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How Artificial Intelligence
will change sales?
Peter Schlecht
28.09.2017
50%+
Increase in leads and appointments
40%-60%
Cost reduction
60%-70%
Call time reductions
Companies
that uses AI
in sales
McKinsey Global Institute
My way
Helped
100+ SaaS Vendors
to increase sales
…
What is Artificial Intelligence?
What is AI?
Neural network?
1954
The
Perceptron
Deep Learning -
Computerphile
The drivers of
development
Data
Growth
Computing
Power
Growth
Tech
Access
The development
1997
Chess
1997
“It may be a hundred years
before a computer beats humans at Go
— maybe even longer.”
2016
AlphaGo
2016
“Master of Go Board Game
Is Walloped by
Google Computer Program” 
Chess
Go
AlphaGo
AlphaGo
Starcraft
Computer
Games
Real Life
AI vs Human
How to increase
sales with AI?
Value and
process first!
1. Value
2. Process
3. Data
Peter’s
believes 4. Artificial Intelligence
Channels
https://www.salesforce.com/blog/2014/11/b2b-sales-benchmark-research-finds-some-pipeline-surprises-infographic-gp.html
How to support an
outbound email channel
with AI?
Outbound process
*Aaron Ross
Nov
2016
https://www.techemergence.com/artificial-intelligence-industry-an-overview-by-segment/
Tools
1. Everywhere where it’s possible to
use AI, there will be AI.
2. AI will be the new electricity. -
Andrew Ng
3. The first who transforms the
products will own the market.
Peter’s
believes
part 2
Does Artificial
Intelligence make sense
for your product?
Use Artificial Intelligence
as buzz word ;)
The future of salespeople
The Search Problem
Salespeople Find Companies
The Intent Problem
Salespeople Analyse Companies
The Sales Problem
Salespeople Talk to People
What
salespeople
do all day?
*LeadGenius -Anand Kulkarni
The Search Problem
AI that Finds Companies
The Intent Problem
AI That Understands Buying Behaviour
The Sales Problem
The Email Turing Test
What
salespeople
do all day?
*LeadGenius -Anand Kulkarni
Today 40% and in the future 85%
of all sales activities
can be automated.
McKinsey Global Institute
Transcription
Understand
text
Speech Email
An autonome
sales person that
passes the Turing test
Will we all be
unemployed?
Sales person
today?
Sales AI?
No.
Old fear
Job
Distribution
“…most customers using Conversica
have actually hired more salespeople
because they are seeing higher closing rates.”
- Alex Terry
Implications
today
To sum it up:
Be aware
a big transformation
is happening!
Today focus on sales first
before you focus on AI!
Salespeople
+
Artificial Intelligence
=
Magic :)
Contact
schlecht.peter@gmail.com
linkedin.com/in/peterschlecht
“For the first time,
sales managers and professionals
can focus on the art of selling.”
Collective[i]
Key guidelines
*forentrepreneurs
LTV = 3x CAC
Month to recover CAC < 12 months
And in sales?
The breakthrough
Dec
2014
Dec
2015
Nov
2016
https://www.techemergence.com/artificial-intelligence-industry-an-overview-by-segment/
The difference
19*19=361
n361
8*8=64
n64
Deep Learning -
Computerphile
Sales
https://www.salesforce.com/blog/2014/11/b2b-sales-benchmark-research-finds-some-pipeline-surprises-infographic-gp.html

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CoMeet Berlin 28.09.2017