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Start Monetizing Your Blog Today

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Have a great blog but new to affiliate marketing? Learn from a network representative, an affiliate manager, and an affiliate the terminology and tricks behind turning your blog into earnings.

Published in: Business, Technology, Design
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Start Monetizing Your Blog Today

  1. 1. Affiliate Summit West 2010 Start Monetizing Your Blog Today Moderator: Marty Fahncke, FawnKey & Associates Kristin Kinsey, MadHatter Consulting Tricia Meyer, MeyerTech, LLC Carolyn Tang, ShareASale.com
  2. 2. Agenda <ul><li>Affiliate Marketing 101 </li></ul><ul><li>Stakeholders </li></ul><ul><li>Evaluating Merchants </li></ul><ul><li>Types of Creative </li></ul><ul><li>The Affiliate Site </li></ul><ul><li>Extreme Site Makeover </li></ul><ul><li>Resources </li></ul><ul><li>Contact Info </li></ul>
  3. 3. The “Network” Carolyn Tang Director of Client Services ShareASale.com
  4. 4. Affiliate Marketing 101 <ul><li>Merchants partner with a third-party entity with the purpose of getting traffic </li></ul><ul><ul><li>Websites: Blogs, incentive sites, community, etc. </li></ul></ul><ul><ul><li>E-mail marketers </li></ul></ul><ul><ul><li>PPC search marketers </li></ul></ul><ul><li>Compensation is performance-based </li></ul><ul><ul><li>Percentage of completed sale </li></ul></ul><ul><ul><li>Cost per completed lead </li></ul></ul>
  5. 5. Stakeholders: The Merchant The merchant site is where the consumer completes an action, like a sale or a lead.
  6. 6. Stakeholders: The Affiliate The affiliate drives the consumer to the merchant.
  7. 7. Stakeholders: The Network The network tracks the consumer from the affiliate site to the merchant site, and sends the check.
  8. 8. Evaluating Merchants <ul><li>Solid site with relevant, in-stock offerings </li></ul><ul><li>Positive Earnings-Per-Click (EPC) </li></ul><ul><li>How much does the merchant pay out, on average, per 100 clicks? </li></ul><ul><li>Low reversal rate </li></ul><ul><li>Fair number of return days </li></ul><ul><li>Active and responsive affiliate management </li></ul>
  9. 9. Types of Creative: Banners & Text Text links, product images, logos…
  10. 10. Types of Creative: Widgets Dynamic, trackable interactive banners updated by the merchant
  11. 11. Types of Creative: Video Trackable, shareable video ads can be uploaded by merchants and/or affiliates
  12. 12. Types of Creative: Product Datafeed Each row is a product, each column is one characteristic of the product: SKU, name, price, tracking link, etc.
  13. 13. Types of Creative: Offline Ads PayPerCall technology enables affiliates to drive traffic to merchant call centers
  14. 14. The “Affiliate” Tricia Meyer Owner MeyerTech, LLC/Sunshine Rewards
  15. 15. Walking Through a Niche Blog
  16. 16. Google Adsense
  17. 17. Standard Banners
  18. 18. Specific Products
  19. 19. eBay
  20. 20. Widgets
  21. 21. Other Ways to Monetize <ul><li>Video </li></ul><ul><li>GoldenCan </li></ul><ul><li>CPA Network Ads </li></ul><ul><li>Coupons.com </li></ul><ul><li>CPM Ads </li></ul>
  22. 22. The “Manager” Kristin Kinsey Owner/Founder MadHatter Consulting, Inc.
  23. 23. What is the Manger’s Role? <ul><li>Contact for Merchant </li></ul><ul><li>Sales Info (Best Sellers, Demographics, Hot Picks, ect) </li></ul><ul><li>Links </li></ul><ul><li>Commission </li></ul><ul><li>Tracking </li></ul><ul><li>Help! </li></ul><ul><li>Resources </li></ul>
  24. 24. What is an OPM? <ul><li>Outsourced Program Manager </li></ul><ul><li>Why it’s important to work closely with Your OPM? </li></ul><ul><li>Relationship Building </li></ul><ul><li>Tools and Resources </li></ul>
  25. 25. Extreme Site Makeover!
  26. 26. Resources Forum.ABestWeb.com – The largest Affiliate Marketing Community Forum for Merchants and Affiliates to learn and grow together. AffiliateSummit.com – The best affiliate marketing conference! Affiliate Summit takes place twice a year, one on the east coast, and one in west coast (Las Vegas January 17-19, 2010) GeekCast.com – Podcasts for the true geeks! A large number of shows devoted to affiliate marketing. Revenews.com – With contributors from all sides, this is truly and acceptional resource and a great way to stay on top of the issues. InternetRetailer.com – Keep up to date on all of your favorite eCommerce merchants, eCommerce News, and events. FeedFront.com – A magazine devoted to affiliate marketing. Writers are contributors throughout the industry with their opinions, information, and tips. TheSEOBook.com – A great read for anyone wanting to improve their SEO tactics, from beginners up, this one is well worth the investment.
  27. 27. Questions/Comments? Carolyn Kristin Tricia
  28. 28. Contact Information Marty Fahnke Kristin Kinsey (the Manager) MadHatterConsulting.com President/CEO Email: [email_address] Twitter: @KC Phone: 877.222.4481 x 111 Blog: blog.madhatterconsulting.com affiliate.madhatterconsulting.com Tricia Meyer (the Blogging Affiliate) MeyerTech, LLC/Sunshine Rewards Owner Email: [email_address] Twitter: @sunshineTricia Blog: www.tricia.me Carolyn Tang (the Network) ShareASale.com Director of Client Services Email: [email_address] Twitter: @catango Phone: 312-321-0487 x 113 Blog: blog.shareasale.com

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