In all areas of modern society, the animal feed industry included, packaging is the subject of constant scrutiny. No longer is it enough for a solution to deliver advanced product protection, it must also do so in a way that is cost effective, efficient and green.

1. Digital Re-print -
September | October 2012
A packaging evolution
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2. FEATURE
A PACKAGING
EVOLUTION
by bpi.visqueen, United Kingdom
I
n all areas of modern society, the animal that is also tailored to suit the specific needs Going greener by going thinner
feed industry included, packaging is of an individual customer or packing line.” As well as striving to offer users greater
the subject of constant scrutiny. No levels of product performance, bpi.visqueen
longer is it enough for a solution to Pioneering new packaging has also invested in the latest manufacturing
deliver advanced product protection, solutions processes to help meet the increasing demand
it must also do so in a way that is By combining on-going product develop- for more sustainable packaging solutions.
cost effective, efficient and green. ment with the latest advancements in technol- In line with this approach, the business
ogy, bpi.visqueen continues to develop solutions has been quick to embrace new manufactur-
To achieve these goals, companies across that push the boundaries both in terms of their ing techniques including the latest advance-
the UK are increasingly looking to forward performance and their fit for purpose nature. ments in packaging downgauging. Essentially,
thinking manufacturers like bpi.visqueen. In particular, this includes bpi.visqueen’s this entails using the state-of-the-art extru-
With over thirty years of experience in the Polisax range. Available in a wide selection of sion technology and advanced polymers to
field, this British based business is perfectly size and colour options, this range of heavy- offer films with all the strength and perform-
placed to offer the animal feed sector high duty sacks has been designed to ensure bet- ance of conventional products, but from a
quality, high performance packaging that ter product protection during transportation considerably thinner film profile.
delivers a whole range of next generation and storage. This ability to create packaging using a
benefits. “Created specifically to address the grow- thinner film and by virtue, less film by vol-
As Mark Shaw, Sales Manager at bpi. ing demands placed on modern animal feed ume, delivers environmental benefits through
visqueen, explains, “As a long established operations, the Polisax range can help users a marked reduction in the level of packaging
manufacturer of polythene packaging for a to significantly reduce spoilage rates and to waste to dispose of post-use. Plus, in the
wide variety of applications, we’re able to extend the shelf life of a product,” says Mark. case of bpi.visqueen, all of its downgauged
draw on our considerable infrastructure and “A further example of bpi.visqueen inno- packaging products are 100 percent recy-
technical expertise to develop technically vation is the Ventisack product – a high- clable.
advanced packaging that really pushes the strength, tear resistant, co-extruded FFS film Further green benefits come downgauged
boundaries in terms of innovation, perform- that can be used to create sacks with a revo- packaging’s thinner profile which allows more
ance and quality.” lutionary back seam. This unique seam allows product to be wound onto a standard reel.
He continues, “When it comes to the ani- air to vent from the formed sacks quickly This helps to reduce delivery requirements
mal feed sector, we recognise that packaging during packing, but still has the ability to keep and as a result, associated vehicle emissions.
that fails to perform can prove incredibly the weather, and water in particular, out.
costly, both in short term financial implica- “These product features are particularly Enabling commercial dividends
tions and in the long term damage to a com- important in the animal feed sector, where Aside from these impressive environmen-
pany’s reputation. It’s for this reason that we products are often packed on high speed tal credentials, the extra length of film per
continue to invest time, effort and resources packing lines and are often stored outside at reel offered by downgauged polythene pack-
into developing packaging that not only the mercy of the elements and at serious risk aging also enables users to enjoy important
offers exceptional durability and strength, but from water ingression.” commercial gains.
12 | September - october 2012 Grain &feed millinG technoloGy

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Innovations for a better world. including

4. FEATURE
film to seal with less thermal energy, reduc-
ing necessary heat-up times for machinery
as well as associated energy demands and
costs.”
Offering enhanced printing
techniques
As part of its commitment to adding
long-term value to all its customers in the
animal feed industry, bpi.visqueen also offers
users greater scope to raise their company
profile and to promote brand awareness.
As Mark points out, “In today’s market-
ing-aware world, companies have to take
advantage of every opportunity to raise
brand awareness, maximise the effective-
ness of marketing messages and to set
themselves apart from their competitors.
On-going advances in printing technology
now enable polythene packaging to play a
greater role in achieving that than perhaps
ever before.”
As Mark explains, “With most animal edges of the film can’t be printed, this offers The Polisax range can actually be printed
feed producers facing rising material, energy feed producers enhanced print quality and in up to eight colours using process print
and other costs, it’s arguably more important additional opportunities to maximise brand technology to give enhanced aesthetic quali-
than ever for packaging to play a part in awareness. ties. This can prove invaluable in helping
reducing outgoings and in helping to pre- He continues, “That said, some ani- products to achieve greater ‘stand out’ at the
serve tight margins. mal feed producers still choose to employ point of purchase.
“Downgauged packaging’s ability to packaging created from tubular film. This In addition, print can also be applied to
deliver more from less is as beneficial from packaging format offers certain advantages the gusseted section of the pack. This 360o
a commercial point of view as it is for the when packaging particularly dusty products, coverage around the entire film tube means
environment. For example, its thinner nature which can contaminate seams and affect no wasted areas of plain white space along
can actually deliver film savings of up to 15 seal quality. Tubular film lines are also better the sidewalls of the resultant sacks and no
percent, leading to a reduction in packaging suited to shorter runs and lower volume lost opportunity to promote a marketing
costs.” orders, as they allow for quicker and easier message.
In addition, the extra length of film of film reel changes.”
per reel offered by downgauged polythene An on-going evolution
packaging means a reduction in packag- Developing bespoke solutions Despite its many advances to date, the
ing deliveries. This in turn results in fewer To allow its customers in the animal feed on-going evolution of polythene packaging
associated administrative demands - such industry to make the most of the machinery solutions for the animal feed industry shows
as the need to order product, to deal with at their disposal, bpi.visqueen is able to offer no signs of slowing. To stay abreast and
deliveries at goods inward and to process bespoke packaging solutions that directly frequently pre-empt the sector’s needs, bpi.
related invoices. reflect the needs of the individual customer visqueen continues to invest not only exper-
or the demands of a specific packing opera- tise but also considerable resources into
Advanced technology tion. enhancing their product range. The business
As well as investing in the latest packag- “To get the best results, it’s important has many new developments planned for
ing materials, it’s also equally important that that users select the right product for the the imminent future and continues to invest
users don’t overlook the importance of application in hand,” explains Mark. “For heavily to develop increasingly innovative
choosing the product that’s best suited to example, any film employed on today’s high packaging solutions.
the challenges of their own particular packag- speed, fully automated packing lines is able As Mark concludes, “As one of Europe’s
ing operation. to accommodate the pace of operation. To leading packaging manufacturers, bpi.visqueen
As Mark points out, “As packaging materi- reduce the likelihood of unnecessary stop- is committed to finding new ways of adding
als for the animal feed sector have evolved, pages, a film must have a good reel profile real, long term value to its customers in the
so has bagging and packing machinery that and just the right level of slip, which allows animal feed packaging sector.
these products are used with. For instance, the film to move smoothly over the machin- “This includes developing packaging that
in recent years we’ve increasingly seen a shift ery with reduced drag. not only protects and contains a given
towards using advanced, high-speed packing “At bpi.visqueen, we not only have the product, but that also plays a role in reducing
lines which employ films supplied as a flat ability to offer films with enhanced consist- outgoings, improving green credentials and in
single wound sheet. ency and slip levels, but we’re also able to improving brand identity. The bpi.visqueen
“The reasons behind this shift are manifold. tailor the polymer blend to give bespoke sack ranges offers animal feed producers a
They not only run at a higher speed than solutions according to the specific require- wealth of value adding benefits.”
traditional tubular film lines, but the supportive ments of our customers.”
design of the machinery also allows for the use He continues, “This includes developing
of the latest downgauged, thinner films. The films that offer users superior sealing qualities
result is a more cost effective, productive and as well as characteristics such as a lower seal More inforMation:
efficient approach to animal feed packaging. initiation temperature. This can help to con- Website: www.bpivisqueen.com
“In addition, single wound sheeting allows tribute towards faster packing speeds and
for all around printing on the finished prod- increased output and productivity. Plus, the
uct. Compared to tubular film, where the lower sealing temperature also allows the
14 | September - october 2012 Grain &feed millinG technoloGy

5. FEATURE
247-1007 • Brabender • Anz. 90x270 mm • Stand 25.03.2011 • englisch
Hydronix Moisture Sensors
Save You Money … where quality is measured.
Hydronix digital, microwave moisture sensors provide
accurate and cost effective moisture measurement n feed
meals and pellets, grain, cereal and pulses.
Hydro-Probe XT
How to measure
quality:
Our sensors are successfully used in many applications to In our technology –
ensure product quality, maximise yield and save energy.
Typical uses include:
for highest requirements.
Kernelyzer-F (NIR) and Farinograph®-AT
• Controlling the moisture in the grain drying process to
save energy and ensure quality
• Optimising the efficiency of expensive additives such
as mould inhibitors
• Controlling moisture content during the pelleting
process
Hydro-Mix VII
In our service – for optimum
satisfaction of our customers.
This is not only a contribution to the technical quality
of our products but also our implicit service orientation.
Our technically trained service team takes care for
Hydronix sensors are: a long term smooth function of our instruments.
• Suitable for chutes, silos, mixers or conveyors
• Not affected by dust or colour
• Temperature stable Our service for you:
Advantageous maintenance contracts
All-embracing customer support
Various calibration flours Made
in
Germany
enquiries@hydronix.com
Brabender® GmbH & Co. KG
www.hydronix.com E-Mail: food-sales@brabender.com · www.brabender.com
Grain &feed millinG technoloGy
GFMT half page vertical 90 x 270 plus 3mm bleed not left.indd 1 04/10/2012 09:14:46
September - october 2012 | 15
Anz_Support_GB_90x270_ks0.indd 1 25.03.2011 10:22:03 Uhr

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