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Giant King Grass
Contract-Farming Seminar
Dec 6th, 2018
CONTENT
1. Korean Beef
2. Korea Cattle Industry
3. Animal-Feed Market in Korea
4. Philippines Agriculture industry Summary
5. GIANT KING GRASS Introduction
6. GKG Contract-Farming Business in Philippines
I. KOREAN BEEF
1. Korean Beef
3
CONFIDENTIAL
In Korea, Beef means just more than meat.
-To the family and Consumer, Beef means special dinner and hospitality for special event.
-To the cattle farmer, Beef means money and Wealth due to it’s high price.
I. KOREAN BEEF
1. Korean Beef
4
CONFIDENTIAL
In these days, due to economic blossom and doubt for imported western food, demand for
Korean Beef is continuously increasing.
I. KOREAN BEEF
2. Korean Beef Restaurant MENU
5
CONFIDENTIAL
Menu for the Korean Beef Restaurants
I. KOREAN BEEF
3. Beef Market in Korea
BEEF
CONSUME
 2017 research data from Korea Rural Economic Institute
 Annual Beef Consumption in Korea: 570,000t in 2017 (Korean: 230,000t, Imported 340,000t)
 Estimated Total Beef market of Korea: 15 billion USD dollars
 Domestic beef production and amount of imported beef constantly increases so beef consumption
amount per person will raise up to 12.3kg in 2022
6
CONFIDENTIAL
I. KOREAN BEEF
2. Korean Beef Price
BEEF PRICE
 Currently Beef market is divided as Korean Beef 43% and Imported Beef 57%
 Korean Beef Price is 2~3 times more expensive then Imported Beef
*From National Agricultural Federation Consumer price List
 Most of Imported Beef are distributed as frozen. If it has been frozen once, texture and taste
decreases. Also during the importing and distributing process, it goes through multiple freezing
and defrosting. During those process, moisture and juice comes out from meat so it gets worse.
 Furthermore, Oleic acid from Beef’s fatty acid is the most important factor to determine the taste
of beef and Korean Beef and Japanese Beef contains higher Oleic acid then other Western Imported
beef. That is why people prefer Korean and Japanese beef in spite of much higher price.
7
CONFIDENTIAL
Rib Eye Sirloin Short Ribs Tenderloin
Korean Beef 39,000원/200g 34,000원/200g 40,000원/200g
American Imported
beef
18,000원/200g 12,000원/200g 20,000원/200g
Oleic Acid
Content
Korean Beef
Japanese
Beef
American
Beef
Australia
Beef
New Zealand
Beef
48.0% 50.2% 42.5% 31.6% 31.0%
Ⅰ. Cattle Industry in Korea
1. Number of Beef cattle / dairy cattle in Korea
Beef Cattle Dairy Cattle
Number of cattle
3.06 million
420 thousand
Young cattle
0.9
million
beef
0.79
million
breeding
1.37
million
Market for imported feed 2.27million (young + breeding cattle) 420 thousand
Total domestic cattle: 3.48 million ($17.4 billion US dollar worth)
8
CONFIDENTIAL
- Price for 6 month-old young cattle is average $3,500 USD
- Price for adult beef cattle is average $8,000 USD
Cattle industry in Korea
2. Feed consumption by cattle
Feed
Consumption
per day
Therefore In total, in Korea, entire cattle consume 23,400t of Animal-Feed everyday.
9
CONFIDENTIAL
Beef Cattle Dairy Cattle
Average Feed
Intake per Day
6kg for one cattle per day (2t per year) 12kg for one cattle per day (4t per year)
Total 3.06 million cattle intakes 18,360t
per day in Korea
Total 420 thousand cattle intakes 5,040t
per day in Korea
I. Animal-Feed Market in Korea
1. Current Situation in Animal-Feed Market
10
CONFIDENTIAL
-According to National Agricultural
Newspaper on Nov, 2017, Currently
Korean Cattle industry is having
shortage of imported-feed for their
cattle.
-There are shortage in both domestic
and imported animal-feed in Korea
-Cattle Union leaders are requesting to
ease Government regulation to import
more superior animal-feed from other
country.
Ⅰ. Animal-Feed Market in Korea
2. Stats of Animal-Feed Market
Domestic Animal-feed Imported Animal-feed
Consumption 4 million ton
2 million ton
※ Gov restricts importing quantity allowance to
protect domestic animal feed market(quota)
Characteristics
-cheap feed (silage, straw, cornstalk)
-almost zero nutrition, rumination
purpose
-mostly feed for beef cattle for more
meat
-expensive feed (alfalfa, timothy, oat hay)
-high in nutrition
-feed for young and breeding cattle for
purpose of maintaining their good health
Price range &
Market
-$100~200 dollars/ton(USD)
-400 million dollar market(USD)
-$400~600 dollars/ton(USD)
-1 billion dollar market(USD)
Korea’s average animal feed consumption – 6 million ton per year
11
CONFIDENTIAL
Ⅰ. Cattle Industry in Korea
1. Business opportunity
12
CONFIDENTIAL
Production Cost
- Cattle Farmers are extremely sensitive to Animal-feed price since it takes most of production cost
- Unfortunately due to FTA(Free Trade Agreement), there are many cheaper imported beef distributed in
Korea
- Korea cattle farmers need to reduce product cost to compete against imported beef
- Therefore they are looking for lower but better and more nutrition Animal-Feed for the product cost
Well-Being
- Due to economic growth and higher living standard, there are more attention for Well-Being and Well-Eat
- Consumption of Beef compared to any other meat is continuously increasing and on top of that, there are
much more attention for eco-friendly produced food by eco-friendly feed
- Therefore cattle farmers tend to use more imported-feed then domestic feed for better-quality beef
Convenience
-Korea has week production infrastructure for domestic animal feed product
-Animal-feed farming is much lower profitable then farming food-crop like rice
-Because of Korea’s lack of harvesting field limits, it is very difficult to secure the land
Ⅰ. Cattle Industry in Korea
1. Business opportunity
13
CONFIDENTIAL
Perfect Timing!!!
-With all above reasons, cattle farmers and National livestock cooperatives Federation are
looking for consistent, stable, superior, secured supply of imported animal-feed
-With Help of Ilocos Sur province and LCS Group, we could be the most consistent
and the largest farm to supply good-quality animal-feed to Korea
-Once it is approved to be consistent, cattle union and National livestock Federation will line
up to sign for long-term supply contract to secure the quantity
-At that time, we might have not enough product for them ^^
Philippines Agriculture Industry Summary
1. Philippines in General *Data from Philippine Statistics Authority
14
CONFIDENTIAL
Agricultural Production Performance
-National crop production declined by 1.98 percent
* Currently downtrends were also noted for sugarcane, coffee, tobacco, onion and cabbage
Crop Price
-In general, prices of Agricultural product in 2015 were lower by 5.96% from 2014
-The biggest price reductions were registered by commercial crops at 11.24%
Agricultural Trade
-Profit from agricultural exports decreased by 21.57% in 2015
-Philippines continued to record negative agricultural trade balance
Palay(rice) corn
Production output - 4.31% -3.24%
Philippines Agriculture Industry Summary
1. Philippines in General *Data from Philippine Statistics Authority
15
CONFIDENTIAL
Agricultural Employment
The % share of Agriculture in total employment is continuously decreasing
We need new solution!!!
Total Employment 41 million persons
Agricultural
Employment
11 million persons
Female 2.7M
persons
Male 8.3M
persons
% of agriculture
from total
employment
27%
Agricultural wage
rates per day
( in nominal terms)
P 276.03
24%
26%
28%
30%
32%
2014 2015 2016
% of Agriculture in Total
Employment
Philippines Agriculture Industry Summary
2. Ilocos Region *Data from Philippine Statistics Authority
16
CONFIDENTIAL
Agricultural Production Performance
-Ilocos Region's economy increased by 8.4% in 2016
-However Agriculture, Forestry and Fishing sector recorded a decrease of 1.8% in 2016
Production Growth Rate in Agriculture in Ilocos Region, 2016
The Crop sector is the 59% of entire Agricultural production in Ilocos Region and it is decreasing
Crop production is the main power motor to support Ilocos Region economy but it is decreasing
GKG can be a perfect solution!!!
Sector Growth Rate
Agriculture -2.03
Crops -2.37
Livestock 1.98
Fisheries -2,38
Ⅲ. GKG Contract-Farming Business in Philippines
1. Structure Outline
GERMADE
 Owns exclusive right to sell GKG(Giant King Grass) for Korea and Japan market
 Owns exclusive right to harvest GKG in Philippines
Business
Outline
 Establish GKG Harvest Farm in Ilocos Region more than 2000ha
 By harvesting 6 times annually, expecting 200,000t of GKG available per year
 Ship through oversea transportation(20t/container)
 Deliver directly to secured customer from receiving port
17
CONFIDENTIAL
Profit
Projection
for
Philippines
 Expecting $25 USD dollars profit from 1 ton
 Expecting $2500 USD dollars profit from 1ha per year
 Expecting $ 5 Million USD dollars profit from 2000ha per year
GKG Contract-Farming Business in Philippines
Sample Harvesting
18
CONFIDENTIAL
 Completed test harvest of GKG in Philippines near Clark region
 Well planted and well grown up
GKG Sample Tasting Test in Korea
Sample
Intake
Result
 Completed and cleared for Korean Government customs and quarantine
 Sample Farm : farms of “HANWOO GONGGAM” cattle union leader and member
(“HANWOO GONGGAM” union total members: 6,583 farm owners/460,810 cattle)
 Sample period : 3 weeks (2017. 10. 25 ~ 2017. 11. 14)
 Sample quantity : 6.16 ton
 Result : well ate and digested without any problem like diarrhea
GKG Contract-Farming Business in Philippines
19
CONFIDENTIAL
Ⅲ. GKG Animal Feed
Business Plan
5. Buyers list and Promotion Status
Union Name Leader
# of
Farm
owners
# of
cattle
area
한우공감 최굮식 6,583 460,810 경북 김천 Co-operating
축산1번가 쇼핑몰 최굮식 2,582 180,740 경북 김천 Co-operating
한우기술공감 이종근 6,045 423,150 홍천 최초 한우 밴드
한우포유 최진호 2,576 180,320 전북 전주 한우 밴드
청춘한우 김용희 386 27,020 전남 함평 한우 밴드
한우자유공감 강일구 463 32,410 충남 예산 지역 특화 밴드
한우in섬진강조합 공성수 568 39,760 전남 곡성 조사료업체
한우공감사랑 신재순 335 23,450 전북 전주 조사료 전문가
한우의 미래 주경득 747 52,290 경기 안성 한우 밴드
소앤소-김재경원장 김재경 1,493 104,510 경기 강화
한우매니 이성종 388 27,160 경기 김포 한우 젖소 접목
전국한우협회 김홍길 339 23,730 서울 서초 지역 지부장
한우사랑방 장선식 243 17,010 전북 완주
한국조사료협회 임영철 314 21,980 세종 조사료협회
사)한국조사료연구
원
김종영 1,202 84,140 강원 원주 조사료 유통
풀사랑(초지, 조사료) 정종성 244 17,080 전북 완주
낙농공감 이성종 1,771 301,070 경기 김포 낙농 전문업체
Total 27,080 2,152,800
 Secured “Letter of Intent” for 70,000t per year(23
million USD dollars) from Korean Cattle Union
“HANWOO GONGGAM
 Currently actively promoting GKG Animal Feed in
17 different cattle farm unions(left chart)
-co-operating 2 of 17 unions by ourselves
 Korean National Cattle Association is also
interested
20
CONFIDENTIAL
GKG Contract-Farming Business in Philippines
MOU Ceremony – Ilocos Sur Province Ryan V. Singson Governor
21
CONFIDENTIAL
Ⅳ. Philippines Update
1. MOU Ceremony – Ilocos Sur Province Ryan V.
Singson Governor
22

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Germade Philippines Presentation Final.pdf

  • 1. Giant King Grass Contract-Farming Seminar Dec 6th, 2018
  • 2. CONTENT 1. Korean Beef 2. Korea Cattle Industry 3. Animal-Feed Market in Korea 4. Philippines Agriculture industry Summary 5. GIANT KING GRASS Introduction 6. GKG Contract-Farming Business in Philippines
  • 3. I. KOREAN BEEF 1. Korean Beef 3 CONFIDENTIAL In Korea, Beef means just more than meat. -To the family and Consumer, Beef means special dinner and hospitality for special event. -To the cattle farmer, Beef means money and Wealth due to it’s high price.
  • 4. I. KOREAN BEEF 1. Korean Beef 4 CONFIDENTIAL In these days, due to economic blossom and doubt for imported western food, demand for Korean Beef is continuously increasing.
  • 5. I. KOREAN BEEF 2. Korean Beef Restaurant MENU 5 CONFIDENTIAL Menu for the Korean Beef Restaurants
  • 6. I. KOREAN BEEF 3. Beef Market in Korea BEEF CONSUME  2017 research data from Korea Rural Economic Institute  Annual Beef Consumption in Korea: 570,000t in 2017 (Korean: 230,000t, Imported 340,000t)  Estimated Total Beef market of Korea: 15 billion USD dollars  Domestic beef production and amount of imported beef constantly increases so beef consumption amount per person will raise up to 12.3kg in 2022 6 CONFIDENTIAL
  • 7. I. KOREAN BEEF 2. Korean Beef Price BEEF PRICE  Currently Beef market is divided as Korean Beef 43% and Imported Beef 57%  Korean Beef Price is 2~3 times more expensive then Imported Beef *From National Agricultural Federation Consumer price List  Most of Imported Beef are distributed as frozen. If it has been frozen once, texture and taste decreases. Also during the importing and distributing process, it goes through multiple freezing and defrosting. During those process, moisture and juice comes out from meat so it gets worse.  Furthermore, Oleic acid from Beef’s fatty acid is the most important factor to determine the taste of beef and Korean Beef and Japanese Beef contains higher Oleic acid then other Western Imported beef. That is why people prefer Korean and Japanese beef in spite of much higher price. 7 CONFIDENTIAL Rib Eye Sirloin Short Ribs Tenderloin Korean Beef 39,000원/200g 34,000원/200g 40,000원/200g American Imported beef 18,000원/200g 12,000원/200g 20,000원/200g Oleic Acid Content Korean Beef Japanese Beef American Beef Australia Beef New Zealand Beef 48.0% 50.2% 42.5% 31.6% 31.0%
  • 8. Ⅰ. Cattle Industry in Korea 1. Number of Beef cattle / dairy cattle in Korea Beef Cattle Dairy Cattle Number of cattle 3.06 million 420 thousand Young cattle 0.9 million beef 0.79 million breeding 1.37 million Market for imported feed 2.27million (young + breeding cattle) 420 thousand Total domestic cattle: 3.48 million ($17.4 billion US dollar worth) 8 CONFIDENTIAL - Price for 6 month-old young cattle is average $3,500 USD - Price for adult beef cattle is average $8,000 USD
  • 9. Cattle industry in Korea 2. Feed consumption by cattle Feed Consumption per day Therefore In total, in Korea, entire cattle consume 23,400t of Animal-Feed everyday. 9 CONFIDENTIAL Beef Cattle Dairy Cattle Average Feed Intake per Day 6kg for one cattle per day (2t per year) 12kg for one cattle per day (4t per year) Total 3.06 million cattle intakes 18,360t per day in Korea Total 420 thousand cattle intakes 5,040t per day in Korea
  • 10. I. Animal-Feed Market in Korea 1. Current Situation in Animal-Feed Market 10 CONFIDENTIAL -According to National Agricultural Newspaper on Nov, 2017, Currently Korean Cattle industry is having shortage of imported-feed for their cattle. -There are shortage in both domestic and imported animal-feed in Korea -Cattle Union leaders are requesting to ease Government regulation to import more superior animal-feed from other country.
  • 11. Ⅰ. Animal-Feed Market in Korea 2. Stats of Animal-Feed Market Domestic Animal-feed Imported Animal-feed Consumption 4 million ton 2 million ton ※ Gov restricts importing quantity allowance to protect domestic animal feed market(quota) Characteristics -cheap feed (silage, straw, cornstalk) -almost zero nutrition, rumination purpose -mostly feed for beef cattle for more meat -expensive feed (alfalfa, timothy, oat hay) -high in nutrition -feed for young and breeding cattle for purpose of maintaining their good health Price range & Market -$100~200 dollars/ton(USD) -400 million dollar market(USD) -$400~600 dollars/ton(USD) -1 billion dollar market(USD) Korea’s average animal feed consumption – 6 million ton per year 11 CONFIDENTIAL
  • 12. Ⅰ. Cattle Industry in Korea 1. Business opportunity 12 CONFIDENTIAL Production Cost - Cattle Farmers are extremely sensitive to Animal-feed price since it takes most of production cost - Unfortunately due to FTA(Free Trade Agreement), there are many cheaper imported beef distributed in Korea - Korea cattle farmers need to reduce product cost to compete against imported beef - Therefore they are looking for lower but better and more nutrition Animal-Feed for the product cost Well-Being - Due to economic growth and higher living standard, there are more attention for Well-Being and Well-Eat - Consumption of Beef compared to any other meat is continuously increasing and on top of that, there are much more attention for eco-friendly produced food by eco-friendly feed - Therefore cattle farmers tend to use more imported-feed then domestic feed for better-quality beef Convenience -Korea has week production infrastructure for domestic animal feed product -Animal-feed farming is much lower profitable then farming food-crop like rice -Because of Korea’s lack of harvesting field limits, it is very difficult to secure the land
  • 13. Ⅰ. Cattle Industry in Korea 1. Business opportunity 13 CONFIDENTIAL Perfect Timing!!! -With all above reasons, cattle farmers and National livestock cooperatives Federation are looking for consistent, stable, superior, secured supply of imported animal-feed -With Help of Ilocos Sur province and LCS Group, we could be the most consistent and the largest farm to supply good-quality animal-feed to Korea -Once it is approved to be consistent, cattle union and National livestock Federation will line up to sign for long-term supply contract to secure the quantity -At that time, we might have not enough product for them ^^
  • 14. Philippines Agriculture Industry Summary 1. Philippines in General *Data from Philippine Statistics Authority 14 CONFIDENTIAL Agricultural Production Performance -National crop production declined by 1.98 percent * Currently downtrends were also noted for sugarcane, coffee, tobacco, onion and cabbage Crop Price -In general, prices of Agricultural product in 2015 were lower by 5.96% from 2014 -The biggest price reductions were registered by commercial crops at 11.24% Agricultural Trade -Profit from agricultural exports decreased by 21.57% in 2015 -Philippines continued to record negative agricultural trade balance Palay(rice) corn Production output - 4.31% -3.24%
  • 15. Philippines Agriculture Industry Summary 1. Philippines in General *Data from Philippine Statistics Authority 15 CONFIDENTIAL Agricultural Employment The % share of Agriculture in total employment is continuously decreasing We need new solution!!! Total Employment 41 million persons Agricultural Employment 11 million persons Female 2.7M persons Male 8.3M persons % of agriculture from total employment 27% Agricultural wage rates per day ( in nominal terms) P 276.03 24% 26% 28% 30% 32% 2014 2015 2016 % of Agriculture in Total Employment
  • 16. Philippines Agriculture Industry Summary 2. Ilocos Region *Data from Philippine Statistics Authority 16 CONFIDENTIAL Agricultural Production Performance -Ilocos Region's economy increased by 8.4% in 2016 -However Agriculture, Forestry and Fishing sector recorded a decrease of 1.8% in 2016 Production Growth Rate in Agriculture in Ilocos Region, 2016 The Crop sector is the 59% of entire Agricultural production in Ilocos Region and it is decreasing Crop production is the main power motor to support Ilocos Region economy but it is decreasing GKG can be a perfect solution!!! Sector Growth Rate Agriculture -2.03 Crops -2.37 Livestock 1.98 Fisheries -2,38
  • 17. Ⅲ. GKG Contract-Farming Business in Philippines 1. Structure Outline GERMADE  Owns exclusive right to sell GKG(Giant King Grass) for Korea and Japan market  Owns exclusive right to harvest GKG in Philippines Business Outline  Establish GKG Harvest Farm in Ilocos Region more than 2000ha  By harvesting 6 times annually, expecting 200,000t of GKG available per year  Ship through oversea transportation(20t/container)  Deliver directly to secured customer from receiving port 17 CONFIDENTIAL Profit Projection for Philippines  Expecting $25 USD dollars profit from 1 ton  Expecting $2500 USD dollars profit from 1ha per year  Expecting $ 5 Million USD dollars profit from 2000ha per year
  • 18. GKG Contract-Farming Business in Philippines Sample Harvesting 18 CONFIDENTIAL  Completed test harvest of GKG in Philippines near Clark region  Well planted and well grown up
  • 19. GKG Sample Tasting Test in Korea Sample Intake Result  Completed and cleared for Korean Government customs and quarantine  Sample Farm : farms of “HANWOO GONGGAM” cattle union leader and member (“HANWOO GONGGAM” union total members: 6,583 farm owners/460,810 cattle)  Sample period : 3 weeks (2017. 10. 25 ~ 2017. 11. 14)  Sample quantity : 6.16 ton  Result : well ate and digested without any problem like diarrhea GKG Contract-Farming Business in Philippines 19 CONFIDENTIAL
  • 20. Ⅲ. GKG Animal Feed Business Plan 5. Buyers list and Promotion Status Union Name Leader # of Farm owners # of cattle area 한우공감 최굮식 6,583 460,810 경북 김천 Co-operating 축산1번가 쇼핑몰 최굮식 2,582 180,740 경북 김천 Co-operating 한우기술공감 이종근 6,045 423,150 홍천 최초 한우 밴드 한우포유 최진호 2,576 180,320 전북 전주 한우 밴드 청춘한우 김용희 386 27,020 전남 함평 한우 밴드 한우자유공감 강일구 463 32,410 충남 예산 지역 특화 밴드 한우in섬진강조합 공성수 568 39,760 전남 곡성 조사료업체 한우공감사랑 신재순 335 23,450 전북 전주 조사료 전문가 한우의 미래 주경득 747 52,290 경기 안성 한우 밴드 소앤소-김재경원장 김재경 1,493 104,510 경기 강화 한우매니 이성종 388 27,160 경기 김포 한우 젖소 접목 전국한우협회 김홍길 339 23,730 서울 서초 지역 지부장 한우사랑방 장선식 243 17,010 전북 완주 한국조사료협회 임영철 314 21,980 세종 조사료협회 사)한국조사료연구 원 김종영 1,202 84,140 강원 원주 조사료 유통 풀사랑(초지, 조사료) 정종성 244 17,080 전북 완주 낙농공감 이성종 1,771 301,070 경기 김포 낙농 전문업체 Total 27,080 2,152,800  Secured “Letter of Intent” for 70,000t per year(23 million USD dollars) from Korean Cattle Union “HANWOO GONGGAM  Currently actively promoting GKG Animal Feed in 17 different cattle farm unions(left chart) -co-operating 2 of 17 unions by ourselves  Korean National Cattle Association is also interested 20 CONFIDENTIAL
  • 21. GKG Contract-Farming Business in Philippines MOU Ceremony – Ilocos Sur Province Ryan V. Singson Governor 21 CONFIDENTIAL
  • 22. Ⅳ. Philippines Update 1. MOU Ceremony – Ilocos Sur Province Ryan V. Singson Governor 22