ENG4000 Documents

Michael Swan
ENG4000- Business and Professional Writing
Professor: Dr Justin T. Noetzel, Saint Louis University
The following documents were created during my time in ENG4000,
“Business and Professional Writing”. The object of the class was to
prepare us for the many callings of the “real world” by addressing the
theory on and practice of professional communication. The class was set
up as an interactive workshop environment that allowed for clear and
efficient communication to set coordinate projects, collaborate on work,
and discuss progress. The class focused on the main contexts and genres
of writing in the worlds of business.
The work in the class revolved around a FICTIONAL rebranding
company, Re:BrandU, that we took on as a class. As our main project
throughout the semester, we were to compose a rebranding proposal for a
local company in St. Louis, Will Electronics (willelectronics.com). Through
this rebranding proposal, we constructed many documents that come with
this line of business. Following this explanation are the entire documents I
created throughout the course. In order, they read:
1. Rebranding Proposal: Proposed a rebranding concept to Will
Electronics for their approval
2. Job Ad: Created a job ad for Re:BrandU for an opening at a
position that shared our interest. This was later used for mock
interviews in the class (both as interviewer and interviewee).
3. Announcement Letter to Stakeholders: This was used to
announce to our stakeholders at Re:BrandU the state of the
young company and to announce the latest project of working
with Will Electronics.
4. News Release: Similarly to the Announcement Letter, the
News Release announced the state of Re:BrandU
5. Cover Letter: As mentioned before, the class involved a mock
interview exercise. Along with creating interview questions, we
created cover letters and revised résumés so we may go
through the process of applying for the job.
6. Group Media Kit: Finally, we collaborated as a group to
create a final media kit to present to Will Electronics
Finally, just a reminder that these documents were for a FICTION company
for an English Course.
!

Will Electronics
Rebranding Proposal
Michael Swan
English 4000
Dr. Noetzel
3 February 2015

W i l l E l e c t r o n i c s 2
The Company
Will Electronics is a security integrator in St. Louis, MO, specializing in the design, sales, installation
and service of security systems. Will Electronics offers solutions for video surveillance, access control,
perimeter security, burglar alarms and emergency phones. The clients of Will Electronics admire their
hard work and dedication as the quotes on their website show.
Will Electronics’ mission “is to provide and maintain advanced security solutions that meet the unique
needs and exceed the expectations of our clients” and has fulfilled that since 1955. The company strives
to give their clients their best security systems as is seen in the admiration of their clients both local and
across North America.
SSM Cardinal
Glennon Children's
Medical Center: "Will
Electronics provides us
with the technology,
experience and
expertise we need."
Rich Cunningham
Director of Safety &
Security
Boone Hospital
Center: "Every
project — from minor
repairs to major
improvements — has
been handled with
good customer service
and respect." Rob
Loseman Security
Services Director
Logan College of
Chiropractic:
"...whenever we need
maintenance or have a
technical issue, all we
have to do is make a
phone call and they
take care of the rest."
Bill Wharton Plant
Superintendent
Italgrani USA: "It's a
very flexible
partnership that we
have with Will
Electronics, and
they're very
responsive. In the end,
cameras are a
commodity. It's who's
behind the cameras
that truly matters."
Kevin Ellison-
Information Systems
Administrator

Why Rebrand?
W h e n t h i n k i n g a b o u t r e b r a n d i n g y o u r c o m p a n y , t h e
m a i n t h i n g y o u m u s t t h i n k a b o u t i s w h y w o u l d i t b e
b e n e f i c i a l ? B y r e b r a n d i n g y o u r c o m p a n y , y o u c a n
g i v e y o u r c o m p a n y t h e f r e s h s t a r t i t n e e d s t o s t a r t
m a k i n g i t s e l f k n o w n t h r o u g h o u t t h e e c o n o m y . S o
w h y s h o u l d W i l l E l e c t r o n i c s r e b r a n d ?
Relevant
W i t h t e c h n o l o g y c o n s t a n t l y c h a n g i n g a n d a d a p t i n g t o t o d a y ’ s s o c i e t y , t h e e v e r y
d a y s e c u r i t y s y s t e m i s f r e q u e n t l y t a k i n g a d v a n c e s t o w a r d s t h e n e x t b i g t h i n g .
W i t h t h a t s a i d , i t i s i m p o r t a n t f o r W i l l E l e c t r o n i c s t o t a k e t h e s t e p s f o r w a r d t o
s t a y a h e a d o f t h e c o m p e t i t i o n . T o d a y , W i l l E l e c t r o n i c s ’ m a i n f o c u s i f n o l o n g e r
e l e c t r o n i c s , b u t s e c u r i t y s y s t e m s . T h e c o m p a n y ’ s l o g o s h o u l d b o t h b e e a s i l y
r e c o g n i z a b l e a n d d e s c r i b e t h e w o r k o f W i l l E l e c t r o n i c s w i t h o u t n e e d i n g a n y
e x p l a n a t i o n .
Refresh
R e f r e s h i n g y o u r i m a g e c a n s h o w y o u r c o n s u m e r s t h a t W i l l E l e c t r o n i c s i s w i l l i n g
a d a p t t o f i t t h e n e e d s o f t h e c o n s t a n t l y a d a p t i n g f i e l d o f s e c u r i t y . T h e
c o m p a n y ’ s n e w l o g o s h o u l d b o t h c e l e b r a t e t h e h i s t o r y a n d a c c o m p l i s h m e n t s o f
W i l l E l e c t r o n i c s w h i l e s h o w i n g y o u r c l i e n t s t h a t y o u a r e w i l l i n g t o a d a p t .
Stand out in your field
B y r e b r a n d i n g W i l l E l e c t r o n i c s , y o u c a n a c t i v e l y h e l p y o u r c o m p a n y g e t v i e w e d
a s a t r e n d s e t t e r a n d t h o u g h t p r o v o k e r i n t h e s e c u r i t y i n d u s t r y . R e b r a n d i n g i s a
s t a t e m e n t o f i n t e n t t o a d a p t a s w e l l a s a m a r k o f c r e d i b i l i t y o f y o u r c o m p a n y ’ s
a c h i e v e m e n t s . T h i s c a n h e l p t o r a i s e y o u r p r o f i l e - a n d t h e i n t e r e s t o f p o t e n t i a l
c l i e n t s .
Make Money
A s s t a t e d a b o v e , r e b r a n d i n g y o u r c o m p a n y ’ s l o g o w i l l r a i s e t h e i n t e r e s t o f n o t
o n l y p o t e n t i a l n e w c l i e n t s , b u t y o u r c u r r e n t c l i e n t s a s w e l l . T h e c h a n g e w i l l
s h o w y o u r c l i e n t s t h a t y o u a r e n o t a f r a i d o f a d a p t i n g t o i n n o v a t i o n s a n d w i l l
g i v e y o u r c l i e n t s c o n f i d e n c e i n i n v e s t i n g w i t h y o u d o w n t h e l i n e .

The Name
W h e n C a r l R . W i l l f o u n d e d W i l l E l e c t r o n i c s i n 1 9 5 5 , t h e c o m p a n y ( C A R L W I L L
T V a t t h e t i m e ) f o c u s e d m a i n l y o n s e l l i n g t e l e v i s i o n s e t s . W h e n t h e n a m e w a s
c h a n g e d i n 1 9 9 1 , C A R L W I L L T V c h a n g e d i t s c o m p a n y n a m e t o W I L L
E L E C T R O N I C S t o “ b e t t e r d e s c r i b e t h e d i v e r s i f i c a t i o n a n d f o c u s ” o f y o u r
b u s i n e s s . Y o u r c o m p a n y r e b r a n d e d i t s n a m e t o b e t t e r f i t t h e c o m p a n y a t t h e
t i m e . N o w , 2 4 y e a r s a f t e r t h e f i r s t o f y o u r r e b r a n d i n g m i s s i o n s , I w o u l d l i k e t o
p r o p o s e t h e s t a r t o f a n e w o n e .
J u s t l i k e w h e n C A R L W I L L T V c h a n g e d t o W I L L E L E C T R O N I C S , i t i s t i m e t o
c h a n g e t h e c o m p a n y n a m e t o “ b e t t e r d e s c r i b e t h e d i v e r s i f i c a t i o n a n d f o c u s ” o f
y o u r b u s i n e s s w h i l e s t i l l k e e p i n g t h e h i s t o r y o f t h e c o m p a n y .
H e r e a r e j u s t a c o u p l e o f s u g g e s t i o n s f o r t h e r e n a m i n g :

Keep the Family Name
• T h e h i s t o r y o f t h e c o m p a n y r e v o l v e s a r o u n d w h a t t h e W i l l F a m i l y h a s d o n e
o v e r t h e p a s t 6 0 y e a r s . T h e r e f o r e , t h e i r h a r d w o r k s h o u l d b e r e c o g n i z e d i n
t h e c o m p a n y n a m e .
• T h e f a m i l y t i e s t o t h e c o m p a n y a r e w h a t m a k e i t s t a n d o u t f r o m t h e
c o m p e t i t i o n . T h e f a m i l y n a m e s u g g e s t s a f r i e n d l y a n d i n v i t i n g p l a c e t o
w o r k w i t h , j u s t l i k e y o u r o w n f a m i l y .
• T h e W i l l f a m i l y n a m e w i l l b e t h e m a i n f o c a l p o i n t o f t h e n e w n a m e .
Better describe the focus
• T h e o r i g i n a l n a m e c h a n g e w a s b e c a u s e t h e o l d n a m e f a i l e d t o d e s c r i b e t h e
f o c u s o f t h e a d a p t i n g c o m p a n y . T h e w o r d ‘ e l e c t r o n i c s ’ f a i l s t o l i v e u p t o
t h e m a i n f o c u s o f W i l l E l e c t r o n i c s t o d a y .
• ‘ E l e c t r o n i c s ’ i n t o d a y ’ s s o c i e t y s p r i n g s t h o u g h t s o f t e l e v i s i o n s , a p p l i a n c e s ,
a n d v i d e o g a m e s y s t e m s … N O T t h e h i g h t e c h s e c u r i t y s y s t e m s s o l d b y y o u r
c o m p a n y
• T h e r e f o r e , t h e c o m p a n y s h o u l d i m p l e m e n t a b e t t e r w o r d t o d e s c r i b e t h e
f o c u s o f t h e c o m p a n y
F i n a l l y , I p r o p o s e w e c h a n g e t h e n a m e o f t h e c o m p a n y t o :
W i l l S e c u r i t i e s
T h i s n e w n a m e b o t h k e e p s t h e h i s t o r y o f t h e f a m i l y n a m e i n t a c t w h i l e “ b e t t e r
d e s c r i b e t h e d i v e r s i f i c a t i o n a n d f o c u s ” o f t h e c o m p a n y t o d a y .
T h i s n e w n a m e w i l l a l l o w y o u t o s t a n d o u t i n y o u r i n d u s t r y w h i l e a t t r a c t i n g b o t h
o l d a n d n e w c l i e n t s t o i n v e s t i n y o u r s e c u r i t y s y s t e m s .

The Logo
W h e n l o o k i n g t o r e b r a n d y o u r c o m p a n y n a m e a n d l o g o , t h e k e y i s t o k e e p k e y
c o m p o n e n t s o f t h e o l d n a m e a n d l o g o w h i l e s t i l l m a k i n g a c h a n g e f o r t h e n e w .
Y o u w a n t t o m a k e s u r e y o u r c o m p a n y i s s t i l l r e c o g n i z a b l e b y y o u r c l i e n t s w h i l e
a d a p t i n g t o t h e c h a n g e s o f t h e e c o n o m y .
H e r e a r e a f e w e x a m p l e s o f h o w l o g o s h a v e c h a n g e d .
T h e s e t h r e e c o m p a n i e s ,
F a c e b o o k , W e n d y ’ s , a n d
A T & T, a r e w e l l k n o w n i n
t h e i r i n d u s t r i e s . H o w e v e r ,
a l l o f t h e i r i n d u s t r i e s a r e
v e r y c o m p e t i t i v e , m u c h
l i k e t h e s e c u r i t y i n d u s t r y .
E a c h c o m p a n y n e e d e d t o
a d j u s t t h e o v e r w h e l m i n g
d e m a n d o f t h e i r i n d u s t r y
a n d f i n d a w a y t o s t a n d
o u t .
A s y o u c a n s e e b y t h e
b e f o r e a n d a f t e r s h o t s ,
e a c h c o m p a n y f o u n d a w a y
t o i m p r o v e o n t h e i r i m a g e .
T h e c o m p a n i e s s i m p l i f i e d
t h e i r l o g o s w h i l e s t i l l
k e e p i n g t h e t r a d i t i o n s o f
t h e o l d .

A s f o r y o u r n e w l o g o , i t s h o u l d k e e p t h e s i m p l i c i t y a n d h i s t o r y o f y o u r
c u r r e n t l o g o , w h i l e a d a p t i n g t o t h e n e w n a m e a n d f o c u s o f y o u r b u s i n e s s .
H e r e i s t h e b r e a k d o w n o f h o w y o u r c o m p a n y w i l l b e r e p r e s e n t e d :
The History
• T h e c u r r e n t l y l o g o w i l l b e a d a p t e d t o m a k e t h e n e w
o n e . T h e ‘ W ’ w i l l b e t h e m a i n f o c u s t o k e e p t h e
h i s t o r y o f t h e c o m p a n y a l i v e .
• T h e c o l o r s o f r e d a n d b l a c k a l s o r e p r e s e n t w h o t h e
c o m p a n y i s a n d w i l l b e t h e b a s i s o f t h e l o g o .
• H o w e v e r , t h e l o g o f r o m y o u r T w i t t e r p a g e i s m o r e
m o d e r n a n d c l e a n t h a n y o u r c u r r e n t l o g o s o w e w i l l
b e f o c u s i n g o n t h a t .
Adapting to the New Name
• B y c h a n g i n g t h e n a m e o f t h e c o m p a n y t o W i l l
S e c u r i t i e s , w e w i l l n e e d t o a d a p t t h e l o g o t o b e t t e r
d e s c r i b e t h e c o m p a n y
• S o m e s y n o n y m s f o r ‘ s e c u r i t y ’ i n c l u d e s a f e t y ,
r e f u g e , a n d p r o t e c t i o n . A g r e a t s y m b o l f o r t h e s e
w o r d s i s t h e s h i e l d . T h e s h i e l d i s a u n i v e r s a l
s y m b o l o f p r o t e c t i o n a n d g o e s a l o n g w i t h s e c u r i t y
s m o o t h l y .
• T h e r e f o r e , t h e n e w s y m b o l f o r W i l l S e c u r i t i e s w i l l b e a s h i e l d .

The Final Product
A s a r e s u l t o f i m p r o v i n g u p o n t h e e x i s t i n g e l e m e n t s o f t h e c o m p a n y a n d
a d a p t i n g t h e m t o t h e n e w a n d b e t t e r - f o c u s e d i d e a s o f t h e c o m p a n y , w e
h a v e a b r a n d n e w a n d m o r e r e p r e s e n t a t i v e i m a g e f o r W i l l S e c u r i t i e s .
W i l l S e c u r i t i e s
S i n c e 1 9 5 5

Unit 2:
Job Ad,
Announcement Letter &
News Release

Sports Marketing Position Open
The Company:
Re:BrandU helps companies of all types revamp their image to help them thrive in their
industry. Our team of dedicated workers work to go beyond what is expected to help our clients
succeed and to fulfill the mission of the company of being “Men and Women for Others”.
Here at re:BrandU, we are looking for recent college graduates to fill significant roles in our
sports marketing department. These college graduates should be dedicated, hardworking
individuals with the ability to fulfill the roles needed while living out our company’s mission.
Job Requirements:
• A college graduate with experience in the field of marketing
• Knowledge of sports and of the sports industry
• Skills for researching and strategic thinking
• Ability to communicate to coworkers, superiors, and clients
• Knowledge of how to work with PowerPoint, Excel, Word, etc.
• Skills for managing projects and ensuring the completion of each
project
• Creative, critical thinking to find ways to improve upon our client’s
brand
• Ability to write up proposals and presentations
Contact Information:
For more information about the job or re:BrandU please visit our website
www.reBrandU.slu.edu or call 314-555-BRND (314-555-2763)
To Apply:
Review the advertisement above and the job requirements. Submit your resume and
cover letter explaining how you are suited to fill the position and live out our mission of
being “Men and Women for Others” to
re_BrandU@gmail.com
no later than May 2015.
--Only those selected for an interview will be contacted--

Michael Swan
Head of Sports Marketing
re:BrandU
3800 Lindell Boulevard
St. Louis, MO 63108
19 February, 2015
Dear re:BrandU Stakeholder:
On behalf of re:BrandU, I would like to personally thank you for investing in our new company. With that said,
I am pleased to announce the recent completion of our project with Will Electronics. Throughout this letter I
will inform you with the detail on how we successfully helped Will Electronics and what this means for us in
the short run.
Our first deal with Will Electronics was a very important step for our company. This was our first opportunity
to prove ourselves in the competitive rebranding industry. With the help and trust of Will Electronics, we were
able to put forth a rebranding proposal that would turn their company around and give them a fresh face in their
industry. Since the completion of our deal, Will Electronics has given us feedback of the success it has been
experiencing because of our help renewing their advertising image. Since the end of last quarter, Will
Electronics has reported a 10% increase in sales with trends leaning towards that number growing even more
before this quarter ends!
Our success with Will Electronics will prove as groundwork for more projects to come, as we look find even
more success in our next projects. Looking to the future, we are looking to expand our abilities by hiring new,
highly dedicated employees. These new hires will allow us at re:BrandU to expand our consumer range to fit
more industries and handle more projects at a time around the St. Louis area. This will no doubt lead to the
success of our company for years to come.
Once again, on behalf of re:BrandU, I would like to thank you for your investments and belief in our company.
Without our stakeholders, we would not be where we are today. With that said, we promise to keep you up to
date on our latest projects and we will continue to bring success.
We welcome any questions, comments or concerns from you. If any of these should arise, please feel free to
contact me at swan@rebrandu.com or give us a call at 314-555-BRND.
Sincerely,
Michael Swan, Head of Sports Marketing

Michael Swan
re:BrandU
3800 Lindell Boulevard
St. Louis, MO 63108
News Release
FOR IMMEDIATE RELEASE
19 February, 2015
With first taste of success, re:BrandU eager to grow
ST. LOUIS, MO.- After having success with their first project with Will Electronics, re:BrandU is
looking to higher dedicated, young talent in the St. Louis area to help the company’s early success flourish.
re:BrandU is a rebranding company in the St. Louis area that helps companies revamp to continue to
succeed in their industry. Dr. Noetzel, the CEO and founder of re:BrandU, regards his company as “the fresh
start struggling companies are looking for.” As for hiring new faces for his new company, Dr. Noetzel states
“our company is always looking to adapt to fit our client’s many needs.” Dr. Noetzel finished up by describing
how re:BrandU is a determined company that welcomes every challenge head on.
This week, re:BrandU will be hosting ‘Open Hours” where perspective new employees and clients may
come in to discuss ideas. This will be a time to get to know the company and set up appointments for future
interviews and business deals.
For more information, please contact re:Brand U at (314)-555-BRND
FOR MORE INFORMATION:
Michael Swan
(314)-555-BRND
swan@rebrandu.com

Unit 3:
Cover Letter (& Résumé)

Michael!SWAN!
10127,Stonell,Dr.,•,St.,Louis,,Missouri,•,63123,
CELL,(314)>807>1597,•,E)MAIL,swanmr@slu.edu!
!
March!26,!2015!
!
Dr.!Justin!Noetzel!
Marketing!Director!
Chaifetz!Arena!
1!South!Compton!Ave.!
St.!Louis,!MO!63103!
!
Dear!Dr.!Noetzel:!
!
I!was!pleased!to!learn!of!your!need!for!a!dedicated!Marketing!Intern!for!Chaifetz!
Arena.!With!solid!education!and!experience!in!the!field!of!Marketing,!great!
communication!experience,!and!strong!leadership,!I!am!prepared!to!become!an!
immediate!contributor!to!your!team.!
!
I!am!currently!enrolled!in!the!business!school!at!Saint!Louis!University.!With!a!
Major!in!Sports!Business!and!a!Minor!in!Marketing,!I!have!taken!many!courses!
centered!on!the!ideals!of!the!field.!Being!a!member!of!the!Cross!Country!and!Track!
teams!with!Saint!Louis!University,!I!have!great!experience!working!with!others!and!
representing!the!university.!Through!training!and!competition,!I!have!grown!to!
know!what!being!a!Billiken!is!all!about.!Knowing!the!great!atmosphere!of!Billiken!
Athletics,!I!believe!I!can!be!a!great!asset!to!Chaifetz!Arena!and!the!SLU!community.!
!
By!being!detail!oriented!and!an!effective!planner,!I!take!pride!in!completing!projects!
on!time.!!For!example,!with!the!demanding!schedule!involved!with!being!a!StudentT
Athlete,!I!have!been!able!to!keep!up!with!classwork!and!not!fall!behind!despite!
traveling!every!weekend!for!competition.!Coupled!with!my!friendly!and!outgoing!
manner,!I!am!able!to!interact!well!with!other!staff!members,!at!all!levels,!and!I!pride!
myself!in!bringing!in!the!right!amount!of!confidence!into!the!equation.!I!am!willing!
to!expand!on!my!skills!by!working!hard,!learning,!and!applying!my!knowledge!to!the!
best!of!my!ability.!
!
The!accompanying!résumé!can!give!you!an!idea!of!my!potential!for!making!a!
worthwhile!part!of!the!Chaifetz!Arena!team.!Thank!you!for!your!time!and!
consideration.!I!look!forward!to!hearing!from!you!soon,!and!learning!more!about!
this!opportunity.!
!
Sincerely,!
!
!
Michael!Swan!

21 April 2015
Mr. Kurt Will
9789 Reavis Park Drive
Saint Louis, Mo 63123
Dear Mr. Kurt Will,
Our company has strategically developed a plan to enhance and change your image, make your
company known, and take Will Securities Solutions to the next level in providing security
systems. Over the past couple of weeks we have enjoyed working with you and your company
and fulfilling the plans we have collaborated. We are excited about the progress that has been
made and the future direction of your company. The next steps in moving forward are described
below and are included in detail provided in the following media kit.
The media kit professionally includes everything that should be addressed to the media and
clients as a means to support and promote Will Securities Solutions. The documents included are
the Press Release, Fact Sheet, Backgrounder, Advertising Campaign, and Website Re-Design
document. The Press Release gives insight on the work that Will Securities Solutions is looking
for and why they are partnering with the chosen company Re:BrandU. The Fact Sheet and
Backgrounder work together as the Fact Sheet gives the general, basic information about the
work that is being done and the Backgrounder is the detailed, extension to the Fact Sheet.
Together they give appropriate insight to the changes being done and the reason behind the
changes. The Advertising Campaign and Website Re-Design documents articulate the strategies
that are going to be used to enhance the public image of Will Securities Solutions. We have
adopted three different themes, which include “Family Friendly”, “Scare Tactics”, and “St. Louis
as home”. By using these themes effectively in the use of billboard advertisements, radio
advertisements, and TV commercial advertisements, we will effectively connect with consumers
and increase the client base. Again, collectively the documents go into specific detail about who
Re:BrandU is, what they have done for Will Securities Solutions, why they have made changes,
and what Will Securities Solutions will look like from here on out.
From everyone at Re:BrandU, we value our relationship with you and then entire Will Securities
Solutions Family and have no doubt that together we have created something extraordinary. We
look forward to the coming weeks to see the progress and impact our work has done.
Sincerely,
Ellie Huffman
Public Relations Manager
Ellie uffman
!

NEWS RELEASE
3800 Lindell Boulevard, St. Louis, MO 63108
21 April 2015 Ellie Huffman
elliehuffman@rebrandu.com
Re:BrandU Releases News on New Upcoming Work with Will Electronics
ST. LOUIS- The leading company in company rebranding, Re:BrandU, has revealed their top, most
recent contract with Will Electronics. Will Electronics has emphasized a need for improvements in
their image, their online website, media usage, and advertisement to attract current and potential
business. The company chose Re:BrandU as the best candidate to take the company to the next level
in Security.
The first step that Will Electronics is taking to enhance their image, is in changing their name to Will
Securities Solutions to promote their services as being an answer in securities. By making changes to
the image, they will be more visibly appealing and desired. They will have a unique yet modernized
logo that will set them apart and give them a fresh, new look. The website will be easier to navigate
and will be more enticing and attractive, with simple features and relevant and reliable
information. Improvements and implementation of social media and advertisement will put Will
Electronics out in the public more frequently and will provide more recognition for the company.
CEO Justin Noetzel states, “We use immense amounts of big data to create the best and most
valuable rebranding options possible so that companies can take their businesses to the next level. In
working with Will Electronics, we will provide them with a new clean look, more technology based
knowledge to communicate with their customers and potential clients, and the opportunity to grow
quickly and efficiently.”
Our goal is to rebrand companies in a creative, unique, and memorable fashion. In the coming
months, Will Electronics will be undergoing changes implemented by Re:BrandU to improve their
company as a whole. Your voice and opinion matters to us, and we would like your words and input.
We encourage customers and potential customers to submit comments at our website to help with
this process and to improve your experience with Will Electronics.
-30-
rebrandu.com/comments

Fact Sheet
FOR IMMEDIATE RELEASE FOR MORE INFORMATION, CONTACT:
April 21, 2015 Ellie Huffman
elliehuffman@rebrandu.com
(314) 351-1896
(800) 973-2288
Re: BrandU partners with Will Electronics in Rebranding Project
What: Will Electronics has been working with Re:BrandU in developing a new market strategy to
reach a wider range of consumers that include both commercial and residential needs. In doing so,
Will Electronics has changed its name to be “Will Securities Solutions” and will follow a series of
changes in the portrayal of the company through advertisements and media use to enhance its image
in order to become more unique and recognizable to the public.
Who: Re:BrandU is an advanced, unique rebranding company that tailors its work to creating a fresh,
new, original look for companies needing a boost. They are working with Will Electronics now
known as Will Securities Solutions, an advanced security system company, that offers securities
expertise and outstanding service.
When: Promotion Announcement held April 21st 2015.
Where: Will Securities Solutions’ Headquarters 9789 Reavis Park Drive, St. Louis, MO 63123.
Why: Will Securities Solutions seeks to show consumers the value offered in their goods and
services. Re:BrandU has stepped in with their research and insight to create a more appealing,
memorable brand image that reaches a wider spectrum of consumers. The span of consumers will
expand from the current client base of big commercial companies to smaller businesses and
residential homes. Will Securities Solutions has goods and services that are beneficial for a wide
range of consumers that Re:BrandU is trying to reach as part of the goal in their work.
How: Re:BrandU has created a new market strategy that promotes renaming Will Electronics to Will
Securities Solutions, changing the logo, redesigning and reconfiguring the website, advancing its
advertising strategies, and creating better media usage.
!
!
!
!
!

!
Backgrounder
Contact:
FOR IMMEDIATE RELEASE Christian Lees
April 21, 2015 Project Manager
christian.lees@rebrandu.com
(314) 351-1896
(800) 973-2288
Will Security Solutions (formerly Will Electronics)
Will Security Solutions has provided custom video and security solutions for customers
in the St. Louis region for over 60 years. The company was founded by Carl R. Will in 1955 as
Carl Will TV, offering television and radio repair services.
In 1991, the company changed its name to Will Electronics after entering the closed
circuit television system market. Over the past twenty years, the company has offered access
control systems, digital video recording, and security alarm systems to local companies.
The company changed its name to Will Security Solutions in 2015. This name change
reflects the company’s primary service offerings and marks their entrance into the home security
market.
The company strives to offer individual attention to detail and to build “long-term
relationships based on mutual trust and respect” (Will Security Solutions Mission Statement).
The President of Will Security Solutions is Kurt Will, son of Carl Will, Sr. The Will Security
Solutions main office is located in Affton, MO.
Re:BrandU
Re:BrandU was founded in 2012 to provide unique marketing solutions for companies in the St.
Louis area. The CEO is Justin Noetzel, Ph.D, a current instructor at Saint Louis University. The
staff of Re:BrandU is made up of students at Saint Louis University. Re:BrandU tailors its work
to creating a fresh, new, original look for companies needing a boost.
!
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!
!
!

!
Advertising Campaign
Family Friendly Radio Script
*Kurt Will Speaking*
Hi, I’m Kurt Will from Will Security Solutions, and I’d like to speak you today about the home.
The home should be a place where you and your family can come back to relax and feel secure.
Having a home and family of my own, I know I can feel comforted knowing that all my
belongings will be safe, because I trust my company’s security solutions.
Now how much is your peace of mind worth?
Family Friendly Billboard Mock Up
!
For Protection Most Important To You
…Including The Dog!

Who Is Watching Your House When You Are Not?
Will Securities Solutions Is
!
Scare Tactics Radio Script
Why Will Security Solutions?
(Ominous radio voice)
Imagine you and your family are returning home from a refreshing weekend vacation, when you
pull into your driveway and see that the front door is cracked open. You know something’s up
and tell your family to stay in the car while you investigate.
As you walk in, you see your house has been ransacked. Who would do such a thing you may
be thinking? But the better question to ask now, is how can I prevent this?
Will Security Solutions is how.
The best Security Solution in St. Louis.
Scare Tactics Billboard Mock Up

!
Keeping It Real In St. Louis Billboard Mock Up
Top Three Defenders In St. Louis… Join The Team!
!
!
!
!
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!
!

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!
Website Mockup
Part I: This new homepage features a modern design with elements from the current
website. The image slideshow features client projects. The redesigned menu bar provides
easy access to more information about different aspects of Will Security Solutions.

Part II: In addition, the new Facebook box makes it easy to incorporate Will Security
Solutions’ social media presence. Shared news articles related to security solutions and
events in the St. Louis region will appear in this box.

Part III: The design is based on a template by RocketTheme, Ionosphere. The colors and
homepage design are based on an organization website previously designed by a re:BrandU
team member.
Right: Wenasa Quenhotan organizational website (wq23.org)
Left: Ionosphere Template Example (rockettheme.com)
The font used in the “Advanced Security Solutions” title is Roboto Slab.
The other template fonts come from the Ionosphere font family. This modern look is
visually appealing and will intrigue potential customers.

!
!
!
!
Re:BrandU!was!founded!in!2012!to!provide!unique!marketing!solutions!for!companies!in!the!
St.!Louis!area.!The!company!hires!the!youngest!and!brightest!students!to!bring!a!fresh!
perspective!to!the!advertising!game.!Our!goal!is!to!rebrand!companies!in!a!creative,!unique,!
and!memorable!fashion!to!both!better!their!business!and!the!city!of!St.!Louis.!
!
!
Ellie%Huffman%
Public!Relations!
• News!Release!
• Fact!Sheet!!
• Billboard!design!
Christian%Lees%
Graphic!Design!
• Designed!Website!
• Backgrounder!
!!!!!!!!!!!!!!!!!!!!!
Griffin%McCurren%
Advertising!Specialist!
• Radio!Advertising!
• Advertising!
Campaign!
Michael%Swan%
Marketing!Specialist!
• Logo!Design!
• Identity!Sheet!
!
!
!
Re:BrandU! !
“The%Gateway%to%Bettering%Your%Business”%
Re:BrandU!
3800!Lindell!Blvd.!!
St.!Louis,!MO!63108!
(314)V555V7111!
Rebrandu.com!

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