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About

Entrepreneur and marketing expert, I have worked in multiple industries across Europe and Asia for the past 11 years. Through those experiences I have been in charge of Marketing Strategy and managed both small and large international teams, focusing on all aspects of traditional and digital marketing, including branding, SEO, SEM, communication & PR, web development, trade shows & exhibitions, social media, ABM & emailing campaigns, design, etc. I founded myfairtool in 2015 in Hong Kong to offer a solution for companies exhibiting at trade shows to better manage their event and improve their outcome. For the same reasons, I wrote The Trade Show Chronicles in 2017.