Generation Z, born between 1997-2010, displays distinct consumer behaviors. They are informed consumers who research options and weigh deals before purchasing. Gen Z cares about brand ethics and places less importance on brand loyalty than millennials. As digital natives, they are comfortable with technology and social media, trusting influencers. They value quality, price, and practicality when making purchasing decisions.

1. Generation Z
Consumer
Behavior
Jimenez, Neri, Regatuna, Secoya,
Serognas
Group 5

2. ● Gen Z (Zoomers) is the generation
after the millennials, ages ranges from
11-24 and years from 1997-2010.
● They grew up on the internet and
social media just like millennials, but
Gen Z also grew up metaverse
(Minecraft, Roblox)
What is Gen Z?

3. GEN Z’s
Characteristi
cs
Socially Aware
Socially Conscious
Politically Active
Pragmatic Approach to money and
education
Affinity for technology
Strong sense of independence

4. Gen Z displays the following consumer
behavior:
1. They tend to be ‘informed consumers’, and will often
research and weigh up options before making a buying
decision
2. They tend to be much less attached to specific brands,
instead preferring to shop around for the best deal
3. They place high importance on brand ethics and corporate
responsibility, even more so than Millennials

5. Gen Z displays the following consumer
behavior:
4. Out of all the generations, they’re the most likely to shop via
social media
5. Likely to trust influencers on social media with high followers
6. Digital Natives, familiar with digital and mobile technology
7. Value quality, price & practicality-- cautious and price-
conscious consumers

6. GEN Z AS CONSUMERS
1. Importance to value, quality, and ethical
practices
2. They are influenced by product choice,
availability and convenience in choosing a
shopping channel
3. Influenced by influencers and social media
4. Not loyal buyers

7. Shopping habits of the Generation
Z
Demands sustainable shopping.
Social media plays a big role.
Mobile payments.

8.  A manual merchandising approach won’t do it.
 Catching e-commerce trends
Meet Gen Z’s expectations with
the help of automated online
merchandising.

9. Thank
You!

10. List of References
 https://www.ximiso.com/news/generation-z-buying-behavior-
characteristics?fbclid=IwAR2krML7XivEHWZnYlvVhh82eu8-
rnS0GakFFgTOEx2RSNYK0i9L1-whH6s
 https://www.talon.one/blog/gen-z-consumer-behavior-what-you-need-to-
know?fbclid=IwAR2cjUblSGcYngh-
Rf3ePRPcwhMpLuiD5Cmc7qiXA9btqaAGNBvaIlBHHfw
 https://www.apptus.com/blog/generation-z-online-shopping-
habits/?fbclid=IwAR1JeE_tSgcLuhJhxdfpN9rqt5xHRbOSqxJkLFbYaCfmklYmfOrb
cOwVDFk#:~:text=Gen%20Z%20consumers%20are%20more,of%20view%20on%2
0political%20issues
 https://www.apptus.com/blog/generation-z-online-shopping-habits/