The document discusses a loyalty platform called Gimmie that uses gamification through levels, leaderboards, badges and mayorships to make loyalty fun. It also discusses a native advertising network where companies can advertise coupons, contests and giveaways. Advertisers pay per lead conversion, such as name/email collection or store visit. Additionally, there is a brick and mortar loyalty solution called Wallabie that allows retailers to offer a mobile loyalty card with a unique barcode for customers to redeem rewards in stores.