A chat box is an automated messaging bot that conducts real-time conversations with website visitors. It provides solutions to problems and queries 24/7, making it an ideal tool for conversational marketing. Many clients prefer chatbots because they are responsive at all times, provide quick answers, and can review purchase histories. As more users get accustomed to chat boxes, they will become an important element for positive customer experience. A perfect chat box should be brand-specific, simple and user-friendly, and intelligent so it can help clients with solutions.