This document describes a loyalty program called The First Club that rewards customers for purchasing products or services. It offers clients points that can be redeemed on a website for rewards. The program provides data on client details and transactions, tools to communicate with clients via email campaigns and direct chat on social media. It claims to be a turnkey, digital-only loyalty solution that clients only pay for redeemed rewards, and it allows monitoring analytics and engaging with customers across different media in a scalable way.