to determine the highest impact SEO activities. It collects multiple data points daily related to keywords and competitors. GlassHat then analyzes which data points most influence search engine rankings. Based on this analysis, it creates a customized activity plan identifying the highest payoff SEO tasks. This provides a transparent, ongoing process to optimize SEO results by accounting for changes in algorithms, competitors, and targeting the most influential factors.

1. GlassHat - The
world’s first
automated data-
driven SEO activity
planning technology

2. Contents
What impacts SEO results?
What we set out to do differently
GlassHat - the solution

3. Issues: What impacts SEO results?
1. Search
Engine
algorithm
SEO
Results
2.
3. Your
Competitor
activity
activity
1. The algorithm is
statistically complex and
changes every day

4. Issues: What impacts SEO results?
1. Search
Engine
algorithm
SEO
Results
2.
3. Your
Competitor
activity
activity
2. The competitive landscape
changes daily and is time
consuming to monitor

5. Issues: What impacts SEO results?
1. Search
Engine
algorithm
SEO
Results
2.
3. Your
Competitor
activity
activity
3. It’s difficult to know which
SEO activities will gain the
highest returns

6. What we set out to do differently
OLD Approach NEW Approach
SEO is guru-led SEO is a science
Black box approach 100% transparent approach
One-size fits all SEO Purpose-built predictive SEO
Update planning infrequently Update tasks regularly
Lack of forecasting Goals focused
High risk Low risk
GlassHat offers a
fundamentally different
approach solving SEO

7. The Solution
Monitor
algorithm
SEO
Results
Resource Competitive
Planning analysis
GlassHat identifies ongoing
maximum payoff SEO
activities for your business

8. GlassHat Process
1. Collects multiple SEO data points for your market on a
daily basis
2. Automatically seeks which data points influence
Search Engine Ranking
3. Creates an activity plan based on:
a. Which data points are most important
b. By how much they influence Search Engine rankings
c. What the ideal targets are
d. Which are the highest payoff SEO activities

9. 1. Collects multiple data points daily
Automatic collection and
cleansing of new data points
across your target keywords

10. 2. Seeking influential data points
Data points are tested for
their relationship to Search
Engine Rankings

11. 3. Activity Planning
GlassHat identifies SEO
activities based on the
highest payoff

12. O n g o i n g P r o j e c t Tr a n s p a r e n c y
GlassHat creates a highly
targeted SEO activity plan for
implementation

13. GlassHat Summary
Takes the guesswork out of SEO activity planning
Based on robust mathematical analysis
Keeps up-to-date with changes to the Search algorithm
Monitors changes to the competition
Creates automated custom-built activity plans

14. Thank you
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