Compression algorithms can be valued along 3 different axes: Efficiency (speed), Effectiveness (compression ratio) and Functionality. Almost all genome and general compression algorithms offer high performance when looking at efficiency and effectiveness but lack the functionality that can be found in media file compression and container formats such as random access, stream processing and streaming. In this presentation, we discuss our first results and a general discussion on how we can use media file technologies to create a genomic data compression algorithm that is both efficient, effective and functional. Based on our paper "Genome sequences as media files" Presented at Biostec 2014 Doctoral Symposium Paper available at http://www.scribd.com/doc/232691456/Genome-Sequences-as-Media-Files-Towards-Effective-Efficient-And-Functional-Compression-of-Genomic-Data