VegGoods is an online store that offers vegan products at wholesale prices. By cutting out middlemen, we help vegans in the US save up to 50% off retail prices.
Brand Loyalty Towards Personal Hygiene Products 2018Roamler B.V.
Are Europeans loyal to any particular brand when it comes to personal hygiene products? What are their favourite brands and what are the factors that influence the purchase?
We have asked our Community of shoppers about their consumer behaviour around personal hygiene products. How much do they spend? Do they feel any emotional
connection to the brands they buy more often? After how many purchases do they define themselves loyal to a specific brand or product?
Walgreens is striving to provide over 100 million children in the US and around the world life changing vitamins through their participation in the Vitamin Angels program.
Chris Brown, Manager, Health and Wellness Retail Marketing and Erika Grinius, Digital Marketing Manager, Health and Wellness – Walgreens will share how they produced business results and elevated brand and category awareness for Walgreens by turning insights into actions through content marketing and storytelling.
You’ll learn:
How to pivot a marketing strategy and create a plan based on one key insight
The impact a cause campaign can have on category and brand differentiation
Unique ways to take a concept/idea and extend the content across digital and social platforms
VegGoods is an online store that offers vegan products at wholesale prices. By cutting out middlemen, we help vegans in the US save up to 50% off retail prices.
Brand Loyalty Towards Personal Hygiene Products 2018Roamler B.V.
Are Europeans loyal to any particular brand when it comes to personal hygiene products? What are their favourite brands and what are the factors that influence the purchase?
We have asked our Community of shoppers about their consumer behaviour around personal hygiene products. How much do they spend? Do they feel any emotional
connection to the brands they buy more often? After how many purchases do they define themselves loyal to a specific brand or product?
Walgreens is striving to provide over 100 million children in the US and around the world life changing vitamins through their participation in the Vitamin Angels program.
Chris Brown, Manager, Health and Wellness Retail Marketing and Erika Grinius, Digital Marketing Manager, Health and Wellness – Walgreens will share how they produced business results and elevated brand and category awareness for Walgreens by turning insights into actions through content marketing and storytelling.
You’ll learn:
How to pivot a marketing strategy and create a plan based on one key insight
The impact a cause campaign can have on category and brand differentiation
Unique ways to take a concept/idea and extend the content across digital and social platforms
ThinkNow Cosmetics and Beauty Report 2020 ThinkNow
In this report we surveyed a representative sample of cosmetic/beauty buyers to gauge sentiment in the category and how COVID-19 has impacted purchase behavior.
Food and Beverage trends in China and ASEAN markets by Innova Market Insights NutriPR
ASEAN Leads Clean Label Claim
Innova Market Insights identified six top health trends in the ASEAN and China markets: clean label , digestive health, sugar reduction and replacement, protein is booming, Healthy lifestyle and Healthy aging
How to launch a successful plant based product?inewtrition
- Plant-based proteins - the global demand for plant-based products is increasing and upcycled food scraps happen to be plant-based, setting optimal conditions for NPDs to launch plant-based protein powders, protein bars, burgers etc. into the market.
Much of the alternative food industry is recreating existing food products in a healthier or alternative way but where should we be putting our focus? Do you think consumers are looking for more plant products or meat alternatives?
Putting the Human Back into the Design Equation - Kate Nightingale | Interact...Nomensa
All design is by human and for human yet rarely designed with human in mind.
In this talk consumer psychologist Kate Nightingale will look into fundamentals of what makes us human and how to apply them into every design process to truly create designs which can be used by and useful for humans.
-
Kate Nightingale is a consumer and fashion psychologist and the founder of Style Psychology Ltd.
Style Psychology Ltd is a strategy and customer experience consultancy with a twist. It is a new view on consumer business stemming from an old view on the human. Our unique formula mixes decades of scientific wisdom on human behaviour, with our team’s unrivalled experience in consumer business and creative thinking unlike any other.
Kate and her associates worked on varied projects with brands like Harvey Nichols, House of Fraser, Next and intu Trafford Centre and had recently collaborated with architectural firm on a leisure centre concept design currently being built in China, UK and Germany.
Kate is also a lecturer in consumer behaviour at London College of Fashion. She is often approached by press and has appeared on Sky News, BBC News and Chanel 4 News amongst others.
Tetra Pak's VP of Marketing Chris Gretchko talked dairy trends at the 2017 IDFA Dairy Forum, held in January. View her presentation to find out more about how the latest dairy trends are poised to influence the growth of the dairy category.
The GoodWorks “Engagement Platform” is a web-based enterprise social network that
inspires spontaneous collaboration, empowers action, and stimulates innovation.
ThinkNow Cosmetics and Beauty Report 2020 ThinkNow
In this report we surveyed a representative sample of cosmetic/beauty buyers to gauge sentiment in the category and how COVID-19 has impacted purchase behavior.
Food and Beverage trends in China and ASEAN markets by Innova Market Insights NutriPR
ASEAN Leads Clean Label Claim
Innova Market Insights identified six top health trends in the ASEAN and China markets: clean label , digestive health, sugar reduction and replacement, protein is booming, Healthy lifestyle and Healthy aging
How to launch a successful plant based product?inewtrition
- Plant-based proteins - the global demand for plant-based products is increasing and upcycled food scraps happen to be plant-based, setting optimal conditions for NPDs to launch plant-based protein powders, protein bars, burgers etc. into the market.
Much of the alternative food industry is recreating existing food products in a healthier or alternative way but where should we be putting our focus? Do you think consumers are looking for more plant products or meat alternatives?
Putting the Human Back into the Design Equation - Kate Nightingale | Interact...Nomensa
All design is by human and for human yet rarely designed with human in mind.
In this talk consumer psychologist Kate Nightingale will look into fundamentals of what makes us human and how to apply them into every design process to truly create designs which can be used by and useful for humans.
-
Kate Nightingale is a consumer and fashion psychologist and the founder of Style Psychology Ltd.
Style Psychology Ltd is a strategy and customer experience consultancy with a twist. It is a new view on consumer business stemming from an old view on the human. Our unique formula mixes decades of scientific wisdom on human behaviour, with our team’s unrivalled experience in consumer business and creative thinking unlike any other.
Kate and her associates worked on varied projects with brands like Harvey Nichols, House of Fraser, Next and intu Trafford Centre and had recently collaborated with architectural firm on a leisure centre concept design currently being built in China, UK and Germany.
Kate is also a lecturer in consumer behaviour at London College of Fashion. She is often approached by press and has appeared on Sky News, BBC News and Chanel 4 News amongst others.
Tetra Pak's VP of Marketing Chris Gretchko talked dairy trends at the 2017 IDFA Dairy Forum, held in January. View her presentation to find out more about how the latest dairy trends are poised to influence the growth of the dairy category.
The GoodWorks “Engagement Platform” is a web-based enterprise social network that
inspires spontaneous collaboration, empowers action, and stimulates innovation.
The aim of this paper is to assess the mobile industry‟s current state and develop a business rationale and framework for sustainability that fits the unique needs of the mobile services industry. In addition, recommendations are given that can further the mobile industry‟s sustainability agenda.
Mobile app that leverages Short Message Service (SMS) to deliver customized dosage reminders to patients in rural India to provide accurate medical records to medical practitioners.
There's no better way to reach your target audience than to be featured in the National Green Pages™. This webinar offers a guided tour to learn how to apply for the Seal of Approval and get listed.
Storytelling for Organizational Engagement: Selling Sustainability InternallySustainable Brands
How do you get your internal culture to embrace the right sustainability message that you have worked so hard to craft? What do you do to convince brand managers to incorporate your message as a sustainability manager working at the corporate level? Or, how do you get your higher-ups to not see it as too big a risk, if you are a brand manager or marketing director who wants to incorporate sustainability messaging into your existing messaging? Given you are unlikely to have much money (i.e. media budget) to put your message out there, what do you do to get social and viral play? And how do you sell something "out of the box" or "disruptive" in a conservative culture?
How to integrate and align perceived product value and consumer experience (CX)inewtrition
Speed to launching on the market is one of the primary considerations of product developers and for this reason, all NPD activities should be timed and tracked, but without cutting corners and rushing decisions. Developing products is easy, developing products and services that appeal to sufficient numbers of consumers is less so and developing sustainable brands that achieve commercial success is very difficult. Many products fail in the marketplace because marketers and developers do not focus systematically on consumer preferences and perceptions of sensory properties and value proposition.
Quality Promise Program: Empowering Consumers As Your Quality-Control AgentsFeliciaRogers
Presented at Private Brand Movement 2010. A quality monitoring program that utilizes your retail customer base - product users - as QA agents. An effective way to monitor quality and publicize your corporate commitment to quality.
We analyse the interaction of price, quality, health and brand as drivers of item choice. We examine how the importance of these factors varies depending on the channel. This report outlines what “best price” actually means to shoppers and we look at what shoppers look for when looking for quality. We also look at what shoppers look to when deciding if a product is healthy or not. We used nine proxy categories to help understand how and what shoppers’ trade-off depending on what category they are considering.
We analyse the interaction of price, quality, health and brand as drivers of item choice. We examine how the importance of these factors varies depending on the channel. This report outlines what “best price” actually means to shoppers and we look at what shoppers look for when looking for quality. We also look at what shoppers look to when deciding if a product is healthy or not. We used nine proxy categories to help understand how and what shoppers’ trade-off depending on what category they are considering.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. ORIGINAL eSUADE VISION IMPACT RATING Environment: Scores well on water management Health: Made with organic ingredients Society: High workforce diversity More Info Top Brands Instant Savings Healthy Foods, Inc
3. STAKEHOLDERS Influence on Product Sustainability Interest in Product Sustainability Consumers Retailers Government NGO’s N-tier Suppliers Manufacturers
6. CONSUMER PROFILE 53% Sometimes, usually or always use coupons 17% Sometimes or always use a loyalty reward card 72% A friend recommended it, or I tried it through a friend 27% The health benefits appealed to me 14% It’s environmentally friendly 14% I read about it online, or saw advertising 13% The packaging caught my eye 12% There was an in-store taste test 7% It was less expensive than what I normally buy 7% 80% 94% aged 25-54
7. CONCEPT RESPONSE Reasons for using the eSuade product… 83% are somewhat, very or extremely likely to use the eSuade product 60% are more likely to use mobile application I care about my health and choosing products that are safe for me and my family 31% I'm interested in sustainability 29% I want to influence companies with my purchase decisions 25% I don’t have time 10% I'm brand loyal and wouldn't change what I buy based on this information 2% I trust (current) product labels 2% Environmentally friendly products are too expensive 2%
8. FEATURE INTEREST Product comparisons : Compare products based on price, nutrition, environmental impact, the company's social responsibility efforts and other criteria eCoupons : Use electronic coupons to save money Nutrition tracker : Track calories, fat, carbohydrates, protein, vitamins and other nutrients as you shop Shopping list : Save your favorite products to your profile Vote : Send a message to manufacturers by registering your product and brand choices Allergy alerts : Protect you and your family from food intolerance and allergy issues Share : Share products, specials and reviews with friends through Facebook, Twitter and other social media
11. Discover the whole deal on your favorite products and make more informed purchasing decisions. Search Clif Bar Home Sores Products Recipes Health & Nutrition Values Company Shop The Whole Deal LEARN MORE
12. eSuade rating A Filter Origin Criteria Your Ratings Filter Impact Criteria Compare Brands Filter Wellness Criteria Organic (15) Low in Saturated Fat (8) Low in Sugar Vegan Low in Cholesterol (0) Low in Sodium (0) ✔ ✔ Change your search Share results Get a price alert Your Toolbox Home Sores Products Recipes Health & Nutrition Values Company Shop A ESUADE RATING A ESUADE RATING ESUADE RATING Shop by Aisle Shop By History Online Savings Express List Business Delivery eSuade Ratings Get the iPhone App
13. eSuade rating eSuade Ratings eSuade Ratings 1 Home Sores Products Recipes Health & Nutrition Values Company Shop Filter Origin Criteria Your Ratings Filter Impact Criteria Compare Brands Filter Wellness Criteria Change your search Share results Get a price alert Your Toolbox Clif Bar, Oatmeal Raisin Walnut Any ONE (1) Clif Bar Buy Shop by Aisle Shop By History Online Savings Express List Business Delivery eSuade Ratings Get the iPhone App
14. eSuade rating eSuade Ratings eSuade Ratings Clif Bar Home Sores Products Recipes Health & Nutrition Values Company Shop Your Search History Your Saved Lists No saved lists Any ONE (1) Clif Bar Any ONE (1) 365 Organic Milk Filter Origin Criteria Your Ratings Filter Impact Criteria Compare Brands Filter Wellness Criteria Change your search Share results Get a price alert Your Toolbox Shop by Aisle Shop By History Online Savings Express List Business Delivery eSuade Ratings Get the iPhone App
15. eSuade Your Promotion Tracking eSuade Professional Services offers custom support for your needs Learn More App Download Totals (100’s) iPhone Android Category lift by promotion Category lift by promotion eSuade Corporate User Application kjames Help Report Bug Logout Home Branding Promos Tracking Reports Working as kjames eSuade Community Profile Wholesome Foods Statistics Bay Area Statistics Type Brand Conv. Ratio Rev Stores Nutrition Bars Clif Bar Promotion Luna Bar Promotion Personal Hygiene Produce Produce Produce
16. MOBILE APPLICATION Web Based Mobile Web Mock-up Functioning Prototype Sustainability Portal Shopping Application
Imagine strolling the aisles of your favorite grocery store . You’re a concerned consumer . You know that your everyday choices have an impact on everything from child labor to carbon emissions . Not to mention your family’s health and safety. You pause to take a picture of the bar code on a box of cereal with your smartphone. Instantly, a summary of the ingredients, locations, people, and processes involved in making and delivering that pasta to you appear on your screen. You glance at your personalized ratings system, make a decision based on that, and move on to your next decision point. By harnessing these market forces, eSuade empowers consumers to persuade companies to improve their environmental and social sustainability efforts.
We decided to look at all the players involved in the eLabeling landscape to create a stakeholder map. We believe the two most important factors to us are How interested an entity is in product sustainability And how influencial an entity is in product sustainability. These are our axises Businesses, most of al retailers and manufactureres have the most influence. Because of this they are prime stakeholders as evidenced by their dark green color. Their suppliers, and their suppliers suppliers, are not as inflencial or interested in sustainability, so they are not a primary focus as evidencd by their lighter coloring. The other key stakeholder are consumers, who are diverse in their interst. Individual consumers have little inflence. However, our product aims at providing better sustainability related information, so they can make better buying decisions. In aggregate, this will give them more power to influence producers. Government organizations involved with standards and labeling, such as the EPA and USDA are important players. Many NGO’s, especially those involved in certification, standards, and labeling for example the International organization for standards or the United Laboratories and Green biz environmental standard and a plethors of others are also important. Our plan is to ensure that eSaude can support their efforts, and also to partner with them. However, our initial focus is on developing requirements for retailers, manufacturers, and consumers It’s the only time we talk about it. eTurn pro-sumers , pro-sumption Focus. Which ones.
We decided to take a shot at profiling consumer, and business segments. Our brainstorming resulted in a number of possible consumer segments which we mapped here. Probably the most important criteria is their interst in sustanability which the large green bubble represents. The e darkest green center area represents depicts the highest level of interest, and the lighter outer edge represents the lowest interest. Within the big green bubble, are the the white segment bubbles. The size of these bubbles represents the segments market potential as defined by the number of consumer belonging to the segment.
We also tired to identify psychographic factors that will most likely influcence the adoption of eSuade. We believe these are the top 3. Our user segments have a lot of disparity in their psychographics, and their possible receptivity to our app.
A total of 116 respondents completed the survey 53% were either current students or alumni at Presidio 80% did not have children As the white gummy bear is meant to symbolize, nearly all fell within the middle of the age ranges provided Loyalty card use is much greater than coupon use, which is important when considering how to position eSuade to retailer When it comes to purchasing a new product in a grocery store, friends are the largest influence There was an even mix of HHI levels
83% are somewhat, very or extremely likely to use the eSuade product When asked if they’d be more likely to use the online or mobile element of this product offering, 60% stated mobile …though it should be kept in mind that our sample likely skews a bit more tech savvy than the rest of the country. Reasons for using the eSaude product focus on health and safety, reinforcing why we chose the grocery category, followed by a general interest in sustainability and a desire to influence companies through purchase decisions. There were very few negative comments or concerns expressed by a general concern around time limitations. It will be important for retailers to express ease of use when communicating product benefits.
Data is based on Top 2 Box score, which includes those who said they are extremely or very interested in the feature listed. When it comes to features consumers are most interested in, results support what we heard qualitatively – product comparisons, eCoupons and nutrition tracker rise to the top. This data made clear which features should be included in the product when initially released to market. From there, additional features can be added on.
We also came up with an initial business use profile. We believe that the most important criteria for business adoption will be . How focused on sustainability they are And how focused they are on their customers. In other words, how influenced they are by customers and market perception. Businesses that are not very influenced by customers, and that are not focused on sustainability, such as Monsonto, will not be prime targets. The more focus a company has on consumers, and on sustainability, the more likely a prospect they will be. These logos are meant to represent our approximation of the types of companies and how receptive the will be to the eSuade platform. Type of industry certainly plays into are product’s applicability. But in analyzing our potential base of business prospects, we believe that there are two main factors that will determine their interest in a service like this: How focused on sustainability they re And how focused they are on their customers. In other words, how influenced they are by customers and market perception. Here’s a representation of our thoughts on this. Note, that there are obviously lots more companies, these are examples. Also, many businesses, without the right product mix, or without a direct channel to the customer, would not be prime initial targets for us. We’ve limited this analysis to types of busineses who would be most interested in our services. Crop walmart
Shoppers can access tailored views of product information anywhere and anytime. They can evaluate products, reduce their time spent shopping, protect their family’s wellbeing, and save money. By providing these unique capabilities, retailers will benefit from increased customer loyalty. Retailers can tailor the presentation of information to enhance the perceived sustainability of their programs, store-branded products, and corporate image. Additionally, eSuade enables retailers to “get closer” to their customers through advanced marketing features including real-time promotions management and tracking in-store consumer behavior.
Since we have such a great product, we wanted to design an integrated business model to support a quick ramp up for development and sales. We used the business model canvas from the business model generator book mentioned in class.
eSuade has two primary customer segments: businesses and consumer. Our entry point to businesses is grocery stores chains with an interest in managing their sustainability image. For consumers, its important that they have an interest in sustainability or health that they want to use to make purchasing decisions, and that they are tech savvy.
Based on this segmentation, we then came up with a value proposition: eSuade enables shoppers to make informed purchases based on their personal values and provides a platform for retailers to present customers with a unique shopping experience while enhancing the brand.
eSuade is a direct sales proposition. The company will sell to retailers, who will provide the link to consumers.
Because this is a direct sales model, it depends heavily on personal relationships with key business decision makers. The product also strengthens the retailers relationships with their own customers, providing a conduit for eSuade’s application to flow through.
There are 5 primary revenue streams for eSuade, all coming from retailers. Licensing for the application is about 50% of the total revenue over 5 years. Per user fees are calculated by traunches of 10,000 users. Maintenance, implementation and additional consulting services demonstrate the importance of the services aspect of the business.
Once we understood our revenue streams, we realized that we had two primary resources: money and people.
This led us to think about our major activites as an organization. Obviously product development is the most important, followed by sales and marketing, services, and support functions.
Understanding our key activities also helped us to map out our integrated roadmap. We expect to have a proof of concept completed early in year 1, based on the initial research and findings from this class. We’ll release a beta version at the end of year 1, with updates coming every year thereafter. Marketing campaigns surrounding these launches will provide momentum for customer acquisitions, beginning with an early alpha retail customer in year 1, 2 or 3 beta customers in year 2, and a fast sales ramp up thereafter. This is likely a 1-2 year sales cycle, so marketing and sales activities must begin in year 1 to support this fast growth. Extensive recruiting and fundraising activities will also be necessary to meet these milestones.
eSuade requires a variety of partnerships to be successful. Data is the biggest challenge, and we plan to partner with customers, standards providers, suppliers, and other organizations working in this area to gather the necessary data. Hardware providers like apple and HTC will also be critical partners, as will outsourced software development organizations, content providers, social media companies, and enterprise software vendors.
Since this is a software business, labor is our biggest expense, coming in at about 80% of expenses over 5 years. Other major expenses include outsourced development partners, travel, and conference attendance.
Based on the revenue streams and cost structure, eSuade will start bringing in revenue with the launch of its first version of the product during year 2. It becomes profitable in the middle of Year 4, and break even occurs about 2.5 years after the product launch. By the middle of year 5, there is a 3x return on investment. Sarah’s going to wrap up by telling us about next steps and learnings.
Bootstrap ~$10,000 Outsource development of a proof of concept Find an alpha retail partner Continue work on business model and financials