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DRIVING IN-STORE SALES
WITH REAL-TIME
Presented by
Cyril Nigg
PERSONALIZATION
Who is Catalina?
Personalized digital media
Drive CPG volume & ROI
In-store and online
We’re a data company…
2
26 Billion
Shopping Trips per Year
450K+
Checkout Lanes
280MM+
Unique Shopper IDs
2 Billion
UPC Scans per Day
Our in-store network
Retailer Problem - Circulars
100’s of promotions weekly
Millions of dollars spent
Average shopper buys <1%
Need a better way
3
My Favorite Deals
• Personalized Circulars –> Find relevant products
• One-to-one communication
• Delivered in-store prints, email, online
• Measurable results –> incremental sales
• Real-time Personalization in action!
4
More Analysis, Less Implementation
Goal: Hands off execution
5
Three Elements to Success
6
DMP
Aggregation
API
h2o
POJO
Delivery
Monitoring
1 2
3
Real-time Personalization Execution
Aggregation API
• Features: Realtime == Offline
• Dimension / Metrics
• Data handling
7
Aggregation API
Category
Brand
Sales
Trips
Dimensions Metrics
DMP
Transaction 1
Transaction 2
Transaction 3
…
data prep
• nulls
• dates
• normalize
h2o POJO
• Direct upload of model
• No Dev work needed
• No translation
• Model flexibility
8
Data Science Env
Python / R
h2o
Model
POJO
Execution Platform
Monitoring
• Low touch -> fewer “eyes”
• Not traditional monitoring
– Server response vs data input / output values
– Total Sales variable example
9
DMP
Aggregation
API
h2o Delivery
Monitoring
Better Real-time execution
• Aggregation API -> Scalable features
• h2o POJO -> Fast implementation
• Monitoring -> Identify issues
10
QUESTIONS??

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Driving In-Store Sales with Real-Time Personalization - Cyril Nigg, Catalina Marketing

  • 1. DRIVING IN-STORE SALES WITH REAL-TIME Presented by Cyril Nigg PERSONALIZATION
  • 2. Who is Catalina? Personalized digital media Drive CPG volume & ROI In-store and online We’re a data company… 2 26 Billion Shopping Trips per Year 450K+ Checkout Lanes 280MM+ Unique Shopper IDs 2 Billion UPC Scans per Day Our in-store network
  • 3. Retailer Problem - Circulars 100’s of promotions weekly Millions of dollars spent Average shopper buys <1% Need a better way 3
  • 4. My Favorite Deals • Personalized Circulars –> Find relevant products • One-to-one communication • Delivered in-store prints, email, online • Measurable results –> incremental sales • Real-time Personalization in action! 4
  • 5. More Analysis, Less Implementation Goal: Hands off execution 5
  • 6. Three Elements to Success 6 DMP Aggregation API h2o POJO Delivery Monitoring 1 2 3 Real-time Personalization Execution
  • 7. Aggregation API • Features: Realtime == Offline • Dimension / Metrics • Data handling 7 Aggregation API Category Brand Sales Trips Dimensions Metrics DMP Transaction 1 Transaction 2 Transaction 3 … data prep • nulls • dates • normalize
  • 8. h2o POJO • Direct upload of model • No Dev work needed • No translation • Model flexibility 8 Data Science Env Python / R h2o Model POJO Execution Platform
  • 9. Monitoring • Low touch -> fewer “eyes” • Not traditional monitoring – Server response vs data input / output values – Total Sales variable example 9 DMP Aggregation API h2o Delivery Monitoring
  • 10. Better Real-time execution • Aggregation API -> Scalable features • h2o POJO -> Fast implementation • Monitoring -> Identify issues 10