Driving In-Store Sales with Real-Time Personalization. #h2ony
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2. Who is Catalina?
Personalized digital media
Drive CPG volume & ROI
In-store and online
We’re a data company…
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26 Billion
Shopping Trips per Year
450K+
Checkout Lanes
280MM+
Unique Shopper IDs
2 Billion
UPC Scans per Day
Our in-store network
3. Retailer Problem - Circulars
100’s of promotions weekly
Millions of dollars spent
Average shopper buys <1%
Need a better way
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6. Three Elements to Success
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DMP
Aggregation
API
h2o
POJO
Delivery
Monitoring
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3
Real-time Personalization Execution
7. Aggregation API
• Features: Realtime == Offline
• Dimension / Metrics
• Data handling
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Aggregation API
Category
Brand
Sales
Trips
Dimensions Metrics
DMP
Transaction 1
Transaction 2
Transaction 3
…
data prep
• nulls
• dates
• normalize
8. h2o POJO
• Direct upload of model
• No Dev work needed
• No translation
• Model flexibility
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Data Science Env
Python / R
h2o
Model
POJO
Execution Platform
9. Monitoring
• Low touch -> fewer “eyes”
• Not traditional monitoring
– Server response vs data input / output values
– Total Sales variable example
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DMP
Aggregation
API
h2o Delivery
Monitoring
10. Better Real-time execution
• Aggregation API -> Scalable features
• h2o POJO -> Fast implementation
• Monitoring -> Identify issues
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