If your organization is using Siebel CTMS, you're already ahead of the game. However, you can further enhance the user experience and functionality by utilizing existing third-party APIs with Siebel CTMS. An API, also known as application programming interface, offers the ability to leverage various third-party web applications within a particular solution. Examples of how you can enhance Siebel CTMS with APIs: -Exchange rates -Company Twitter feed -Google Maps for clinical sites -LinkedIn profiles for investigators -Company news and stock quotes -Google Analytics for CTMS users Perficient’s Param Singh, director of clinical trial management solutions, discussed several APIs that you can use to boost productivity and increase employee engagement. The webinar included a live demonstration of a Google Analytics integration with Siebel CTMS.