Social media is an important marketing tool that allows businesses to reach customers affordably and where they are online. However, to be successful requires following guidelines - create interesting, relevant content; engage and involve the community; make a long-term commitment to maintenance as it requires 24/7 effort; be prepared to provide customer service to audiences worldwide; and carefully listen to conversations and trends.

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You Can’t “Just Do It!”
5 Guidelines for Successful Social Media Marketing

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What is social media all about,
anyway?
It’s just another marketing tool
It’s immediate
It’s far reaching
It’s affordable
It’s where your customers are

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Content
• Interesting
• Eye-catching
• Relevant

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Engagement
• It’s not all about you
• Involve the community
• Pay attention to statistics

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Commitment
• It’s a 24/7 job
• Only start what you can manage
• Involve the whole team

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Service
• Be prepared for service opportunities
• Remember, the whole world is watching
• Be thankful

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Listening
• Monitor everything
• Pay attention to other businesses
• Acknowledge conversations

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