Nintendo Presentation in 2010
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Nintendo is a 120-year-old Japanese video game company. Some of its major products include the Family Computer (Famicom) in 1983, Game Boy in 1989, Nintendo 64 in 1996, and Wii in 2006. The Wii had very strong sales of over 34 million units worldwide within its first two years. Nintendo has a large market share of the video game industry, with the Wii accounting for 48.7% of the market in 2006 compared to 29.7% for Xbox 360 and 21.6% for PS3. Nintendo has succeeded by targeting non-traditional gaming audiences like women and families with products like Wii Fit. A SWOT analysis found Nintendo's strengths are its iconic characters and
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PAGE 9Running head Microsoft’s Xbox One Marketing Failure .docx
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Running head: Microsoft’s Xbox One Marketing Failure in Japanese Gaming Industry
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PAGE 1Running head Microsoft’s Xbox One Marketing Failure .docx
PAGE
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Running head: Microsoft’s Xbox One Marketing Failure in Japanese Gaming Industry
An analysis on the Microsoft’s Xbox One Marketing Failure in Japanese Gaming Industry
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BUSN 520
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Synopsis about the marketing issue…………………………………………………........……….3
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Prediction of recovery (if a negative) or success?...........................................................................8
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Conclusion…………………………………………………………...………………...…...……10
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PAGE 9Running head Microsoft’s Xbox One Marketing Failure .docx
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Running head: Microsoft’s Xbox One Marketing Failure in Japanese Gaming Industry
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PAGE 1Running head Microsoft’s Xbox One Marketing Failure .docx
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1
Running head: Microsoft’s Xbox One Marketing Failure in Japanese Gaming Industry
An analysis on the Microsoft’s Xbox One Marketing Failure in Japanese Gaming Industry
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BUSN 520
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Prediction of recovery (if a negative) or success?...........................................................................8
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Conclusion…………………………………………………………...………………...…...……10
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This document discusses the history and future of home video game consoles across generations. It notes the technological improvements between the first three generations but questions if a fourth 3D generation is possible given rising development costs and stagnating market growth. Alternative options like digital distribution through nettop PCs and motion control devices are proposed, but the industry is criticized for not understanding or catering to casual gamers, especially parents and families. The future of gaming may depend on recapturing lost audiences rather than focusing only on more advanced technology.
Brand
This document discusses brand equity in the video game console market, specifically for Xbox, PlayStation, and Nintendo brands. It covers several topics:
- Brand equity is an important factor for gaming consoles to compete for market share. Brand equity of titles can impact the console brand equity.
- Polls show that specific console platforms can have strong brand equity separate from their primary brand. Nintendo was successful in invigorating its brand equity by departing from traditional console design.
- Maintaining brand equity across platforms is difficult for gaming companies due to the proliferation of titles across consoles. Strategic pricing and speed to market are not enough on their own.
Wii and Wii U presentation
This is our presentation about Nintendo and more especially about Blue ocean strategie concerning Wii and Wii U. .
JRC Seminar (History of Video Game Industry)
1. In the 2000s, the handheld game console market reversed and surpassed the home console market due to soaring development costs for home consoles.
2. Mobile phone games became popular around 2003 when QVGA liquid crystal displays became common, though the non-social game market was saturated by 2010.
3. Japanese game companies struggled to enter the online games market, while their games did not sell as well overseas and the country lost international competitiveness in the game industry.
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Nintendo Presentation in 2010
- 4. 120yeas
- 5. 1889
- 7. Until 1963
- 9. 1965
- 11. 1983
- 13. 1985
- 15. Family computer Sales 1983&1984 1985&1986 2.1M 7.57M Million
- 16. 1989
- 17. Game boy
- 18. 1990
- 19. Super Famicom
- 20. Pockemon
- 21. 1996
- 22. Nintendo 64
- 23. 2001
- 24. Game cube
- 25. 2004
- 27. Sales in the world 84.33 million Japan 23.71 million 454.63 million Japan 128.75 million
- 28. 2006
- 29. Wii 25,000
- 30. Sales in the world 34.55 million 229.85 million Japan 6.91 million Japan 26.76 million
- 31. Market
- 32. Competitor?
- 33. SONY
- 34. Microsoft
- 35. What percentage?
- 38. Red Ocean
- 40. No Competition
- 41. Women
- 43. Family Senior
- 44. Wii fit
- 46. SWOT analysis
- 48. Strength
- 49. Characters
- 51. Weakness
- 52. Dependence on other companies Trouble! Can’t provide!!
- 53. Opportunity
- 55. Threat
- 56. iPhone
- 57. Games
- 60. Thank you!