2. User Experience
User interface & graphic design
Academic Research
Universities and colleges
Mobile & Tablets
All platforms and devices
Netcraft Academy
A User Experience school
Web
Ecommerce, social media
Usability studies
Users research, Eye Tracking

4. In the next 25 minutes
Perfecting a User Experience
research with Eye Tracking

5. Our Challenges

6. Our Challenges
It was hard to explain to our customers
what is the end result of our process.
Mainly because we did not know what it is.

7. Our Challenges
How to present a combination of
video, audio and graphical elements
as part of a document analysis?

8. We needed to find the
right way to present our
research results

9. The right way has to be …
Easy to read and to understand
By high level By people who
executive weren’t part of the
research process

10. The right way has to be …
Multimedia supported
A document who can present:
Video, Audio, Images and more

11. The right way has to be …
Innovative
with a unique experience

12. Our Solutions

13. Our solution sre
A fully interactive
custom design
report

14. Introduction to the process
Study overview
• Our goals
• The lab
• The team

15. Introducing our participants

16. Eye Tracking terms

17. Using Video

18. Graphic elements

19. Layers tool

20. RTA comments

21. Custom design

22. Customer Experience in
Eye tracking projects

23. Introducing customers to
eye tracking

24. Introduction to Eye Tracking
Guidance and glossary

25. Introduction to Eye Tracking
Milestones
Results Preparing the Define the test
Test day
presentation test script objectives
Analysis Preliminary Selecting our
Results interviews participants

26. Testing days

27. Testing days
Identifying decision makers
Mapping the customer’s organization, and making sure
the relevant decision makers are present at the testing
days.

28. Testing days
Customer meets User
Eye Tracking provides an opportunity to meet the user in
several interfaces:
- Audio
- Video
- Observation
- Verbal
- Behavioral

29. Testing days
The surroundings
We supply the users, the customers a clean & quiet
research environment which means all necessary
multimedia, ability to conduct executive meetings,
professional team to answer any question that may
arise.

30. Testing days
Keeping ourselves agile
During the testing days, often new questions arise on
the go that we did not anticipate. We acknowledge that
this is a unique opportunity for the customer, and so, we
keep a team ready at hand. We are able to pause the
tests, create new design prototypes, and immediately
examine them with the users.

31. Presentation
Methodology

32. Testing days
Smart analysis & presentation
Since Eye Tracking creates enormous amount of data, we
make sure to present only the conclusions. It will be
accompanied with a video and a heat map, and will be
backed fully by gigabytes of data. However, the customer
should be able to process and comprehend the research
results easily and quickly.

33. Testing days
Keeping track of the specific
questions
General usability conclusions are often supported by Eye
Tracking research. However, we believe in focusing on
the concrete research paradigms that were raised by the
customer, and withholding the more obvious conclusion.

34. Testing days
Presentation Methodology
Our research documents are triple layered:
1. The full data gathered by Netcraft
2. The Interactive Custom designed report
3. Executive summary presentation

35. Testing days
Creating a roadmap for the customer
We make sure to understand the future targets of the
customer. According to the big picture he presents us,
we may offer a “rolling research methodology”, on going
testing or any other professional solution we believe will
serve the customer right.

36. Thank You :-)