Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Millenials, Messaging and Recruiting: Opportunity, or Risk? - Simon Cleaver

1,082 views

Published on

Millenials, Messaging and Recruiting: Opportunity, or Risk?

Published in: Recruiting & HR
  • Be the first to comment

  • Be the first to like this

Millenials, Messaging and Recruiting: Opportunity, or Risk? - Simon Cleaver

  1. 1. Millennials, Messaging and Recruiting: Opportunity, or Risk? Simon Cleaver - CEO CloudCall simon@cloudcall.com
  2. 2. Data & Communications should Link • Business intelligence • Productivity • Customer satisfaction • Candidate experience
  3. 3. The rise & rise of messaging The silent conversation…
  4. 4. The rise & rise of messaging • The way that people are communicating is changing • Text messages sent have increased by over 7,700% in the last decade • The ‘silent conversation’ is going on all around you • People are messaging each other rather than talking
  5. 5. Messaging growth isn’t evenly spread • Focused on the young • Focused on Millennials 18-24 25-34 35-44 45-54 55+ Years 128 75 52 33 16Messages per Day
  6. 6. • If you were born between 1980 & 2000 – you’re a millennial • Millennials are: Your Candidates |Your Clients |Your Staff • 37% of US workforce are millennials • Climbing to 70% of US workforce by 2025 Millennials
  7. 7. Millennials Messaging • Over 65% prefer texting to calling • 40% prefer communicating with a chatbot that a human • Already killing Voice Mail • 10% less VMs left • 18% less retrieved
  8. 8. Why does this matter?
  9. 9. Why does this matter? Candidate Scarcity 79% listed this as top challenge Bullhorn’s ‘2018 Recruitment Trends Report’
  10. 10. Why does this matter? • Further pressure on speed • Power is shifting to the Candidate • Need to drive good Candidate experience
  11. 11. Why does this matter? You need to speak their language
  12. 12. It’s not all about SMS • 22 billion SMS messages sent every day • 66 billion messages sent over Facebook & WhatsApp • Add in LinkedIn | Skype | Twitter | etc. • Social media messaging swamps SMS
  13. 13. What are your staff doing? • What apps are they using? • What’s monitored? • What’s logged in your CRM? • How compliant are you? • Where’s the relationship? • What if they leave?
  14. 14. What of the future? • Apple launching i-Messenger for Business • Message companies directly from Maps and Browsers • Straight to the iPhone – Not into CRM
  15. 15. Google • Launched Android messaging – RCS - Rich communications Service • Expect Android Business Messaging – Messaging from maps | Chrome • Google jobs – Message directly from search results?
  16. 16. Job Boards & Chat Bots • Monster launched messaging hub • Companies offering messaging from various job boards • Growing number of recruitment chatbots
  17. 17. Messaging is likely to become the predominant method of communication
  18. 18. There’s another problem • Everyone of these messaging platforms has it’s own interface? • How many messaging apps are your staff already using? • How will they cope with more?
  19. 19. Unified Communications: What to look for • Multiple messaging channels in a single interface  Chat (Instant Messaging)  SMS  Voice  Social Media  Ability to add additional custom channels Drive collaboration across multiple communication channels
  20. 20. Integrated Unified Communications: What to look for • Bullhorn Integration  All phone and messaging conversations visible within CRM  Logged against relevant records  Keep your staff in Bullhorn (and off their cellphones)  Searchable – by candidate, job, client  Texts & Chats viewable and searchable in conversational format Log, store, and report on multiple communication channels
  21. 21. Good or Bad News? Opportunity: • Embrace messaging for speed, candidate relationship building • Enable your staff and candidates to work the way they prefer Risk: • Your staff is already doing it, and it’s outside of your CRM • The relationship is on your staffs’ mobile phone…
  22. 22. Questions

×