Glasslock's Facebook fan page aims to advertise the Glasslock brand and its glass container products, promote new designs, and interact with customers. The most popular post was a promotion where Glasslock renewed their page and held a contest for customers to suggest single living ideas. The second most popular post promoted a new mixing ball product and asked customers to suggest creative names. The third most popular was an entertaining video of girls singing with Glasslock bottles. Analysis found the most successful posts provided entertainment, interaction, and relevance to the Glasslock brand and products.
The team celebrated SkyLaw’s 10-year anniversary on October 27, 2020. To help commemorate this momentous occasion, we put together a special newsletter to highlight some of the firm's changes and accomplishments over the years, to showcase some of our fondest memories, and to honour and thank the many amazing people who have supported SkyLaw along the way. We hope you enjoy reading it as much as we enjoyed putting it together!
How to increase your online business | The Meekco Tree
Co-founder of Meekco.Asia talking about sales channel, Shopify Merchant Community Malaysia FB group & AsiaMart - the first ShopifyxLazada App.
Breakthroughs of Switotwins Digital Storytelling as of April 2015Glorypearl Dy
Switotwins Digital Storytelling made significant progress this year. We have no implemented workshops for teachers and special education students. We have also assisted in the psychosocial recovery training for women who survived domestic violence. And we have brought the technology to remote areas. Switotwins DST continues to accept stories and hold workshops on digital storytelling to serve as a venue for artistic expression.
Students learn about the use of social media in the agriculture industry. We review tips for posting on Facebook and pinning photos and captions on Pinterest.
The team celebrated SkyLaw’s 10-year anniversary on October 27, 2020. To help commemorate this momentous occasion, we put together a special newsletter to highlight some of the firm's changes and accomplishments over the years, to showcase some of our fondest memories, and to honour and thank the many amazing people who have supported SkyLaw along the way. We hope you enjoy reading it as much as we enjoyed putting it together!
How to increase your online business | The Meekco Tree
Co-founder of Meekco.Asia talking about sales channel, Shopify Merchant Community Malaysia FB group & AsiaMart - the first ShopifyxLazada App.
Breakthroughs of Switotwins Digital Storytelling as of April 2015Glorypearl Dy
Switotwins Digital Storytelling made significant progress this year. We have no implemented workshops for teachers and special education students. We have also assisted in the psychosocial recovery training for women who survived domestic violence. And we have brought the technology to remote areas. Switotwins DST continues to accept stories and hold workshops on digital storytelling to serve as a venue for artistic expression.
Students learn about the use of social media in the agriculture industry. We review tips for posting on Facebook and pinning photos and captions on Pinterest.
Rose Yao shares insights from a decade-long career at Facebook and Google, helping create products like Facebook Profile, Newsfeed, and Gmail.
Presented at Declassified, a speaker series bringing together industry insiders to explore the future of technology. (July 2015)
Using SEO to Reveal the Content You Need - OxfordHUG February 2019Charlie Williams
This is my deck from speaking at the OxfordHUG on the 5th February 2019. In an event about earning traffic to start your inbound marketing flywheel, I spoke on how any site can use SEO data and techniques to understand the content their audience wants.
Dedicated practicing of coding is something which often gets lost in the fast paced world of tech. In this talk I am describing how practicing is something developers can do and how we can learn from musicians and sportsmen.
Melakukan transaksi keuangan perusahaan dan mencatat transaksi secara akurat. Memantau dan melakukan pembayaran kepada pemasok. Melakukan penagihan kepada pelanggan.
Google clarified structured data's effect on SEOrebecca fantl
Structured data is a general term for markups that follows a predetermined set of rules. By pairing a name with a type of information, search engines can categorise and index content.
How SEO Insight Reveals The Content We Need - SEOday.dk January 2018Charlie Williams
This is the talk I delivered at SEOday.dk on the 24th January 2018 in Kolding, Denmark.
Experts regularly tell site owners that they need to create content to succeed in today’s online market. And to stand out in a more competitive landscape, content is a huge opportunity for us. But, we all see many sites producing dull material that doesn’t help them.
This talk jumped into how SEO can unlock knowing what content to produce. From Google Analytics to keyword research and competitor analysis, we can see what content our audience demands and enjoys. Using this insight helps form a content strategy that gives us the confidence it will work for SEO, PPC and even other marketing channels such as email.
“Talking Elements” We are an experiential marketing & event management agency, providing creative digital and on ground solutions.
Services we provide are:-
Event management
Brand promotion & activation
Ideation & design
Creative collaterals
Vendor management
Travel management
How IBM API Management use Informix and NoSQLAjay Gupte
IBM API Management product version 3 (V3) has been
re-design and re- architected from ground up to
be able to handle scale in a cloud environment as
well as in an on-premise environment, but also to
be able to deliver features at a faster pace. As
part of this process. This session will cover Programming Model Best Practices with NoSQL Technology and Informix Database.
Our communications history is dominated by fixed networks of bounded linear predictability. These were based on precise engineering design giving assured information security, and measured operation. However, mobile devices, internet, social networks, IP, and Apps changed all that! Internets are inherently non-linear, unbounded, and essentially designoid — that is, mostly shaped by evolution, steered by demand/rapid innovation - highly adaptive and ‘learning’ in real time.
So, those who suppose we can control such networks to fully guard and protect the information of institutions and individuals are sadly mistaken. And further confounded by Industry 4.0 and the Internet of Things (IoT). Here, a mix of the information of individuals and things, is distributed across the planet on a scale far larger than ever conceived in the past, to become essential components in the survival of our species in realising sustainable societies.
Not surprising then, Privacy and Data protection are big issues for regulators, governments and civil liberties organisations. But so far, nothing has worked, and we see the UK Data Protection Act, EU-GDPR, EU-USA Shield, and Copyright Laws often ignored or worked around. These are largely derivatives of a paper based world and a pre-computing world are now largely unfit for purpose.
Rose Yao shares insights from a decade-long career at Facebook and Google, helping create products like Facebook Profile, Newsfeed, and Gmail.
Presented at Declassified, a speaker series bringing together industry insiders to explore the future of technology. (July 2015)
Using SEO to Reveal the Content You Need - OxfordHUG February 2019Charlie Williams
This is my deck from speaking at the OxfordHUG on the 5th February 2019. In an event about earning traffic to start your inbound marketing flywheel, I spoke on how any site can use SEO data and techniques to understand the content their audience wants.
Dedicated practicing of coding is something which often gets lost in the fast paced world of tech. In this talk I am describing how practicing is something developers can do and how we can learn from musicians and sportsmen.
Melakukan transaksi keuangan perusahaan dan mencatat transaksi secara akurat. Memantau dan melakukan pembayaran kepada pemasok. Melakukan penagihan kepada pelanggan.
Google clarified structured data's effect on SEOrebecca fantl
Structured data is a general term for markups that follows a predetermined set of rules. By pairing a name with a type of information, search engines can categorise and index content.
How SEO Insight Reveals The Content We Need - SEOday.dk January 2018Charlie Williams
This is the talk I delivered at SEOday.dk on the 24th January 2018 in Kolding, Denmark.
Experts regularly tell site owners that they need to create content to succeed in today’s online market. And to stand out in a more competitive landscape, content is a huge opportunity for us. But, we all see many sites producing dull material that doesn’t help them.
This talk jumped into how SEO can unlock knowing what content to produce. From Google Analytics to keyword research and competitor analysis, we can see what content our audience demands and enjoys. Using this insight helps form a content strategy that gives us the confidence it will work for SEO, PPC and even other marketing channels such as email.
“Talking Elements” We are an experiential marketing & event management agency, providing creative digital and on ground solutions.
Services we provide are:-
Event management
Brand promotion & activation
Ideation & design
Creative collaterals
Vendor management
Travel management
How IBM API Management use Informix and NoSQLAjay Gupte
IBM API Management product version 3 (V3) has been
re-design and re- architected from ground up to
be able to handle scale in a cloud environment as
well as in an on-premise environment, but also to
be able to deliver features at a faster pace. As
part of this process. This session will cover Programming Model Best Practices with NoSQL Technology and Informix Database.
Our communications history is dominated by fixed networks of bounded linear predictability. These were based on precise engineering design giving assured information security, and measured operation. However, mobile devices, internet, social networks, IP, and Apps changed all that! Internets are inherently non-linear, unbounded, and essentially designoid — that is, mostly shaped by evolution, steered by demand/rapid innovation - highly adaptive and ‘learning’ in real time.
So, those who suppose we can control such networks to fully guard and protect the information of institutions and individuals are sadly mistaken. And further confounded by Industry 4.0 and the Internet of Things (IoT). Here, a mix of the information of individuals and things, is distributed across the planet on a scale far larger than ever conceived in the past, to become essential components in the survival of our species in realising sustainable societies.
Not surprising then, Privacy and Data protection are big issues for regulators, governments and civil liberties organisations. But so far, nothing has worked, and we see the UK Data Protection Act, EU-GDPR, EU-USA Shield, and Copyright Laws often ignored or worked around. These are largely derivatives of a paper based world and a pre-computing world are now largely unfit for purpose.
Lucky 13 List for Leaders Who Want to Engage Employees and Create Brand Ambas...BOMBDIGGITY, LLC
You are a leader. You head to the office, park your car, enter the office and say “hello” to your employees. You work your tail off allllll day long and then head home to hopefully disconnect a while, sleep, and start all over again the next day. We all get too busy and focused simply on the day-to-day tasks, the financials, the big picture, trying to make customers happy, and dealing with the daily fires that have to be put out. But, HOLD UP! SLOW DOWN! Your employees not only DO the work that makes your business profitable, but they are also your company’s best brand ambassadors (that money can’t buy). The daily interactions your employees have with you impacts how they talk about you as a leader and your company as a place to work, do business or share with others.
In “Field of Dreams” a voice repeatedly tells Kevin Costner’s character to “Build it and they will come.” We agree! Create an organizational culture that supports, recognizes, and rewards employees–and those happy and engaged employees will go out and say great things about you! They will spread the word in their interactions with your customers, through their social media posts with their friends, and in their conversations with your company’s prospective recruits. As positive brand ambassadors, the return on that investment is huge!
THE 2016 GALLUP STATE OF THE WORKPLACE REPORT SHARES THAT 67% OF EMPLOYEES ARE “NOT ENGAGED” OR ARE “ACTIVELY DISENGAGED” AT WORK.
CRAZY! Right? Make your company the exception to this unfortunate fact. If you want employees saying good things about you and evangelizing for you, here is our “Lucky 13” list of things that we hope resonate and inspire you to be a BOMBDIGGITY leader.
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DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Connector Corner: Automate dynamic content and events by pushing a button
이수진 glass lock
1. New Media and Advertising
Individual Assignment
Public Relations & Advertising 1213238 LEE SOOJIN
2.
3. “Clean & Fresh”
?
Gl a ss l ock i s a b r a n d of a i r ti g h t c
on ta i n e r s ma d e u p of g l a ss.
_as a company
• It i s a s u b s i d i a r y b r a n d fr om Sa mk w a n g Gl a s s , C O.
a n d i t w a s l a u n c h e d i n 2 0 0 5 a f t e r R & D p e r i o d fo r 4
yea rs.
• G l a s s l o c k e a r n e d $ 10 0 . 3 m i l l i o n i n 2 0 12 a n d t h e
sa l e s a r e g r owi n g ste a d i l y .
• Sa mk wa n g Gl a ss , a moth e r comp a n y of Gl a ssl ock , h
a s 4 6 -y e a r -ol d g l a ss -ma k i n g -te ch n ol og y a n d i ts ma
i n b u si n e ss i s ma k i n g a n d se l l i n g k i tch e n su p p l i e s.
• Gl a ssl ock h a v e b e e n sol d i n 8 3 n a ti on s su ch a s
USA , C a n a d a , C h i n a , Eu r op e a n d th e r a te of th e
a n n u a l a m o u n t o f e x p o r t i n ov e r s e a s i s m o r e t h a n
2 0 %.
4. “Clean & Fresh”
?
_as a product
Glasslock airtight container has various shapes of
containers such as round, rectangular and square one
etc. And all of the lines are popular for the food
containers.
• It is not stained from the food colors and there is no tr
ansition from the foods' smells.
• Glasslock is made up of non-toxic glass.
• It is safe although you want to cook any foods with Gl
asslock using a microwave.
• Users don’t be worried about the environmental
hormone.
5. “Clean & Fresh”
There are Glasslock pages for Korean, European, Indonesian, and Thai. In this section,
I'm going to analyze the Glasslock's Facebook pages, usually based on Korean page.
Korean page has 1070 Likes.
USA page has 212 Likes.
Indonesian page has 227 Likes.
European page has 14 Likes.
Generally, Glasslock pages have a litt
le brand popularity. Contents of Korean
page are also not that popular. (Most of t
he contents have just about 20~30 Like
s.)
6. “Clean & Fresh”
?
In p r ev i ou s
3
mon th s ,
_overall information
o T h e r e h a v e b e e n a l m o s t 1~ 3 d a y s o f i n t e r v a l s b e t w e e n e a c h o f t h e p o s t s .
o T h e p a g e h a s 10 4 0 L i k e s , b u t t h e r e a r e 4 6 7 p e o p l e w h o c o m m u n i c a t e v i r t u a l l y i n t h e
pa ge.
o For 3 mon th s , th e r e we r e on l y 6 c omme n ts Gl a s s l ock g a v e to c on s u me r s . Fu r th e r mor e ,
t h e c o n s u m e r w h o g o t m o s t o f t h e r e s p o n s e f r o m G l a s s l o c k w a s s a m e p e r s o n , a n d i n fa c t ,
i n fa c t , t h e p e r s o n p a r t i c i p a t e d i n e v e n t s o r p r o m o t i o n s p a g e s o f a n o t h e r c o m p a n i e s
h e l d . A n d th e r a n g e of r e s p on s e ti me i s 9 :3 0 A M ~ 3 :0 0 P M .
o T h e y u s u a l l y u s e p h o t o a n d t e x t fo r m a t s . S o m e t i m e s v i d e o w h i c h a r e fo r e n t e r t a i n m e n t
s u b s c r i b e r s fe e l w e r e u p l o a d e d .
o T h e p a g e a r e u s i n g f r i e n d l y l a n g u a g e s . B u t i t i s n o t v e r y i n fo r m a l o r n a u g h t y n u a n c e .
7. “Clean & Fresh”
Glasslock’s Facebook fan page is used to advertise the brand for customers, pro
mote new designs of the glass containers, and interact with the customers who u
se Glasslock.
Criteria of investigating
1. Interaction
- Contents that communicate with customers such as telling some stories or asking some questions.
2. Emotion
- Contents that make people feel various emotions. Regardless of products’ or services’
characteristics, all successful social media managements make consumers experience various
emotions.
3. Entertainment
- Contents that users can enjoy, think about and remember the brand.
4. Relevance
- Contents that include the usage of the product or remind the product.
8. “Clean & Fresh”
1st
popularity
T h e most p op u l a r ma r k e te r -g e n e r a te d p ost
w a s th e p r omoti on p a g e w h e n Gl a s sl ock
r e n e w e d th e i r fa n p a g e .
It is ev ent
con d u cted a b ou t 3 mon th s a g o. T h e te x t i s
sa y i n g th a t su g g e st i d e a s a b ou t h ow p e op l e
w h o h a v e si n g l e l i fe sty l e ca n l i v e w e l l . Ea ch
of th e te n wi n n e r s h a d b e e n su p p ose d to g e t
a G l a s s l o c k ‘s e c o t u m b l e r . A d d i t i o n a l l y ,
w i n n i n g ch a n ce i n cr e a se d for th e p e op l e w h o
sh a r e th i s p ost.
Analysis
for
this
post
980 Likes
O
In te r a ction : T h i s p ost i n te n d s to
ma k e con su me r s r e sp on d to ma k i n g
r enewed pa ge.
O
En te r ta i n me n t : Qu e sti on wh i ch
d e ma n d s cr e a ti v e wa y to l i v e we l l
h a v e some se n se of e n te r ta i n me n t.
O
Emoti on : It i s h a r d to ma k e a n y
e moti on a l mov i n g for th e con su me r s.
O
Re l e v a n ce : T h e p r od u cts i n th i s
v i d e o a r e Swi n g Bottl e s i n Gl a ssl ock .
9. “Clean & Fresh”
2nd
popularity
T h e se con d p op u l a r ma r k e te r -g e n e r a te d p ost w a s
t h e l a t e s t p o s t o f G l a s s l o c k ‘s fan page. The number of
L i k e s o f t h i s p o s t w a s a l m o s t 15 t i m e s m o r e t h a n
th e n u mb e r of L i k e s most p osts h a v e .
Con te n ts te l l s a b ou t th e sh a p e s of g l a ss p r od u cts
a n d p r o m o t e s t h a t G l a s s l o c k w i l l g i v e Glasslock’s n e w
p r od u ct, Mi x i n g b a l l , for th e p e op l e w h o l e a v e i ts
cr e a ti v e n a me a s comme n ts.
- It a l so sa y s th a t ch a n ce wi l l g r ow i f p e op l e l i k e
or sh a r e th i s p ost.
Analysis
for
this
post
585 Likes
O In te r a cti on : T h e p ost sa y s to th e a u d i en ce
th a t ma k e th e n i ck n a me of th e p r od u ct. Pe op l e
a r e ma d e to th i n k a b ou t th e sh a p e of n e w
Gl a ssl ock . A n d r e a l g i fts for th e w i n n e r s me a n
th a t th i s p ost i s for r e a l i n te r a cti on w i th th e
a udience.
O
Emoti on : It i s h a r d for r e a d e r s to h a v e a n y
e moti on e x ce p t for si mp l e j oy fu l n e ss.
O
En te r ta i n me n t : Re g a r d i n g th e q u e sti on of th e
p ost, p e op l e b e come fu n n y th i n k i n g a b ou t i ts
sh a p e a n d mor e cr e a ti v e i d e a .
O
Re l e v a n ce : T h e p ost i s cl e a r l y r e l e v a n t wi th
th e b r a n d , Gl a s sl ock .
10. “Clean & Fresh”
3rd
popularity
T h i s i s th e th i r d p op u l a r ma r k e te r -g e n er a ted p ost. It
w a s u p l o a d e d o n 2 7t h S e p t e m b e r . T h e c o n t e n t i s a v i d e o
th a t tw o g i r l s i mp r ov i se th e son g , A i r p l a n e , w h i ch i s a
sh or t son g of ch i l d r e n . T h e K or e a n te x t me a n s th a t
r e a l l y , th e se a r e a h a l f of th e a i r a n d a h a l f of th e
sou n d . T h e b ottl e s a r e th e p r od u cts of Gl a ssl ock .
O
Analysis
for
this
post
145 Likes
In te r a cti on : I cou l d n ot fi n d a n y
comme n ts for th e con su me r s r e a d i n g th i s
p a g e . T h e r e a r e j u st on e -wa y con te n t
a n d th e te x t l i k e a ti tl e of th e v i d e o.
O
En te r ta i n me n t : Di ffe r e n t fr om oth e r
con te n ts i n Gl a ssl ock s fa n p a g e , th i s
p ost i s v i d e o. We ca n se e th a t cr e a ti v e
i n a for m of th e con te n t i s i mp or ta n t for
th e p op u l a r i ty .
O
Emoti on : Re sp on se s of th e r e a d e r s of
th e Gl a ssl ock s fa n p a g e sh ow s th a t th e y
e n j oy th i s v i d e o. A l so, th e wa y of ta l k i n g
i s so fr i e n d l y th a t th e comp a n y ca n
a p p r oa ch con su me r s p e r ce p ti on e a si l y .
O
Re l e v a n ce : T h e p r od u cts i n th i s v i d e o
a r e Sw i n g Bottl e s i n Gl a s sl ock .
11. “Clean & Fresh”
The least T h i s i s t h e l e a s t p o p u l a r m a r k e t e r g e n e r a te d p ost. It w a s u p l oa d e d a fte r
Popularity
the
r e n e w a l of th e Fa ce b ook fa n p a g e . T h e
con te n ts i s j u st a p i ctu r e , a n d i t on l y d e l i v e r
th e i n for ma ti on th a t Gl a ssl ock i s g oi n g to b e
on te l e v i si on h ome -sh op p i n g ch a n n e l fou r
d a y s a fte r th e d a y w h e n th i s p ost u p l oa d e d .
T h e r e a r e ma n y p osts l i k e th i s i n th e p a g e .
O
Analysis
for
this
post
9 Likes
In te r a cti on : T h e r e i s n o
i n te r a cti on . Ju st a sh or t
i n for ma ti on e x i sts.
O
En te r ta i n me n t : T h e i n for ma ti on
i n th i s p ost i s n ot i n te r e sti n g or
fu n n y a t a l l .
O
Emoti on : No e moti on i s ma d e .
Mor e ov e r , r e a d e r s ma y th i n k th i s
i s n ot r e l a te d to th e mse l v e s a n d
th e y w i l l n ot w a tch th e h ome -
sh op p i n g p r og r a m.
O
Rel ev a n ce : T h er e i s n o
Gl a ssl ock p r od u cts. T h e r e i s on l y
si mp l e sch e d u l e of th e h ome sh op p i n g .
12. “Clean & Fresh”
1. Zi p l o c s Fa c e b o o k fa n p a g e
Ziploc’s Facebook fan page is communicating really successfully. Thanks to tha
t point, 1,028,023 people like the page and 4,273 people are talking in this page.
The fan page is used to inspirate many household or people who are interested i
n practical living. The page’s manager seems to do his/her best quickly updatin
g the visual page, and the page’s main picture has been changed during writing
this report.
13. “Clean & Fresh”
<C o m p e t i t o r i n t h e s i m i l a r p r o d u c t >
O Interaction : Style of
writing is so friendly.
And it’s trying to
communicate with
consumers.
O Interaction : There
are direct comments to
the specific consumers
and individuals. Ziploc
is calling each person’s
name.
O Entertainment : The
information in this post
the newly made recipe
Ziploc created. That
point can attract many
consumers’ attention.
O Entertainment :
Ziploc is trying letting
people entertain and
relax themselves.
O Emotion : The most
important point is
“Friendliness”. This is
not showing, but
recommending and
telling to the audience.
O Relevance : ‘Fruit
Sandwich’ is stored by
keeping in the Ziploc
product. There is clear
relevance between the
contents and the brand.
3,041 Likes
new
key
Useful information (Recipe)
& interesting form (Video)
O Emotion : This kind
of contents can move
others and get rid of
the barriers in the
consumers’ minds.
O Relevance : There is
little relevance.
However, it makes
people mentally relaxed.
And it will ultimately
make the brand “Ziploc”
friendly to the audience.
1,047 Likes
new
key
Little relevance,
but relaxing
contents
new
key
Direct
Interaction
14. “Clean & Fresh”
2 . E b a y M o t o r s Fa c e b o o k fa n p a g e
Ebay Motor’s Facebook fan page is used to inform many luxurious or historical c
ars. And it also provides useful information for the motorholics such as advertisi
ng of new TV program which is relevant with motors. Most of the talking people a
re men. However, their age spectrum is really various and they like the page reg
ardless of their wealth or social status.
15. “Clean & Fresh”
<C o m p e t i t o r fo r t h e s o c i a l m e d i a s t r a t e g y >
O Interaction : It also
has a quiz form. And
the writer wants the
consumers to want to
solve it.
O Interaction : Style of
writing is like our talking
in daily life. And this
content intends to
replies of the audience.
People are replying with
lots of excitement.
O Entertainment : It is
a quiz. Text form like
this can stimulate the
consumer’s interest. And
they would not percept
the contents in the page
as advertising.
3,855 Likes
new
key
Using the words like copypolicy
: “It’s photo finish ~day!”
O Emotion : The tone
and manner of the
content is very luxury.
And the word “It’s
photo finish ___day!”
make the motorholics
look forward to the next
post.
O Relevance : There is
clear relevance. All the
post is about the car
and the nice drivers.
O Entertainment :
Finding answer, the
people can talking and
chatting each other. In
this process, they feel
the entertainment.
O Emotion : The
product looks very
luxury and the driver
can be a role model for
the motorholics.
O Relevance : Ebay
Motors is the brand
which sells all products
about the motors. The
post including the role
–model-like elements is
really Facebook fan
page managers’ viewerattracting strategy.
new
key
Contents including the target’s
role-model-like elements
16. “Clean & Fresh”
<Relevance>
• All the posts are related with the brand.
- People will perceive the brand effectively.
<Entertainment, Interaction>
• Text form of a quiz
- This stimulates people s creative and it will be able to
entertain them. Also, all the quiz needs the replies of
readers. So, it can be useful for interacting with the
readers.
•
<Relevance, Emotion>
Lack of emotional contents & Too many brand-relevant contents
- Relevance of the contentsis essential elements in the
brand fan page. However, if the page always updating this
way, consumers will be sick of the brand someday.
- Sometimes, it is important to stimulate emotions of people. And it
can be realized by using contents related with people s life
style.
<Entertainment>
Historical elements
- People feel
<Interaction>
interested in this kind <Entertainment>
• Using just one kind of media
• No comments related with the contents
of the contents.
- The page was filled with only
- All the comments in the page were not funny
<Entertainment>
photos of cars.
or interesting at all. Comments in social
<Entertainment, Information>
• Using various medias for
media should stimulate consumer s
• The quiz such as ___model. - Facebook fan page which includes
contents
monotonous contents make
minds. It will be real interaction
- The elements were luxurious
- Glasslock used not only
consumers cancel their Likes
between the company and
cars. And it considers
picture for the posts, but also
<Entertainment>
of the fan page.
the audience.
consumer s minds.
videos as content s media.
• Using various medias
- This strategy is
<Relevance>
- Video, photo, text, link etc.
good for attracting
• Contents relative with their products
<Emotion>
various
- Some posts of Ziploc were not directly related with
• Quick visual renewal
spectrums
their products.
- Audience can be easily sick and tired of the old
of targets.
- Relevance is important. But, if the posts are used
visualization. So, quick renewal would prevent this.
for relaxing people tired of so many informational
advertisements, this is not that bad strategy.
•
S
O
<Relevance>
• Attracting early-adoptor
- The page is only focusing on
the models of cars. To some kind of
industry, this strategy can be
dangerous.
- But, there are many early-adoptors and motorholics in
the motor industry. And
this strategy would
be successful
for Ebay
Motors.
W
T
<Emotion>
• Too much informative posts
- Nowadays, people are living in the
waves of information. Therefore, consumers
need to take a rest from those tired contents.
- If they feel relaxation, they will have positive image
of the company.
<Entertainment, Emotion>
• Not quick renewal of the visual page
- There are always only products-related contents. And
only the posts are being updated.
- Variety of visual tone and manner is also important.
Facebook fan page is also advertisement.
17. “Clean & Fresh”
Insights from SWOT
o Each strategies from SWOT analysis does not be applied to the communicational strategy in the fan pages of other
industries.
The strategy which is in a weakness area can be in the strength area in another brands of products or services.
Ex) Giving only informational contents is harmful for the consumer industrial brands. However, it can be good strategy for
motor industrial brands because people like early -adoptors are enthusiastic to the motor-related information.
For Glasslock, relaxation from too much information would be important.
Interaction
o Using various media is good for making entertaining
contents.
o Quiz is an effective tool for stimulating the consumer s
creative and interacting with the consumers.
Entertainment
o Using various media is good for making entertaining
contents.
o People are interested in the posts which are practical
or helpful for their daily life.
o Direct comments are essential for interacting with
consumers.
Emotion
o Emotional insights such as human-mind-based
contents are good for relaxation.
o Classical contents stimulates curiosity and gives
luxurious feeling.
o Upgrading the visual of the fan page refreshes the
consumers.
Relevance
o It is OK to upload the contents unrelated to the
products or the services sometimes.
- However, the contents have to remind some impressive
feelings related to the brand.
o Using the words including word-policy can be preventive for
being tired of the contents in the brand fan page.
- Text starting [It is photo finish ___day!]
18. “Clean & Fresh”
Applicable Insights from SWOT_
: H o w to improve your client’s brand Facebook Page?
Interaction
* Quiz
o Quiz is an effective tool for stimulating the consumer s
creative and interacting with the consumers.
* Comments & calling each consumer s names
o Direct comments are essential for interacting with
consumers.
* Promotion
o Promotion which gives real prize has high participation
rates.
Relevance
* Uploading brand-unrelated contents sometimes
- It is OK to upload the contents unrelated to the
products or the services sometimes.
- However, the contents have to remind some impressive
feelings related to the Glasslock.
Entertainment
* Practical contents
o Some contents have to be practical or helpful for
people s daily life.
Emotion
* Classical item
o Using classical items will enlarging imagination of
application of Glasslock and give them luxurious feeling.
* V isually Upgrading
o Upgrading the visual of the fan page refreshes the
consumers so that consumers don t become tired of
Glasslock.
- V isual page now is always just a picture of the
products of Glasslock.
* Emotional approach
o Using just informational contents will make the readers
sick of the posts made by Glasslock.
- There are no early-adoptor among the Glasslock users.
19. “Clean & Fresh”
1
Application_
Intera ction
: Sa mp l e con te n ts i n cl u d e s th e i n si g h ts
* Comments & calling each
consumer s names
o Direct comments are
essential for interacting with
consumers.
The post which is inspira tiona l a nd
conta in pra ctica l informa tion for our
life will helpful for preventing
Enter ta inment
* Practical contents
o Some contents have to be
practical or helpful for people
s daily life
people s avoiding a dver tisements.
And Gla sslock will respond a ll the
comments ea ch consumer wrote.
Emotion
* Classical item
o Using classical items will
enlarging imagination of
application of Glasslock and
give them luxurious feeling.
So, I suggest,
Sa ngr ia ma k ing posts.
20. 보
“Clean & Fresh”
1
Application_
: Sa mp l e con te n ts i n cl u d e s th e i n si g h ts
* Sa mple post
샹
어
을
막
에
3. Slice each fruits so that pulpy and juice of the fruits can be
It is a sunny Monday!
mixed well with your wine.
The theme of today is ...
Romantic Drinks!! :D
Well, I fell in love with drinking Sangria every night these days!
Have you heard about Sangria?
4. And then, put the slices of fruits into an any water bottle in
your house.
5. Put it in the fridge and ripen the mixed wine for 2~3 days.
Originally, Sangria is an popular Spanish fruit wine.
I am going to explain about how to make Sangria.
Before reading, Swing Bottle of Glasslock will be greatly helpful.
6. If the wine is ripe, pour it into your Swing Bottle with soda.
Usually, people mix the soda right before they drink the Sangria,
however, you do not have to do drink that way. You can store it
1. First, you have to prepare a bottle of wine and soda. Oh!
in Swing Bottle!!
You do not have to buy expensive one, because you will mix it
with various fruits!
Although you pour all of the amount of your soda you want,
carbon dioxide in Swing bottle will not fly away.
2. Second, You need the fruits you want to add to your wine. I
am going to prepare an orange, lemon, apple, and grapefruit.
Wow.. Feels Fresh!!!!!
Now, enjoy luxurious and refreshing Sangria!
21. “Clean & Fresh”
1
Application_
: Sa mp l e con te n ts i n cl u d e s th e i n si g h ts
* Pictures I will uploa d to the post - Sa ngria a nd Swing Bottle
* Sa mple comments for the consumers
Consumer A : Wow~ It looks so delicious~!
Glasslock : How about steak for today s dinner?
Consumer B : Shape is artistic. Can be practical
item.
Glasslock : Actually, Swing Bottle is also nice for
interior item in the kitchen ><
22. “Clean & Fresh”
2
Application_
: Sa mp l e con te n ts i n cl u d e s th e i n si g h ts
Emotion
* V isually Upgrading
o Upgrading the visual of the fan page
refreshes the consumers so that consumers don
t become tired of Glasslock.
- V isual page now is always just a picture of
the products of Glasslock.
* Emotional approach
o Using just informational contents will make
the readers sick of the posts made by Glasslock.
There are no early-adoptor among the
Glasslock users
The intro fa n pa ge of Gla sslock ha s been
a lways the picture of the products in
Gla sslock bra nd. After renewa l 4 months
a go, it ha s not been cha nged. Consumer
ca n be ea sily sick of the monotonous
ma nner.
So, I suggest,
Renewa l a t lea st once in a
month.
23. “Clean & Fresh”
2
Application_
: Sa mp l e con te n ts i n cl u d e s th e i n si g h ts
* Sa mple renewa l for the intro pa ge of Fa cebook
24. “Clean & Fresh”
3
Application_
: Sa mp l e con te n ts i n cl u d e s th e i n si g h ts
Most of posts in the Gla sslock s fa n pa ge
a re a ll product-rela ted contents. This is
Intera ction
* Quiz
o Quiz is an effective tool for stimulating the
consumer s creative and interacting with the
consumers.
good for clea r releva nce a nd a dver tising
stra tegy. But, in socia l media ,
communica ting is more impor ta nt tha n
a dver tising the bra nd na me. Therefore, the
more consumers do not avoid the posts,
the more successful the fa n pa ge is.
Releva nce
* Uploading brand-unrelated contents sometimes
- It is OK to upload the contents unrelated to
the products or the services sometimes.
- However, the contents have to remind some
impressive feelings related to the Glasslock.
For this purpose, quiz is nice tool for
refreshing consumer s a ttention. And I will
sometimes uploa d bra nd-unrela ted posts
which ca n stimula te people s sensibility
So, I suggest,
Emotiona l post conta ining a
question.
25. “Clean & Fresh”
3
Application_
: Sa mp l e con te n ts i n cl u d e s th e i n si g h ts
* Sa mple post
It is rainy Sunday..
Hey, you, living alone man!
What do you think on a day like today?
Well…
I miss my family in my hometown.
Especially on today of all days, I want to eat bean-rice my
mom made
* Sa mple comments for the consumers
Consumer A : My mom sometimes gives dried side dishes. Glasslock is useful for containing them.
Glasslock : Wow ~! I am happy to hear that. We would try to make more useful instruments!
26. “Clean & Fresh”
1
Application
* Sa ngria ma k ing posts.
- The plan will be helpful for interactive, entertaining, and emotional effects.
- For example, it can prevent people s avoiding because the content is practical and not an advertisement.
2
Application
* Renewa l a t lea st once in a month.
- The plan will affect the consumers emotionally.
- For example, many people these days easily get tired of advertising and a monotonous visual cannot attracts
their attentions. Therefore, the fan page s renewal at least once in a month can be helpful for refreshing their
perception of Glasslock.
3
Application
* Emotiona l post conta ining a question.
- The plan will affect the consumers emotionally.
- For example, many people these days easily get tired of advertising and a monotonous visual cannot attracts
their attentions. Therefore, the fan page s renewal at least once in a month can be helpful for refreshing their
perception of Glasslock.