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ORGANISATIONS
ARE CONVERSATIONS
A systemic communication system
for contemporary organisations
VERTICAL
COMMUNICATION
HIERARCHICAL,
FORMAL
TOP-DOWN
CONTROL
(BROADCASTER /
RECEIVER / MESSAGE /
REACH)
FUNTION
INFORM
STRUCTURE
ORDER
VERTICAL
COMMUNICATION
HIERARCHICAL,
FORMAL
TOP-BOTTOM
FUNTION
CALRIFY
RESOLVE DOUBTS
HORIZONTAL COMMUNICATION
HIERARCHICAL, FORMAL
CONTROL + INFLUENCE
(BROADCASTER / RECEIVER / MESSAGE / REACH)
FUNCTIONS
AGREE, ORGANISE, NEGOCIATE
THE COMBINATION OF
VERTICAL AND
HORIZONTAL
COMMUNICATION
PROVIDES STRUCTURE
AND ORDER
Conversation is viral almost by nature.
Traditionally it has been perceived as a
problem (hallway rumours, complaints,
coffee talk…).
Today organisations perceive and
manage conversations as an essential,
measurable and manageable value.
ORGANISATIONS
ARE CONVERSATIONS
WHO LEADS THE CONVERSATION
● The one who listens most
● The one who poses the best questions
● The one who adapts best
● The one who assimilates more information
● Who one who best manages the information
● Who one who proposes the subject
MORE INFORMATION
T +34 916 229 708 | Skype: genetikomm
hello@genetikomm.com | www.genetikomm.com

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