The METRO Group operates various strong brands across Europe, Africa, and Asia, including Metro/Makro Cash & Carry, Media Market, Saturn, and Galeria Kaufhof. It focuses on customer orientation, increasing efficiency, and expanding its market position. The company aims to source products and operate its supply chain with high standards for quality, working conditions, and environmental protection. It works to understand changing customer needs through ongoing dialogue and tailored information.

4. Strong Brands under the Umbrella of the METRO GroupMetro/Makro Cash & Carry Metro Real Media Market Saturn Galeria Kaufhof

5. Cross divisional servicesProcurementLogisticsInformation technologyMarketingGastronomyBusiness solutionsReal estate AdvertisingCateringInvoice settlement

6. ProductsSaving electricity and money with energy-efficient electrical appliancesFishfrom sustainable fisheriesHealthy and environmentally-friendly: Organic productsSupporting equitable trade relations: Fair-trade productsWood products from responsible forestryPaper products with the Blue AngelTextiles made from organic cotton

7. Corporate StrategyCustomer orientationPosition and expansionIncreasing efficiency

8. Corporate principlesPerformance IdentityLeadership IdentitySocial Policy Identity

9. Performance identityEconomic strengthSustainable market penetrationMarket positionStrategic strengthInnovative drive

10. Leadership identityStrategic ControlAuthority of Sales Divisions to Shape ConceptsDiversity, Equal Opportunity and TolerancePerformance-oriented Leadership based on the Principles of Best Practices

11. Social policy identityPolitical involvementTaking on public responsibilitiesCorporate social responsibility

12. Supply chainHigh standards along the entire supply chainFlawless quality

13. Socially acceptable working conditions

14. Environmental protection measures

15. Co-operation with suppliers

16. Commitment to animal welfareConsumers in focusNew requirementsGrowing diversity of needsIndividualization of consumptionShopping is an act of explorationNew life style, new trendsChanging parametersThe orientation towards quality is an inter national trend.

17. Forward looking conceptsFreshness and qualitySome thing for all the sensesA large selection of your favorite tipplesTry before you buyAll about personal carePerfectly coordinated

18. New challenges-New conceptsChanging face of customers

19. New target group in sight

20. From classic customer to hybrid customer

21. Trade in the global world