1. Brittney Calloway’s
HOW TO AUTOMATE
YOUR BUSINESS
Go To RealDealMeetUp.com
For Video of this Presentation

2. Who am I?
 Brittney Calloway – “Systems Queen”
 Originally from NJ
 B.A William and Mary; M.Ed George Mason
(Teach for America); MBA TBD.
 Strengths: Outsourcing; Raising money;
Developing people.
Hobbies: spin cycling, chess, non-profit work

3. How did I get here?
Landed here in DC to do Teach for America in
2011. Masters in Education from George Mason
Entertained idea of law school and worked for
Georgetown University.
Read Rich Dad Poor Dad ;E-myth; Think and
grow rich and decided to buy into a real estate
course Fortune Builders.
Started Top Notch Property Solutions and Top
Notch Holdings, LLC and now Top Notch
Consulting, LLC
10/11/2015

4. MY WHY?! Why I do what I do?
• Buying her a surprise house in Ft.
Lauderdale in August 2015 and
allowing her to retire in 2016.
• Buying her the dream car she has
always wanted.
• Grinding hard now so I can enjoy
all that life has to offer later!
10/11/2015

5. Bought the car
10/11/2015

6. CHECK OUT THE INTERVIEW
10/11/2015

7. What do I actually do?
Full Time Real Estate Investor
Currently doing rehabs in 4 different
states: NJ, FL,OH, and MD
 Wholesale deals: DC, NJ FL OH MD
 Commercial Deals
 Private Lending:
 RAISED 3.4 MILLION
 TO DATE
10/11/2015

8. My Wholesale Deals
10/11/2015
• me!!!!
 Roosevelt St. DC– Found off the MLS: Put under
contract; sent out an investor blast as rental.
Process 55 days. Profit 7k
 Maryland condos – Found seller via gala:
Put under contract; sent out an investor blast.
Process 35 days. Profit 11k.

9. My Deals-Rehabbing in Ohio
 Where: Columbus OH
 Who found it: Virtual Assistant put us on a
wholesaler list.
Process is puts credible leads in Podio, writes an
offer; submits for review
10/11/2015
Ask: $30,500
Repairs: $25,000
Sold: $97,000
Profit: $23,000

10. My Deals-Rehabbing in NJ
 Where: Colonia, NJ
 Who found it: Friend from middle school
introduced me to a wholesaler in NJ
10/11/2015
Ask: $140,000
Repairs: $75,000
“Sold”: $320,000
Profit: $55,000

11. 10/11/2015
My Deals Rehabbing in Florida
10/11/2015
Where: Tamarac, FL
Costs invested to find deal: $75.00 in total $25.00 per week.
Who found it: Virtual Assistant evaluated MLS deals, puts
credible leads in Podio, submitted offer on property.
Ask: $62,800
Repairs: $50,000
Sold: $199,000
Profit: $67,000

12. Featured on Chanel Fox 28 Good Day Market
Place on the Good Morning Columbus show.
10/11/2015
My Deals- Vintage, OH

13. Investing my money
• Turned my 403B and 401K into a Self-directed IRA and
invest my own money in flips.
.
10/11/2015

14. Increasing my wealth through
rental properties!!!
• Use profit from flips to buy rental properties
• Buy rentals for other investors
10/11/2015
Multi Family Unit
Who found it: friend
from middle school’s
great Aunt.
Paying for it: Taking
over “Subject to”
financing with a 7k
payout.
Cash flow: $600 a
month. 5 years $2,700.

15. Use my Affiliate marketing contacts
to get paid
• Help a handful of clientele buy and sell retail houses
• Get paid for referrals ALL DAY through Affiliate
Marketing …I also pay when you affiliate market me

10/11/2015

16. How long did it take?!?!
10/11/2015
November 7th of 2014 is when I quite my full
time job to work on becoming a millionaire.

17. What inspired me to get started?
10/11/2015

18. More books to read
10/11/2015

19. Why I Invest Where I invest
 1. Increasing Population Growth-
More people=more tenants= more $$
 2. Diverse Economy Multiple sources of Jobs.
 3. Infrastructure and Improvements
City Improvements & “landlord friendly”
 4. Vacancy Rate  areas that are less than 10%
 5. Does area attract buyers?
CHECK USING : WWW.BESTPLACES.NET
10/11/2015

20. TOP AREAS TO INVEST IN
 1. Austin, Houston, Dallas, TX
 2. Orlando, Miami, West Palm Beach
 3. Raleigh & Memphis
 4. Detroit, Michigan
 5. Atlanta
 6. Memphis
10/11/2015

21. How have I and other small
businesses I’ve worked with
scale up their business?
10/11/2015

22. SYSTEMS! SYSTEMS! SYSTEMS!!
When you have systems you create ______
When you have consistency you increase your________
When you increase productivity you increase________
When you increase revenue you can hire more _______
When you hire more employees you leverage your_____
TIME IS______________________

23. How have we leveraged our time?
VIRTUAL ASSISTANTS
BLUEPRINT
10/11/2015

24. Why is it important to
leverage time in your real
estate business?
10/11/2015

25. Your Current Business Model
10/11/2015
TIME IS______________________

26. Our SELL/BUY Model
10/11/2015
New Jersey FloridaOhio/DMV

27. Meet our internal Team
10/11/2015
Social Media
Online Marketing
Cold Calling
Offers ; Podio
Takes calls
Appointments
Sayam- Responsible for
managing rehabs;
Acquisition manager;
commercial lead source
manager.
Website design;
SEO; PPC;
Retargeting;
Direct Mail
Marketing
Campaigns
Brittney - Private
Money Coordinator;
Training and Hiring
Team members;
Residential Lead source
manager

28. The key to scaling up
 Documenting every aspect of your business !
 Consistency
 Creating accountability for all members on your
team
 Having benchmarked goals each quarter
 Continuing to fire yourself and move up the
ladder to becoming an entrepreneur and not a
technician
10/11/2015

29. HOW
 Have replicated my systems with current clients
 Document everything in my business
 Outsource it to other people
 WASH; RINS; CASH CHECKS; REPEAT
10/11/2015

30. TOP 3 Things to do before
choosing a virtual assistant
 Posting a compelling job post
 Conducting a thorough interview
 Giving them a test to demonstrate their
proficiency on thes
10/11/2015

31. Sample Schedule for a VA
10/11/2015

32. REI Automation Workshop
 Make sure you attend my FULL All Day
workshop . REI Automation On November ,
2015 at the Towson University Marriott Hotel.
In Towson Maryland.
 Go to www.REIAutomationWorkshop.com to
reserve your seat.
 To watch the full 100 % All Content video of
this presentation go to
www.RealDealMeetup.com

33. TIPS TO HIRING A STELLER
AGENT
 Give tests on what you want to accomplish
 Pick one that is top 20 but not top 10
 Explain your bonus incentives and make sure
you give incentives throughout process
 Do a thorough interview on their goals and
make sure you can add to their goals
10/11/2015

34. TIPS ON HIRING A
CONTRACTOR
 Have them bid on the project
 Check all of their references
 Visit their projects
 Conduct thorough interview and see how you both can
help each other reach your goals
 Have them sign the 6 critical documents; W9; contract;
lien waiver; Insurance Agreement; Scope of Work
Template; Payment Schedule; Independent Contractor
Agreement
10/11/2015

35. 10/11/2015
MINDSET
YOU ARE IN THE
BUSINESS OF ………..

36. 10/11/2015
WHY MINDSET IS IMPORTANT?!
Understand when you elevate people your
business elevates!
Training and helping people helps your business
skills
Communication is key!
If the project isn’t completed the way you wanted
it to be done….whose fault is it?

37. What can VA’s or interns do for
your business
 Hang bandit signs (local intern)
 Pick up phone calls
 Marketing: Direct mail; Slydial; Probate; Craig’s List; Zillow
 Social media: Facebook; Twitter; Instagram; Blog posts
 Generate leads
 Create buyers/sellers/lenders lists/auto responders
 Submit offers
 Schedule meetings
10/11/2015

38. What can VA’s or interns do for
your business Part II
 Quickbooks
 Cold calling
 Website maintenance/SEO/spying/PPC/Retargeting/Google
Analytics
 Newsletter
 Document Prep
 Wholesale/Manage Rehabs
 Help with hiring employees
 Build rental portfolio/manage rentals/auction scouting
10/11/2015

39. DEALS USING VIRTUAL
ASSISTANTS
10/11/2015

40. Virtual Assistant MLS Deal
 Where: Boyton Beach, FL
 Costs invested to find deal: $75.00 in total
$25.00 per week.
 Who found it: Virtual Assistant evaluated MLS
deals, puts credible leads in Podio, submitted
offer on property.
10/11/2015
Ask: 321,000
Repairs: 80,000
Sold: 515,000
Profit: 50,000

41. Virtual Assistant Probate Lead
 Where: Plantation, FL
 Costs invested to find deal: $40-75 per campaign
 Who found it: Virtual Assistant looked up probate
leads/connected address. Put credible leads in Podio.
Intern stuffed envelopes. Call backs got offers
submitted on their property
10/11/2015
Ask: 227,000
Repairs: 70,000
Sold: 497,000
Profit: 75,000

42. Where to find VA’s or interns
 Fiver
 Fancy Hands
 School internship/career fairs
 Work study programs
 Community colleges
10/11/2015

43. Where to find VA’s or interns
 Odesk
 Myoutdesk
 Upwork (Formally E-lance)
 99 Designs
 Task Rabbit
 Investors/Gurus
10/11/2015

44. How to communicate with them?
 Skype
 Google hangout/voice for conference calls
 Free conference call line
 Appxy –Time sheet tracking/combined with
screen shots of work
10/11/2015

45. Tools to support you when
working with Virtual Assistants
 Zapier
 Podio
 A-Webber
 Mailchimp
 Infusionsoft
 Quickbooks
 Text Alerts
 Meetup/Linked-In
10/11/2015
 Call Fire
 Youtube
 Instabuilder
 Jing
 VCITA
 Google Talk
 Meetup/Linked-In

46. Why it is important to outsource now?!
 Time isn’t money it is ______________
 85% of millionaires say their biggest year of
growth came from hiring their first employee
 Start firing your self so that you can move from
a technician to manager to entrepreneur
10/11/2015

47. Why it is important to outsource now?!
 Time isn’t money it is ______________
 85% of millionaires say their biggest year of
growth came from hiring their first employee
 Start firing your self so that you can move from
a technician to manager to entrepreneur
10/11/2015

48. How you can outsource tomorrow
 Offers on the MLS
 Podio CRM database set up
 Marketing campaigns
 Someone answering your phones
10/11/2015

49. REI AUTOMATION
VIRTUAL QUICKSTART
 Bronze package (12 Weeks)
-Webinar course (over 20 instructional videos)
-Closed Facebook Group
-Accountability group (with weekly calls)
-6 Coaching calls
-Unlimited email support
-Access to the Top Notch Outsourcing manual
10/11/2015

50. REI AUTOMATION VIRTUAL
QUICKSTART
 Silver Package (6 months)
-Webinar course (over 20 instructional videos)
-Closed Facebook Group
-Accountability group (with weekly calls)
-10 Coaching calls
-Unlimited email support
-Access to the Top Notch Outsourcing manual
-Virtual Assistant Project Manager
-Access to Top Notch’s team who will provide 2 lead pages,
help implement 3 marketing campaigns
-Access to Florida Property Tour
-Free Private Money workshop (2 coaching call practices)

51. REI AUTOMATION VIRTUAL
QUICKSTART
-Webinar course (over 20 instructional videos)
-Closed Facebook Group
-Accountability group (with weekly calls)
-20 Coaching calls
-Unlimited email support
-Access to the Top Notch Outsourcing manual
-Virtual Assistant Project Manager
-Access to Top Notch’s team who will provide 3 lead pages, help
implement 4 marketing campaigns
-Access to Florida Property Tour
-Free Private Money workshop (2 coaching call practices)
- Membership into VIP Partnership program – access to fund deals
Gold Package (1 Year)

52. REI Automation Workshop
 Make sure you attend my FULL All Day
workshop . REI Automation On November 7,
2015 at the Towson University Marriott Hotel.
In Towson Maryland.
 Go to www.REIAutomationWorkshop.com to
reserve your seat.
 To watch the full 100 % All Content video of
this presentation go to
www.RealDealMeetup.com