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Overdrive - Auto Dealer Marketing
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- 2. Target Media Partners • Own and operate recycler.com and over 40 other sites • Largest Online Automotive, Local Search and Display Advertising Networks on the web for local businesses • 65 Print Publications delivering Active Local Buyers to local retail and automotive businesses since 1968 • Service over 3,000 car dealers nationwide • 500+ Employees nationwide
- 3. How Overdrive Works Your Inventory Your Dealership – Your Brand We create multiple ways to direct Active Local Buyers to your used car inventory , to your dealership, and to your website. Our Networks We strategically position you across the largest networks focused on finding Active Local Buyers at the point of decision. Active Local Buyers By engaging the most qualified local buyers, we provide you with the best return on your investment and show you the results.
- 4. Your Inventory We strategicallyplace your inventory on sites where Active Local Buyers can find your listings!
- 5. Your Inventory Using ourcomprehensive data tracking systems we choose your most popular vehicles and showcase them to Active Local Buyers in the Bargain Mart Classifieds publications. 5
- 6. Your Dealership Your Place– Your Profile The most comprehensive content in the industry composed of keywords designed to help you become more popular with search engines. Strategically positioned throughout our network of 300+ directories and mobile apps to help your business get found by Active Local Buyers. Business Information Call to action Tagline Dealership Photo Slideshow Social Media Links Promotions for additional dealership profit centers - Auto Body, Parts & Repair Build & Monitor Reputation - Reviews Promotions on Competitors Profiles Promotions, Offers & Deals Owner Message with Photo Live Twitter Feed
- 7. Your Dealership Your Place– Reviews The New Word of Mouth - Reviews Optimize your Dealership 64% of online users seek out reviews Develop Positive Online Reputation Online reviews are heavily indexed by search engines - the more you have, the more visibility you receive! “The power of genuine customer reviews is invaluable. The real-time feedback is great for positive reinforcement but also creates awareness for improvements we can bring to our business.” Ben Heinrich, (Chicago, IL)
- 8. Your Brand We place your display ads across our network to drive more Active Local Buyers to your web site.
- 9. Networks We have developed 6 Dynamic Networks designed to deliver Active Local Buyers no matter where they start or end there Web search. 1 2 Auto Sites Classified Sites Inventory Network Inventory Network Brand Partners Network of 25+ of the most relevant Network of over 10 of the most relevant Automotive sites for your Used Car classified sites puts your ads in front of Active Inventory. Local Buyers!
- 10. Networks 3 4 Classified Publications Brand Print Media Display Network Bargain Mart Classifieds gets your inventory seen by over 30,000 Local Active Powerful Display Networks to Buyers weekly through 600 high traffic Brand your dealership and drive web distribution locations. traffic directly to your website. 10
- 11. Networks Market your dealership with the Power of Local. 5 6 Local Search Local Search Directories Network Mobile Apps Network Network of 300 Powerful Local Search Network of 40 Mobile Apps. Mobile is sites to get your Dealership found the fastest growing media for search with the right ad message. with over 90 million smart phones in the market today.
- 12. Active Local Buyers Overdrivegives you the competitive edge by delivering more Active Local Buyers. E-mails Phone Calls Traffic to Your Site Premium Positions for Your Inventory Printed Directions to Your Dealership Eyeballs on Your Specials Views to Your Inventory Brand Impressions Client Reviews Walk In Traffic
- 13. Big Results Comprehensive Overdrive Tracking Report Tracking Verifies Results!
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