Bankrate is a personal finance website that helps consumers navigate their financial journey. It receives over 13.5 million monthly unique visitors who turn to Bankrate when making important financial decisions like buying a home, changing jobs, or planning for retirement. Bankrate's audience includes savvy consumers who are likely to manage their finances online. The document outlines opportunities for advertisers on Bankrate's site, including editorial sponsorships, display advertising, and industry-leading rate tables, which generate high-quality leads for advertisers.

1. Presented November 2014
Bankrate
Trusted Advisor for Every Stage
of the Financial Journey

2. 2 6/19/2015
Why We’re Here
Today
What is
Bankrate
When do
consumers
turn to us
Who are our
consumers
Where are
opportunities
on the site
Why Bankrate
matters to your
advertising

3. 6/19/20153
71%
of Americans say
their #1 stress is money
WHY
Bankrate
matters to your
campaign
Money Matters!
is here to help
empower and educate
Bankrate
Source: American Psychological Association, Stress in America 2013.

4. 6/19/20154
What is Bankrate?
The go-to personal finance website that empowers, educates and helps consumers
navigate through every stage of their financial journey.
Mortgages | Banking | Credit Cards | Insurance | Auto | Investments | Retirement | Financial Planning

5. 6/19/20155
What is Bankrate?
The go-to personal finance website that empowers, educates and helps consumers
navigate through every stage of their financial journey.
Mortgages | Banking | Credit Cards | Insurance | Auto | Investments | Retirement | Financial Planning

6. 6/19/20156
What is Bankrate?
The go-to personal finance website that empowers, educates and helps consumers
navigate through every stage of their financial journey.
Mortgages | Banking | Credit Cards | Insurance | Auto | Investments | Retirement | Financial Planning

7. 6/19/20157
Partner Sites and Distribution
Dominance Where It Counts
The personal finance authority industry and consumer influencers turn to
WHAT
is Bankrate
640+
100+
online syndication
400+
national & local
newspaper partners
57k+media mentions
a day monthly mentions on
social networks/blogs

8. Personal Finance Platform
6/19/20158
Desktop
Mobile
Email
Social Media
Tablet
WHAT
is Bankrate

9. 6/19/20159
Established 1976
Publically-traded NYSE
$1B+ Market cap
North Palm Beach, FL HQ
20+ US offices
500+ Employees
WHAT
is Bankrate
WHAT
is Bankrate
The Big Picture
Bankrate.com is part of Bankrate, Inc.
A full service suite of verticals surrounding the in-market financial consumer
Bankaholic.com
Bargaineering.com
Interest.com
Mortgage-calc.com
Insureme.com
InsuranceQuotes.com
Netquote.com
CreditCards.com
CreditCardGuide.com
Caring.com
Insurance
Banking Insurance Credit Cards Senior Care

10. 6/19/201510
WHEN
do consumers
turn to us
Branding
Thinking about a product
for their life stage
(a new job, retirement, having a baby,
changing banks, etc)
Running
numbers
Editorial sponsorship
& targeting
Researching
topics
The
Financial
Journey
Lead generation
rate table
Finding a
financial partner
Calculators &
decision tools
4
2
3
1

11. 6/19/201511
Consumers make important financial decisions when they need to
Financial Journey is
a State-of-Mind
WHEN
do consumers
turn to us
Picking an
investment
Shopping for
a credit card
Changing
banks
Buying
insurance
Doing
taxes
Buying
a car
Having
a baby
Changing
jobs
Buying
a home
Investing in
their home
Planning for
college
Almost
retired

12. 66%
Trusted Advisor
6/19/2015 Source: Adobe SiteCatalyst monthly averages, 2014.12
13.5MM
Monthly Unique Visitors
Bankrate.com
traffic comes in to read a story
81.9MM
Monthly Page Views
On average
WHEN
do consumers
turn to us

13. In-Market Intenders
ONLINE INVESTORS
6/19/201513
2.4x
more likely to shop
online for investments
78%
more likely to buy
insurance online
INSURANCE INVESTORS
ONLINE BANKER
65%
more likely to shop
online for a home bank
2x
more likely to buy
a new car online
DIGITAL AUTO SHOPPERS
RETIREE WANNABE
28%
More likely to be retiring
in the last/next 12 months
WHO
are our
consumers
Source: Nielson @Plan Q2 2014.

14. Savvy Independents
6/19/201514
5.6MM
manage credit cards online
3.6MM+
money markets owners
DIGITAL MORTGAGE MASTERS
88%
more likely to transact online
for home mortgage
2.7MM+
CD owners
SELF-DIRECTED INVESTORS
57%
prefer to manage
their portfolio online
Source: Nielson @Plan Q2 2014.
WHO
are our
consumers
CREDIT COMMANDERS SMART SAVERS

15. 37
46%
with HHI
over $75k
31% with portfolio
over $100k
Discerning Consumers
49Average
Age
777Average
FICO
6/19/201515
49%
Female
Source: Nielson @Plan Q2 2014.
WHO
are our
consumers

16. 6/19/201516
WHERE
are opportunities
on our site
Editorial
Sponsorship
Native
Advertising
RoadblocksDisplay
Advertising
IAB Rising
Star Units
Mobile Rate Table
Placements
Social
Extensions
Brand
Videos
Calculators
& Decision
Tools
Email
Marketing
Targeting
Turning Interest into Action
Advertising opportunities to reach our in-market audience

17. Where Leads Become Action
6/19/201517
Bankrate’s industry
leading rate tables set the standard
for lead generation
The proof is in
the results
Rate
Tables
Available
Home Equity CD Auto
Loan
Mortgage/
Refinancing
WHERE
are opportunities on
our site
if you need to raise capital or increase leads
into your funnel, Bankrate.com rate tables
are the gold standard
Insurance Credit Cards Student
Loans
Savings/
Checking

18. 6/19/201518
Trusted
Advisor
to help navigate
every stage of
financial decisions
Lead
Generation
that is the industry
gold standard
Superior
Results
+ =
WHY
Bankrate
matters to your
campaign

19. P: 917-368-8600
E: namehere@bankrate.com
For more information call your Bankrate Sales Rep